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Article
Publication date: 11 July 2016

Cybele May and Josephine Previte

This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems

Abstract

Purpose

This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration approach conceptualised from a macromarketing perspective.

Design/methodology/approach

Rothschild’s motivation, opportunity and ability (MOA) framework is applied in this study to understand veterinarians as midstream microactors in the macrosystem of wicked animal welfare issues. Focus group and individual interview data from veterinarians were analysed through the lens of the MOA framework to understand veterinarians’ as midstream microactors within a systems continuum.

Findings

The MOA of veterinarians to engage downstream targets – cat owners – in behaviour change are identified. Fresh insights reveal the challenges and barriers to simply focusing on veterinarians as the key microactor required to address the wicked problem of cat overpopulation. Challenges identified include the cost of sterilisation to both owners and veterinary practices, alongside vying beliefs about the capacity of individual veterinarians to persuade owners about the benefits of sterilisation to improve animal welfare. Additionally, insight into veterinarians’ perceptions of upstream strategies to address the problem – in terms of marketing, education and law – expose further complications on where regulation and law enforcement can be integrated in future social marketing strategies to address the cat overpopulation problem.

Practical implications

The application of the MOA framework improves understanding of the concept and practice of midstream social marketing. It provides a practical and strategic tool that social marketers can apply when approaching behaviour change that leverages midstream actors as part of the social change solution.

Originality/value

Research and theorisation in this paper demonstrates an alternative pathway to address wicked problems via a collaborative systems integration approach conceptualised from a macromarketing perspective. Effective long-term change relies on understanding and coordinating a broad macrosystem of interconnected actors along a downstream, midstream and upstream continuum. This starts by understanding the microactions of individual actors within the macrosystem.

Details

Journal of Social Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 2042-6763

Keywords

Content available
Article
Publication date: 22 February 2021

Derek Friday, David A. Savage, Steven A. Melnyk, Norma Harrison, Suzanne Ryan and Heidi Wechtler

Inventory management systems in health-care supply chains (HCSC) have been pushed to breaking point by the COVID-19 pandemic. Unanticipated demand shocks due to…

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2799

Abstract

Purpose

Inventory management systems in health-care supply chains (HCSC) have been pushed to breaking point by the COVID-19 pandemic. Unanticipated demand shocks due to stockpiling of medical supplies caused stockouts, and the stockouts triggered systematic supply chain (SC) disruptions inconceivable for risk managers working individually with limited information about the pandemic. The purpose of this paper is to respond to calls from the United Nations (UN) and World Health Organization (WHO) for coordinated global action by proposing a research agenda based on a review of current knowledge and knowledge gaps on the role of collaboration in HCSCs in maintaining optimal stock levels and reinforcing resilience against stockout disruptions during pandemics.

Design/methodology/approach

A systematic review was conducted, and a total of 752 articles were analyzed.

Findings

Collaborative planning, forecasting and replenishment practices are under-researched in the HCSC literature. Similarly, a fragmented application of extant SC collaborative risk management capabilities undermines efforts to enhance resilience against systematic disruptions from medical stockouts. The paucity of HCSC articles in humanitarian logistics and SC journals indicates a need for more research interlinking two interdependent yet critical fields in responding to pandemics.

Research limitations/implications

Although based on an exhaustive search of academic articles addressing HCSCs, there is a possibility of having overlooked other studies due to search variations in language controls, differences in publication cycle time and database search engines.

Originality/value

The paper relies on COVID-19's uniqueness to highlight the limitations in optimization and individualistic approaches to managing medical inventory and stockout risks in HCSCs. The paper proposes a shift from a fragmented to holistic application of relevant collaboration practices and capabilities to enhance the resilience of HCSCs against stockout ripple effects during future pandemics. The study propositions and suggestion for an SC learning curve provide an interdisciplinary research agenda to trigger early preparation of a coordinated HCSC and humanitarian logistics response to future pandemics.

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Article
Publication date: 5 April 2011

Yuan Xing, David B. Grant, Alan C. McKinnon and John Fernie

The growth in online shopping has presented challenges for physical distribution service quality (PDSQ) provided by retailers, including both multi‐channel and pure…

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7274

Abstract

Purpose

The growth in online shopping has presented challenges for physical distribution service quality (PDSQ) provided by retailers, including both multi‐channel and pure players, and logistics service providers (LSPs). Issues emerging from a consumer survey regarding electronic physical distribution service quality (e‐PDSQ) informed this paper's research, which aims to consider this phenomenon.

Design/methodology/approach

The research study employed qualitative interviews with retailers, logistics service providers and experts to consider the consumer survey findings and discuss the current market situation and suggestions for improvement.

Findings

Interviewees confirmed that pure players offer better e‐PDSQ than multi‐channel retailers as well as important constructs of availability, time, condition and returns regarding this phenomenon, but also raised issues of relationships between retailers and LSPs and costs regarding service trade‐offs.

Research limitations/implications

The research undertaken was exploratory and will require further and wider testing in other contexts and geographical areas to assure external validity.

Practical implications

The findings have strategic importance for online retailers and LSPs to achieve competitive advantage and offer superior customer service.

Originality/value

This paper extends earlier, limited work on e‐PDSQ and considers retailer and LSP points of view concerning previous research into consumer expectations and perceptions of e‐PDSQ.

Details

European Journal of Marketing, vol. 45 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 11 July 2016

Linda Brennan and Marie-Louise Fry

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425

Abstract

Details

Journal of Social Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 1 October 2002

Tim McLaren, Milena Head and Yufei Yuan

Collaboration is a recent trend in supply chain management (SCM) that focuses on joint planning, coordination, and process integration between suppliers, customers, and…

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8081

Abstract

Collaboration is a recent trend in supply chain management (SCM) that focuses on joint planning, coordination, and process integration between suppliers, customers, and other partners in a supply chain. Its competitive benefits include cost reductions and increased return on assets, and increased reliability and responsiveness to market needs. Recent advances in inter‐enterprise software and communication technologies, along with a growing use of strategic partnering and outsourcing relationships, has resulted in a confusing assortment of alternative information systems approaches for supporting collaborative SCM. This paper analyzes the alternatives and presents a framework for understanding the expected costs and benefits of each type of system. These costs include not only the total cost of ownership of the system, but also the partnership opportunity cost – the cost of being tied to a partner due to system inflexibility. The benefits of collaborative SCM include process, inventory, and product cost reductions as well as increased cycle times, service levels, and market intelligence.

Details

Internet Research, vol. 12 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 November 2006

Malte Geib, Lutz M. Kolbe and Walter Brenner

The aim of this paper is to identify key issues and successful patterns of collaborative customer relationship management (CRM) in financial services networks.

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3464

Abstract

Purpose

The aim of this paper is to identify key issues and successful patterns of collaborative customer relationship management (CRM) in financial services networks.

Design/methodology/approach

The study takes the form of a multi‐case analysis.

Findings

The paper finds that key issues of CRM in financial services networks are redundant competencies of partnering companies, privacy constraints, CRM process integration, customer information exchange, and CRM systems integration. To address these issues, partnering companies have to agree on clear responsibilities in collaborative processes. Data privacy protection laws require that customer data transfer between partnering companies has the explicit approval of customers. For process integration, companies have to agree on process standards and a joint integration architecture. Web services and internet‐based standards can be used for inter‐organizational systems integration. Data integration requires the development of a joint data model. Either a unique customer identification number or a matching algorithm must be used to consolidate customer data records of partnering companies.

Research limitations/implications

Because of the limited number of case studies, generalizability is limited. The findings can serve as a starting point for researchers seeking to further explore the topic with quantitative methods.

Practical implications

The findings can be used by financial services networks to improve their collaborative CRM approaches.

Originality/value

The importance of collaborative CRM in business networks is likely to increase due to the continuing deconstruction of value chains not only in the financial services industry, but in other industries as well. Nevertheless, the topic has not received much attention in research.

Details

Journal of Enterprise Information Management, vol. 19 no. 6
Type: Research Article
ISSN: 1741-0398

Keywords

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Article
Publication date: 1 August 2016

Mohammad H. Eslami and Nicolette Lakemond

This paper aims to address the need for managerial and organizational approaches to knowledge integration with customers in collaborative product development projects. The…

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1068

Abstract

Purpose

This paper aims to address the need for managerial and organizational approaches to knowledge integration with customers in collaborative product development projects. The purpose is to identify the roles of customers in terms of the customer’s knowledge contribution and timing of customer collaboration in the product development process.

Design/methodology/approach

This study is based on a multi-case study approach, comprising four product development projects from two large international suppliers. The cases were selected following the theoretical replication logic. Data consist of interviews, workshops and secondary information. For each of the cases, a within-case analysis was performed followed by a cross-case analysis.

Findings

The study shows that the customer’s knowledge contribution is aligned with the specific requirements of each phase of the product development. Three specific customer roles are identified and connected to the customer’s knowledge contribution and the timing of customer collaboration. The technical capability of the customer and the locus of initiative of the product development project are affecting the prerequisites for knowledge integration with customers.

Research limitations/implications

The study is performed from the perspective of supplier firms. The authors have not been able to capture the perspective of the customer in detail. As it is expected that both customers and suppliers benefit from a systematic knowledge exchange, future studies could examine knowledge contributions in both directions.

Practical implications

The findings can be used to devise effective approaches for collaborative product development with customers related to the customer’s knowledge contribution and the timing of customer collaboration and provide guidance to firms seeking to benefit from knowledge residing at customers.

Originality/value

This is one of the first studies to focus on the integration of customers’ knowledge in product development processes. This paper contributes to the customer–supplier collaboration literature by presenting further insight into customers’ knowledge contributions, the timing of customer collaboration in product development processes and the prerequisites for knowledge integration with customers.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Content available
Article
Publication date: 29 April 2020

Po-Lin Lai, Dong-Taur Su, Hui-Huang Tai and Ching-Chiao Yang

The increasing demand for high-quality logistics services has forced container shipping firms to decrease logistics service failure to retain the customers. This study…

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2035

Abstract

Purpose

The increasing demand for high-quality logistics services has forced container shipping firms to decrease logistics service failure to retain the customers. This study thus aims to apply organizational information processing theory (OIPT) to construct a maritime supply chain collaborative decision-making model and examine its impact on logistics service performance.

Design/methodology/approach

In total, 142 usable questionnaires were collected from questionnaire survey. A two-step structural equation modeling approach including confirmatory factor analysis was subsequently performed to test the hypotheses.

Findings

The results show that internal information integration positively impacts external information integration, that external information integration positively impacts collaborative decision-making, and that collaborative decision-making positively impacts logistics service performance for container shipping firms. However, a relationship between internal information integration and collaborative decision-making was not found in this study.

Research limitations/implications

This study primarily examines collaborative decision-making from the view of container shipping firms. Future research including other supply chain members is needed to generalize the results and could also incorporate other factors such as relationship quality and culture, into the model to address this issue.

Practical implications

To decrease the occurrence of logistics failures and improve service quality in the maritime logistics process, it is suggested that container shipping firms apply information technology for acquiring and assimilating logistics information internally and externally across the supply chain to facilitate decision-making.

Originality/value

This study contributes to the knowledge about the antecedents and impacts of collaborative decision-making for container shipping firms in Taiwan. Particularly, in line with OITP, the findings indicate that container shipping firms can facilitate logistics decision-making and strategy formulation through information integration, which in turn enhances logistics service performance.

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Article
Publication date: 11 December 2020

Kizito Elijah Kanyoma, Frank Wogbe Agbola and Richard Oloruntoba

This paper investigates the inhibitors and enablers of supply chain integration (SCI) across multiple tiers in the supply chains of manufacturing-based small and…

Abstract

Purpose

This paper investigates the inhibitors and enablers of supply chain integration (SCI) across multiple tiers in the supply chains of manufacturing-based small and medium-sized enterprises (SMEs) in Malawi.

Design/methodology/approach

Following a qualitative approach, data were collected through face-to-face interviews across three supply chains, each consisting of a focal manufacturer, a major supplier and a retailer.

Findings

The research identified interpersonal relationships, supplier cost transparency and joint supply chain management (SCM) investments as key enablers of SCI. Concerning the inhibitors of SCI, the study found that a lack of external integration inhibited internal integration by acting as a source of disruption to intra-firm processes and relationships. Further, the research found weaker links between manufacturer–-retailer dyads than in manufacturer–supplier dyads, which constrained the ability to achieve multi-tier supplier–manufacture–retailer integration. The study also revealed that resource and infrastructural deficiencies, a culture of fear and intimidation within and between firms, corruption in sourcing transactions and a lack of inter-firm trust inhibited SCI.

Research limitations/implications

The paper extends earlier evidence that internal integration is a prerequisite for external integration demonstrating that a basic level of external integration is necessary to prevent disruptions to internal integration.

Originality/value

This study is one of the few to go beyond the focal firm perspective and explore the inhibitors and enablers of SCI across multiple supply chain positions, and provides new evidence on the role of external integration in achieving internal integration.

Details

The International Journal of Logistics Management, vol. 32 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

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Article
Publication date: 27 November 2020

Saurabh Tiwari

The current industrial revolution is powered by data, which is also referred as Industry 4.0. The Industry 4.0 has attracted significant attention from academia and the…

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1224

Abstract

Purpose

The current industrial revolution is powered by data, which is also referred as Industry 4.0. The Industry 4.0 has attracted significant attention from academia and the industry professionals. The supply chain integration (SCI) has played a significant role in enhancing supply chain performance and organizational performance. This study explores the relationship between Industry 4.0 and SCI via an extensive literature review to understand the various levels of integration with the supply chain processes and to identify missing links, through a framework, and suggest further research directions.

Design/methodology/approach

In this paper, we have used systematic literature review approach to identify the building blocks of the conceptual framework, which is the main contribution of the present study. We have used Scopus database to search literature using keywords.

Findings

The study offers some interesting insights that may help scholars to advance theoretical debates. Moreover, the study also provides interesting direction to the practitioners engaged in supply chain management in data-driven environment. In this study, we have proposed a conceptual framework for the adoption of Industry 4.0 and SCI.

Research limitations/implications

In this study we have proposed a conceptual framework. However, the framework is yet to be empirically tested. Hence, we caution readers to evaluate the findings of the present study in context to its limitations. This is an attempt to develop a conceptual framework which may be tested using longitudinal data.

Originality/value

The present work helps in integrating two independent subjects', i.e. Industry 4.0 and SCI. The theoretical framework presented here integrates Industry 4.0 and SCI which can be useful to the practitioners and policymakers engaged in implementing Industry 4.0.

Details

Benchmarking: An International Journal, vol. 28 no. 3
Type: Research Article
ISSN: 1463-5771

Keywords

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