Search results

The article has two major purposes. The first purpose is to examine the roles and practices of communication professionals in relation to internal aspects of crisis communication. The second is to suggest new roles and practices for communication professionals that will enable a strategic approach to internal crisis communication. This article is based on empirical material from a larger three-year research project that focuses on internal crisis communication at a university hospital (UH) in Sweden.

This article is based on empirical material from a larger, three-year research project that focuses on internal crisis communication at a university hospital (UH). For the purpose of this article the authors have mainly analysed transcripts of 24 semi-structured interviews that lasted 1-1.5 hours each. The authors chose to interview both communication professionals and other key persons/crisis managers in order to have the role and practices of communication professionals elucidated not only from the perspective of communication professionals themselves.

A conclusion from the case study is that communication professionals have a rather limited role in internal crisis communication. Their role is primarily focused on information distribution through the intranet, even though they are also involved in strategic managerial work during the acute stage of the crisis. The communication professionals are first and foremost called for once the crisis has already occurred, which can be seen as a “communication on demand” approach, which limits a strategic orientation. In this paper some new roles and practices for communication professionals are suggested, which involve a strategic approach and cover all the stages of crisis.

Future research needs to go deeper into the practices and processes of these roles.

Important prerequisites for fulfilling a strategic role as a communication professional are membership of the board, diversified communication roles, a developed managerial role, being closer to core operations, and legitimacy.

The absence of a strategic crisis management thinking and discourse in organisations delimits communication professionals to a technical role rather than a managerial and strategic role. Taking internal crisis communication seriously and adopting a broader view of crises will raise new demands on communication professionals, which go beyond the operational and tactical roles in the acute phase of a crisis.

Many organisations wrestle with how to develop value-oriented businesses and societies. A humanistic communication approach that promotes understanding and dialogue amongst stakeholders can contribute to a solution. Communication professionals play a pivotal role in achieving a humanistic communication process. This paper aims to determine the significance of humanistic communication professionals and their characteristics.

A literature review was conducted to identify the characteristics of humanistic communication professionals. Thereafter, the extent to which such characteristics have been implemented in competency models in the Netherlands was investigated. This country’s strong tradition of developing competencies for communication professionals has resulted in competency models that serve as standards for professional development.

The literature review shows that a humanistic approach to communication is characterised by dialogic engagement and social listening to build and maintain trust, foster transparency and create engagement with stakeholders. Communication professionals can act as “cultural interpreters”, “organisational listeners” and “stewards of meaning”. The human element plays a key factor in the competency standards for communication professionals in the Netherlands, although the extent to which they are embedded varies. The analysis shows a shift from passing on a message towards dialogue and engagement.

Most studies of communication professionals’ competencies have been based on roles or tasks they perform. Little scholarly attention has been paid to competencies that add to developing value-oriented businesses and societies. This paper focuses specifically on how communication professionals can contribute to creating humanistic organisations.

Listening to and conversing with stakeholders has become a basic requirement for the survival of any organization in a society with insistent demands for transparency and dialogue. The purpose of this paper is to examine how Latin American practitioners are using social media for corporate and networking purposes, and their perceptions about which social media activity is more relevant for organizational stakeholders.

A population of 803 public relations professionals from 18 Latin American countries working on different hierarchical levels, both in communication departments and agencies across the region, were surveyed as part of a larger online survey. For this research, five questions about social media usage have been included in the first edition of the Latin American Communication Monitor (LCM) project.

The study shows that despite the massive incorporation of social media into communication strategies of organizations, Latin American professionals report less intensive use of these collaborative channels than do peers in the Asia-Pacific, but they are in line with colleagues from Europe. Practitioners report a cautious optimism on the success achieved in the social media arena, as well as an insignificant use of these tools for professional networking purposes.

This paper touches only four sections of the LCM 2014/2015. Participant fatigue may have negatively impacted the quality of the data. A large sample of professionals was approached, but a much small number initiated and completed the online survey. This resulted in the lack of representation of some countries in the subcontinent. In the future, greater participation is needed to allow for a more comprehensive comparative analysis.

This research provides a more in-depth look at the current state of public relations practice in Latin America and the use of social media channels to communicate with stakeholders. Even if social media continue to create unprecedented opportunities, social media platforms have not been widely adopted by professionals in the region, probably due to the lack of appropriate structures, cultures and strategies for participative modes of social media communication.

This dearth of knowledge about how PR professionals use social media affects the engagement process, and as a result, the reputation, legitimization, satisfaction with and trust in organizations. Without listening carefully to stakeholder needs, satisfying these needs and establishing a real conversation, organizations will not be able to attain the sought-after engagement that leads to a stable and lasting relation with the public.

Although numerous articles on the situation of public relations in different Latin American countries have been published, this research is first attempt to investigate the use of social media channels in the subcontinent through opinions of a representative sample of professionals.

The purpose of this paper is to clarify which knowledge, skills and behaviors are used to describe excellent performance in professional communication. As the demand for talented communication professionals increases, organizations and educators need an empirically defined set of performance criteria to guide the development of (potentially) excellent communication professionals (ECPs). This research aimed to render a competence profile which could assist in the development of recruitment, training and development to develop relevant programs for high-potential communication practitioners.

This mixed-method research was approached in two phases: first, a series of focus groups (n=16) were held to explore work field perspectives resulting in a concept profile, and second, a series of expert panels (n=30) following the Delphi method were conducted to determine the extent of agreement with the findings.

Participants clarified that excellent performance is characterized by competences which transcend normative technical skills or practical communication knowledge. The five domains, 16 item “SEEDS” competence profile describes that ECPs are distinguished by their compounded ability to be strategic, empathic, expressive, and decisive and to see patterns and interrelationships.

Although a broad range of relevant professionals were involved in both phases, the study could be considered limited in size and scope. Research was conducted in one national setting therefore further research would be necessary to confirm generalizability of the results to other cultural contexts.

Although many competence frameworks exist which describe normative performance in this profession, specific criteria which illustrate excellent performance have not yet been identified. This competence profile clarifies characteristics which typify excellent performance in professional communication and can be helpful to educators and employers who wish to identify and create suitable training programs for ECPs.

How to effectively manage information flow continues presenting challenges for effective responsive strategies in communication, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. Therefore, the purpose of this paper is to discover how concerns related to the rise of social media have affected communication leaders’ operational and managerial practice from an international perspective. The overarching aim is to better understand these concerns in order to contribute to effective responsive strategies in communication practice in the future.

The authors relied on data from an international online survey of public relations and communication professionals in multiple countries who were asked their perceptions and behaviors concerning the impact of information flow and the digital revolution on their practice. ANOVA analyses and hierarchical regression models were used to identify the heterogeneity across five clustered groups of countries.

Results confirmed a strong desire among communication professionals in multiple countries to learn more about information management in practice. Results identified the overall patterns of responsive strategies that have been widely adopted by public relations professionals in specific country clusters across the globe. In order to better manage social media and the digital revolution, all five of the surveyed country clusters indicated that it is effective to integrate more social media strategies and to train employees in social media.

The research has explored the importance surrounding information management in an era of widespread digital content, including how concerns in this area have affected strategic decision-making in communication practice. Equally important, the authors provide a more global perspective on this critical topic by analyzing communication professionals’ perceptions in grouped country clusters. Results of the research have identified the similarities and differences in responsive strategies to cope with information flow concerns across grouped country clusters.

This chapter reports how accounting professionals and students perceive the proficiency of their communication skills. We find that professionals perceive themselves as having higher interpersonal skills, writing skills, and speaking skills than do students. Despite decades of accounting curricula’s focus on communication skills, there remains a perception gap between students and professionals on the importance of these skills. Professionals not only perceive that they have stronger communication skills, but they also consider these skills as more important for career success than do students. Furthermore, we find that, even after controlling for the difference in perceived communication skill levels, this perception gap continues to exist between accounting professionals and students.

The purpose of this paper is to examine how communication professionals enact an educational role aimed at improving organisational communication through communication training. Furthermore, this article analyses what this implementation means for the role of the communication professionals.

Qualitative interviews were conducted with seven communication professionals and ten managers in two organisations. The organisations were selected due to their involvement in developing and implementing communication training programmes. The interviews were then transcribed and analysed inductively.

This study demonstrates how communication professionals are expanding their professional role to become trainers in communication. The managers who participated reported increased awareness of the communication departments and the support they can provide. The communication departments became more visible in the organisations.

The study is qualitative and limited to two organisations. The managers' perspectives suggest that when communication professionals act as internal trainers, their role within an organisation is strengthened.

The results of this study indicate that in-house communication professionals enable managers to improve their communication, boosting their ability to implement simultaneous large-scale training and rendering the communication department more visible and available throughout the organisation.

This study adds to the existing discussion regarding the new roles of communication professionals in organisations by presenting two cases in which communication professionals are successfully functioning as internal communication trainers. The findings can help both researchers and practitioners gain insights into the future role of the communication profession.

This research is motivated to explore communication professionals' understanding of the digital changes brought by the Industry 4.0 revolution and how such changes may affect the strategies and skills expected in effective communication management. A specific focus of the research is to define the concept of Readiness for Industry 4.0 in communication and propose a theoretical framework to address the key dimensions of Readiness for Industry 4.0 as related to communication management.

A mixed research design was employed to fulfill the goal of this research. First, the authors took a grounded theory approach in proposing, conceptualizing and constructing the concept of Readiness for Industry 4.0 by reviewing a wider literature on technology and communication. As part of the conceptualization process, the authors proposed five dimensions which encompass the complexity of building capacity in communication practice to effectively manage changes associated with Industry 4.0. Second, the authors used a qualitative research method, in-depth interviews, to gain insights from 16 senior communication professionals working in South Korea.

The study’s interview results confirmed the challenge in finding a universal definition of Readiness for Industry 4.0, even though the interviewed senior communication professionals have widely recognized the changes in the workplace brought by the Industry 4.0. Our interviewees agreed that their mindset is ready for the changes. However, they addressed the need for communication professionals to continue to learn and build their knowledge and skills from multiple perspectives. More specifically, skill sets and knowledge in cognitive analytics, data management, technology literacy, sense making skills for digital transformation and digital competencies in crisis management are desired and necessary.

This research advances theory building in communication management by addressing the importance of digital competencies in the workplace. By proposing a theoretical framework to explain the Readiness for Industry 4.0, this article contributes to our knowledge of digital transformation and its impact on effective communication. Moreover, by having deep conversations with industry leaders who are in the forefront of managing the challenges associated with technology advancement, this article enriches its practical implications by linking the discussion to the proposed theoretical framework.

The inherent characteristics of professional services (i.e. high in credence properties, customized and featuring information asymmetry) often cause difficulties for clients to confidently evaluate technical outcomes before, during or even after service delivery. This results in considerable client psychological discomfort. This study aims to blend a revised social interaction model and uncertainty reduction theory to investigate the role that service provider’s interpersonal communication style plays in establishing client psychological comfort and satisfaction in a health-care context.

The study draws on cross-sectional data collected from 355 hospital patients following visiting a physician plus an experimental design in an Eastern culture (Thailand).

The study reveals three key findings. First, an affiliative communication style is positively associated with psychological comfort, but not so a dominant communications style. When both styles are presented, the high-affiliative style overshadows the low-dominant style and creates the highest psychological comfort. Second, clients’ perceptions of professional’s affiliative and dominant styles influence psychological comfort differentially under varying conditions of clients’ cognitive social capital, collectivist value-orientation but not service criticality. Third, a competing model suggests psychological comfort acts as a partial mediator between affiliative communication style and satisfaction.

To generalize the findings, further studies might be conducted in other professional services and in individualist Western cultures.

The findings have important managerial implications for the appropriate use of communication style to build psychological comfort and engage clients of professional services firms.

The findings shed light on the important role of an everyday social function – interpersonal communications and how this impacts client psychological comfort and satisfaction.

This is one of the few studies in a services context that examines the impact of professionals’ communications style. Moreover, it examines the impact of cultural value-orientation, cognitive social capital, service criticality in moderating the communications style – client psychological comfort relationship.

As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. However, while busy with taking care of various stakeholders, the trust–satisfaction perception of communication professionals is underrated. Therefore, this paper aims to shift the investigation of the trust–satisfaction relationship from general employees to this unique group of communicators. By incorporating three key factors in an institutional environment (i.e. job engagement, leadership performance and organizational culture and support), the authors further investigate the moderated mediating effects of those factors on the trust–satisfaction relationship.

A national online survey of communication professionals working and living in the USA was designed to test the trust–satisfaction relationship. Surveyed communication professionals were asked to evaluate their own perceptions on various institutional factors. A conceptual moderated multiple-mediation structural model was proposed and tested to identify the impact of a complicated institutional environment on the perceived trust–satisfaction relationship.

Results confirmed a strong positive impact of trust in organization on communication professionals' perceived job satisfaction. Results also confirmed the mediating effects of job engagement and communication leaders' performance on such a trust–satisfaction relationship. The authors' moderated mediation analysis indicated the important role of organizational culture in this complicated institutional environment and its indirect impact on the trust–satisfaction relationship.

The research explored several important factors within a complicated institutional environment and their potential impact on trust–satisfaction relationship. More significantly, the authors focused on one unique group of internal stakeholders, communication professionals, by analyzing how these institutional factors affect their very own perceptions. Even though communication professionals carry the responsibilities of acting as the communication and strategy facilitators on behalf of their organization, their perceptions on trust and satisfaction are equally important and deserve more attention. Results of our research promote the understanding of the complicated mechanisms within corporate communication for an enhanced trust–satisfaction relationship between communication professionals and their organization.