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The purpose of this paper is to analyse the advertising productivity of a collective brand strategy vs a non-collective brand strategy, as well as the moderating role of company characteristics (age of the company, individual brand reputation and degree of competition that the company faces). The main hypothesis is that a collective brand has a positive influence on the advertising productivity of its member companies, as it is a collective reputation indicator in experience goods.

The methodology is based on the application of regression models with panel data of companies in a Spanish experience goods industry between 2004 and 2012. The empirical analysis is made in the Spanish winery sector, given the proliferation in the wine market of public collective brands (i.e. protected designation of origin labels).

The results show that a company associated with a collective brand has greater advertising productivity than a non-associated company. Advertising productivity is also higher for brands with better individual reputations associated with a collective brand. Moreover, the relative effect of a collective brand on advertising productivity is higher when the company competes in a market with a higher level of competition.

The literature has paid little attention to the relationship between collective brand strategy and the advertising productivity of member companies. This study considers that the advertising productivity of companies in collective brands could be explained by the effects derived from the collective brand reputation.

Collective reputation cognition is an enterprise's perception of the general rules of reputation evaluation, jointly formed by a network's collective members. It affects the choice of enterprises' innovation behavior and guides enterprises to occupy a dominant position in the innovation network, thus achieving high innovation performance. In this process, it is inseparable from the enterprise's good network competence. This study attempts to bring collective reputation cognition, network competence and innovation performance into the same framework and aims to explore the relationship among them and determine the influential roles of collective reputation perception and network capability on innovation performance.

This study uses 227 Chinese enterprises in the innovation network as samples and applies partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to explore the questions mentioned above.

The results verify the relationship among collective reputation cognition, network competence and innovation performance. Furthermore, the results yield five paths that lead to high innovation performance, such as “putting ability first” and “both fame and competence”, which are different combinations of collective reputation cognition and network competence.

Based on institutional theory, this study considers the network context and identifies “collective reputation cognition” as a key variable. Meanwhile, it opens the “black box” of the mechanism of reputation's influence on innovation performance and finds that the combined paths of collective reputation cognition and network competence achieve high performance in terms of innovation.

Positioning via quality is key for German wineries. The aim of the study was to explore reputational variables (collective and firm reputation) the study as well as limits of reputational effects.

A multi-dimensional approach, taking a supplier perspective, accessing multiple sources and evaluating Germany serves to explore exogenous factors on reputation. Descriptive and regression analyses examine individual and collective reputational effects for jury grades as proxy for quality and price as the dependent variables.

For collective reputation, region and cooperative memberships strongly matter, whereby region can be a competitive disadvantage and membership shows superior impact. Being a private but managed winery and belonging to a closed quality circle maximizes quality reputation. Strategic grouping has a distinctive effect, not size. Germany specificities and illustration to the obstacles of free-ridership are delivered.

Strategic management (including location) help to create a reputational profile. Growth should not be motivated by reputation. Different strategies for the wine guides to build reputation can be pursued, but conquering the top league is a challenge, especially in case of negative collective reputation.

For academia, the value of the study consists mainly in the discovery of the dominance of membership in a quality circle and its impact on collective reputation, and the creative multi-dimensional and multi-source approach. Also, cross-guide analysis is new. Practitioners can tailor a specific strategy vis-Ã -vis guides on the basis of the created transparency.

The purpose of this paper is to analyze whether or not the reputation of a region/country in the international wine market depends on a region/country’s efforts to specialize in a specific grape variety.

Data on 19,959 bottles of wine corresponding to six vintages across ten wine producing regions worldwide are used to estimate a hedonic price model that measures consumer valuations of the different wine attributes.

The results of this study show that although variety specialization has successfully underpinned the reputation of some New World regions, such as the Napa Valley (with its Cabernet Sauvignon) or Oregon (with its Pinot Noir); in others, such as Australia (with its Shiraz), this has not been successful.

Over the last ten years, the exponential growth of Australian bulk wine exports has seriously harmed the reputation of Australian wine. With respect to the Napa Valley wines, price discount received by Australian wines increases between the 1997 and 2007 vintage from 33 to 61 percent. Thus, in order to successfully build a collective reputation of an entrant (New World) country, an institutional framework that mediates differences of interest between the large and small vineyards and, above all, that regulates the free-rider problem in the wine market is required.

This paper empirically illustrates how cooperative (and non-cooperative) behavior between firms can help to build (and to destroy) collective reputation of wines that come from the same region or country.

El objetivo de este trabajo es analizar si los esfuerzos de una región/país por especializarse en la producción de una misma variedad de cepa sirven o no para construir la reputación de una región/país en el mercado internacional del vino.

Se utiliza un modelo econométrico de precios hedónicos sobre la base de 19.959 mil observaciones provenientes de 6 cosechas y 10 zonas productoras de vino del mundo.

Los resultados de este estudio muestran que aunque la especialización por cepa ha impulsado la reputación de algunas regiones del Nuevo Mundo, como la del Valle de Napa (con su Cabernet Sauvignon) o la de Oregon (con su Pinot Noir); en otras, como la de Australia (con su Shiraz), no ha sido una estrategia exitosa.

En los últimos diez años, el crecimiento exponencial de las exportaciones de vino a granel australiano ha dañado seriamente la reputación del vino de dicho país. Respecto a los vinos de Napa, el castigo de precios de los vinos australianos ha crecido desde un 33% en la cosecha 1997 a un 61% en la cosecha 2007. Así, si se desea construir con éxito la reputación de un país entrante (del Nuevo Mundo) al mercado mundial del vino, se requiere de un marco institucional que medie las diferencias de interés entre las grandes y pequeñas viñas, y que, por sobre todo, regule las conductas no cooperativas (free-rider) que surgen al amparo de la reputación colectiva asociada a los vinos que provienen de una misma región o país de origen.

Este paper ilustra de manera empírica cómo las conductas cooperativas (y no cooperativas) entre productores pueden ayudar a construir (y a destruir) la reputación colectiva de los vinos que provienen de una misma región o país.

Exploring the determinants of a winery brand reputation (BR) and how those determinants interact is vital for the sustainable development of wineries as well as the growth of the wine industry as a whole. This study aims to test an integrated model to better understand the observed measurement constructs of winery brand reputation, including collective reputation (CR), wine label (WL), expert opinion (EO), social media advertising (SMA) and consumer wine knowledge (CWK).

In-depth interviews, an expert panel review and a pilot study were conducted to examine and improve the observed variables. A questionnaire survey was conducted as the main data source for the study. A total of 616 valid questionnaire responses were collected from 102 cities in mainland China and Hong Kong, Macao and Taiwan from December 2021 to April 2022. Structural equation modeling was conducted for the data analysis.

This study supported 9 of the 18 proposed theoretical hypotheses. WL, EO and SMA had positive effects on BR. CWK was found to have a moderating effect on the relationship between expert opinions/social media advertising and brand reputation.

The results of this study can guide wine practitioners, researchers and administrators in brand development, label regulation and consumer education.

To the best of the authors’ knowledge, this is the first attempt to examine the determinants of winery brand reputation among Chinese wine consumers. This study explains the mechanism of winery brand reputation, demonstrating the dynamics and effects of the observed measurement constructs on brand reputation.

Scholarship on reputation in and of organizations has been going on for decades, and it always has separated along level of analysis issues, whereby the separate literatures on individual, group/team/unit, and organization reputation fail to acknowledge each other. This sends the implicit message that reputation is a fundamentally different phenomenon at the three different levels of analysis. We tested the validity of this implicit assumption by conducting a multilevel review of the reputation literature, and drawing conclusions about the “level-specific” or “level-generic” nature of the reputation construct. The review results permitted the conclusion that reputation phenomena are essentially the same at all levels of analysis. Based on this, we frame a future agenda for theory and research on reputation.

This paper aims to solve the problem of information overload and reduce search costs. It proposes a social e-commerce online reputation formation model and community state-introduced model. A system dynamics trend simulation has been run to capture the relationship among the sellers, buyers, social e-commerce platforms and external environment to obtain an online reputation.

Empirical research relating to social e-commerce reputation has been used to confirm the influencing factors in social e-commerce, and a conceptual framework is developed for social e-commerce reputation formation. Thereafter, a trend simulation is generated to classify the relationship among the factors based on system dynamics. Also, the improved algorithm for community detection and a state-introduced model based on a Markov network are proposed to achieve better network partition for better online reputation management.

The empirical model captures the interaction effect of social e-commerce reputation and the state-introduced model to guide community public opinion and improve the efficiency of social e-commerce reputation formation. This helps minimize searching cost thereby improving social e-commerce reputation construction and management.

There is no appropriate online reputation system to be constructed to test the relationship proposed in the study for a field experiment. Also, deeper investigation for the nodes’ attributes in social networks should be made in future research. Besides, researchers are advised to explore measurement for the reputation of a given seller by using social media data as from Twitter or micro blogs.

Investigations that study online reputation in the social e-commerce are limited. The empirical research figured out the factors which can influence the formation of online reputation in social e-commerce. An SD model was proposed to explain the factors interaction and trend simulation was run. Also, a state-introduced model was proposed to highlight the effect of nodes’ attributes on communities’ detection to give a deeper investigation for the online reputation management.

This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack of data.

This study hand-collects and transcribes wine-related data for 149 Swiss wineries and 2,454 individual wines over the period 2014–2018 directly from wine lists provided by wineries. This study uses multivariate ordinary least squares regressions to analyse the relation between wine attributes and prices and to assess the effect of a currency shock caused by the sudden appreciation of the Swiss franc in 2015 as well as a reduction in information asymmetries induced by the novel coverage of Swiss wines by The Wine Advocate.

Prices mainly depend on collective reputation, production techniques and product positioning. Surprisingly, following a sharp appreciation of the Swiss franc, producers did not reduce prices. The arrival of a highly influential wine expert on the market also had a positive price effect on rated wines and producers. Both hint at wineries attempting to position themselves relative to competitors.

Few studies examine the price drivers in lesser-known wine markets, where competition is fierce. This study’s results show that wine pricing differs from other more famous and larger wine regions. In addition, to the best of the authors’ knowledge, this study is also the first to analyse the impact of a currency shock and a reduction in information asymmetries on wine prices.

In this chapter, we explore the multilevel nature of reputation from a shared value perspective. Building on a large body of literature surrounding corporate reputation, we discuss how the creation of reputational value at the firm level may also lead to value shared by the industries and countries in which a firm operates, and vice versa. In examining the recursive and dynamic relationships, strategic implications emerge with regard to managing reputations globally. We argue that the value of reputation is determined by the ability to meet the expectations of stakeholders with respect to what they as an audience perceive as important. Stakeholders’ expectations and perceptions of what is valuable fluctuate across different markets and the more heterogeneous the markets in which a firm diversifies internationally, the more difficult it will be to manage all these expectations. By building on our understanding of firm, industry, and country reputation, and the recursive relationships between them, we contend that creating shared value (CSV), as part of the global reputation management process (GRM), is likely to be easier when there is contextual similarity and limited product diversification. Building on previous frameworks, and employing signaling theory, we create a simplified model of GRM that highlights CSV in the form of multilevel reputation. Distinctions are drawn between being efficient and effective as part of the GRM process and a corresponding typology is created. The chapter concludes with a discussion of strategic implications, alongside a few recommendations, and possible directions for future research.

The purpose of this paper is to introduce a new framework to measure corporate halal reputation. In this conceptual paper, the “Corporate Halal Reputation Index” is proposed, which acts as predictor for corporate halal reputation and sales in Muslim markets.

This paper builds further on previous work published in the Journal of Islamic Marketing on Islamic Branding. Research propositions are constructed on the drivers and moderating variables of corporate halal reputation.

Halal authenticity, trustworthiness of halal certification body, messages by company and supply chain partners, messages by external stakeholders and the moderating variables category of Islamic brand and sensitivity of product are expected to determine the corporate halal reputation. Alignment between the corporate halal reputation drivers and halal market requirements will be critical for brands to earn and protect their license to operate in Muslim markets.

This conceptual paper proposes that halal authenticity, trustworthiness of halal certification body, messages by company and supply chain partners, and messages by external stakeholders, as well as two moderating variables, are essentially determining the corporate halal reputation. However, empirical research is needed through a case study and survey research to validate the proposed “Corporate Halal Reputation Index” and test these research propositions.

This study shows that corporate halal reputation management is different from conventional corporate reputation management. The corporate halal reputation index should be measured and included in balanced scorecards at top management level.

The “Corporate Halal Reputation Index” is envisioned to be the new key performance indicator for both the top management and halal committee (halal management team) operating in Muslim markets. As there is an evident lack of academic research in the field of corporate halal reputation management, it provides an important reference for corporate communication and Islamic branding and marketing.