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The study aims to identify the antecedents of consumers' collaborative fashion purchase intention by analysing innovativeness, self-confidence and consumer spending self-control variables as antecedents.

A descriptive quantitative research was performed to verify the influence of such variables based on data collected through an online survey and analysed by structural equation modelling (SEM), which resulted in a final sample of 230 valid respondents.

The main findings include innovativeness as a strong antecedent of intention to consume collaborative fashion. However, self-confidence and consumer spending self-control are not related to adopting this consumption format, suggesting that collaborative fashion can promote reverse effects by stimulating excessive consumption.

The results can assist companies of collaborative fashion to enhance their strategies to attract consumers looking for creative reuse of items, for example, by offering repair, revitalisation services and promoting meetings to share tips on how to reuse items creatively. Companies can also improve communication campaigns by focussing on the product itself, rather than price, which seems to be more effective in the context of collaborative fashion consumption.

The study is amongst the first to analyse the influence of consumers' personality traits towards collaborative fashion consumption and provide the scope with findings on the interrelationship between personality traits and consumer rationality, which can broaden the understanding about the potential rebound effects in this context.

The purpose of this paper is to provide the conceptual basis of collaborative fashion consumption (CFC) as a possible path toward more sustainable clothing. A definition and a typology of CFC are introduced and possible environmental effects of CFC are structured and discussed. This provides a solid conceptual basis for future empirical studies on CFC as an element of more sustainable consumption.

This paper is written mainly based on a review of the more recent literature on collaborative consumption, as well as of older papers about related concepts like sustainable service systems and eco-efficient services. The proposed CFC typology and the structure of environmental effects are developed using both a deductive and an inductive process, and then by transferring existing structures to this specific field and challenging them by assigning practical examples.

The main contributions of this paper are the definition and typology of CFC and the structure for assessing its environmental effects.

The findings provide a conceptual basis for future empirical research on CFC.

For practitioners, the CFC typology and the structure of environmental effects could be used as checklists for future development of more sustainable collaborative consumption offers.

This paper makes a unique contribution to the concept of CFC. To the knowledge of the authors, this is the first paper that has been explicitly dedicated to examining different types and environmental effects of CFC.

The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry.

The analysis is based on a multiple-case study of Scandinavian fashion libraries – a new, clothes-sharing concept that has emerged as a fashion niche within the last decade.

It is concluded that fashion libraries offers interesting perspectives, e.g. by allowing people to experiment with styles without having to pay the full cost and becoming a meeting place for young designers and end consumers. However, at present fashion libraries remain a small-scale phenomenon with difficulties reaching the mainstream market, not least due to limited financial and human resources as well as conventional fashion consumption patterns.

The study is limited to the new phenomenon of fashion libraries and does not cover other types of collaborative consumption within the fashion industry (Swap-parties, etc.).

The paper is one of the first attempts to examine new business models of collaborative consumption in general and the fashion library concept in particular. The study contributes to the discussions of whether and how fashion sharing and collaboration holds promise as a viable business model and as a means to promote sustainability.

Swapping as part of collaborative consumption is not a new phenomenon per se, but might gain increased importance after the recent COVID-19 pandemic that has seen a shift in consumer attitudes, consumption, and disposal behaviour. Swapping as one form of collaborative consumption, however, is currently neither mainstream nor target towards the general population, but rather a niche population (secondhand consumers). With sustainable issues (environmental, economic, and social) remaining a key concern, and consumers seeking to dispose of their garments, swapping might become an increasingly attractive alternative, yet currently it may not be communicated as such. This chapter explores the potential of creative marketing communications to enhance the uptake of swapping in order to overcome a key challenge in the industry: fashion waste.

The purpose of this paper is to explore swap-shops, which emerged as part of the collaborative consumption phenomenon, by investigating what the implications are of consumers acting as suppliers and how this affects supply chain management within the context of the fashion industry.

This study explores the collaborative consumption phenomenon through swap-shops in three countries: the UK, Finland and Germany. In-depth semi-structured interviews were conducted with swappers, non-swappers and organisers. To further enhance the data set six observations of swap-shop events were conducted. Data were transcribed and analysed using multiple coding cycles and using a grounded research approach.

Findings indicate that consumers were most concerned with availability/sizing and quality of garments, whilst organisers felt uncertainty was the biggest issue. Data allowed creating a framework that blueprints the swapping supply chain, in which consumers emerge as suppliers. It highlights possible activities in different cycles, whilst furthermore indicates that consumption cycles can move from monetary (e.g. selling) to non-monetary transactions (e.g. swapping) and vice versa.

Swapping as a relatively new fashion supply mode implies a fluidity of market roles. Disruptive business models can blur boundaries between the supply- and demand-side. This indicates that consumers can change “roles” multiple times as they go through the consumption cycle.

The authors extended the knowledge on swapping by describing how this phenomenon can activate consumers, and extend and intensify the use of garments and therefore swapping can slow the material throughput in the system. It is the first paper to focus solely on swapping within a three country context.

The aim of the study is to analyse negotiations about ownership and style in access-based apparel related to processes of identity construction.

The study applies a qualitative and interpretative method and relies on semi-structured depth interviews and focus group interviews with clothing library users as the main data source. The conceptual context of this paper is that of consumer culture theory approaches to consumer identity construction and the role of object ownership in consumer identity projects.

The empirical analysis highlights how processes of consumer identity construction related to symbolic values of clothing and self-possession mechanisms related to ownership are negotiated in encounters with access-based types of fashion consumption with effects on potential consumer adoption of access-based forms of consumption. The findings are structured in six analytical themes.

There are several aspects of this research which are of relevance to the sustainability agenda and which have societal implications. Identity has been identified, in previous research, as a key conceptual tool for exploring, predicting and deepening the understanding of pro-environmental and sustainable behaviours. As such, if the aim is to strengthen the commitment of societies to environmental and sustainable behaviours, then this will require greater knowledge of consumers' identities and meaning-making processes. This is a challenge, not least in terms of recognizing the barriers identified in this study as relating to issues of consumer identity construction.

This study reveals multiple possibilities as well as barriers for implementing collaborative apparel consumption schemes in a fashion and apparel context. Some of the barriers might be explained by clothing's emotional character and close relationship to identity formation. Furthermore, the participants questioned whether access and renting services could substitute the meanings of owning. In conclusion, the authors argue that clothing may be a challenging type of goods to integrate in liquid forms of consumption and findings point out complexities amongst fashion-conscious consumers regarding meaning and identity values of collaborative apparel consumption. Theoretical contributions of an interpretative consumer identity approach for understanding barriers as well as possibilities for consumer adoption of access-based fashion are developed in the concluding sections of the article.

The purpose of this paper is to explore the existing literature on CFC together with its relative concepts and discuss the current state of knowledge in the field of alternative apparel consumption. Drivers, barriers and future pathways of CFC – from the business and consumer’s perspective – are extracted, summarized and discussed. By using a holistic approach, this study aims to demonstrate the linkages and interplays among the actors. Helpful implications for the industry and policy makers are derived.

A holistic systematic literature review was conducted. More than 2,800 journal articles were reviewed for this conceptual paper, and the ones meeting the search criteria were subjected to a qualitative content analysis.

The findings facilitate a better understanding of what enables or prevents CFC from becoming a mainstream consumption approach. The study also examines the sustainability aspects of CFC, discussing both the positive environmental benefits and its negative impacts.

The results of this study can help businesses, governments and institutions develop more efficient strategies toward promoting sustainability in the fashion industry. Understanding the drivers and barriers of CFC, in addition to the possible sustainability benefits of CFC, can facilitate and accelerate adoption of future business models of CFC.

CFC is a relatively new concept in the field of academic research. In fact, this study is among the first to explore the interplay of drivers and barriers from both the consumer and industry perspectives. This paper can support further academic and business efforts aimed at promoting CFC.

The purpose of this paper is to explore the key features of fashion rental from a business model perspective with a focus on the role played by digital platforms.

A qualitative research design was used based on multiple case studies of three Italian fashion rental enterprises.

The findings reveal the key aspects characterizing fashion rental business models and the centrality of digital platforms in value creation, configuration and capture activities. The study also found that fashion rental platforms are likely to exhibit further successful development in the future.

The academic literature on fashion rental has been mainly focussed on examining consumers' motivations and concerns, paying little attention to the enterprise's viewpoint. To date, no previous study has examined fashion rental business models from the retailer's perspective. This paper is the first to explore the key components of fashion rental business models and how digital platforms influence them from the perspective of retailers. The originality of the study is further strengthened by the unique context of analysis, namely, Italy, a leading country for global fashion.