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The purpose of this paper is to provide an organizing lens for viewing the distinct contributions to knowledge production from those research communities addressing the impact of competitive strategy on company performance in general, and the influence of cost leadership and differentiation strategy on organizational performance in detail.

The research methodology was based on the PRISMA review, and thematic analysis based on an iterative process of open coding was analyzed and then the sample was analyzed by illustrating the research title, objectives, method, data analysis, sample size, variables and country.

The main factor that influenced the competitive strategy is strategic growth; strategic growth has a significant influence on competitive strategy. Furthermore, competitive strategy will boost firm network, performance measurement and organization behavior. In the same way, the internal goal factor will enhance organizational effectiveness. Also, a differentiation strategy will support management practice factors, strategic positions, product price, product characteristics and company performance.

This study contributes to the literature by identifying a framework of competitive strategy factors, company performance factors, cost leadership strategy factors, differentiation strategy factors and competitive strategy with global market factors. This study provides a complete picture and description of the resulting body knowledge in competitive strategy and organizational performance.

The study aims to determine the the optimal value of output parameters of a variable compression ratio (CR) diesel engine are investigated at different loads, CR and fuel modes of operation experimentally. The output parameters of a variable compression ratio (CR) diesel engine are investigated at different loads, CR and fuel modes of operation experimentally. The performance parameters like brake thermal efficiency (BTE) and brake specific energy consumption (BSEC), whereas CO emission, HC emission, CO₂ emission, NO_x emission, exhaust gas temperature (EGT) and opacity are the emission parameters measured during the test. Tests are conducted for 2, 6 and 10 kg of load, 16.5 and 17.5 of CR.

In this investigation, the first engine was fueled with 100% diesel and 100% Calophyllum inophyllum oil in single-fuel mode. Then Calophyllum inophyllum oil with producer gas was fed to the engine. Calophyllum inophyllum oil offers lower BTE, CO and HC emissions, opacity and higher EGT, BSEC, CO₂ emission and NO_x emissions compared to diesel fuel in both fuel modes of operation observed. The performance optimization using the Taguchi approach is carried out to determine the optimal input parameters for maximum performance and minimum emissions for the test engine. The optimized value of the input parameters is then fed into the prediction techniques, such as the artificial neural network (ANN).

From multiple response optimization, the minimum emissions of 0.58% of CO, 42% of HC, 191 ppm NO_x and maximum BTE of 21.56% for 16.5 CR, 10 kg load and dual fuel mode of operation are determined. Based on generated errors, the ANN is also ranked for precision. The proposed ANN model provides better prediction with minimum experimental data sets. The values of the R² correlation coefficient are 1, 0.95552, 0.94367 and 0.97789 for training, validation, testing and all, respectively. The said biodiesel may be used as a substitute for conventional diesel fuel.

The blend of Calophyllum inophyllum oil-producer gas is used to run the diesel engine. Performance and emission analysis has been carried out, compared, optimized and validated.

This paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets.

We draw on a case study of a Chinese digital platform to explore the processes and mechanisms of reconfiguring during marketing agility development. Data from different sources are collected, including interviews, informal dialogue and archival data.

Versatile digital resources create productive applications for previously less amendable marketing and nonmarketing resources to be malleable, editable and reconfigurable in marketing agility development. This study identifies and clarifies three versatile digital resource-enabled reconfiguration activities in marketing agility building: recombining digital artifacts, repurposing human capital and cross-pollinating markets.

Since our study adopts a case study method, future research can extend our insights by using quantitative methods to test and verify our theoretical framework.

First, we provide insights into how organizations can reconfigure versatile digital resources to achieve the benefits of marketing agility in international markets. Second, while recruiting new employees during internationalization is vital, we suggest that assisted by digital artifacts, firms can repurpose the existing workforce, such as via multitasking, swift task-switching and flexible job redirecting to satisfy dynamic international business requirements with lower adjustment costs. Third, we offer two localization approaches in which firms can use digital artifacts as the enabler to remix sociocultural elements with local adaptations to develop glocal content and decentralize content production to generate inclusive local content.

We provide a process model that specifies how platforms reconfigure versatile digital resources to achieve marketing agility in international markets. Furthermore, we provide novel insights into the literature on marketing agility in international markets and localization.

Improving productivity and efficiency has always been crucial for industrial companies to remain competitive. In recent years, the topic of environmental impact has become increasingly important. Published research indicates that environmental and economic goals can enforce or rival each other. However, few papers have been published that address the interaction and integration of these two goals.

In this paper, we identify both, synergies and trade-offs based on a systematic review incorporating 66 publications issued between 1992 and 2021. We analyze, quantify and cluster examples of conjunctions of ecological and economic measures and thereby develop a framework for the combined improvement of performance and environmental compatibility.

Our findings indicate an increased significance of a combined consideration of these two dimensions of sustainability. We found that cases where enforcing synergies between economic and ecological effects were identified are by far more frequent than reports on trade-offs. For the individual categories, cost savings are uniformly considered as the most important economic aspect while, energy savings appear to be marginally more relevant than waste reduction in terms of environmental aspects.

No previous literature review provides a comparable graphical treatment of synergies and trade-offs between cost savings and ecological effects. For the first time, identified measures were classified in a 3 × 3 table considering type and principle.

This study aims to explore the possibility of using magnetic biochar composite (MBCC) derived from Heglig tree bark (HTB) powder (agricultural solid waste) and cobalt ferrite (CoFe₂O₄, CFO) for oil spill removal from seawater surface.

One-pot co-precipitation route was used to synthesize MBCC. The prepared materials were characterized by X-ray diffraction, scanning electron microscopy-energy dispersive X-ray spectroscopy, Fourier transform infrared spectroscopy. The densities of the prepared materials were also estimated. Crude, diesel engine and gasoline engine oils were used as seawater pollutant models. The gravimetric oil removal (GOR) method was used for removing oil spills from seawater using MBCC as a sorbent material.

The obtained results revealed that the prepared materials (CFO and MBCC) were able to remove the crude oil and its derivatives from the seawater surface. Besides, when the absorbent amount was 0.01 g, the highest GOR values for crude oil (31.96 ± 1.02 g/g) and diesel engine oil (14.83 ± 0.83 g/g) were obtained using MBCC as an absorbent. For gasoline engine oil, the highest GOR (27.84 ± 0.46 g/g) was attained when CFO was used as an absorbent.

Oil spill removal using MBCC derived from cobalt ferrite and HTB. Using tree bark as biomass (eco-friendly, readily available and low-cost) for magnetic biochar preparation also is a promising method for minimizing agricultural solid wastes (e.g. HTB) and obtaining value-added-products.

The purpose of this paper is to introduce the simple synthesis process of thermal-insulation coating by using three different nanoparticles, namely, nano-zinc oxide (ZnO), nano-tin dioxide (SnO₂) and nano-titanium dioxide (TiO₂), which can reduce the temperature of solar cells.

The thermal-insulation coating is designed using sol-gel process. The aminopropyltriethoxysilane/methyltrimethoxysilane binder system improves the cross-linking between the hydroxyl groups, -OH of nanoparticles. The isopropyl alcohol is used as a solvent medium. The fabrication method is a dip-coating method.

The prepared S1B1 coating (20 Wt.% of SnO₂) exhibits high transparency and great thermal insulation property where the surface temperature of solar cells has been reduced by 13°C under 1,000 W/m² irradiation after 1 h. Meanwhile, the Z1B2 coating (20 Wt.% of ZnO) reduced the temperature of solar cells by 7°C. On the other hand, the embedded nanoparticles have improved the fill factor of solar cells by 0.2 or 33.33%.

Findings provide a significant method for the development of thermal-insulation coating by a simple synthesis process and low-cost materials.

The thermal-insulation coating is proposed to prevent exterior heat energy to the inside solar panel glass. At the same time, it can prevent excessive heating on the solar cell’s surface, later improves the efficiency of solar cell.

This study presents a the novel method to develop and compare the thermal-insulation coating by using various nanoparticles, namely, nano-TiO₂, nano-SnO₂ and nano-ZnO at different weight percentage.

The purpose of this research is to develop an environmentally friendly antimicrobial dyeing of cotton fabric from the root of Euclea racemosa. Textile phytochemical finishing is in high demand worldwide because of its low toxicity, low pollution, ease of availability, renewability, pharmacological effects and non-carcinogenic properties, as well as its multifunctionality, rapid process stages and potential health benefit.

The cotton fabric was dyed with aqueous extracts of Euclea racemosa root dyes. Dyes were extracted for 20 min at pH 7.43 at room and boiling temperatures with material-to-liquor ratios (MLRs) of 1:5, 1:10, 1:15 and 1:20, altering one variable at a time, and the cotton fabric was colored using a post-mordanting procedure at 50°C with an MLR of 1:20. Using a properly cleaned Petri plate, the colored samples were tested in vitro for antibacterial activity. A spectrophotometer was used to assess color strength and shade depth, as well as wash fastness and annual rubbing fastness tests for both wet and dry.

L* = 36.29, a* = 58.56, b* = 32.46 and K/S = 0.51 were the CIELAB values for dye extracted at boiling temperature. L* = 47.14, a* = 42.23, b* = 49.61 and K/S = 0.38 were the CIELAB values for dye extracted at room temperature. The wash and rubbing fastness of the dyed samples were outstanding and the dyed cotton fabrics were found antibacterial against Gram-negative bacteria Escherichia coli.

Dyes derived from the E. racemosa root could be used to develop a new antibacterial cotton fabric dye.

The swivel construction method is a specially designed process used to build bridges that cross rivers, valleys, railroads and other obstacles. To carry out this construction method safely, real-time monitoring of the bridge rotation process is required to ensure a smooth swivel operation without collisions. However, the traditional means of monitoring using Electronic Total Station tools cannot realize real-time monitoring, and monitoring using motion sensors or GPS is cumbersome to use.

This study proposes a monitoring method based on a series of computer vision (CV) technologies, which can monitor the rotation angle, velocity and inclination angle of the swivel construction in real-time. First, three proposed CV algorithms was developed in a laboratory environment. The experimental tests were carried out on a bridge scale model to select the outperformed algorithms for rotation, velocity and inclination monitor, respectively, as the final monitoring method in proposed method. Then, the selected method was implemented to monitor an actual bridge during its swivel construction to verify the applicability.

In the laboratory study, the monitoring data measured with the selected monitoring algorithms was compared with those measured by an Electronic Total Station and the errors in terms of rotation angle, velocity and inclination angle, were 0.040%, 0.040%, and −0.454%, respectively, thus validating the accuracy of the proposed method. In the pilot actual application, the method was shown to be feasible in a real construction application.

In a well-controlled laboratory the optimal algorithms for bridge swivel construction are identified and in an actual project the proposed method is verified. The proposed CV method is complementary to the use of Electronic Total Station tools, motion sensors, and GPS for safety monitoring of swivel construction of bridges. It also contributes to being a possible approach without data-driven model training. Its principal advantages are that it both provides real-time monitoring and is easy to deploy in real construction applications.

The purpose of this study is to highlight the threats related to the utilization of synthetic fibers. Volatile organic compounds, particulates and acid gases are released during the production of polyester and other synthetic textiles. Polyester is problematic solid waste material as it takes centuries to break down and hence causes microplastic pollution. Biodegradable synthetic solutions for the replacement of polyester are a sustainable business marketing these days. The naNia fiber is the breakthrough product and it is claimed a biodegradable, compostable and toxin-free polymer.

In this research, fabric constructed of naNia fiber was dyed with the extract of naturally occurring Lawsonia inermis (henna) plant leaves. The henna dye was extracted in water and ethanol using different methods, and the better extract was selected by the evaluation of ultraviolet-visible spectroscopy and phytochemical analysis. Henna with ethanol extract showed more desirable results hence it was selected to dye naNia fabric. To improve dyeability, premordanting, simultaneous mordanting and postmordanting were done using chitosan, fresh lemon extract and tannic acid, respectively. The dyed fabric samples were subjected to color strength analysis and multiple colorfastness tests.

The colorfastness test has shown good to excellent results. Scanning electron microscope analysis had also shown the attachment of dye molecules to the filaments. This study revealed that henna dye is appropriate to color naNia fiber even without the aid of a mordant.

For the first time, toxicant-free, biodegradable polyester (naNia) is successfully dyed with sustainable and naturally available dyes and mordants.

Pervasive health-care computing applications in medical field provide better diagnosis of various organs such as brain, spinal card, heart, lungs and so on. The purpose of this study is to find brain tumor diagnosis using Machine learning (ML) and Deep Learning(DL) techniques. The brain diagnosis process is an important task to medical research which is the most prominent step for providing the treatment to patient. Therefore, it is important to have high accuracy of diagnosis rate so that patients easily get treatment from medical consult. There are many earlier investigations on this research work to diagnose brain diseases. Moreover, it is necessary to improve the performance measures using deep and ML approaches.

In this paper, various brain disorders diagnosis applications are differentiated through following implemented techniques. These techniques are computed through segment and classify the brain magnetic resonance imaging or computerized tomography images clearly. The adaptive median, convolution neural network, gradient boosting machine learning (GBML) and improved support vector machine health-care applications are the advance methods used to extract the hidden features and providing the medical information for diagnosis. The proposed design is implemented on Python 3.7.8 software for simulation analysis.

This research is getting more help for investigators, diagnosis centers and doctors. In each and every model, performance measures are to be taken for estimating the application performance. The measures such as accuracy, sensitivity, recall, F1 score, peak-to-signal noise ratio and correlation coefficient have been estimated using proposed methodology. moreover these metrics are providing high improvement compared to earlier models.

The implemented deep and ML designs get outperformance the methodologies and proving good application successive score.