Search results

This study examines the mediation effects of leaders' communication competency in the link between leadership styles (i.e. servant and transactional leadership) and employees' work engagement.

Cross-sectional survey data from 392 employees in 33 hotels in Bangladesh were collected. To analyze the data, structural equation modeling was adopted, and partial least squares (PLS) analysis was used.

Results of PLS analysis revealed that servant leaders and leaders' communication competency positively influence employees' work engagement. In boosting employees' work engagement, communication competency is an important tool for servant leadership but not for transactional leadership.

Hoteliers and managers may want to adopt a servant leadership style and develop effective leadership communication skills to increase employees' engagement at work.

This study introduces communication competency as a mediating mechanism between leadership styles and work engagement in the hospitality industry.

The purpose of this research is to evaluate the communication competency of tour guides using a modified importance–performance analysis (MIPA). Tour guides are cultural ambassadors of a country; their communication skills can make or break tourists’ experiences with guided tours and memories of a destination.

Data were collected from 387 professional tour guides representing 38 per cent of all tour guides in Antalya, Turkey. The study further performs factor analysis using 32 communication competency items to determine underlying performance dimensions. This is followed by an MIPA to statistically identify the gap between factors that tour guides consider important and their perceptions of how they perform on these factors.

The study reveals that tour guides need improvement in verbal skills such as grammar, manner of speech and choice of words, as well as non-verbal behaviors such as approachability and the ability to remain friendly while maintaining a certain personal space.

Due to the nature of this study and certain time limitations, the most effective method proved to be collecting data from a convenient sample of tour guides during their annual workshop. The theory of behavioral communication competency details theoretical and practical implications.

The study findings provide tour operators and the Association of Professional Tour Guides with a platform from which they can launch educational seminars and workshops to enhance tour guides’ communication competency.

The study contributes two main findings: This research provides a first-of-its-kind examination of professional tour guides’ communication competency using MIPA. The study improves the efficacy of traditional importance–performance analysis (IPA) models by enhancing them with a gap analysis through a t-test and effect size analysis including a gap analysis takes the arbitrariness out of the process of determining the location of items within the IPA grid. Tourism service providers can use these findings to offer educational seminars that can increase the skill sets of tour guides.

The purpose of this paper is to assess the leadership skills and competencies defined in the Pathways to the Profession and understand the value senior corporate communications managers place on those skills and competencies and how senior-level corporate communicators demonstration of those skills and competencies.

Institutional review board approval was obtained for a qualitative research design based on focus groups conducted in four Canadian cities with 25 senior corporate communicators, human resources professionals, and general business managers.

This research has validated the competencies and credentials for senior-level corporate communications and public relations executives as highlighted in the Pathways to the Profession framework. It has also provided the profession with an understanding of the value senior public relations and organizational managers place on professional association membership and professional and academic credentials. This research is an important contribution to the growing body of knowledge on competency frameworks as professional associations, such as the Canadian Public Relations Society, take leadership positions in providing educational institutions with sets of standards for public relations and corporate communications education in Canada.

This research will help the public relations and corporate communications profession provide guidance to educational institutions programming for senior-level public relations and communications management education based on quantifiable data on the value executives place on a particular set of skills and competencies.

This is the first study of its kind that examines the perceived competencies and skills of Canadian senior public relations/communications management leadership. Further this research sought to assess the value of academic and professional credentials necessary for participation in executive leadership roles.

This chapter seeks to better understand the skills and competencies that public relations (PR) professionals use in contributing to organisational decision-making processes. The data were collected by interviewing Finnish professionals using thematic semi-structured interviews. Overall, the results highlight a deep understanding of organisation management and decision-making processes. The most important competencies were business understanding and target group oriented thinking. The findings indicate that important skills are related to writing and social media. Regarding personal attributes, interaction and tolerance to criticism were acknowledged as most crucial. The conclusions suggest that if professionals analyse and review their skills, competencies and personal attributes related to decision making, this will support organisational performance and strengthen the added value of PR function. A reflection on the strengths and weaknesses of their own traits helps professionals enact their expected role in organisational problem solving and decision making.

Many organisations wrestle with how to develop value-oriented businesses and societies. A humanistic communication approach that promotes understanding and dialogue amongst stakeholders can contribute to a solution. Communication professionals play a pivotal role in achieving a humanistic communication process. This paper aims to determine the significance of humanistic communication professionals and their characteristics.

A literature review was conducted to identify the characteristics of humanistic communication professionals. Thereafter, the extent to which such characteristics have been implemented in competency models in the Netherlands was investigated. This country’s strong tradition of developing competencies for communication professionals has resulted in competency models that serve as standards for professional development.

The literature review shows that a humanistic approach to communication is characterised by dialogic engagement and social listening to build and maintain trust, foster transparency and create engagement with stakeholders. Communication professionals can act as “cultural interpreters”, “organisational listeners” and “stewards of meaning”. The human element plays a key factor in the competency standards for communication professionals in the Netherlands, although the extent to which they are embedded varies. The analysis shows a shift from passing on a message towards dialogue and engagement.

Most studies of communication professionals’ competencies have been based on roles or tasks they perform. Little scholarly attention has been paid to competencies that add to developing value-oriented businesses and societies. This paper focuses specifically on how communication professionals can contribute to creating humanistic organisations.

A growing body of scholarly research focuses on internal communication (IC), which, over the past decade, has become an important specialisation within the field of communication. However, little scholarly attention has been paid to IC education, resulting in a lack of academic knowledge about the state of IC education. This paper focuses on investigating IC education in communication studies curricula at Dutch universities of applied sciences.

Using a combination of content analysis of IC modules in Bachelor of Communication programmes (n = 19) and qualitative analysis of semi-structured interviews with IC educators (n = 8), this article sheds lights on the contours of IC education and its relationship with practice.

Education has become an integral part of the IC profession in the Netherlands. The analysis shows that while the modules address some important topics found in the literature on IC, there are some gaps. In regard to knowledge topics, the modules reflect broader trends in IC by addressing important topics like change management, internal branding and digitalisation. However, there is a gap in the competencies in the modules and what is considered important in the literature.

The findings can help educators improve the quality of their curriculum. For IC practitioners, professional associations in particular, this paper provides insight into the state of education of future IC professionals

Studies that look at the education of communication professionals have focused mainly on the field of public relations. This paper reports on the first empirical study to investigate the state of IC education in the context of higher education.

This study examined escape rooms as a teaching strategy for developing four leadership competencies associated with communication. The results indicate that escape rooms are an effective teaching strategy for communication competency development in leadership education. One hundred and five participants engaged in an escape room experience followed by a discussion focused on the competencies. The findings indicated a significant positive change from pre-test to post-test in all four student leadership competencies measured, including verbal communication, listening, advocating for a point of view, and conflict negotiation. Leadership educators should consider escape rooms as a pedagogical tool for competency development and may wish to explore alternative serious games to align with their learning objectives.

This research is motivated to explore communication professionals' understanding of the digital changes brought by the Industry 4.0 revolution and how such changes may affect the strategies and skills expected in effective communication management. A specific focus of the research is to define the concept of Readiness for Industry 4.0 in communication and propose a theoretical framework to address the key dimensions of Readiness for Industry 4.0 as related to communication management.

A mixed research design was employed to fulfill the goal of this research. First, the authors took a grounded theory approach in proposing, conceptualizing and constructing the concept of Readiness for Industry 4.0 by reviewing a wider literature on technology and communication. As part of the conceptualization process, the authors proposed five dimensions which encompass the complexity of building capacity in communication practice to effectively manage changes associated with Industry 4.0. Second, the authors used a qualitative research method, in-depth interviews, to gain insights from 16 senior communication professionals working in South Korea.

The study’s interview results confirmed the challenge in finding a universal definition of Readiness for Industry 4.0, even though the interviewed senior communication professionals have widely recognized the changes in the workplace brought by the Industry 4.0. Our interviewees agreed that their mindset is ready for the changes. However, they addressed the need for communication professionals to continue to learn and build their knowledge and skills from multiple perspectives. More specifically, skill sets and knowledge in cognitive analytics, data management, technology literacy, sense making skills for digital transformation and digital competencies in crisis management are desired and necessary.

This research advances theory building in communication management by addressing the importance of digital competencies in the workplace. By proposing a theoretical framework to explain the Readiness for Industry 4.0, this article contributes to our knowledge of digital transformation and its impact on effective communication. Moreover, by having deep conversations with industry leaders who are in the forefront of managing the challenges associated with technology advancement, this article enriches its practical implications by linking the discussion to the proposed theoretical framework.