Search results

“Scholarly Communication” is a frequent topic of both the professional and research literature of Library and Information Science (LIS). Despite efforts by individuals (e.g. Borgman, 1989) and organizations such as the Association of College and Research Libraries (ACRL) to define the term, multiple understandings of it remain. Discussions of scholarly communication infrequently offer a definition or explanation of its parameters, making it difficult for readers to form a comprehensive understanding of scholarly communication and associated phenomena.

This project uses the evolutionary concept analysis (ECA) method developed by nursing scholar, Beth L. Rodgers, to explore “Scholarly Communication” as employed in the literature of LIS. As the purpose of ECA is not to arrive at “the” definition of a term but rather exploring its utilization within a specific context, it is an ideal approach to expand our understanding of SC as used in LIS research.

“Scholarly Communication” as employed in the LIS literature does not refer to a single phenomenon or idea, but rather is a concept with several dimensions and sub-dimensions with distinct, but overlapping, significance.

The concept analysis (CA) method calls for review of a named concept, i.e. verbatim. Therefore, the items included in the data set must include the phrase “scholarly communication”. Items using alternate terminology were excluded from analysis.

The model of scholarly communication presented in this paper provides language to operationalize the concept.

LIS lacks a nuanced understanding of “scholarly communication” as used in the LIS literature. This paper offers a model to further the field's collective understanding of the term and support operationalization for future research projects.

Despite decades of scientific and practical experience in the field of integrated marketing communication (IMC), little is known about the role of IMC in the era of new media. The purpose of the present paper is to undertake a first step to close this gap by proposing thought-provoking impulses for customer-centric IMC. This is done by discussing central premises of customer-centric IMC in terms of the changed conditions on the media markets, its challenges and principles and its implementation issues.

The paper provides a conceptual approach to customer-centric IMC by deriving new lines of thinking from a review of existing literature relating to the concept of IMC.

The paper positions customer-centric IMC as an important advancement of IMC. It shows that the most important new lines of thinking which could be adopted as strategic components of customer-centric IMC are relationship orientation, content orientation and process orientation. The paper thus suggests that customer-centric IMC is a balancing act between a company’s own branding activities and the integration of customer-centered issues.

The originality of this paper resides in a detailed conceptual discussion of new insights into a customer-centric IMC. In contrast to existing work on IMC, this paper threads together the existing perspectives on IMC (inside-out and outside-in) to highlight the potential role of IMC in the era of social media (customer-centric IMC) by adding an outside-out view to the concept of IMC.

The purpose of this study is to examine the impact of family communication patterns (FCP) on adolescents’ choice of influence strategies and parents’ choice of response strategies in situations of parent–child purchase decision disagreement.

This study uses family triadic (mother–father–child) survey data collected from 294 Korean families. The study develops classifications of adolescent influence strategies and parental response strategies in the initial stage and subsequently investigates the impact of FCP on the adolescent child’s use of influence strategies and each parent’s use of response strategies. The final stage of the study involved an exploratory investigation aimed at discovering the adolescent influence strategies and parental response strategies that are likely used in conjunction.

Results show an overall significant impact of FCP on both adolescents’ use of influence strategies and parents’ use of response strategies. They further reveal that Korean mothers tended to encounter their children’s persistent influence attempts with unyielding, strict response strategies. The types of response strategies used by Korean fathers were not linked to particular types of influence strategies used by their children but linked to their level of education attained and household income.

Findings of this study may help marketers formulate an appropriate marketing communication strategy that can be effective in resolving parent–child purchase disagreement.

With its focus on the adolescent influence strategies, parental response strategies, and FCP as a factor influencing the strategy choice by adolescents and parents, this study provides new insights into the parent–child interaction taking place in situations of parent–child disagreement about a purchase decision.

The chapter examines the employment of unique social media concepts (e.g., dialogue, engagement, mobilization, authenticity, influence, and transparency) for CSR communication among top companies in Latin America. A quantitative content analysis of 1,000 tweets from corporate official accounts of the top 25 largest firms in the Latin Trade ranking was performed. Tweets were randomly selected if contained hashtags or keywords related to CSR concepts (CSR, sustainability, citizenship, society, environment, etc.). Transparency was the social media concept most employed on CSR-related messages on Twitter. However, most of the companies did not include any of the social media features analyzed. The results of this chapter are consistent with previous studies that social media is used as another traditional informational channel. This work only analyzed tweets sent by Latin American companies, it did not take into consideration responses to messages (replies or retweets of the followers of each company). Future studies can examine stakeholders’ response regarding CSR communication for in-depth analysis of the use of social media by Latin American companies. Organizations and companies can benefit from the results of this work in order to craft effective content on social media that includes features and strategies that can resonance to different groups of stakeholders. CSR social media communication studies that focused on Latin America are scarce. Our study is pioneer in analyzing the usage of social media concepts for CSR communication in Latin America.

Based on father‐child dyadic responses, this paper is aimed at revising and validating the scales of fathers' communication structures, identifying Jordanian fathers' communication structures and patterns.

Based on two different studies, group interviews face‐to‐face, self‐administered questionnaires and drop‐off self‐administered questionnaires were respectively employed to solicit young children's and fathers' responses. While the first study (n=100) depended on convenience sampling procedures, proportionate stratified random sampling technique that relied on young children of ages 8‐12 was conducted to select the participants of the second study (n=916). Fathers' consent on the participation of their young children in the group interviews was obtained before collecting data.

Children of ages 8‐12 can precisely perceive family communication patterns (FCP) as adolescents and mothers. The influence of culture on fathers' communication structures and patterns is not clear. Jordanian fathers are principally classified as pluralistic fathers in their communication related to consumption issues and there is significant association between fathers' consumer socialisation goals and their communication structures and patterns.

The development of fathers' communication dimensions was based on a single‐country study and the two research samples were restricted to the public schools of Amman metropolitan.

Marketers can directly target Jordanian children in their advertising campaigns since children are more likely to make their own purchasing decisions. The marketers may focus on young children in their promotion campaigns to influence the family decision making related to products and services since their fathers adopt concept‐oriented communication structures.

An important contribution of this study is that neither fathers' communication structures nor young children's perceptions were previously used in revising and validating the scales of family communication structures and patterns at the level of collectivistic or individualistic cultures.

This chapter elaborates a phenomenological framework for the concept of “communication” by drawing mainly on the notion “lifeworld,” created by Husserl and developed by Habermas. The concept of “lifeworld” is approached as a communication-grounded idea.

The chapter is a theoretical essay, grounded mainly on bibliographical research. Main sources are the two volumes of Habermas’ The Theory of Communicative Action (Habermas, 1987), seconded by other works by the German philosopher and some commentators as Stein (2004) e Pizzi (2006). The chapter endeavors to show that the phenomenological notion of “lifeworld” might be key to a critical understanding of main constructivist approaches in communication theory. It could be particularly illuminating where the focus is on a “reality,” which results from intersubjective interactions in everyday life. Most communication theories are media-centered, which means that they regard the “media,” both in its technical and institutional aspects as the main focus of the communication process. This chapter argues that the “lifeworld” is a far broader way to understand communication as a form of social interaction, whether mediated by media technologies or not. The chapter discusses the concept of “lifeworld,” framing its relational and communicative aspects as fundamental to the notion of “reality” as an interactive social creation. It also proposes the understanding of “communication” grounded on this phenomenological notion. Finally, it discusses some problems and limits of this approach, offering an alternative approach to conventional communication theory.

The purpose of this paper is to propose an explication of the concept of “maturity,” as it applies to communication evaluation and measurement (E&M) practice, along with contextualization of recent maturity model adoption within academic and professional communities.

Drawing from previous work on maturity models within other fields, recent communication scholarship and industry practice, this paper fills a gap in the literature by offering a theoretical conceptualization of communication E&M maturity, including the construct’s core dimensions and sub-dimensions.

Communication E&M maturity is conceptualized into four essential elements: holistic approach, investment, alignment and culture. The contribution of E&M efforts is represented as the direct support of corporate strategy, and ultimately increased value, from the communications function. Operational elements of maturity include levels of analysis, time, budget, tools, skills, process, integration, motivations, relationships and standards.

In exploring the factors necessary for “mature” E&M programs, and specifically emphasizing the need for a holistic approach, along with sufficient investment and alignment, and conducive cultural factors, the research builds upon existing work examining how communication can serve to inform corporate strategy and create value for an organization. Greater understanding and application of the maturity concept has the potential to advance the field by increasing both accountability and credibility for the work done by the communications function.

To enhance the generality and usefulness of classic communication theory, some complementary concepts and ideas have been introduced and commented against the background of General Living Systems Theory (GLS). The paper begins with an extended definition of the problem of communication and continues with a presentation of the concept of natural channels. Basic ideas like the interrelation between time, place, and channel with its four different categories of communication are presented. Also main qualities of a message like informability, detectability, and localizability are analysed. Finally some general ideas regarding coding and transmission of messages are presented. The paper ends with the conclusion that classic communication theory still is highly relevant with no serious anomalies threatening its existence. This truth is confirmed by the fact that the complementary concepts presented here fit well into its existing framework.

The common view of communication is of something that is not really communication. To be effective, communication effort must be seen in its holistic social context, and be managed — planned, co‐ordinated, integrated — and understood. Modern organisational communication, ie interpersonal communication in an organisational setting, must be recognised as a social integrator rather than as a mechanistic management tool. This requires managers to hold a particular concept of interpersonal communication. Evidence of the prevailing concept is provided, a more appropriate view is discussed, and a research agenda is outlined.