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The marketplace evolution associated with the development of the electronic marketplace provides the marketing discipline with a unique opportunity to examine the value of its early literature in the context of a changing market environment. The purpose of this paper is to use the early marketing literature to develop theoretical propositions related to the internet marketplace.

Seminal marketing thought is reviewed and used to provide a conceptual understanding of various aspects of electronic commerce.

Perspectives from the commodity, functional, regional, institutional, and functionalist schools of marketing are used to explain the evolution of the electronic marketplace as well as to provide propositions to guide future research.

The application of historical marketing thought to a contemporary business situation serves to validate the robustness of the early literature and demonstrates its ongoing value and usefulness to the discipline.

The article provides a non‐mainstream discussion the origin and evolution of efficient consumer response (ECR) in marketing literature. It challenges generally believed positions in the area of the concept. In addition, the novelty value of ECR is questioned. The author argues that ECR has parts of its origin and evolution in the managerial school of marketing and in the three classical schools of marketing, namely the functional school, the commodity school, and the institutional school.

Obtaining, managing and using proper marketing information are considered an important strategic issue that cannot be ignored in the light of stiffening competition locally and internationally. Therefore, the purpose of this study is to examine the level of importance attached by Saudi industrial organizations to good management and use of quality marketing information.

A questionnaire method was used to collect the required data. Using a self-distributed method, the questionnaire was provided to top management levels of 80 companies from different industrial sectors in Saudi Arabia, selected randomly from a list provided by Saudi’s Chamber of Industry. Despite all attempts, only 30 completed questionnaires were returned and used in the statistical analysis for this study. This gave a response rate of 37.5 per cent. Used in this study’s statistical analysis were descriptive statistics such as frequencies, measures of central tendency such as the mean and median, measures of dispersion such as standard deviation and measures of distribution such as skewness and kurtosis. Advanced statistics, such as factor analysis statistics, were also used.

The study’s findings indicate how company variables are related to the ideal and actual marketing information application variables. Management’s capacity to develop a marketing plan and effectively observe the improvement may be the most demanding part of achieving desired results. This study further examined the degree to which Saudi business organizations are aware of how important it is to obtain and use proper marketing information. To develop good marketing plans, those business organizations must understand the nature of Saudi’s social structure. Its organization and welfare services are rooted in the values and traditions of Arab Muslim Culture. One of the five basic Pillars of Faith in Islam is the practice of Alms-giving and care of needy. Furthermore, people’s behavior is heavily influenced by the value, norms and expectations of Islam.

This research offers a methodology to develop a better comprehension of the importance of having good management of marketing information and its use in Saudi Arabia via a description of the significant variables that form marketing information management and use. The current study also calls for more empirical research into this area of marketing in Saudi Arabia. The empirical nature of this study revealed some recommendations for future work that should look into the issues highlighted in this study. It would be useful to apply this study to other similar contexts, which may prove helpful in reexamining the validity of its results. However, further studies are needed to validate the findings of this study, as all behavioral and cultural variables were not investigated and are left for future research. In addition, this is a deductive research; therefore, some important variables may have been omitted, which is another reason for recommending more empirical studies of this type in Saudi Arabia and similar contexts.

Investigating this type of study in Saudi Arabia gives a unique implication, as it calls for better understanding of the Islamic Marketing Environment of this country, which has two important holy Mosques of Islam (i.e. Al-Haram and the Prophet’s Mosques). There is no denying that the marketing environment characteristics in any society are affected by environmental circumstances, and Saudi Arabia as the most important Muslim Country, is no exception.

The central issue of this paper is related to the importance of having, managing and using good marketing information by industrial organizations. With this issue in mind, this study was carried out in a Muslim country (i.e. Saudi Arabia). Although the Saudi market has many dealers, domestic and international trades and co-operatives, there is little relevant data about the existing marketing systems, i.e. scarcity of market data and information concerning demand, consumption, opportunities and competition.

The impact of supply disruptions from unplanned events can cause goods shortage, limited responsiveness and high opportunity cost thus compromising development aid programmes' achievement targets. These situations force humanitarian aid agencies to develop new strategies for effectively managing their supplies. The purpose of this paper is to illustrate the foundation of humanitarian supply chain resilience through the development of an adapted Kraljic portfolio model.

Action research was used to adapt and validate the Kraljic portfolio model to the development aid context. The research team worked with a humanitarian aid agency in developing criterions and used Analytical Hierarchical Process (AHP) in weighting those key criterions.

The adapted portfolio model was able to evaluate purchases done by the aid agency by incorporating different perspectives related to the strategic importance of purchase and supply vulnerability. In particular, development aid programmes require large supplies annually. Better classification offers improved visualisation of purchases, leading to a more precise adoption of mitigation strategies and policies to minimise supply disruption risks.

Adapting the Kraljic portfolio model is a stepping-stone to building humanitarian supply chain resilience. The proposed humanitarian supply chain resilience framework is based on the foundation that current humanitarian supply chain needs to be re-engineered. In order to re-engineer, the supply base strategy must first be revisited.

Many aid agencies do not have a holistic view on their purchases and commonly apply a transactional classification of purchases that only considers the consumption values. Purchasing strategies mostly focus on cost minimisation, whereas risk mitigations have been disregarded. The proposed portfolio model overcomes these drawbacks. Societal impact may be limited but development aid agencies will be able to offer more reliable aid delivery as part of their mandate.

The proposed portfolio model is among the first tool to guide humanitarian aid agencies to develop procurement strategies to alleviate supply disruptions and increase development aid programmes resilience.

The purpose of this paper is to document contributions to the early study and teaching of marketing at one of the first universities in Britain to do so and, in that way, to contribute to the literature about the history of marketing thought. Given that the first university business program in Britain was started in 1902, at about the same time as the earliest business programs in America, the more specific purpose of this paper was to explore whether or not the same influences were shared by pioneer marketing educators on both sides of the Atlantic.

An historical method is used including a biographical approach. Primary source materials included unpublished correspondence (letterbooks), lecture notes, seminar minute-books, course syllabi and exams, minutes of senate and faculty meetings, university calendars and other unpublished documents in the William James Ashley Papers at the University of Birmingham.

The contributions of William James Ashley and the Commerce Program at the University of Birmingham to the early twentieth-century study and teaching of marketing are documented. Drawing from influences similar to those on pioneer American marketing scholars, Ashley used an historical, inductive, descriptive approach to study and teach marketing as part of what he called “business economics”. Beginning in 1902, Ashley taught his students about a relatively wide range of marketing strategy decisions focusing mostly on channels of distribution and the functions performed by channel intermediaries. His teaching and the research of his students share much with the early twentieth-century commodity, institutional and functional approaches that dominated American marketing thought.

William James Ashley was only one scholar and the Commerce Program at the University of Birmingham was only one, although widely acknowledged as the first, of a few early twentieth-century British university programs in business. This justifies future research into the possible contributions to marketing knowledge made by other programs such as those at the University of Manchester (1903), University of Liverpool (1910) and University of London (1919).

This paper adds an important chapter to the history of marketing thought which has been dominated by American pioneer scholars, courses, literature and ideas.

The purpose of this paper is to find out the existing practices of the Islamic banks in providing financing to the customers who have a requirement to purchase a finished property and to examine the existing products used by the Islamic banks in this regard by providing an insight into the modus operandi of these products. In doing this, attempt is made to find out the most famous product offered by the Islamic banks in this regard and to find out whether in reality, Malaysian Islamic banking industry has moved away from Bai Bithaman Ajil (BBA) or not.

This is a qualitative research, largely library-based, and it will consist of secondary sources such as books, journals, articles and other sources related to the Islamic house financing in Malaysia for finished properties. Recent information of the practises of the banks in this regard is obtained from the official websites of the banks.

It is found from this study that majority of Islamic Banks in Malaysia prefer to use the Commodity Murabahah facility for finished property. This finding contradicts with the observations made by some scholars who state that in Malaysia, BBA was initially used, and nowadays, the use of Musharakah Mutanaqisah is more common. The reason why Commodity Murbahah has gained popularity is because of the fact that via the Bursa Suq Al Sila platform, it is easy, swift, reliable, profitable, cheaper, convenient and has zero risk to do this type of transaction at the comfort of the office. It is recommended in this paper to use Musharakah Mutanaqisah, as this contract is an innovative contract that is classified as an equity contract under shariah where risk is shared between the parties. There is need to conduct further research to implement Musharakah Mutanaqisah in Malaysia, specifically to reduce the risk that Islamic Banks will bear by practicing this contract.

The findings of this paper might create confusion among readers, as some may perceive that the finding of the paper is not new as BBA has been dominating Islamic house financing industry from the inception of Islamic banking in the country, and BBA and Murabahah are similar in nature, and as such, commodity Murabahah is also a Murabahah transaction. The reality that needs to be understood is that the way BBA was or is practised in Malaysia in relation to Islamic house financing is that in the name of BBA, the transaction actually followed the Bai’ ‘inah contract, which is a controversial contract among the shariah scholars. Likewise, commodity Murabahah is also a different contract than Murabahah, as it actually refers to tawarruq. As such, this research finding is important to the Islamic banking industry to understand that Malaysia has moved away from the Bai’ ‘inah contract practised in the name of BBA in Islamic house financing, and there are new products introduced by the Islamic banks in Malaysia to replace this practice which were criticised by Shariah scholars.

The purpose of this paper is to show that forgotten classics, such as Melvin T. Copeland’s (1924) Principles of Merchandising, can still teach lessons to students of the history of marketing thought.

The method involved using various key words on several internet search engines. The extensive internet search produced more than a dozen contemporaneous reviews and commentaries. Additionally, there was an intensive search through the histories of marketing thought literature. The extensive and intensive searches allowed a meta-analysis reexamining Copeland’s principles in light of future historical developments from the mid-1920s to the 21st century.

Historically, Copeland’s principles established the commodity school of marketing thought. (One of the three traditional approaches to understanding marketing taught to generations of students from the mid-1920s until the mid-1960s.) Although the traditional approaches/schools have long gone out of favor, Copeland’s classification of consumer and industrial (business) goods (products and services) have stood the test of time and are still in use 100 years later. Long overlooked, Copeland’s (1924) Principles of Merchandising also anticipated the marketing management/strategy as well as the consumer/buyer behavior schools of marketing thought, dominant in the discipline since the 1960s, for which he has seldom – if ever – been acknowledged.

Historical research is limited because some relevant source material may no longer exist or may have been overlooked.

There have been no reviews of Copeland’s principles in almost a century, and no published meta-analysis of this forgotten classic exists. New discoveries reveal the value in studying marketing history and the history of marketing thought. For marketing as a social science to progress, it is invaluable to understand how ideas originated, were improved and integrated into larger conceptualizations, classification schema and theories over time.

This chapter analyzes the World Bank's Education Strategy 2020 (WBES) to assess its likely impact on inequality. The chapter begins with a review of assessments of the Bank's past education policies. It then compares four different theoretical perspectives on education policy: social class equalization, public goods, human capital, and neoliberalism. Applying quantitative and qualitative content analysis to the WBES, we identify the World Bank's approach as promoting a neo-liberal capitalist development ideology emphasizing private sector schooling and nonformal education along with standardized testing. Our analysis predicts that this strategy will not lead to major increases in educational equality in the developing world, and may even increase inequality.

Sexual politics, in other terms, affecting sexuality to a political attribution can be traced back to the rise of class society. Politics may be defined as the methods, tactics, and strategies applied to maintain the continuity of a system. When sexual politics are handled in the context of the subject of this work, the relationship between the sexes manifests itself as the domination of one gender (masculine) on the other (feminine). The patriarchal ideology, which determines the relationship between women and men, has also a deeply rooted sexual culture on how the sexual relationship between two people (hetero or homosexual) should be interpreted. In this work, the sociological meaning of offering sexuality against money or any other benefit will be questioned. In this study, a total of 44 women have been interviewed in depth, 31 of whom work in brothels, and 13 on the street. In this perspective, the working conditions of the women in the prostitution market have been considered on the bases of pimp-woman, lover (dost)-woman, and client-woman relations. Based on the study findings, the assumption that the exploiting of women will be eliminated by improving the working conditions in the prostitution market means not only normalising the public thought which will expose the women to all kinds of use, but also disregarding the mechanisms that force women to practice prostitution and remain helpless, and creating gender inequality.