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Although a large contingency of theory and research has been conducted in the area of individual and interpersonal communication, relatively few theoreticians have focused on the broader character of communication at the organizational level of analysis. With the increasing emphases on total quality, leadership, adaptive cultures, process reengineering, and other organizational change and development efforts, however, the need to understand the process and function of organizational communication at a broader, more systemic level is paramount. The following paper attempts to address this issue by providing: (1) a comparative review and critique of three “classic” theoretical approaches to describing the importance of communication in organizations and the relationship between communication and organizational functioning (open systems theory, the information‐processing perspective, and the communication as culture framework); and (2) a new integrative framework—the CPR model of organizational communication—for conceptualizing and understanding the nature of communication in organizations based on constructs adapted from these three perspectives. The model is then used both in an applied example to help diagnose an organizational system and to stimulate suggestions for future research.

For decades now, industrial manufacturers’ complex product development (CPD) activities have seen various improvement approaches as well as product development (PD) support processes all in the quest to achieve shorter PD lead-times and higher return on investments. CPD process improvements, in terms of complex engineering design and delivery, still lack a lot more variance to be addressed on the “better, faster and cheaper” paradigm for efficient communication and information exchange flow processes. The paper aims to discuss these issues.

This paper presents employing social network theory analysis and statistical Pearson (r) correlation analysis in a triangulation approach to a proposed optimum conceptual information technology systems’ architecture and a “best practice” information flow process toward enhancing an industrial sustainable competitive advantage. Closed-end questionnaires were used to collect data for the scale or level of communication network from a sample size of eight Ship Power supply chain network complex engineering design and delivery systems-design teams with at least five members from each team.

Two extremely interesting findings and observations were identified from the analysis carried out (isolates and close-harmonic analysis) as well as the findings from the hypotheses’ testing. These essential analyses of the engineering systems-design teams were conducted by using the triangulation or mixed-method described in the abstract methodology identified above.

Effective and efficient real-time communication is seen as the vehicle for effective organization management. Although there may be some studies on effective technical communication in organizational and enterprise supply chain management settings, this research identifies a new robust and extensive analysis and feasible solutions to most of the communication bottlenecks and inefficient socio-industrial information flow processes, which need enhancement for industrial competitive advantage. Furthermore, the contribution of this paper further enhances the level 4 implementation aspect of the supply chain operation reference model in a replicable industry-specific perspective.

As organizations seek to prosper in ever more complex and changing environments, they will require ever more sophisticated analysis and design tools. Current systems analysis tools function well to identify hardware and software requirements – the mostly technical elements of systems – but are less well suited to address the human component, an understanding of which is crucial to successful organizational analysis and design. The best technically designed system can easily fail when human factors are not explicitly included. The authors show how a combination of systems analysis and communication auditing methods can jointly optimize both the social and technical elements of organizations as they undergo design or business process re‐engineering. As a result of this joint optimization, the authors maintain that systems analysis tools are enriched and thereby enable system designers to explicitly include human and organizational communication factors into an information or business system. A theoretical model and implementation examples are provided.

The purpose of this paper is to illustrate the current state of research on the significance of big data in and for corporate communication and to introduce a framework which provides specific connecting points for future research. This is achieved by summarizing and reviewing the insights provided by relevant articles in the most significant scholarly journals. The paper also investigates trends in the literature.

On the basis of a systematic literature review, 53 key articles from 2010 to 2015 were further analyzed.

The literature review illustrates the potentialities of big data for corporate communication, especially with regard to the field of marketing communication. It also reveals a dramatic lack of research in the fields of public relations and internal communication with respect to big data applications.

The online databases used in this paper comprised of refereed scientific journals with the highest impact factor in the respective disciplines. Journals with a lower impact factor and books were not included in the search process for this thematic analysis.

This paper provides a conceptual framework that describes four phases of strategic big data usage in corporate communication. The results show how big data is able to highlight stakeholders’ insights so that more effective communication strategies can be created.

This paper brings together previously disparate streams of work in the fields of communication science, marketing, and information systems with respect to big data applications in corporate communication. It represents the first attempt to undertake a systematic and comprehensive interdisciplinary overview of this kind.

The purpose of this study is to improve communication success through barrier identification and analysis so that the identified barriers can help project teams establish effective information-exchange strategies.

The recent publications on construction communication about time management are reviewed. Then, the semi-structured interviews are performed with both questionnaires and audio recordings (n1 = 18). Next, the collected data are analyzed using both statistical measures on the questionnaire survey and qualitative coding analysis on the text transcripts from an audio recording. Particularly, the identified barriers are substantiated using a scientometrics approach based on the published articles (2011–2020, n2 = 52,915) for purposeful information-sharing solutions in construction time management. Furthermore, the intervention strategies from the top 10 most-cited articles are analyzed and validated by comparisons with the results from construction surveys and relevant studies.

Based on the discussed communication difficulties, five main barriers were identified during time-cost risk management: probability and statistical concepts, availability of data from external resources, details of team member experiences, graphics (and graphical presentation skills), and spatial and temporal (a.k.a. 4D) simulation skills. For the improvement of communication skills and presentation quality regarding probability and statistical concepts, project teams should emphasize context awareness, case studies and group discussions. Details of communication techniques can be adjusted based on the backgrounds, experiences and expectations of team members.

The dataset n1 has both size and duration limits because of the availability of the invited industry professionals. The dataset n2 considers the literature from 2011 to 2020. Any before-the-date and unpublished studies are not included in the study.

A thorough comprehension of communication barriers can help project teams develop speaking, writing and analytical thinking skills that will enable the teams to better deliver ideas, thoughts and meanings. Additionally, the established discussion on barrier-removal strategies may enhance time management effectiveness, reduce project delays, avoid confusion and misunderstanding and save rework costs.

This research calls for the awareness of communication barriers in construction project execution and team collaboration. The identified barriers and the established solutions enrich the approaches of construction companies to share information with communities and society.

This is the first identification model for communication barriers in the time management of the construction industry to the authors' knowledge. The influencing factors and the countermeasures of communication difficulties highlighted by the research were not examined systematically and holistically in previous studies. The findings provide a new approach to facilitate the development of powerful communication strategies and to improve project execution.

This chapter aims to understand the communication practices of CSR in technological environments, specifically corporate websites. It is important to know what are the dimensions of CSR most valued in online communication, what content is more widespread, and if there is dialogic communication between organizations and different stakeholders. It was used a quantitative method of analysis, using the expanded web content analysis. It was based on the study results of the 1,000 largest Portuguese companies published by the Economic Journal in 2014. The chapter includes the analysis of the best companies from 24 sectors of activity of Portugal. Portuguese organizations use their websites to communicate about CSR practices. A large majority of companies dedicate to these subjects a higher number of pages. The findings indicate that the issues disseminated are various, but the predominance content is related to environmental dimension. Results suggest a low level of dialogic dimension adoption. It is proposed a theoretical framework of online communication of CSR that integrates a set of indicators from three interlinked dimensions: the technical dimension, the informational dimension and dialogical dimension, considering the different kind of publics and the different practice areas inherent to CSR. This framework is a contribution to the deepening of knowledge and understanding of online communication of CSR practices, on the perspective of public relations theory. It has practical implications to communication, because it proposes guidelines that should be considered in an effective online communication of CSR in organizations of various sectors of activity in Portugal. It is proposed a theoretical framework of an effective online communication of CSR that integrates a set of indicators from three interlinked dimensions that are part of the dialogical capacity of organizations.

The purpose of this study is to examine how corporate communication of their social programs on their websites affects the ratings of those programs by independent rating agencies. Firms expend resources on corporate social programs (CSPs) to promote their corporate social responsibility and sustainability credentials. Stakeholders, however, often respond to such “self-promotion” with skepticism because they believe that there are inconsistencies between corporate claims and actions. This research draws on attribution theory as a framework to examine how the perceived CSP performance of firms by uncontrollable sources are affected when firms disseminate CSP information on firm websites, i.e. a controllable source, where their claims may not be verifiable.

This study uses a two-step, mixed method study for the analysis using data from Fortune 500 companies. A qualitative content analysis process identifies the interfaces of CSP and their communications on firms’ website. The process allows the authors to collect CSP data systematically from firm websites and to identify relevant variables through the patterns that emerge from the analysis. The findings are used in a quantitative analysis to study how the patterns underlying CSP communication on their websites affect the ratings of firms’ CSP by independent rating agencies.

Results show that the location, the manner, the content and the scope of CSP information dissemination on firm websites, as well as perceived commitment to CSP identified on the website are important drivers of perceived CSP performance. A robustness check using an alternative independent rating of CSP also provides results that are supportive of the findings. In addition, the effects are found to differ by sector of operation, firm age and profitability.

This research suggests that communication of CSPs at controllable sources of firm information dissemination can have a significant effect on the evaluation of CSP at uncontrollable sources when such communication facilitates the assessment of other information from a firm to determine the motive underlying a firm’s CSP.

The findings show that firms and managers can influence the perceived ratings, rankings or scores of their CSP by stakeholders when they put the right information at the right place on their corporate websites. One of the findings shows that even moderate levels of CSP commitment demonstrated on firm websites result in positive perceptions of CSP, which has marked practical implications.

The findings show that integrating even a medium level of commitment to CSP increases the positive perceptions of a firm’s CSP. Thus, society benefits from the firm’s action without a substantial impact on the firm’s profits.

This research shows that firm-controlled sources of CSP information dissemination to stakeholders can affect uncontrollable sources of CSP information evaluation.

In small group settings, is it the position in social networks or the content of communication that constitutes a leader? Studies focussing on the content suggest that leadership consists in creating and promoting meanings, whereas studies focussing on the connections stress that it is the network position that ‘makes a leader’. These two dimensions of leadership communication style have not been compared yet. To fill this gap, this chapter applies an emerging approach – socio-semantic network analysis – to jointly consider the content of, and the connections, in leaders' communication. Using a multisource dataset, we empirically study the social network positions (social network analysis) and the content of communication (semantic network analysis) of three leaders in a creative collective. Our findings reveal that different styles of leadership make diverse use of the content and the connections in a small group. The academic and practical implications are outlined.

The era of globalization has increased the challenges for multinational corporations (MNCs) to retain legitimacy. In striving for legitimacy, MNCs increasingly engage in dialogue processes with their stakeholders. However, the era of globalization and the parallel rise of the Internet and the new “Web 2.0” have dramatically widened the range of options for such dialogue processes. Non-governmental organizations (NGOs) in particular make use of “social media” (e.g., Facebook, Weblogs, Twitter) which enable them to quickly generate attention regarding socially and environmentally harmful business practices by MNCs. In response, MNCs have started applying social media technologies for corporate communication purposes. However, given the novelty of these activities, we lack knowledge on how these organizations make use of social media. Therefore, in this chapter, we examine how MNCs and NGOs utilize one particular social media application, that is, Twitter, for dialogic stakeholder communication.

In our empirical study, we examine current practices of Twitter usage by MNCs and NGOs. We investigate a dataset of more than 3,000 Twitter articles from 30 MNCs and 30 NGOs in the German-speaking world. Our analysis is based on the “conceptual orality or literality” scale by Koch and Oesterreicher (1994).

The comparative analysis shows that on average MNCs and NGOs exhibit a surprisingly similar profile on Twitter. Both tend toward conceptual literality. However, the analysis of Tweets per organization reveals a much larger variance. At the extreme poles, while some NGOs (like Greenpeace Youth) make extensive use of the medium’s potential for conceptual orality, some MNCs (like Deutsche Börse) almost entirely adhere to conceptual literality. In other words, these MNCs promote a classical one-way model of communication and fail to make use of the dialogue-like qualities of the medium.

We analyzed a small number of organizations and we restricted our study to MNCs and NGOs in the German-speaking world. Furthermore, Twitter only allows for short messages with a maximum of 140 letters or signs. This, in turn, renders questionable whether the medium is suited to establish deliberative dialogues between MNCs and NGOs that are based on more elaborate arguments which can be expressed in the short format.

Our study addresses the lack of research regarding new possibilities for stakeholder communication in the age of social media. Moreover, the study methodologically contributes to the study of social media in the context of corporate communication by applying the scale of “conceptual orality or literality” to MNCs’ and NGOs’ Twitter usage.