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Article
Publication date: 2 June 2021

Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Elvira Anna Graziano, Lucia Leonelli and GianMario Raggetti

This study investigates whether colors red or blue in financial disclosure documents (Key Investor Information Documents – KIIDs) affect attention distribution toward the…

Abstract

Purpose

This study investigates whether colors red or blue in financial disclosure documents (Key Investor Information Documents – KIIDs) affect attention distribution toward the visual stimulus and the perception of financial attractiveness of the products.

Design/methodology/approach

In order to observe and measure financial consumers' visual attention, the unobtrusive methodology of eye-tracking is used on a sample of nonprofessional investors, applying an ecological protocol, through a cross-sectional design.

Findings

Financial information processing and visual attention distribution are influenced by the color of the KIID document, as red seems to attract attention, proxied by gazing behavior, more than blue. Red color, compared to blue, is also observed to push investors to rate the products as less financially attractive, especially when the product Risk Reward Profile is high.

Practical implications

The findings highlight the role of the basic visual properties of documents conveying financial information, prompting to investigate the unconscious and automatic mechanisms of individual's attention and its influence on decision making.

Originality/value

Using the eye-tracking tool, this study bridges neuroscience, color research, marketing and finance and provides new knowledge on the underlying neural mechanisms of financial consumers' behavior.

Details

International Journal of Bank Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 6 July 2015

Lijun Chen, Zhongbin Bao, Zhengrong Fu and Wen Li

The purpose of this research is to prepare a dispersion resin with good dispersity and a colour paste with good stability. At present, the colour paste is being prepared…

Abstract

Purpose

The purpose of this research is to prepare a dispersion resin with good dispersity and a colour paste with good stability. At present, the colour paste is being prepared using the pigment dispersion resin which has the group quaternary ammonium. The dispersion resin prepared has good dispersity of pigment and extender. However, the stability of storage and construction of the colour paste is relatively poor, which has a negative influence on the application of cathodic electrodeposited (CED) coatings. However, the detailed investigation on the dispersion resin and the stable colour paste has not been reported.

Design/methodology/approach

Three steps are adopted to prepare the dispersion resin, that is blocking toluene diisocyanate (TDI), quaternary ammoniation of blocked TDI and ring opening of epoxy resin. The resultant dispersion is used to prepare the colour paste. The factors, which have an influence on the dispersity of the dispersion resin and stability of the colour paste, are optimised.

Findings

The typical recipes of preparing the dispersion resin and the resultant colour paste are obtained. The dispersity of the dispersion resin and stability of the colour paste are good based on the typical recipe. In addition, the film of the CED coating is smooth, dense and hard when the colour paste is used in the CED coating.

Practical implications

The dispersion resin can be used to prepare a colour paste, which can be used in the CED coatings. In addition, it also can be applied as a binder of coatings and adhesions.

Originality/value

The factors, which have an influence on the dispersity of the dispersion resin and stability of the colour paste, are studied in detail. The typical recipes of preparing the dispersion resin and the resultant colour paste are obtained. Based on the typical recipe, the dispersity of the dispersion resin and stability of the colour paste are good.

Details

Pigment & Resin Technology, vol. 44 no. 4
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 1 January 2000

Ji‐Young Ea Ruckman and Jeong‐Wha Kim

To assess the distortion in colour matching occurring in the process from design of a fabric to printed output, a combined objective and subjective measurement methodology…

Abstract

To assess the distortion in colour matching occurring in the process from design of a fabric to printed output, a combined objective and subjective measurement methodology was used. The results obtained from the spectrophotometer demonstrated that the hue and chroma of the printed copies differed from the originals. It was found that the perception of colour by fashion/textile designers mainly depends upon overall colour differences (▵E) rather than any individual factors such as lightness, chroma and hue.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 4 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 February 1998

J.H. Xin, K.M. Cheng, T.F. Chong, T. Sato, T. Nakamura, K. Kajiwara and H. Hoshino

Psychological researches of colour reveal that a colour or a group of colours is associated with certain meanings or can cause certain feelings. These feelings of a colour

Abstract

Psychological researches of colour reveal that a colour or a group of colours is associated with certain meanings or can cause certain feelings. These feelings of a colour are termed as colour emotions perceived by people. It is important for colour design of a product. Quantitative relationships between colours and the emotion they caused can assist designers to select right colour for the right design objects. The quantitative relationships can also contribute to the reduction of the lead time for colour design process as the colour emotion can be expressed by standard colour specification. A review was carried out in this paper to introduce the research works in quantifying colour emotion.

Details

Research Journal of Textile and Apparel, vol. 2 no. 1
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 1 April 1986

J.F. Stelzer

The application of colour for an improved presentation of 3‐D structures with finite elements is reported. Also shown is how the hidden‐surface technique can be used for…

Abstract

The application of colour for an improved presentation of 3‐D structures with finite elements is reported. Also shown is how the hidden‐surface technique can be used for: (1) generating pictures in the hidden line alike mode, (2) generating photo‐alike pictures by shading the surfaces according to Lambert's cosine law, (3) showing the regions of different materials or properties by distinct colouring, (4) the presentation of temperature and stress fields by colouring. This colouring is done with smooth colour transitions and delivers pictures similar to those gained by thermography or stress optics. Furthermore, (5) it is possible to generate contour lines on the remaining visible surfaces. The problems arising with the attachment of a colour hardcopier are also considered.

Details

Engineering Computations, vol. 3 no. 4
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 9 May 2008

Yan Chen and Zhi‐ge Chen

The research documented in this paper aims to identify the components and characters of color perception and to establish the basis for color perception description and evaluation.

Abstract

Purpose

The research documented in this paper aims to identify the components and characters of color perception and to establish the basis for color perception description and evaluation.

Design/methodology/approach

Ten pairs of antonyms obtained on the basis of investigation were suggested to evaluate the perception of color. About 15 color samples were prepared for subjective evaluation. The factorial analysis method and artificial neural network were applied to analyze the evaluation results given by professionals and to establish the objective basis for color perception evaluation.

Findings

The color perceptions could be distinguished by word pairs. These word pairs were grouped according to the perception characteristics. The relation between color parameters and color perception could be established by artificial neural network technique.

Research limitations/implications

The results showed in this paper were obtained on the limited number of samples.

Originality/value

The principle of color perception was investigated on the subjective evaluation of color samples. The relation between color parameters and color perception was established and could be applied for reference of clothing color design.

Details

International Journal of Clothing Science and Technology, vol. 20 no. 3
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 1 October 1978

Robert C. Zeller

The author's company uses colour measurements in all phases of its iron oxide business, including production, quality assurance, marketing, and research.

Abstract

The author's company uses colour measurements in all phases of its iron oxide business, including production, quality assurance, marketing, and research.

Details

Pigment & Resin Technology, vol. 7 no. 10
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 1 February 1990

Clive Loughlin

Colour is frequently taken for granted, but what do we mean by ‘colour’?

Abstract

Colour is frequently taken for granted, but what do we mean by ‘colour’?

Details

Sensor Review, vol. 10 no. 2
Type: Research Article
ISSN: 0260-2288

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Article
Publication date: 25 October 2018

A.K. Arof, N.A. Mat Nor, N.R. Ramli, I.M. Noor, N. Aziz and R.M. Taha

The purpose of the paper is to study the effect of color stability on introducing chenodeoxycholic acid (CDCA) into a colored liquid extract from saffron and determine the…

Abstract

Purpose

The purpose of the paper is to study the effect of color stability on introducing chenodeoxycholic acid (CDCA) into a colored liquid extract from saffron and determine the color quality of the extract over a nine-month period.

Design/methodology/approach

Six colored liquid samples with different CDCA contents ranging from 0 to 45 Wt.% have been successfully prepared. Chromaticity (C*), color saturation (s), UV-Vis spectroscopy and coloring strength studies have been assessed to determine how CDCA influences the color properties and to study the color quality over time. The color quality was analyzed using the Commission Internationale de l’Eclairage (CIE) system.

Findings

All results obtained revealed that the addition of CDCA significantly influenced the overall color performance of the saffron extraction. However, the most pronounced improvement was recorded with the use of 45 Wt.% CDCA. The sample exhibited the highest color quality at the end of nine months of storage with highest absorbance: C* value = 91.38, color saturation = 0.96 and coloring strength = 687.

Practical implications

This preliminary study offers significant findings for further research focused on stability of natural colorants extracted from Spanish saffron that can provide benefits for future applications especially in coating industry, food, agriculture, medicine and others.

Originality/value

The values of this work can be observed from the information and evidence provided by CIE color stability in terms of chromaticity and saturation, as well as UV-Vis spectrophotometric measurement. It showed that the addition of CDCA additive can help to prolong and enhance the natural colorant properties from Spanish saffron (Crocus sativus L.) for nine month of storage. This proved that by adding additives such as CDCA the saffron colorant can be maintained. To the best of the authors’ concern, this is the first time CDCA is used to prevent color degradation of natural colorant from saffron.

Details

Pigment & Resin Technology, vol. 47 no. 6
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 1 September 2016

G. M. Han and X. Q. Deng

Color is the dominant element of visual communication design. For cities, color is one of their characteristics. Improving the overall style of a city through the control…

Abstract

Color is the dominant element of visual communication design. For cities, color is one of their characteristics. Improving the overall style of a city through the control and planning of architectural color has been a hot issue in urban control and planning in recent years. Considering color pollution in urban planning, we analyze the important role of color in visual communication design from the perspective of the visual communication concept of media art. The current situation of residential building colors in Shanghai City is investigated. We determine the residents’ preferences and requirements related to architectural exterior color on the basis of a data analysis of color and material selection, color matching, composition, and others. This study changes the traditional architectural color design concept that centers on individuals and lacks overall control. Specifically, we construct a set of multi-scale color controlling and planning systems at the macro-, meso-, and micro-scales. We also guide and control the urban architectural color such that it is in accordance with the systematic color planning strategy. This method enables the systematic and holistic external color planning of urban residential buildings.

Details

Open House International, vol. 41 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

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