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1 – 10 of over 96000Yen Thi Nguyen, Cuong Thanh Dang and Hang Thi Trinh
This study aims to evaluate the impact of board characteristics on bank performance at the commercial bank in Vietnam.
Abstract
Purpose
This study aims to evaluate the impact of board characteristics on bank performance at the commercial bank in Vietnam.
Design/methodology/approach
By running the pool OLS, fixed-effect and random-effect models with a panel data set of 294 observations from 2008 to 2021, the authors have examined determinants of bank performance.
Findings
The research results show that bank size, governance efficiency, capital adequacy ratio and economic growth have a positive effect while credit risk has a negative relationship with the commercial bank’s performance.
Originality/value
In particular, the result shows the relationship between chief executive officers’ (CEOs) gender and bank performance. Commercial banks led by female CEOs have lower bank performance than that led by male CEOs. However, this impact magnitude is not significant. The research results are the basis to propose recommendations to improve the Vietnamese commercial bank’s performance.
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Shih Yung Chou, Katelin Barron and Charles Ramser
This article aims to develop a new theory that can better explain and predict how and when humans interact with commercial robots. To this end, utility maximization theory (UMT…
Abstract
Purpose
This article aims to develop a new theory that can better explain and predict how and when humans interact with commercial robots. To this end, utility maximization theory (UMT) along with four principles and propositions that may guide how human-to-commercial robot interactions are developed.
Design/methodology/approach
This article conceptualizes UMT by drawing from social exchange, conservation of resources, and technology-driven theories.
Findings
This article proposes UMT, which consists of four guiding principles and propositions. First, it is proposed that the human must invest sufficient resources to initiate a human-to-commercial robot interaction. Second, the human forms an expectation of utility gain maximization once a human-to-commercial robot interaction is initiated. Third, the human severs a human-to-commercial robot interaction if the human is unable to witness maximum utility gain upon the interaction. Finally, once the human severs a human-to-commercial robot interaction, the human seeks to reinvest sufficient resources in another human-to-commercial robot interaction with the same expectation of utility maximization.
Originality/value
This article is one of the few studies that offers a theoretical foundation for understanding the interactions between humans and commercial robots. Additionally, this article provides several managerial implications for managing effective human-to-commercial robot interactions.
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Jurgita Banytė and Christopher Mulhearn
This article seeks to offer an answer. It explores the criteria on which commercial property market participants can develop strategies in hugely challenging circumstances. For…
Abstract
Purpose
This article seeks to offer an answer. It explores the criteria on which commercial property market participants can develop strategies in hugely challenging circumstances. For this purpose, a survey-based approach was developed with work conducted with property-market professional in the United Kingdom (UK), France, Germany and Sweden to produce a criteria-based tool supporting adaption to changing market circumstances.
Design/methodology/approach
The data have been analyzed using statistical analysis. The data's statistical analysis included Cronbach's alpha's application to evaluate the respondents' replies' reliability. A entral tendency test was used to identify the means of relevance of the criteria. The Mann–Whitney U test was used to determine potential material differences between the UK and other countries with Bonferroni corrections applied to minimize type-I errors.
Findings
Thirty characteristics have been identified that impact the dynamics of the commercial property market. Their relevance to the commercial property market was determined using a survey. The literature analysis showed that the researchers paid more attention to quantitative criteria and their comparison. The survey showed that the relevance of criteria to the commercial property market dynamics is unequal. However, the survey results showed that it is most important to pay attention to emotional criteria to adapt to uncertainty changing conditions. The problem of the environment has been on the agenda for the last four decades. Therefore, the fact that the results of the study showed that the environmental criteria are the least significant is unexpected.
Research limitations/implications
The study involved economically developed countries of Europe. Extending the study's geographical scope would be valuable in revealing whether the same differences exist in other geographical areas (such as Australia or the USA).
Practical implications
The practical implication of the analysis may be to facilitate the decision-making process of either selecting a country for commercial property investment or selecting the most sensitive and relevant criteria for the decision-making.
Originality/value
Criteria for commercial property market performance which promote successful property investment have been developed. Moreover, the criteria affecting the commercial property market have been weighted by their relevance to the market and their sequence of relevance has been established. And finally, the developed criteria have been placed into five groups that could serve as a foundation for a macro-level assessment of commercial property market dynamics.
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Dulanjana Gamage, Nisha Jayasuriya, Nilmini Rathnayake, Kithmini Minoma Herath, Diunugalge Peshala Seuvandi Jayawardena and Diluksha Yasith Senarath
The purpose of this paper is to compare the effect of marketing communication techniques concerning product placement and TV commercials on brand recall and the purchase intention…
Abstract
Purpose
The purpose of this paper is to compare the effect of marketing communication techniques concerning product placement and TV commercials on brand recall and the purchase intention of consumers.
Design/methodology/approach
A sample of 420 participants randomly assigned to one of the four scenarios of an experiment watched a selected episode of a Sri Lankan TV show that consisted of commercial breaks. Then, their recall and purchase intention toward the advertised/placed brand were measured using a questionnaire and binary logistic regression was the analytical tool.
Findings
This research indicated that a combination of product placement and TV commercials forms the highest impact on both brand recall and purchase intention. The next highest impact is created solely by product placement, while sole TV commercials make the lowest impact comparatively.
Practical implications
This study is beneficial to brands and entrepreneurs looking for the most effective marketing communication methods to promote their brands and products to consumers.
Originality/value
As an initial study performed on a comparison between two commonly used marketing communication techniques, i.e. product placement and TV commercials, in the Sri Lankan context would also enrich the global marketing literature on the comparative effectiveness of both techniques, where studies are limited so far.
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Woon Weng Wong, Kwabena Mintah, Kingsley Baako and Peng Yew Wong
The paper is motivated by the paucity of empirical research on the determinants of capitalisation rates/yield in the commercial property market. Compared to property price…
Abstract
Purpose
The paper is motivated by the paucity of empirical research on the determinants of capitalisation rates/yield in the commercial property market. Compared to property price determinants, the capitalisation rate has received significantly less attention. This is somewhat surprising given that the capitalisation rate is a more insightful indicator for investors on commercial property market performance than merely price changes or trends. The capitalisation rate, measured as the ratio of net operating income to the property’s capital value, captures the asset’s overall ability to generate income which is crucial for investors who typically invest in property for their income-generating capacity. The purpose of this paper is to address these issues.
Design/methodology/approach
To evaluate the determinants of capitalisation rates, time series analysis was used. The data capture performance in the Australian commercial property market between 2005 and 2018. All macroeconomic and financial data are freely available from official sources such as the Australian Bureau of Statistics and the nation’s central bank. Methodology wise, given the problematic nature of the data such as a mixed order of integration and the possibility of cointegration amongst some of the I (1) variables, the autoregressive distributed lag model was selected given its flexibility and relative lack of assumptions.
Findings
Bond rates, market risk premiums, stock market excess returns and other macroeconomic variables were found to drive capitalisation rates of Australian commercial properties. A 1% increase in the bond rate results in approximately 0.3–2.4% increase in capitalisation rates depending on the sub-market. Further, a 1% increase in excess market returns results in a 0.01–0.02% increase in capitalisation rates. Regarding risk premiums, a 100 basis point increase in the BBB spread results in approximately 0.92–1.27% reduction in cap rates in certain markets.
Practical implications
Asset managers will find these results useful in asset allocation strategies. Commercial properties offer attractive investment qualities such as yield stability in periods of economic uncertainty while allowing for the possibility of capital growth through appreciation of the underlying asset. By understanding the factors that affect the capitalisation rate, practitioners may predict emerging trends and identify threats to portfolio return and stability. This allows better integration of commercial property in the construction of portfolios that remain robust in a variety of market conditions.
Originality/value
The contribution to literature is significant given the lack of similar studies in the Australian market. The performance of real estate assets using cap rates as a comparative measure to equities and bonds influences decisions in asset allocation strategies. It provides crucial information for investors to estimate the performance of commercial property. This research supports the notion that both space and capital market indicators jointly affect capitalisation rates. The findings expand the knowledge base relating to commercial properties and validate the assessments of investors, developers and valuers who utilise yield as a performance benchmark for asset allocation strategies.
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Zhenbin Yang, Sangwook Ha, Atreyi Kankanhalli and Sungyong Um
This study aims to examine factors influencing potential commercial innovators' intention to innovate with open government data (OGD) via a risk perspective.
Abstract
Purpose
This study aims to examine factors influencing potential commercial innovators' intention to innovate with open government data (OGD) via a risk perspective.
Design/methodology/approach
The authors develop a theoretical model that explains how different forms of uncertainty (i.e. financial, technology, competitive, demand, and data) and their inter-relationships influence potential commercial innovators' intention to innovate with OGD. The model is tested using survey data collected from 144 potential commercial innovators from a developed Asian country.
Findings
The results suggest that all other forms of uncertainty, except competitive uncertainty, negatively influence potential commercial innovators' intention to innovate, mediated by their perceived risk of innovating with OGD. The results also show positive relationships between different forms of uncertainty, i.e. competitive and financial, demand and competitive, data and financial uncertainty.
Originality/value
This paper identifies major forms of innovation uncertainty, perceived risk, their inter-relationships, and impacts on the intention to innovate with OGD. It also finds support for a unique form of uncertainty for OGD innovation (i.e. data uncertainty).
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Chi Kit Chan and Anna Wai Yee Yuen
This study scrutinizes the convergence between commercial advertising and the political vision of social movement in media advertisements. This study deliberates how commercial…
Abstract
Purpose
This study scrutinizes the convergence between commercial advertising and the political vision of social movement in media advertisements. This study deliberates how commercial advertisement could be compatible with movement discourses and social resistance. Such hybridization between commercial narration and movement discourses is different from political advertising sponsored by political and civic organizations. This study uses an advertising campaign in Hong Kong which expressed outcry against police search on an outspoken media as a case study to conceptualize advertising activism with the thematic analysis of the movement discourses shown in printed advertisements. This study aims to engage with scholarly dialogue surrounding social movement studies and discuss how movement discourses could hybridize with commercial advertisement.
Design/methodology/approach
This study examines the discourses and textual features of an advertising campaign initiated by the public instead of political elites and social movement organizations in Hong Kong, in which various individual citizens, anonymous participants, business enterprises and civic organizations expressed their anger over a police search against an outspoken media (Apple Daily) by Hong Kong police. This bottom-up advertising campaign shows how the narration of commercial advertising could be hybridized with the activism for social resistance, which is conceptualized as advertising activism in this paper.
Findings
Based on the textual features and discourses embedded in the advertisements, this study investigates the printed advertisements mushroomed in Apple Daily since the police search in August 2020 by the thematic analysis under the concept of advertising activism: frame construction, identities mobilization and decentered solidarity. Advertising activism differs from commercial and political advertising from two ways. Firstly, its advertisements are cosponsored by numerous nonpolitically well-known individuals or organizations. Secondly, advertising activism feature with hybridization between commercial narration and political or movement discourses. Discourses of advertising activism aim to mobilize the commercial identity of consumers for noncommercial means by their consumption behaviors.
Originality/value
The findings illustrate a hybridization of commercial narration and movement discourses stemming from social movement and identity politics, which is coined by our conceptualization of advertising activism. While commercial and political advertising focus on business promotion and political messages, respectively, advertising activism demonstrates multiple layers of cultural meanings on the consumption behaviors which hybridize with political and movement discourses. The authors hope this study could unleash further intellectual dialogue on the social role of advertising in social movement and how movement discourses “spillover” from social events to the commercial advertisement.
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This study employs creative strategies to contentanalyse Super Bowl commercials from 2001 to 2009, focusing specifically on message strategies. The findings aim to answer four…
Abstract
This study employs creative strategies to contentanalyse Super Bowl commercials from 2001 to 2009, focusing specifically on message strategies. The findings aim to answer four research questions. What are the message strategies commonly employed in Super Bowl commercials? What are the trends of the message strategies employed in Super Bowl commercials over time? What are the relationships between the message strategies and the commercial likeability? What are the specific roles played by the high- vs. low-involvement product categories?
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Reza Mahdavi, Zeinab Nikniaz, Maryam Rafraf and Abolghasem Jouyban
This paper aims to study the importance of polyphenols in human health and, based on recommendations on the replacement of carbonated drinks with nutritious beverages, like fruit…
Abstract
Purpose
This paper aims to study the importance of polyphenols in human health and, based on recommendations on the replacement of carbonated drinks with nutritious beverages, like fruit juices, seeks to compare the polyphenol contents of natural and commercial juices.
Design/methodology/approach
The total polypheol content of 39 fresh and 159 commercial (100 percent and less than 50 percent) fruit juices was analyzed by the terbium sensitized fluorescence method. The ANOVA with Tukey post hoc test, and also an independent t‐test, were used for statistical analyses.
Findings
The mean polyphenol contents of fresh juices were significantly (p<0.001) higher than those of 100 percent commercials (5.34±2.7 vs 3.28±0.86 mg/l). In fresh juices the concentration ranged from 1.06±0.08 (pineapple) to 10.14±0.07 (sour cherry) mg QE/100 ml, while in 100 percent commercial juices the range was from 2.37±0.05 (orange) to 5.34±0.4 (pomegranate) mg QE/100 ml, and in <50 percent commercial juices they ranged from 1.04±0.7 (red grape) to 2.21±0.07 (white grape) mg QE/100 ml. The polyphenol contents of dark juices, in both fresh and commercial products, were significantly higher than others (p<0.001) and most fresh fruit juices possessed higher amounts of polyphenol than commercial ones. Although various juices differed in the quantity of total polyphenol, they can be considered as a good source of functional beverage.
Originality/value
This paper provides information about the polyphenol content of fresh and commercial (100 percent and <50 percent) fruit juices. To the best of the authors' knowledge, there have been no articles which aim to compare the polyphenol content of Iranian fresh and commercial fruit juices. For analysing the polyphenol contents, the newly developed terbium sensitized fluorescence method was used, and also the applicability of this new method was compared with the commonly used Folin‐Ciocalteau method.
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Johan Lilja, Maria Eriksson and Pernilla Ingelsson
A new type of business offering is currently gaining much attention, a type which in some aspects appears to be distinct from goods and services. These offerings are usually…
Abstract
Purpose
A new type of business offering is currently gaining much attention, a type which in some aspects appears to be distinct from goods and services. These offerings are usually denoted as commercial experiences and are claimed to provide higher customer value than other types of offerings as they, for example, engage customers in an inherently memorable way. The understanding of what constitutes commercial experiences is however still scant. The purpose of this paper is to take a closer look at the commercial experience concept from a customer perspective. The paper aims specifically at elaborating and defining commercial experiences as well as distinguishing them from goods and services.
Design/methodology/approach
The paper is based on literature studies.
Findings
The authors identify memorable as the fundamental distinctive characteristic for commercial experiences. Memorable events are then shown to be strongly emotional events. Finally the two‐factor structure of affect is used to show that the factor “strong engagement” is a critical driver of commercial experiences. As a result of the elaboration the authors also propose a new definition of commercial experiences and distinguish commercial experiences from goods and services in three ways.
Originality/value
The paper increases the currently scant understanding of commercial experiences.
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