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Despite the burgeoning popularity of virtual gifting in live streaming, research lacks an in-depth understanding of the drivers behind this behavior. Using para-social relationship (PSR), this study aims to capture viewers’ lively social feelings toward the streamer as the key factor leading to the purchase behavior of virtual gifts. It also aims to establish a theoretical link between PSR and viewers’ holistic experience in live streaming as captured by cognitive absorption and aims to investigates the role of technological features (i.e. viewer–streamer and viewer–viewer interactivity, streamer-level and viewer-level deep profiling and design aesthetics) in shaping viewers’ experience.

Based on 433 survey responses, this study employs a combination of structural equation modeling and neural networks to offer valuable insights into the relationships between the technological environment, viewer experience and viewer behavior.

Our results highlight the salience of PSR in promoting the purchase of virtual gifts through cognitive absorption and the importance of the technological environment in eliciting the viewer experience. This study sheds light on the development of PSR in a technological environment and its relationship with cognitive absorption.

By applying PSR to conceptualize viewers’ perceived connection with the streamer, this study extends the research on purchase behavior in the non-shopping context by providing an enlightened understanding of virtual gift purchase behavior in live streaming. Moreover, by theoretically linking PSR with cognitive absorption, virtual gift purchase and technological features of live streaming, it enriches the theory of PSR and bridges the gap between the design practice of supporting the IT infrastructure of live streaming and research.

Building on evolutionary emancipation theory, the purpose of this study is to investigate the impact of workplace fun on employees’ scouting behavior through the serial mediation of employees’ psychological empowerment and megaphoning.

A questionnaire survey technique is used to elicit the responses of 445 employees from service organizations.

The statistical results revealed that fun at work influences employees scouting behavior through the serial mediation of psychological empowerment and megaphoning. The direction relationship between fun and scouting was not statistically significant, thus a full mediation mechanism was proved.

The value of employees’ communication behavior has increased in the recent past, and it overweighs the conventional mediums (e.g. TV, radio and newspaper). But the antecedents and mechanisms through which communication behavior can be influenced are an area that has not gained researchers’ attention. This study proposes such a conceptual model and empirically tests it.

The purpose of this paper is to examine the effects of physical environment design (PED) and its antecedents on consumers’ emotional well-being (EWB). Drawing on place identity and emotional theories, the study aims to provide a new perspective to retail store experiences.

A survey of 800 respondents was conducted in London, out of which 764 responses were constructively used. The data was collected from international retail outlets, and structural equation modelling was used to analyse the data.

The empirical results show that PED has a positive effect on consumers’ EWB. Among the antecedents, visual identity does not have any significant effect on PED and EWB. In contrast, communication had a significant effect on PED but did not have any effect on EWB, and further, cultural heritage had a positive effect on both PED and EWB. Further, moderator analysis identifies the boundary conditions under which specific theories hold.

The value of this paper lies in its potential to be used for creating the perfect design planning in retail stores. Significant implications for managers and researchers are highlighted.

This paper presents an innovative approach to develop the principles of retail store’s PED to support the EWB of consumers.

This paper aims to analyze the relationships between discourse leading indicators and citations from perspectives of integrating altmetrics indicators and tries to provide references for comprehending the quantitative indicators of scientific communication in the era of open science, constructing the evaluation indicator system of the discourse leading for academic journals and then improving the discourse leading of academic journals.

Based on the theory of communication and the new pattern of scientific communication, this paper explores the formation process of academic journals' discourse leading. This paper obtains 874,119 citations and 6,378,843 altmetrics indicators data from 65 international multidisciplinary academic journals. The relationships between indicators of discourse leading (altmetrics) and citations are studied by using descriptive statistical analysis, correlation analysis, principal component analysis, negative binomial regression analysis and marginal effects analysis. Meanwhile, the connotation and essential characteristics of the indicators, the strength and influence of the relationships are further analyzed and explored. It is proposed that academic journals' discourse leading is composed of news discourse leading, social media discourse leading, peer review discourse leading, encyclopedic discourse leading, video discourse leading and policy discourse leading.

It is discovered that the 15 altmetrics indicators data have a low degree of centralization to the center and a high degree of polarization dispersion overall; their distribution patterns do not follow the normal distributions, and their distributions have the characteristics of long-tailed right-peaked curves. Overall, 15 indicators show positive correlations and wide gaps exist in the number of mentions and coverage. The academic journals' discourse leading significantly affects total cites. When altmetrics indicators of international mainstream academic and social media platforms are used to explore the connotation and characteristics of academic journals' discourse leading, the influence or contribution of social media discourse, news discourse, video discourse, policy discourse, peer review discourse and encyclopedia discourse on the citations decreases in turn.

This study is innovative from the academic journal level to analyze the deep relationships between altmetrics indicators and citations from the perspective of correlation. First, this paper explores the formation process of academic journals' discourse leading. Second, this paper integrates altmetrics indicators to study the correlation between discourse leading indicators and citations. This study will help to enrich and improve basic theoretical issues and indicators’ composition, provide theoretical support for the construction of the discourse leading evaluation system for academic journals and provide ideas for the evaluation practice activities.

The present study aimed to investigate the impact of social networks on the use of academic libraries by university students.

The method used in the present study was a survey. The statistical population included 461 university students. The data collection tool was a questionnaire. The result of the Cronbach test was equal to 0.726 indicating the acceptable reliability of the questionnaire. For data analysis, descriptive statistical methods and inferential statistical methods using SPSS 21 software were employed.

The findings showed that 243 of the participants used social networks for 4–6 h a day, 192 students never used university libraries and 229 used the university library only once in a month. Communication with friends was also reported to be one of the main goals in using social networks. The results of regression analysis also indicated that four predictor variables including information retrieval, social influence, trust and attractiveness of social networking environment were statistically able to explain the variance of reluctance to use university libraries.

The present study is one of the few studies that has examined the negative impact of social networks on visiting university libraries.

Gig workers form the backbone of any crowdsourcing platform where they showcase their talent and choose a job of their choice and freedom. The study explores the role of information quality (IQ) and social-mediated dialogue (SMD) in evaluating gig worker engagement and productivity on crowdsourcing platforms. The authors also propose to understand how gig worker productivity could be improved under the moderating effect of game elements.

A conceptual model was developed and empirically tested by integrating media richness theory and dialogic public relation theory. Data were collected from gig workers that are involved in crowdsourcing activities for the past three years. An overall sample of 346 gig workers contributing to at least one of the crowdsourcing platforms was collected. The authors tested the hypotheses using Warp PLS 7.0. Warp PLS 7.0 uses partial least square (PLS) structured equation modeling (SEM) and has been used widely to test path analytical models.

Results reveal that the information quality plays an essential role in the SMD, thereby fostering gig workers' productivity and engagement, which could be improved in the presence of game elements due to their nature of supporting rewards. However, engagement in the platform leading to improved productivity was not supported.

The study lays practical foundations for crowdsourcing platforms as it sets the importance of both IQ and dialogic communication channels. The two-way communication between gig workers and the platforms via accurate, timely, valuable and reliable information forms the key to the task's success. The introduction of the right game element will help to achieve better engagement and productivity.

This study also offers a new dimension to media richness theory and dialogic public relation theory in crowdsourcing platforms. The results would help platform designers and gig employers understand gig workers' quality and performance in a platform economy. The study uniquely positions itself in the area of crowdsourcing platforms by using game elements.

This article intends to explore how organizational learning affects innovation in public library services, and the role of public librarians in innovation in library services.

This study collected 375 valid questionnaires from 19 public libraries in Shanghai and Zhejiang based on organizational learning, organizational innovation and employee psychological empowerment theory. Additionally, SPSS and HLM are used to analyze the relationship among the three processes of organizational learning: knowledge acquisition, knowledge sharing and knowledge application, and public library service innovation.

Results show that organizational learning has a significant positive effect on the service innovation of public libraries. Knowledge acquisition and knowledge application in the process of organizational learning have a significant positive influence on the service innovation of public libraries, but the impact of knowledge sharing on service innovation is weak. Employee psychological empowerment has a negative regulating influence on knowledge sharing–public library service innovation, but no significant influence on knowledge application–public library service innovation and knowledge acquisition–public library service innovation.

This research explores the effectiveness of the theory of organizational learning in the field of public libraries and also confirms the role of librarians in the work of public libraries. Together, they promote the innovation of public libraries.

This study aims to empirically examine the relationship between Internet use and personal privacy risk perceptions, the mediating effect of trust and the moderating effect of satisfaction on that relationship, which is exactly conducive to the practice of personal information protection.

A moderated mediation model will be employed to test the hypothesized relationships using the 2017 Chinese Society Survey data.

The authors find that Internet use positively relates to citizens' risk perceptions toward privacy security, and trust partially mediates the relationship between Internet use and privacy risk perception. In addition, the analysis of moderating effects showed that satisfaction with social life significantly enhances the negative impact on individuals' privacy risk perceptions of interpersonal trust. The positively moderating effect of satisfaction with local governments' work mainly reveals the relationship between interpersonal trust (or institutional trust) and citizens' privacy risk perception. Moreover, satisfaction with Internet platforms positively moderates the relationship between consumer trust and privacy risk perception.

This article contributes to the social risk amplification framework by applying it to the personal privacy information protection field, which was rarely discussed before. It also enriches privacy research by identifying the internal mechanism of how Internet use influences citizens' risk perceptions towards privacy information leakage.

This study aims to propose an efficient dual-robot task collaboration strategy to address the issue of low work efficiency and inability to meet the production needs of a single robot during construction operations.

A hybrid task allocation method based on integer programming and auction algorithms, with the aim of achieving a balanced workload between two robots has been proposed. In addition, while ensuring reasonable workload allocation between the two robots, an improved dual ant colony algorithm was used to solve the dual traveling salesman problem, and the global path planning of the two robots was determined, resulting in an efficient and collision-free path for the dual robots to operate. Meanwhile, an improved fast Random tree rapidly-exploring random tree algorithm is introduced as a local obstacle avoidance strategy.

The proposed method combines randomization and iteration techniques to achieve an efficient task allocation strategy for two robots, ensuring the relative optimal global path of the two robots in cooperation and solving complex local obstacle avoidance problems.

This method is applied to the scene of steel bar tying in construction work, with the workload allocation and collaborative work between two robots as evaluation indicators. The experimental results show that this method can efficiently complete the steel bar banding operation, effectively reduce the interference between the two robots and minimize the interference of obstacles in the environment.

This paper refines the Digital Media–Arena (DMA) framework to address the diversity of stakeholders contributing to the production, (re)appropriation and (re)distribution of organisational messages in digital environments. It also presents a case analysis for the purpose of demonstrating the applicability of the revised conceptual framework to a critical situation.

Grounded in key public relations, corporate communication and strategic communication research, this study first extends the DMA framework by introducing six new forms of media-arenas. Next, the study takes a public sector perspective to analyse the revised framework against a critical situation involving the Finnish prime minister in summer 2022.

The application of the revised DMA framework to analyse the critical situation shows the importance of mapping and understanding diverse discourses across multi-arenas and their communication role in a rapidly unfolding scandal surrounding the prime minister of Finland. Findings also reveal the diversity of stakeholder voices forming their own versions of organisational messages and sometimes converging organisational messages within and across DMAs.

The DMA framework can offer practical suggestions to guide communicators to make strategic choices in what, where, how and with whom they can communicate.

The revised DMA framework contributes expanding the field's knowledge of the strategic communicative use of the digital environment in typically highly volatile and multi-vocal situations by offering instrumental understanding of the conflicting challenge between subjugating and liberating organisational messages across the digital spectrum.