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The paper contributes to the discussion on valuation in organization studies and strategic management literature. The nascent literature on valuation practices has examined established markets where producers and consumers are known and rivalry in the market is a given. Furthermore, previous research has operated with a narrow meaning of value as either a financial profit or a subjective consumer preference. Such a narrow view on value is problematic and insufficient for studying the interlacing of innovation and value creation in emerging technoscientific business domains.

The authors present an empirical study about value creation in an emerging technoscience business domain formed around personalized medicine and digital health data.

The results of this analysis show that in a technoscientific domain, valuation of innovations is multiple and malleable, entails pursuing attractiveness in collaboration and partnerships and is performative, and due to emphatic future orientation, values are indefinite and promissory.

As research implications, this study shows that valuation practices in an emerging technoscience business domain focus on defining the potential economic value in the future and attracting partners as probable future beneficiaries. Commercial value upon innovation in an embryonic business milieu is created and situated in valuation practices that constitute the prospective market, the prevalent economic discourse, and rationale. This is in contrast to an established market, where valuation practices are determined at the intersection of customer preferences and competitive arenas where suppliers, producers, service providers and new entrants to the market present value propositions.

The study findings extend discussion on valuation from established business domains to emerging technoscience business domains which are in a “pre-competition” phase where suppliers, customers, producers and their collaborative and competitive relations are not yet established.

As managerial implications, this study provides insights into health innovation stakeholders, including stakeholders in the public, private and academic sectors, about the ecosystem dynamics in a technoscientific innovation. Such insight is useful in strategic decision-making about ecosystem strategy and ecosystem business model for value proposition, value creation and value capture in an emerging innovation domain characterized by collaborative and competitive relations among stakeholders. To business managers, the findings of this study about valuation practices are useful in strategic decision-making about ecosystem strategy and ecosystem business model for value proposition, value creation and value capture in an emerging innovation domain characterized by collaborative and competitive relations among stakeholders. To policy makers, this study provides an in-depth analysis of an overall business ecosystem in an emerging technoscience business that can be propelled to increase the financial investments in the field. As a policy implication, this study provides insights into the various dimensions of valuation in technoscience business to policy makers, who make governance decisions to guide and control the development of medical innovation using digital health data.

This study's results expand previous theorizing on valuation by showing that in technoscientific innovation all types of value created – scientific, clinical, social or economic – are predominantly promissory. This study complements the nascent theorizing on value creation and valuation practices of technoscientific innovation.

The debate about university technology transfer policy would benefit from increased attention to two parts of the technology transfer equation: the societal purpose of basic scientific research and the characteristics of scientific researchers.11This Chapter was prepared for the Colloquium on University Entrepreneurship and Technology Transfer hosted by the Karl Eller Center of the University of Arizona and sponsored by the Ewing Marion Kauffman Foundation. I am grateful to them for their support. I am also grateful to the participants in the Colloquium for helpful comments. Finally, I thank my research assistant, David Zelner, for assistance with this project. One purpose of curiosity-driven research is to provide a demand function that can serve as a proxy for the socially optimal (but unknowable) demand function for the unpredictable research that is necessary for long-term technological progress. Preserving the curiosity-driven research peer review “market” is thus important for that progress. This analysis highlights the importance of adequate funding for curiosity-driven research. A model of typical university scientists’ preferences can be used to assess how technology transfer policies may affect the social norms of the research community and the long-term viability of the curiosity-driven research endeavor. The analysis suggests that patenting will be an ineffective technology transfer mechanism unless researchers are precluded from using patenting to maintain control over follow-on research.

The purpose of this article is to outline a conceptual framework on mobile applications that support social interactions among users to warrant commercial viability of such applications.

We build on the social network paradigm to propose an activity-based view on mobile application usage, and theoretically link the pertinent features of mobile social networking applications (MSNAs) to a set of measurement metrics concerning their commercial viability.

The conceptual framework formulated highlights how MSNAs can be systematically designed and deployed to ensure their commercial viability.

A pertinent set of features that support social networking among the users, and their plausible mechanisms in facilitating the commercial viability of MSNAs, are explicated. This facilitates future research endeavours in systematically investigating the emerging form of mobile applications. The limitation lies in a lack of empirical data to validate the formulated propositions, which is beyond the scope of this paper and is directed for future research.

A coherent set of measurement metrics are put forward for practitioners to measure the commercial viability of an MSNA. Also theoretically based insights are derived for how they can better derive commercial values from the emerging form of mobile applications.

Most relevant previous research has focused either on the MSNAs’ technical design aspects or user behavioural issues. This research ties up the themes on technical design, user behaviour and business consideration in formulating a research framework for assessing the commercial viability of MSNAs.

This study measures the degree of influence that attributes such as price, organic production, origin and commercial type have on Spanish consumers when purchasing lamb meat, while also analysing various lamb meat differentiation strategies.

The methodology consisted of a survey of 421 Castilla‐La Mancha (Spain) lamb meat consumers during the month of January 2009. The preferences of these consumers were determined through several multivariate techniques.

The results obtained by means of conjoint analysis techniques show that an additional potential differentiation strategy is to offer the market conventionally produced suckling lamb and organic “ternasco” lamb. Thus, potential commercial cannibalism would be simultaneously prevented between two types of meat belonging to one and the same PGI Manchego Lamb.

The excessive commercial differentiation that can arise in food for basic consumption in general and particularly within the Manchego Lamb PGI. Whether it be from the inclusion of another commercial type (suckling lamb meat) together with the traditional type (“ternasco” lamb meat) and the additional possibility of the organic certification, it can make way for a certain commercial “cannibalism” among PGI lamb meats.

Marron farming in Western Australia has existed for decades. However, to what extent do marron growers see potential in this industry in ways that include expanding into hospitality and tourism? The purpose of this paper is to examine this dimension from a group of 26 marron growers.

The limited knowledge on marron farming from an academic, industry, as well as from operators' perspective is a critical factor in choosing a qualitative approach in this paper in the form of telephone and face‐to‐face interviews.

Overall, there is an agreement among respondents about the significant commercial potential of marron farming. However, the dilemma of satisfying increasing demand for marron is acknowledged, as well as resulting problems, for instance, in the form of greed and lack of unity among some growers.

While the low number of respondents may not be sufficient to make generalisations of the marron farming industry, this paper proposes an overview into an unexplored industry, and provides useful insights into a niche market.

Increased demand for marron in both national and international markets presents opportunities for local operators and the future of marron farming. At the same time, a balance must be maintained in order to preserve natural resources and the industry's sustainability.

Despite its demand and potential, to date very limited research has been conducted on marron farming, particularly studying the links between marron, hospitality and tourism, as well as marron growers' points of views on this industry. This exploratory paper contributes to narrowing the existing knowledge gap on these dimensions.

For many farmers across the USA the opportunity to sell their produce directly to the public in different ways allows them to avoid middle‐men and often reap higher benefits that are vital for their survival. However, to what extent do they fully maximise their produce? For instance, do farmers consider developing value‐added products when they have fruit or vegetable leftovers, or those with blemishes? The present paper aims to explore involvement in value‐added food production from the growers' standpoint.

Data were collected via telephone and face‐to‐face interviews among 30 farm owners located in the state of Alabama.

While the large majority of participating farmers (93.3 per cent) are involved in selling produce directly to the public, only 33.3 per cent are currently maximising their produce left‐overs, or unsellable produce by developing and marketing value‐added products such as jellies, jams and ice‐creams. Almost one fourth of farmers (23.3 per cent) would consider developing value‐added products. However, the lack of a commercial kitchen, a potentially considerable investment, is one significant barrier preventing the development of value‐added products.

Choosing only farmers that are already involved in retailing their own produce, and their low number (30) are limitations that may not allow for making generalisations of the study's findings.

In times where the threat of food crises is latent, the ability for food growers to maximise their harvests becomes critical. Because farm operators play a significant role in providing food for society at large, they should be accordingly supported to maximise their produce, including through the development of value‐added products.

The study provides a different view of value‐added produce, investigating this dimension from the farmers' viewpoint.

In many states, legislators have serious concerns about American competitiveness in the global economy. Based on Thomas Friedman's The World Is Flat – perhaps the most highly read book in policy communities over the past decade – legislators are aware the United States is falling behind other countries on many indicators of educational attainment. Although the United States was once a leader in higher education access, with 60 percent of its population attending at least some college, nine countries now exceed this level of participation (Wagner, 2006). Our educational attainment is predicted to increase in the future, not because of increasing participation rates, but because of the expanding college-going population. In production of bachelor's degrees, the United States is now merely average among the 20 most prosperous countries. On a per capita basis, one could argue that the United States no longer has the best higher education system in the world.

This commentary puts forth a conceptual framework, referred to as the consumer, organization, government framework of unintended digital technology service failures, that specifies consumer, organizational and governmental shortcomings that result in digital technologies failing in terms of negatively affecting consumer, communal, national and/or global welfare.

The authors conceptualize an original framework by engaging in a literature review regarding marketplace failures associated with digital service technologies.

The framework shows that three drivers explain why commercial digital technologies often fail. The first driver highlights misuse or criminal intent from individuals. The second involves organizations failing to prevent or to address technology failures. The third pertains to failures that stem from governmental institutions.

The authors encourage researchers to build on their framework by putting forth research questions. To prevent or lessen opportunities for digital technologies to result in service failures, the authors also offer practitioners a “digital technology service failure audit.” This audit shows how digital technology creators and managers can anticipate and address consumer, organizational and governmental factors that often cause digital service technologies failures.

Despite the absence of industry-specific regulations and the existence of some regulatory immunities, digital technology providers have an ethical duty, and may be obligated under applicable tort law principles, to take steps to prevent unintended harm to consumers before launching their service technologies.

This work reveals that digital technologies represent new and different threats to vulnerable consumers, who often rely on, but do not fully understand, these technologies in their everyday living. The framework helps consumers, organizations and government agencies to identify and remedy current and potential instances of harmful digital technologies.

The purpose of this paper is to examine how research teams serve as building blocks for collaboration at a field level, and how these building blocks are assembled by a network of interacting organizations. The field setting is a medical sciences consortium in Australia established to encourage collaborative and entrepreneurial research among government, industry, research centers and university units. This consortium is examined as a case study. The analysis demonstrates how collaboration evolved at three interacting levels: research team, organization and interorganizational field.

The main findings are: (1) Intellectual property (IP) acts as the key orienting agent in this field to align the behavior of various stakeholders and leverage collaborative and entrepreneurial activity. (2) Tensions between the different ways that the commercial and public sector actors value IP serve to structure the interfaces among the consortium, the member organizations and the research teams. (3) The consortium is a key infrastructural element in the creation of collaborative capital in the Australian biotechnology field studied. The main contribution of the study is to highlight the nature of collaborative capital at a field level and begin to explore its implications.

Reports that there are increasing trends towards the commercialisation of public sector information. Explains the concepts of information trading and discusses the role of the public sector. Describes three case studies within the UK government. Identifies the lack of a uniform approach to information trading within UK government departments in terms of attitudes to information provision, information costing and pricing and the resourcing of an information trading function. Discusses issues concerning the national and departmental policy on information distribution and trading; the resourcing and management of information technology to support the information trading function; the development of an information‐aware culture within the government and its departments and the development of contractual relationships with marketing agents within the private sector. Examines the effect of online information provision on information trading. Discusses the application of agency theory to the study of the role of marketing agents and identifies their importance in the development of a public sector information trading market. Concludes that there is a lack of clear direction for government departments concerning information trading.