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People have unconscious motives which affects their decision-making and associated behavior. The paper describes a study using thematic apperception test (TAT) to measure how unconscious motives influence travelers' interpretations and preferences toward alternative tours and hotels. Using the TAT, the present study explores the relationships between three unconscious needs: (1) achievement, (2) affiliation, and (3) power and preferences for four package tours (adventure, culture, business, and escape tours) and for seven hotel identities (quality, familiarity, location, price, friendliness, food and beverage, and cleanliness and aesthetics). The present study conducts canonical correlation analyses to examine the relationships between unconscious needs and preferences for package tours and hotel identities using data from 467 university students. The study scores 2,438 stories according to the TAT manual to identify unconscious needs. The findings indicate that (1) people with a high need for affiliation prefer an experience based on cultural values and hotels that are conveniently located, (2) individuals with a high need for power indicate a preference for high prices and good value for their money, and (3) people with a high need for achievement prefer a travel experience with adventure as a motivation. The study findings are consistent with previous research of McClelland (1990), Wilson (2002), and Woodside et al. (2008) in exploring impacts of the unconscious levels of human need.

Epistemology of organizations denotes how we can gain knowledge of organizations. A critical, postmodernistic analysis suggests that the only knowledge we can gain from our traditional concepts of organization is emptiness. A proposed solution is to increase the understanding of individual and group consciousness. Individual consciousness is categorized in materialistic, dualistic and transcendent views, and group consciousness in interactive – defined in terms of its content and dependence on spatial and symbolic interaction – and collective, dependent on a subliminal transcendent consciousness. The last category is further divided into logically deduced and experiential sub‐categories. It is argued that the present understanding of organizations is based on interactive consciousness and needs to move beyond that level in order to progress. An alternative transcendent epistemology of organizations is introduced, based on transcendent experience, and a model of organization based on the transcendent epistemology is suggested. This model features a transcendent transition – transcition – as a basis for organizational change, and two cases are analyzed. It is concluded that a new paradigm based on a new science of consciousness is needed in order to do justice to the vast potential of human consciousness.

Moral exemplarity is a desirable but complex achievement. The chapter discusses the meaning of moral exemplarity and examines how the self, as a psychological and spiritual centre within a Jungian perspective, contributes to fostering moral commitment.

A narrative study was conducted amongst ten spiritual healers in New Zealand and France. Stories were collected and analysed interpretively to uncover meaningful patterns about spiritual healers’ moral stance and apprehension of the self.

Spiritual healers demonstrated a deep commitment to the self which clearly sustained a commitment to serve or help others. Commitment to the self was articulated around five core values: self-work, self-reflection, humility, self-integrity and love.

The chapter highlights the moral value of inner work. The self, in its archetypal sense, carries as potential an ‘innate morality’ that resonates in the heart and nurtures integrity and authenticity. To commit to the self requires undertaking a long and painful exploration of the psyche and integrating unconscious material into ego-consciousness. The participating spiritual healers, who had committed to their self and were well advanced on their psychological exploration journey, displayed moral qualities akin to exemplarity.

This paper aims to enrich discussion on pilgrimage tourism by analyzing motivations for visiting Sissinghurst, and of essential components of the pilgrimage experience.

The paper utilizes data triangulation and the application of two powerful Jungian archetypes to decode motivations to manage and to participate in a journey to an iconic pilgrimage site (Sigginghurst Castle Garden, in Kent, England and administered by the National Trust) using the analysis of interview-based, published, broadcast media and internet blog storytelling.

Pilgrim tourists seek and achieve individuation by being part of the essential experience of a site; with its founders, its owners and management and with its continuing re-birth story.

The paper illustrates the application of Jungian archetypes to identify motivations to engage in a tourism experience and as a means for managers to identify a destination's essential characteristics.

This work provides a means for managers to identify a destination's essential characteristics.

The paper documents an original research approach to a previously under-researched research topic.

In the Western world, Carl Jung was the first to posit a theory of synchronicity to explain the startling divinatory power of the I Ching. Yet long before his time and unbeknownst to the West, the Chinese had already institutionalized as their tradition, simple practices for enabling decisions grounded on the synchronous concept. The purpose of this paper is to explain the process from within the context of Chinese Buddhist spirituality.

The approach here is to provide the background of Han Chinese Buddhism in modern China and within it, the wide practices of Kuan Yin spirituality and introducing the tools that the Chinese devised for consulting the Goddess of Mercy, as Kuan Yin is otherwise known. Then a discussion is made, for the first time, of the underlying mechanics as well as the mind and energy aspects. Having so introduced the religious background, spirituality, tools and mechanics, the processes of temple consultations for decisions are then explained. In the discussion, a framework for classifying decisions is outlined along with probability concepts. There is also the requirement for the inquirer to seek a metaphorical interpretation of the poetic imagery as contained in the Qian (a slip of paper).

Through writing this paper, the author wishes readers, both managerial and those in research, to understand what is still the approach (even more widely in China now than before) in how the Chinese – in and outside of China – approach the task of making major, complex decisions. These practices which date from antiquity clearly suggest the Chinese had gone beyond Jungian synchronicity in translating the theory into practice for decision making. In other words, they had long recognized the need for tools, techniques and approaches to help them make complex, difficult decisions: decisions that often go beyond the rational boundaries of the mind.

With the rising impact of the Chinese on the global economy and society, there is clearly a need for works that explain major Chinese processes such as the making of decisions. The art of decision making by the Chinese on the basis of what Jung theorized as synchronicity should become much better understood by researchers and managers.

There are very few academic papers exploring the process of Kuan Yin consultation in decision making by the Chinese. Yet this can be seen across many temples in everyday China and overseas Chinese communities as well as in Japan, Korea and Vietnam. The understanding of such processes is necessary for anyone, who wishes to grasp the minds of the Chinese as regards the process involved in the making of major decisions.

Ontology in information studies consists of antinomic conceptions, methodologies, and emphases in both application and philosophizing. A comprehensive understanding of ontology in information studies can be achieved by employing Slavoj Žižek's parallax view which holds that reality is not only best understood by articulating conflicting perspectives on a particular phenomenon, but that given phenomena are fundamentally constrained by incommensurable perspectives that must be acknowledged accordingly. The paper aims to discuss these issues.

Ontology in information studies, including computational ontology development, is analyzed using critical information theory based on Heideggerian, poststructuralist, and anti-postmodern philosophy. The discussion is framed by Žižek's notion of the parallax Real.

A complete understanding of ontology in information studies that does not reduce ontology to a totalizing theory or sequester notions of ontology to conflicting, unrelated discourses, necessarily accepts articulating the alterity between differing ontological views as the means by which one can best allude to what “ontology in information studies really is.”

This paper presents a comprehensive analysis of radically different ontological perspectives on the nature of reality with respect to digital technology.

The purpose of this paper is to present the proposition that culture in international management has been dominated by a “Western dualism to measuring culture” (Caprar et al., 2015, p. 1024), which has resulted in severe problems and persistent limitations. The suggestion is that cultural research can be more productively conceived as a paradox involving a duality between two contrasting yet co-determined spheres or domains.

The paper provides an outline of culture as a paradox and an outline of a research approach to address the dualities of culture.

A cultural duality is described, which involves a paradoxical “yin-yang” relationship between two contrasting yet mutually constituted aspects of the collective mind. One domain, which involves conscious cognitive elements has dominated research characterized by positivism and empirical cross-cultural explorations of phenomenological cultural values. The second, more recondite domain, involves unconscious and embodied cultural phenomena, which are more tacit and hidden in indirect expression through communicative interaction, exchanges of symbolic representations and embodied behaviour in context.

A methodological duality of qualitative and quantitative mixing in order to provide a bi-focal understanding of both tacit and explicit aspects of culture is proposed as a research agenda.

The suggestion is that these cultural shadows have been relatively neglected thus far in cross-cultural management research. This means that in order to better comprehend culture as paradox, an equalization of approaches sensitive to both sides of the duality is prescient. In pursuit of this idea, a complementary qualitative analysis directed at more nebulous cultural phenomena is proposed in order to provide a balanced analysis of culture as paradox.

Figs. 2 and 3 illustrate the impact of different cues-in-contexts affecting the implicit thinking and sensemaking of the observer (e.g., researcher) to the emic story being told in the visuals. The creation of Figs. 2 and 3 rests on a theoretical platform of Carl Jung's (2009) archetypal theory and method of decoding his own dreams. Jung's (2009) paintings of his dreams to enable conscious interpretation of his conversations within the collective unconscious inform a call for creating visual narrative art to inform meanings of personal and collective unconscious relating to stories consumers tell about buying and using brands.The collective unconscious contains the wisdom and experience of untold ages and thus represents an unparalleled guide for explaining the meaning of what is happening and what will happen. “Active imagination” and “self-experimentation” are terms Jung refers to in his use of paintings and sculpture to create dialogues between “directed thinking” (conscious thinking or what in the 21st century is referred to as “system 2 thinking”) and fantasy thinking (personal and collective unconscious, what is similar to “system 1 thinking,” see Evans, 2003). (Woodside, Megehee, & Sood, 2011).

The purpose of this paper is to put forward an argument for the importance of social and situational dynamics present when groups of organizational members view images. This both enriches psychoanalytic theories of the visual previously brought to bear on this topic and adds a valuable psychoanalytical perspective to visual organization studies.

The paper extends Burkard Sievers’ concept of the “social photo matrix” (SPM) through an interdisciplinary review of literature in psychoanalysis, audiencing, media studies and social theory.

A socially nuanced variant of the SPM is put forward as a way to explore organizational members’ experiences of work and employment, as part of a nascent “visual methodological approach” to studying organization(s).

The ideas within this conceptual paper would benefit from empirical investigation. This would be a fruitful and interesting possibility for future research.

The paper concludes with a discussion of the contemporary utility of the SPM as a psychoanalytically‐motivated method through which to understand visually‐mediated effects of organizational action, as collectively experienced by their members and stakeholders.

The paper makes a particular contribution to the poorly‐researched area of the collective reception of organizational images and opens up possibilities to work with the hidden anxieties and defences that arise in the course of organizational action.