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In an ongoing process of globalization and technology improvements and due to an increase in worldwide actors in the economic sector, commercial diplomacy is an important tool for countries to support their business community during the internationalization process and afterwards. Nevertheless, commercial diplomacy literature is still in its infancy. Therefore, this chapter reviews existing research on the topic and develops a framework, which integrates the topics examined so far and provides the reader with a more complete picture of the topic at hand.

By means of a literature review, this chapter shows that the body of literature involving research of both disciplines, International Relations and International Management, is still rather limited. As a consequence, we determine a future research agenda and call for more empirical studies, especially in the field of (political) economy.

In a globalized world where emerging markets are more important than ever, there is an increasing pressure on international businesses and governments to work together. The set of facilities known as commercial diplomacy combines the interests of both by highlighting new markets and investment opportunities.

In this chapter, we present a literature review based on 56 relevant publications to assess what we currently know of this important activity.

The results indicate that research on commercial diplomacy consists of many subtopics, resulting in a patchy understanding of the topic as a whole.

We discuss why integrative research focusing on the business–government relationship and the organization and the value of commercial diplomacy are needed from an international business perspective.

This research aims to analyze the relations between coopetition and innovation, by comparing two coopetitive tourism SMEs networks in Brazil.

The first network comprises 23 SMEs in Honey Island, a natural reserve, and the second network comprises 21 out of 25 SMEs in the Campos Gerais region, recognized by its strong agribusiness. Innovativeness variables included innovation inputs, capabilities, and outputs; and four types of relations that foster innovation were considered, namely, commercial, informational, knowledge, and partnerships. Social network analysis was employed as well as statistical analyses such as Kolmogorov–Smirnov, Mann–Whitney, Spearman correlation and Fischer's Z transformation.

Results show that coopetition is related to SMEs innovativeness. Commercial relations centralities correlated with many innovation outputs, information and knowledge centralities with some innovation inputs and outputs, and partnerships also with capabilities.

Besides contributing to the literature of innovation in tourism, this paper also contributes to the literature on coopetition and innovation by investigating how different types of coopetition relationships foster innovation inputs, capabilities, and outputs.

Managers may benefit from these findings by fostering specific innovation inputs, capabilities, or outputs by means of different coopetition relations. Similarly, regional tourism policy planners may also improve the innovativeness of tourism small businesses by fostering coopetition networks.

This paper not only compares the innovativeness of two small business coopetition networks in the tourism industry but also analyses quantitively in detail how different types of coopetition relations are related to different innovativeness variables.

The purpose of this paper is to extend to accounting and accounting texts the arguments of Phillips which suggest that organisational analysis can be enriched by a greater interface with narrative fiction as a means to bring organisations to life. The paper also introduces the work of Bottin which argues that accounting manuals can be considered as source documents for economic history, more than simply being of purely pedagogical value. Both approaches inform the research into the specialised accounting manual, the Guide du Commerce of Gaignat de l'Aulnais.

This paper uses archival‐based historical methods to examine the Guide du Commerce and the social and economic milieu presented therein. It has developed its analysis through the examination of both primary and secondary sources to underscore the business and social networks of the milieu and to illustrate accounting as narrative.

In his manual, Gaignat recreates merchant activities and commercial relations of eighteenth century France. Gaignat does not content himself with re‐copying material at his disposal or with creating fictitious examples. Rather, through his in‐depth development of case studies and examples of actual accounting methods, he offers the reader insights into the strategic nature of the social and economic milieu in which commercial success might be achieved.

The research approach is transferable to other settings, motivating renewed interest in the history of accounting literature. The stories related in the Guide du Commerce point to the potential value of accounting manuals and other similar documents as historical sources when such sources no longer exist or are limited.

The research method is original in that the methodological approach is new to accounting history, but part of a debate within history more generally.

The purpose of this paper is to identify factors of change in business relationships among companies operating in agribusiness input distribution channel.

This study, based on a qualitative approach applying network perspective, is focused on agri-markets for plant protection products. Primary data were collected via individual in-depth interviews with among managers of trade companies operating on agri-inputs products market.

Although relation between input producers and trade companies on agri-inputs market is affected by a large number of factors, representatives of trade companies seem to be focused on a limited number of them. In particular two factors need to be underlined as main ones: contract conditions and structural changes on the markets which manifest themselves mainly by consolidation of market entities. The function differentiation of the trade companies results not only in generated sales but also in a larger intensity of interactions with other market operators and in the necessity of creating new relationships. In the long term, it may generate the intensification of competitive structures that occur at the same level in a distribution channel.

Generalization based on qualitative approach employed in this paper requires further testing and quantitative validation.

Even though agri-markets appear to be well-suited for studying network systems, such an approach has hardly ever been used. Interactions between different kinds of entities on agri-markets are incredibly strong and complex. The paper contributes to the two fields. First, it provides results related to the business relationship dynamics, especially factors that trigger relation change. Second, paper contributes to the agribusiness markets theory, especially from the structural point of view.

How are institutional logics transgressed in the organizational fields of open source software and of commercial proprietary software, respectively, by developing a new practice of commercial open source software? I argue that by combining a Critique of Ideology Critique and a Critique of New Institutional Organizational Theory, we become better equipped for understanding institutional change in organizations applying concepts such as institutional entrepreneurs, discursive devices, and meaning arenas. The analysis show that many institutional entrepreneurs apply discursive devices to convince actors in the two organizational fields of the legitimacy of the new practice. This happens in many different meaning arenas such as in the market, in the public discourse, and in concrete open source projects. I advance the assumption that a relation established between institutional entrepreneurs of different legitimacy in the two original fields renders possible their institutional work.

During the 1920s, military interests in Latin America and international and diplomatic relations gave the impetus to the creation national airlines. In countries like Colombia and Brazil, the technological and commercial approaches of Germany and other Europeans nations influenced the forms airlines took. In the following decade the United States began to exert its influence which was consolidated after the Second World War. The pattern continued until the 1980s and involved strong international regulation, the predominance of publicly owned national airlines, and American technological leadership. Market liberalization then brought about a new scenario involving privatizations of national airlines across the region, intensified competition, and mergers and acquisitions that led to the formation of large carriers. Today, passenger traffic in the region is dominated by two carriers: LATAM and Avianca. Other local airlines remain, often linked to a global alliance member. Air traffic has been grown, with the prospect of further growth after economic recovery flowing the COVID-19 pandemic. Historically, commercial air traffic has adapted to the needs of its vast territory but where institutional changes have played a very important and often decisive role.

Although extant theory has illuminated conditions under which organizations mimic each other in form and practice, little research examines how organizations seek to differentiate themselves from conventional forms. Our comparative ethnographic studies examine how the Burning Man and Open Source communities developed organizations to help coordinate the production of an annual temporary arts event and nonproprietary, freely distributed software. Both communities sought to differentiate their organizations from reference groups, but this was not a sufficient condition for sustaining organizational novelty. We found that the ability to pursue a differentiated strategy was moderated by environmental conditions. By exploring the organizing decisions that each community made at two critical boundaries: one defining individuals’ relationship with the organization; the second defining the organization's relationship with the market, we show how organizing practices were recombined from the for-profit and nonprofit sectors in unexpected, novel ways. This comparative research contributes a grounded theoretical explanation of organizational innovation that adjudicates between differentiation and environmental conditions.