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The purpose is to explore the essential reasons for the differences between book awakening phenomena, to develop the critical factors in awakening the slumbering collections and to provide a reliable basis for maximizing book value and optimizing collection allocation.

The research employs the integrated learning algorithm XGBoost to measure driving factors. In the process of book circulation, the characteristics of collections and readers are worthy of attention. Therefore, this study also carries out feature selection and model construction from the two dimensions of books and readers.

The results show that reader features have a stronger impetus for the collection awakening phenomenon than collection features. Among reader features, education level, gender and major subject are the main factors, which are followed closely by the activity level; among collection features, publication date and price are the main driving factors. The indicators of book popularity are not significant, whose effect on the phenomenon of collection awakening is almost negligible.

This study aims to augment the theory of zero circulation from the theoretical level and, for the first time, seeks to define the phenomenon of collection awakening. This study attempts to present novel ideas for research in the field of libraries and to provide references for optimizing collection and maximizing the value of books.

“Sleeping beauties” are very common in science, so this paper aims to uncover the reasons and formulation mechanism of information awakening on a more general level. Based on this, the paper will further propose useful strategies to awaken those “sleeping beauties” earlier.

Explanation‐building of case study is used to develop some models of information awakening and also to uncover different types of reasons for triggering academic information to be awakened.

Based on the three basic elements of information utilisation, namely, information value, access channel and user needs, the paper summarises several reasons for information awakening: the information value is re‐mined because of the relevance among various information; different uses of information are discovered; information availability and visibility are improved; information is placed into the appropriate place; and, with time passing by, demands for the information rise.

The presence of excessive “sleeping beauties” is not only a kind of idleness and waste to knowledge, but also may result in aggravation of information redundancy and increasing cost of storage. The revelation of its essence and reasons is not only helpful to establish better management mechanism to awaken “sleeping beauties” and thus to maximise their value, but also helpful to distinguish “sleeping beauties” from “pseudo‐sleeping beauties” as early as possible, so that all that worthless information can be cleared up without hesitation.

Most existing studies remain on the level of collecting instances and interpreting specific cases, but this paper investigates reasons from a more general level. What is more, current understandings are very one‐sided in that they treat information awakening and delayed recognition as the same, so this paper clarifies their differentiation and summarises the reasons comprehensively.

This paper aims to review the leader of the twenty‐first century, the Awakened Leader. Based on information, collected from 11 leadership thinkers and practitioners, literature review, and the author's workplace observations, the article seeks to analyze some of the important experiences and skills that make awakened leaders so outstanding.

This study was conducted as a qualitative study of the phenomenological kind, enriched with literature review. Interviews were executed from a pre‐validated interview protocol. The approach to the topic is: definition of awakened leadership; review of the essence of awakened leadership; reasoning of the determination regarding this leader being born or made; and perspectives toward awakened leadership.

An interesting combination of qualities emerged for awakened leaders varying from morals and values, ethics, integrity, honesty and trust, to kindness, forgiveness, courage, love, and deep listening. As an interesting endnote the article explains why practicing awakened leadership is easy and difficult at the same time.

The studies reviewed, although in‐depth, applied to a small sample of leaders, which makes generalization riskier. Because leadership is such a broad and dynamic topic, literature review is never exhausted, and thus always relatively outdated.

Leaders may reconsider the skills required for themselves and their workforce to guarantee successful performance in an increasingly interconnected world. Leaders may engage in reflection and work toward stronger emphasis and development of skills in which they consider themselves weak. Leaders may reexamine their work environment and consider how to minimize the factors that complicate the practice of awakened leadership in their organization.

The phenomenon of awakened leadership as an all‐encompassing and multi‐applicable leadership trend is shown in the paper.

Entrepreneurship education is recommended for implementation throughout the entire educational path. However, there have been challenges in implementing entrepreneurship education for many kinds of students, especially in non-business education. The purpose of this paper is to ask how 15-year-old students in Finnish basic education are able to find their “entrepreneurial selves” by looking at their musical activities through an “entrepreneurial lens”.

This case study examines an intervention carried out among music students in basic education. The music teacher interpreted the enterprise approach as guiding the students to experiment with different styles in singing and playing instruments, to seek various opportunities to sing and play both individually and as a group, and to reflect upon their activities. To awaken their entrepreneurial selves, the students were guided to assess their musical activity using 12 enterprise concepts.

The study shows that students in basic education can be encouraged to reflect on their music studies by comparing their musical activities with small-sized entrepreneurs’ attributes and activities. For example, the students pointed out the ability to take initiative and cooperate. One principle in organising the music learning environment was to allow the students to make choices based on their own interests. The alternatives given led students to discover opportunities and to make decisions to experiment. Their reflective practices enabled them to make new decisions and finally own and lead their music learning paths.

This investigation shows that encouraging students to reflect on their study practices through an entrepreneurial lens may awaken them to their entrepreneurial selves regardless of the subject and context. Despite examining only music studies in basic education, the findings may prompt teachers and educators in other non-business educational contexts and subjects to apply the ideas shared in the current paper.

Music as a subject and basic education as an educational level have not been examined in depth as enterprise learning environments. Only a few previous studies have focused mainly on non-business students’ enterprise activities without training in business skills.

This chapter describes methodological issues that are relevant for research on recovery. We aim to provide an overview of methodological approaches that have been or can be used in recovery research, and to provide methodological guidelines that researchers may use in assessing the process of recovery. We argue that studies on recovery must be explicit about recovery settings, recovery processes (i.e., activities and experiences) and recovery outcomes. We describe typical operationalizations of these three perspectives and focus in more detail on potential measures of recovery outcomes. We give an overview of research designs including experiments and quasi-experiments, diary studies, and longitudinal field studies. We conclude by pointing to remaining challenges for researchers in the area of recovery.

The purpose of this paper is to explore in depth the special context and unique life experience of the online role-playing game and to provide insights regarding an interpretation of the situational context model.

This study uses netnography, online interviews, and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis, and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.

The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the situational context model was developed.

This study only focussed on office workers and students in online role-playing game. Therefore, the samples should be extended to other massively multiplayer online games, including different nationalities and professions for comparative analysis and related studies. Through the expansion of the sample size, a representative and stable cyber model can be established.

The theoretical contribution of this study is to establish an interpretation of the situational context model and eight related propositions. The study revealed the mystery of female online role-playing games.

This study attempts to explore the meaning and implication of spirituality in an accounting firm by using a Buddhist perspective of interbeing. It explains how the happiness of individuals (auditors, partners, clients and auditor family members); organisational performance and growth and auditors' commitment are interconnected and impermanent.

This study employed an interpretive case study in an Indonesian accounting firm. The researchers explored the collective and individual feelings, thoughts, actions and experiences of the firm's actors. The data collection methods were interviews, participant observations and documentary analysis.

Leadership plays a major role in cultivating spirituality in an accounting firm. The spirituality increases auditors' commitment, (conditional) happiness and performance resulting in client satisfaction and the firm's growth. From an interbeing perspective, partners, auditors and clients are interconnected and impermanent. A firm's growth creates a growing sense of unhappiness due to the diminishing of auditors' comfort zone. Spirituality in the workplace can only engender conditional happiness and organisational commitment that offset the importance of material rewards and career prospects. To reach ultimate (unconditional) happiness, one requires a continuous spiritual development.

The insights gained from this study need enrichment from cases in different contexts, e.g. multinational firms with members from different countries and cultures.

This study develops the discourse of emancipation in the accounting literature by taking into account spirituality and happiness.

The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication.

This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement.

This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored.

The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.

Purpose – The purpose of this chapter is to trace the history of the cultural myth that children, especially boys, experience an abrupt heterosexual awakening during pubescence, from its origin during the 1950s to the present, with particular attention to a decrease in the age posited for such an awakening, from fourteen or fifteen to eight or nine or even earlier, until finally children are presented as heterosexually desiring from birth.

Methodology – The methodology is a content analysis of a sample of mass media texts starring or featuring prepubescent or pubescent boys, including films, television programs, comic books, comic strips, and juvenile novels, appearing in the United States between 1950 and 2007.

Findings – The rapid decrease in the age is correlated with an increased visibility of lesbian, gay, bisexual, and transgender (LGBT) adolescents, leading to the conclusion that it results from an attempt to privilege heterosexuality by making it appear a natural, inevitable outcome of biological maturation that is absent until puberty, whereas at the same time addressing homophobic insistence that no juvenile character be presented as gay by ensuring all characters, regardless of age, express heterosexual desire.

Research limitations/implications – The study is limited to a single causal factor, but it illustrates a complex cultural phenomenon, a shift in the way childhood is constructed, so there are doubtless other factors that should be explored. It is also necessary to explore why the change from presumed pubescent heterosexual awakening to presumed constitutional heterosexuality occurred at different rates depending on the race and social class of the character and the medium presented.

This chapter explores the Aboriginal artefacts ‘clapsticks’ as a form of cultural data – a means of disseminating cultural knowledge in the galleries, libraries, archives, and museums [GLAM] sector. How might alternative methods of curation animate clapsticks as active objects that deliver effective knowledge transfer? This research aims to explore and extend current industry practices of the curation of clapsticks, within the existing parameters of technology, spatial capacity, financial support, and governance as part of the operation of the GLAM sector. The research problem, therefore, explores the past limitations of colonial framing of cultural institutions that once hindered the revealing, the disseminating, and the ‘awakening’ of the complexities of knowledge intrinsic to Aboriginal cultural artefacts. Informal communication with Aboriginal community members and academics was critical to providing cultural context as well as personal beliefs and aspirations vital to conceptualising the future of cultural representation. This investigation explores how a cultural centre offers a space and an opportunity to facilitate the clapsticks datasets in its capacity as a performance-focussed building rather than solely an exhibition space or keeping place. This potential represents a shift in thinking around the clapsticks being a lens through which the stories of Aboriginal culture can be disseminated.