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In the past decade internal communication began to take on a new identity as it supports the many change efforts underway in organizations today. Change communication – how internal messaging effects individual behavior change – is a key element for an organization undergoing transformation. Although research points to the need to communicate during change, very little information is available on what the outcomes are of an internal communication strategy that can positively influence individual behavior change during transformation. This chapter enhances current knowledge on this topic by investigating the relationship of awareness and understanding of change messages to individual behavior change through the case study examination of the intentional organizational transformation experienced in a large, consumer packaged goods (CPG) company.

Missing in most of the research on selling has been an examination of the process from the point of view of the customer. When satisfaction in selling has been considered, researchers have focused on the satisfaction of the salesperson with his job and/or the impact of this job satisfaction on performance (e.g. Bluen, Barling & Burns, 1990; Churchill, Ford & Walker, 1979; Pruden & Peterson, 1971). To concentrate on salesperson performance while neglecting customers is to ignore the most important half of the relationship between buyers and sellers and entirely disregards the marketing concept and the streams of research in customer satisfaction. This research takes a different approach and examines customers’ satisfaction with salespeople.

The chapter develops a typology of eight different expected employee communication roles based on literature in public relations (PR), corporate communication and related fields. As PR professionals are increasingly taking on a coaching and training role, and communication technology has made employees more visible and approachable, employees more and more take on active roles in the communication with external publics. While PR professionals’ roles are conceptualized fairly well, no framework exists that describes the many communication roles that employees play in contemporary organizations. In the chapter, it is found that employees externally (1) embody, (2) promote, and (3) defend the organization. In addition, employees use communication to (4) scout for information and insights about environmental changes, and (5) build and maintain relationships with stakeholders. Internally, employees use communication to (6) make sense of information, (7) initiate and stimulate innovation, and (8) criticize organizational behaviour and decisions. The typology highlights that employees increasingly fulfil the tactic communication roles as producers and executers of corporate communication as social media have made them more visible and approachable. The communication roles require considerable tactical skills and resources on the part of employees, which they may not always possess sufficiently. PR professionals can play a coaching role in terms of helping employees frame content and communicate in a manner appropriate for the organization, the context and the media. The chapter can help PR professionals and scholars understand the changed role of PR professionals, as well as the changed relationships between organizations and their environment, in the context of dissolving organizational boundaries.

Purpose – This essay attempts to answer the question, “What distinguishes inter-human influence from other forms of influence?”

Design/methodology/approach – Specifying the micro-foundations of social structures in terms of communicative inferences necessitates a revision of the concept of social structures (and institutions) as distributed, and hence, uncertain, structures of expectation. Institutional realities are generated in linguistic interaction through the indirect communication of generic references. The generalizing function of language – in particular, abstraction and memory – coupled with its reflexive function, to turn references into things, are sufficient to generate both social structures and institutions as collective inferences.

Findings – Social relations are fundamentally communicative relations. The communicative relation is triadic, implying an enunciator, an audience, and some referential content. Through linguistic communication, humans are capable of communicating locally with others about others nonlocally. Institutions exist only as expectations concerning the expectations of others. These expectations, however, are not only in the mind, and they are not exclusively psychological entities. Linguistically, these expectations appear as the reported statement within the reporting statement, that is, they are constituted through indirect discourse.

Research limitations/implications – An important implication for current sociological theory is that, from the point of view of a sociology defined as communication about communication from within communication, institutional realities should not be reified as existing naturalistically or objectively above or behind the communications through which they are instantiated.

Originality value – This approach, then, is decidedly anti-“realist.” The goal of such research is to examine the inadequacy of nonreflexive models of social order. Accounts of how sets of social relationships emerge will remain inadequate if they do not reflect upon the cognitive and communicative processes which make possible the consideration of such structures.

The physician–patient relationship is the cornerstone of care quality. Unfortunately, it may be adversely affected by physician burnout, which is becoming more prevalent according to the literature. We present a model, based on the burnout and physician–patient communication literatures, which delineates the impact of physician burnout on the physician–patient interaction and ultimately on patient outcomes. In short, when physicians use depersonalization to cope with emotional exhaustion, their communication style becomes more biomedically oriented. Faced with this communication style when interacting with their physician, patients are less satisfied, trusting, and adherent. The implications of this model and directions for future research are presented.

This chapter discusses the significance and effectiveness of communication strategies in empowering marginalized communities. With a specific focus on reproductive health, this chapter examines the diverse scope of these strategies and their transformative potential. It explores the use of mass media as a dynamic tool for information dissemination and the adoption of information, education, and communication (IEC) approaches to enhance knowledge and awareness. Furthermore, this chapter highlights the catalytic role of social and behavior change communication (SBCC) in driving substantial transformations in behaviors and attitudes. An integral part of the discussion is the customization of communication strategies to effectively reach and empower marginalized communities in Bangladesh. Through these strategies, this chapter illuminates the path toward empowering marginalized communities.

This qualitative study investigated how small group communication influences the development of shared mental models in a committee of public librarians addressing a problem-solving task. It examines the influence of communication themes, functions, roles, and rules on the group's development of shared mental models about the task and about team interaction. Data were collected over the course of a year from group meetings, email messages, group documents, and participant interviews and then analyzed using existing coding schemes and qualitative coding techniques. The findings indicate that within the group there was a strong superficial convergence around the task mental model and the team interaction mental model but a weaker convergence at a deeper level. Analysis of the group communication data shows that the group focused discussion on understanding the problem and identifying tasks, enacting group roles and rules that facilitated sharing information. The functions of their messages focused on task communication. The findings suggest that, in this group, communication themes most heavily influenced the development of a shared mental model about the task, while communication roles, rules, and functions were more influential toward the development of a shared mental model about team interaction. Implications for practice include adopting intentional tactics for surfacing mental models at various points in the group life and anchoring the emerging model within the collective cognition of the group through devices such as narratives, objects, or documentary materials.

Multicommunicating, the practice of using technology to carry on multiple near-simultaneous conversations, has been studied for almost two decades. This practice has new meaning today as more people carry a mobile device with them, remote working is prominent, and teams are looking for ways to be more productive. This chapter establishes why multicommunicating is an important communication concept that can help scholars interested in teams. After distinguishing multicommunicating from related concepts, such as multitasking, this chapter reviews key findings from literature and highlights the conundrum around whether this is a productive, acceptable practice or one that is rude and increases inefficiency. In conclusion, the proposed research agenda invites studies of multicommunicating in contexts where actual responses to the practice can be observed. Additionally, there are growing opportunities to include mobile communication and human–technology interactions in the multicommunicating mix.