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Article
Publication date: 11 January 2022

Yeunjae Lee and Jarim Kim

This study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical…

Abstract

Purpose

This study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.

Design/methodology/approach

An online survey was conducted with 417 full-time employees working in various industries in the United States.

Findings

The results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.

Originality/value

This study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.

Details

Leadership & Organization Development Journal, vol. 43 no. 2
Type: Research Article
ISSN: 0143-7739

Keywords

Article
Publication date: 1 June 2018

Luca Quaratino and Alessandra Mazzei

The purpose of this paper is to examine the role of managerial strategies in promoting employee brand consistent behavior. Using a recently developed holistic model of…

1068

Abstract

Purpose

The purpose of this paper is to examine the role of managerial strategies in promoting employee brand consistent behavior. Using a recently developed holistic model of behavioral branding, that suggests that a wide array of managerial strategies affects the branding process, this study addresses two specific questions: what communication strategies, in the opinion of managers, sustain employee brand consistent behavior? And what are the most important factors, both contextual and related to their cognitive-emotional states, that employees think affect their brand ambassadorship behavior?

Design/methodology/approach

A long-term research program was conducted based on a multiple methods research strategy to answer the two questions. The choice of different methods was mainly based on the specific characteristics of the two targets: communication managers and employees. The first one based on interviews with 32 managers, and the second one based on a case study of a single company.

Findings

The results show that enablement-oriented strategies are more effective than communication-oriented strategies in sustaining employee brand builder roles. Weak employee commitment, unsatisfactory external communication, and low levels of motivation are strong contextual factors inhibiting employee attitudes to brand ambassadorship, one of the most relevant employee brand consistent behaviors in competitive contexts. The main practical implication is that companies should engage employees as brand ambassadors, not by means of prescriptions of in-role behavior, but enablement strategies leading to authentic and voluntary behaviors; besides, that companies should put a significant effort in “preparing the soil,” i.e. investing in enhancing employee commitment, level of motivation, and understanding/alignment with the external communication.

Practical implications

The main practical implication is that companies should engage employees as brand ambassadors not by means of in-role behavior prescriptions rather by means of enablement strategies leading to authentic and voluntary behaviors. Besides, managers should invest significant efforts in enhancing employee motivation, commitment, and understanding/alignment to external communication as they represent key factors in sustaining brand ambassadorship behaviors.

Originality/value

The values of the study lies in having highlighted the crucial role of enablement-oriented strategies, and the relevance of specific contextual variables affecting the attitude of employee toward brand consistent behaviors.

Details

EuroMed Journal of Business, vol. 13 no. 2
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 7 January 2020

Hassan Abu Bakar and Leah Omillion-Hodges

The purpose of this paper is to examine the underlying process of a relative leader–member dyadic communication behavior linking association between ethical leadership and…

Abstract

Purpose

The purpose of this paper is to examine the underlying process of a relative leader–member dyadic communication behavior linking association between ethical leadership and organizational identification in Malaysia’s diverse workplace.

Design/methodology/approach

Based on relational dyadic communication, social comparison and social identity theories, the authors develop a mediation model. The model illustrates the link between the relative leader–member dyadic communication behavior processes, ethical leadership and organizational identification. The model was tested on a sample of 273 group members from 58 groups working in large government link corporations in Malaysia.

Findings

Results of hierarchical regression analysis provide support for the model. The authors found that ethical leadership was positively related to relative leader–member dyadic communication behavior based on the norms and values of budi context. Budi is a social norm in the Malaysian context that helps employees to know how they should interact with others. Budi is manifested through the use of language and should be used or present in the interactions or conversations with others.

Originality/value

The relative shared norms and values of budi mediate the relationship between ethical leadership and organizational identification after controlling for the perception of individual leader–member dyadic communication behavior on norms and values of budi.

Details

Leadership & Organization Development Journal, vol. 41 no. 1
Type: Research Article
ISSN: 0143-7739

Keywords

Book part
Publication date: 23 September 2009

Julie M. Bjorkman

In the past decade internal communication began to take on a new identity as it supports the many change efforts underway in organizations today. Change communication

Abstract

In the past decade internal communication began to take on a new identity as it supports the many change efforts underway in organizations today. Change communication – how internal messaging effects individual behavior change – is a key element for an organization undergoing transformation. Although research points to the need to communicate during change, very little information is available on what the outcomes are of an internal communication strategy that can positively influence individual behavior change during transformation. This chapter enhances current knowledge on this topic by investigating the relationship of awareness and understanding of change messages to individual behavior change through the case study examination of the intentional organizational transformation experienced in a large, consumer packaged goods (CPG) company.

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-84855-547-1

Article
Publication date: 18 October 2021

Ali Yağmur

Behavioral effects of contextual factors that organizations subject to daily life and social dynamics of ongoing organizational life are conveyed to interactional context…

Abstract

Purpose

Behavioral effects of contextual factors that organizations subject to daily life and social dynamics of ongoing organizational life are conveyed to interactional context. It is considered as a form of coorientation blending organizational and individual ethics in relational form. This study aims to examine well-known effects of ethical leadership on unethical behaviors in interactional context. Sequentially related mediator effects of leader member exchange and symmetrical communication in this relationship are empirically explored.

Design/methodology/approach

Survey is applied to 494 personnel from 29 large companies. Obtained survey data is analyzed by confirmatory factory analysis, and hypotheses are tested for serial mediation by structural equation modelling with bootstrapping procedure.

Findings

Study proves the impact of interactional context on organizational constructs. It is demonstrated that individual behaviors are influenced by interactional, dynamical, contextual and social factors. Study finds that leadership effect can be empowered by socialization processes. Quality of social relationships and social interactions; socializing impact of symmetrical communication can foster ethical management. Interactional context can facilitate organizations’ adaptation to changing conditions.

Originality/value

A human is a relational being. They cannot act in vacuum, rather, act in ongoing context of relationships. Taking account of relational aspect of individual–organizational interaction, this study contributes to literature by proposing a definition of interactional context and by exploring the impact of interactional context on organizational behaviors. Also, the impact of ethical leadership on unethical behaviors is empirically explored in relational dimension which seems to be neglected by ethics literature.

Details

Management Research Review, vol. 45 no. 7
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 13 July 2021

Yeunjae Lee

With a focus on millennial employees, this study investigates how employees engage in two types of employees' communicative behaviors (ECBs), that is, their voluntary…

Abstract

Purpose

With a focus on millennial employees, this study investigates how employees engage in two types of employees' communicative behaviors (ECBs), that is, their voluntary communicative efforts to acquire and circulate tasks and managerial information (i.e. scouting) and to share and discuss positive and negative aspects of their organization with internal members (i.e. internal megaphoning). Through the lens of social exchange theory (SET) and symmetrical communication model, this study examines the effects of inclusive leadership and internal communication on active information behaviors of employees within their companies.

Design/methodology/approach

An online survey was conducted with fulltime millennial employees working across various industry sectors in the US.

Findings

Symmetrical internal communication influenced by inclusive leadership enhances employees' scouting behavior as well as positive internal megaphoning behavior. Positive and negative internal megaphoning with supervisors increases the scouting behavior of employees, whereas negative internal megaphoning with peers does not have a significant effect.

Originality/value

This study is among the first attempts to examine the effectiveness of leadership and strategic internal communication on millennial employees' diverse types of communicative behaviors.

Details

Personnel Review, vol. 51 no. 6
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 29 July 2021

YoungJu Shin and Yu Lu

Communication plays an important role in health decisions and behaviors. Friends and family exert influence through communication and, when considering smoking, this is…

Abstract

Purpose

Communication plays an important role in health decisions and behaviors. Friends and family exert influence through communication and, when considering smoking, this is particularly salient among those friends and family who smoke. Guided by primary socialization theory and integrated behavioral model, the present study examined the effects of having smoking friends and family on smoking beliefs (e.g. negative consequences, positive reinforcement and negative reinforcement), cultural normative beliefs, pro-smoking injunctive norms, smoking intentions and recent smoking behaviors.

Design/methodology/approach

Cross-sectional online survey data were collected from college students (N = 227). Multivariate analysis of covariance and path analysis were performed.

Findings

College students who reported having smoking friends were more likely to report higher levels of positive reinforcement, cultural normative beliefs, pro-smoking injunctive norms, positive attitudes, smoking intentions and recent smoking behaviors than those without smoking friends. Frequent communication with smoking friends was significantly related to cultural normative beliefs, pro-smoking injunctive norms, positive attitudes and smoking intentions. The analysis, however, did not yield statistical support for the associations between frequent communication with smoking family and smoking perceptions, norms and behaviors.

Originality/value

The present study highlights the vital roles of friends' influence for college students' smoking behaviors. Communication-based intervention can help better equip college students with communication strategies that prevent tobacco use by promoting more effective conversations with friends.

Details

Health Education, vol. 121 no. 6
Type: Research Article
ISSN: 0965-4283

Keywords

Article
Publication date: 1 March 2013

Andrew Robson and Lyn Robinson

This paper aims to gain insights from existing models of information behaviour, building on them to develop a new model which, unlike most others, encompasses both…

18382

Abstract

Purpose

This paper aims to gain insights from existing models of information behaviour, building on them to develop a new model which, unlike most others, encompasses both information seeking and communication. By identifying key factors affecting the successful communication and use of information, it is hoped that the model will be of practical value both to information providers and to users.

Design/methodology/approach

The paper is based on a literature search and analysis of well‐established models of information seeking and of communication, from which a new conceptual model is constructed.

Findings

Existing models have elements in common, though most models in library and information science focus on information seeking and the information user, while those from the field of communications focus on the communicator and the communication process. A new model is proposed that includes key elements of existing models and takes into account not just the information seeker but also the communicator or information provider.

Originality/value

The model developed in this paper is the first to combine elements from both information seeking and communication models. Being built on previous research, it can be used to investigate the practical value of the model itself and the elements that it has in common with other models.

Details

Journal of Documentation, vol. 69 no. 2
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 25 July 2018

Shaoling Fu, Zhiwei Li, Bill Wang, Zhaojun Han and Baofeng Huo

The purpose of this paper is to explore the relationships between relationship commitment, cooperative behavior and alliance performance in agricultural supply chains. By…

Abstract

Purpose

The purpose of this paper is to explore the relationships between relationship commitment, cooperative behavior and alliance performance in agricultural supply chains. By investigating dyadic relationships between companies and their contract farmers (hereafter denoted by C+F), this study aims to investigate how relationship commitment influences cooperative behavior and how such behavior further influences alliance performance in C+F agricultural supply chains in China.

Design/methodology/approach

Based on data collected from 202 companies and 462 farmers in China, this study uses the structural equation modeling approach to test the conceptual model and related hypotheses.

Findings

For both companies and contract farmers, normative relationship commitment is a necessity for economically and socially cooperative behavior (i.e. specific investment and communication, respectively), while instrumental relationship commitment has no relationship with specific investment. Only socially cooperative behavior (communication) can improve alliance performance, while economically cooperative behavior (specific investment) has no relationship with alliance performance. For companies, instrumental relationship commitment reduces communication, but specific investment increases communication. For farmers, both instrumental relationship commitment and specific investment have no relationship with communication.

Originality/value

This study contributes to the literature on supply chain management by adopting a bilateral perspective and examining relationships among relationship commitment, cooperative behavior and alliance performance in the C+F context. It provides agricultural companies and contract farmers with valuable guidance to use relationship commitment and cooperative behavior to improve alliance performance in agricultural supply chains in China.

Details

Industrial Management & Data Systems, vol. 118 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 14 November 2016

Olga Guillette van Diermen and Schelte Beltman

This paper aims to address the management of people and their working behaviour successfully during workplace change – from a traditional way of working towards new ways…

2455

Abstract

Purpose

This paper aims to address the management of people and their working behaviour successfully during workplace change – from a traditional way of working towards new ways of working. The study was based on the observation that during workplace change, organisations often fail to see the importance of managing (working) behaviour during the process of workplace change. The focus is mostly on the design of the new working environment and the information technology in it. However, these do not seem to be the determining aspects of the success of workplace change, merely necessary boundary conditions. This paper will elucidate how internal communication can make the greatest impact on shifting people’s working behaviour and attitudes and thus manage it effectively.

Design/methodology/approach

A literature study has been conducted to investigate the relation between the topics of new ways of working, workplace change and internal communication. This study surfaced the importance of the aspect of (working) behaviour within workplace change. Subsequently, a field study was performed, during which several interviews were held with the project team of the R&D department of a chemical multinational, who is on the brink of implementing a new workplace concept. Also, focus group interviews were held with their employees to research personal views on expected working behaviour.

Findings

The outcomes of the research, literature review and field study clarify the critical success factors for internal communication to manage the workplace change, so it lives up to the expectations. These are: face-to-face communication, assigning the manager the role of workplace change leader and use internal communication to inform employees and inspire them.

Originality/value

In this paper, the behavioural aspect has been identified as a key determinant of perceived success of a new workplace concept. Managing workplace change successfully should therefore merely focus on managing the working behaviour of the people involved, instead of managing the building and interior design or the technology in it. Internal communication was identified as a pivotal tool to reach this success.

Details

Journal of Corporate Real Estate, vol. 18 no. 4
Type: Research Article
ISSN: 1463-001X

Keywords

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