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Article
Publication date: 26 November 2020

Colin Bauer Gabler, V. Myles Landers and R. Glenn Richey

Social and environmental actors have been added to the stakeholder balancing act required of organizations in today’s competitive marketplace. To address this, the firms…

Abstract

Purpose

Social and environmental actors have been added to the stakeholder balancing act required of organizations in today’s competitive marketplace. To address this, the firms may create orientations to convey their strategic priorities. The purpose of this paper is to explore how different levels of environmental orientation (EO) and social orientation (SO) influence firm outcomes. This paper leverages logic from the too-much-of-a-good-thing effect to predict that firms must strategically align their resources with performance goals to optimize these resources.

Design/methodology/approach

The paper outlines a step-by-step guide that combines latent moderated structural equation modeling with response surface analysis to estimate curvilinear relationships. The approach leverages the benefits of both techniques to produce precise results and more nuanced – and meaningful – implications.

Findings

The procedure is effective in uncovering a curvilinear relationship between the indicator variables. Specifically, firms optimize environmental performance when EO is higher than SO. The opposite is the case for the outcome of social value and manager trust. Economic performance is highest when both indicators are simultaneously high.

Research limitations/implications

This study tests the relationships between social and EOs and performance. As such, the exploratory data in this study are US-centric and self-assessment in design. These limitations open the door to confirmatory studies using objective outcome data and cross-cultural comparisons. Such studies should embrace more variables and examine potential moderating influences. Most importantly, future research should work to expand and verify the development of the eco-SO construct presented here, as the dynamics of these relationships have been overlooked in most social responsibility and sustainability research. Future studies should adopt this construct into extant models and also consider the dynamics and inter-organizational fit for partner firms with competing orientations.

Practical implications

For managers, the results show that conveying an environmental or social outcome has unique benefits to the firm. Further, there is an incentive to try and do both simultaneously. However, there is a critical point where the effects taper off, which can guide managers as they implement social and/or environmental strategies.

Social implications

The research questions ask if a company can simultaneously deliver: economic value to shareholders, environmental value to the planet and social value to consumers while maintaining the trust of its managers. The results generally support that to fully serve one group, a firm must underserve another.

Originality/value

The study introduces SO as a valid construct to mirror EO and then models their interaction in three-dimensional space to present an optimal firm strategy.

Details

European Journal of Marketing, vol. 55 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 14 January 2021

Frank G. Adams, Colin B. Gabler and V. Myles Landers

This paper aims to examine the common roots of both logistics and sustainability phenomena in supply chains to derive a new potential construct, green logistics competency.

Abstract

Purpose

This paper aims to examine the common roots of both logistics and sustainability phenomena in supply chains to derive a new potential construct, green logistics competency.

Design/methodology/approach

Theoretical synthesis and conceptualization of new construct.

Findings

Based on Madhavaram and Hunt’s (2008) resource hierarchy concept, the key to successfully competing with a sustainable supply chain may lie in whether the resources enabling both sustainability and effective supply chains are interdependent, as opposed to merely co-existent.

Research limitations/implications

Most current theory regarding sustainable supply chains regards environmentally-friendly factors as resources that are additively bundled with supply chain resources. To determine if competitive performance differentials exist between truly green supply chains, and supply chains that merely adopt green practices, measurement must account for both the interdependence of green and supply chain resources, and their common cultural antecedents.

Practical implications

The study indicates that it is not sufficient for firms to have expertise in both sustainability and in supply chain practices; managers in each of those areas must develop the cultural antecedents of both supply chain and sustainability excellence if firms are to achieve meaningful competitive capabilities through sustainable supply chains.

Originality/value

This conceptual study addresses a paucity of theory describing how and why organizations build a genuinely green supply chain, as opposed to simply adapting supply chains to green practices.

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Article
Publication date: 30 July 2020

Colin B. Gabler, V. Myles Landers and Adam Rapp

More than ever, consideration of the natural environment and social welfare are values that firms must signal to their stakeholders. One way to do this is by adopting an…

Abstract

Purpose

More than ever, consideration of the natural environment and social welfare are values that firms must signal to their stakeholders. One way to do this is by adopting an environmental orientation (EO) and pro-social organizational identity (PSOI). The purpose of this paper is to examine how frontline employees (FLEs) respond to these firm-level values through four outcomes.

Design/methodology/approach

Polynomial structural equation modeling with response surface analysis was implemented on FLEs survey data to uncover how different levels of EO and PSOI impact sales performance, word-of-mouth, turnover intent and job satisfaction.

Findings

Both firm-level values have a positive and direct effect on all four outcomes. However, each imposes a boundary condition as well. Specifically, salespeople perform better when their firm has a stronger EO, but they are happier in their work, less likely to quit and more likely to spread positive word-of-mouth when PSOI is stronger.

Practical implications

The results suggest that perceptions of a firm-level EO or PSOI enhance employee-level outcomes. Signaling to employees that your firm cares about the natural environment and the greater social good positively influences employee outcomes, but optimization of each outcome depends on the strength of those values.

Originality/value

This research answers two specific research calls. First, it applies signaling theory to the workplace context, positioning FLEs as the receivers and feedback mechanisms of firm-level signals. Second, using too-much-of-a-good-thing logic, it uncovers boundary conditions imposed by social and environmental constructs on frontline outcomes.

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Article
Publication date: 18 March 2019

Valter Afonso Vieira, Juliano Domingues da Silva and Colin Gabler

The purpose of this paper is threefold: first, to determine the impact of interpersonal identification on sales performance; second, to uncover whether or not that…

Abstract

Purpose

The purpose of this paper is threefold: first, to determine the impact of interpersonal identification on sales performance; second, to uncover whether or not that relationship changes direction based on levels organizational prestige; and third, to test the antecedent of managerial support on salesperson interpersonal identification. Ultimately, the authors want to provide sales managers with tangible ways to nurture the self-concept of their sales force while optimizing sales performance.

Design/methodology/approach

The authors test the hypotheses using a data set of 196 B2C retail salespeople in the shoe industry. Respondents answered a printed questionnaire, which was analyzed using multiple linear regression and response surface analysis.

Findings

The authors find that managerial support does positively influence interpersonal identification among salespeople which, in turn, increases sales performance. However, the relationship is curvilinear, becoming negative when over-identification occurs. This inverted U-shaped relationship is moderated by organizational prestige such that the negative influence is overcome by employees who have pride and confidence in their organization.

Practical implications

Managers should balance the level of support that they provide their employees. While this mentorship generally leads to positive results, too much can lead to over-identification, and consequently reduce sales performance. However, this negative effect can be overcome if the salesperson perceives his organization as prestigious. Therefore, a mix of guidance and autonomy may foster the strongest self-concept among the sales team and generate the most positive outcomes. Further, managers should monitor their employees’ perceptions of the company, communicating its strong reputation internally to generate organizational prestige.

Originality/value

The authors extend social identity theory in a sales context to provide a better understanding of how self-concept can be altered – for better or worse – by the sales manager. The authors also show the importance of communicating your company’s social value to employees. While over-identification in the manager–employee dyad can create a “tipping point” where sales performance begins to decrease, organizational prestige may be able to overcome this effect, demonstrating the power of prestige. Together, the authors present the importance of contextual and external influences on individual sales performance.

Details

Marketing Intelligence & Planning, vol. 37 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 7 August 2017

Colin B. Gabler, Raj Agnihotri and Omar S. Itani

The purpose of this paper is to investigate guilt proneness as a prosocial salesperson trait and its impact on outcomes important to the firm, the customer as well as the…

Abstract

Purpose

The purpose of this paper is to investigate guilt proneness as a prosocial salesperson trait and its impact on outcomes important to the firm, the customer as well as the salesperson. Specifically, the authors look at how this variable relates to job effort and the indirect effects on customer satisfaction. The corollary purpose is to uncover how managers influence these constructs through positive outcome feedback.

Design/methodology/approach

Prosocial motivation theory grounds the conceptual model which the authors test through survey implementation. The final sample consisted of 129 business-to-business (B2B) salespeople working across multiple industries in India. Latent moderated structural equation modeling was utilized to test the proposed model.

Findings

The results suggest that guilt proneness positively influences the likelihood that a salesperson adopts a relational orientation, which has a direct effect on individual effort and an indirect effect on customer satisfaction. Supervisors have the ability to amplify this effort through positive outcome feedback, but only when relational orientation is low. Their support had no effect on salespeople with a high relational orientation.

Originality/value

The study is unique in that it combines an overlooked prosocial trait with a B2B Indian dataset. We provide value for firms because our results show that guilt-prone salespeople put more effort into their job – ”something universally desirable among sales managers” – through the development of a relational orientation. The authors also give practical implications on how to support salespeople given their level of relational orientation.

Details

Journal of Business & Industrial Marketing, vol. 32 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 11 May 2015

Michael A Jones, Kristy E Reynolds, Mark J Arnold, Colin B Gabler, Stephanie T Gillison and Vincent Myles Landers

The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on…

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10692

Abstract

Purpose

The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors. Many services companies practice relationship marketing and customer relationship management. Although the benefits and drawbacks of relationship marketing for consumers have been established, little is known about whether consumers have a relatively positive or negative attitude toward relationship marketing practices.

Design/methodology/approach

This research investigates consumers’ attitudes toward relationship marketing using a national survey of 245 consumers and a survey of 417 consumers living in the southern region of the USA.

Findings

Although approximately 70 per cent of our national consumer sample had a somewhat positive attitude toward relationship marketing, about 30 per cent had a somewhat negative or neutral attitude. Furthermore, approximately 39 per cent of consumers in the study would choose a company that does not engage in relationship marketing over a company that does. The results also indicate that consumers’ overall attitude toward relationship marketing impacts their likelihood to respond favorably to specific relationship marketing tactics.

Research limitations/implications

Some limitations should be noted. First and not uncommon to most survey research in marketing, the relationships between constructs in this study may be inflated because of common methods bias. Second, this research reports the results from two studies. Although one of the studies represents a national sample, additional research using the scales developed in this research is needed.

Practical implications

This research indicates that consumers’ attitudes toward relationship marketing impacts their willingness to engage in relationships with service companies and their response to specific relationship marketing tactics. Because consumer attitudes toward relationship marketing vary, companies should consider segmenting their customer base using this information.

Originality/value

This study extends previous research by using quantitative techniques to measure consumers’ overall attitudes toward relationship marketing and assessing the influence of those attitudes on intentions and behaviors.

Details

Journal of Services Marketing, vol. 29 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 16 August 2011

Stefan E. Genchev, R. Glenn Richey and Colin B. Gabler

Suppliers, manufacturers, wholesalers, and retailers alike are still considering reverse logistics (RL) to be the “necessary evil” in their day‐to‐day operations rather…

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3567

Abstract

Purpose

Suppliers, manufacturers, wholesalers, and retailers alike are still considering reverse logistics (RL) to be the “necessary evil” in their day‐to‐day operations rather than an opportunity for future performance. At the same time, a well‐structured RL program can create a substantial value‐added and positively affect the bottom‐line. Based on in‐depth investigation of best‐in‐class RL programs implemented in practice, the purpose of this paper is to offer a grounded flow charting approach for assessing the state of program development and, potentially, identifying areas for improvement across different companies in various industries.

Design/methodology/approach

The current study utilizes rich qualitative research methodology based on the combination between a thorough review of existing literature and multiple field studies. The findings from existing research, semi‐structured interviews and observation at companies’ sites, and RL‐related documentation at those companies, provide the backbone for the development of the assessment tool.

Findings

Although substantial variations exist in the way companies are setting up their RL programs, some common processes prevail. Formalizing these processes and related activities becomes the differentiating factor in RL program development and implementation. In addition, providing structure to the RL effort helps companies to strategically control the related value‐added.

Originality/value

The paper introduces process formalization as a necessary condition for the development and implementation of RL programs. The grounded flow charting approach, based on a qualitative inquiry in real business situations, aims to bridge the gap between theoretical developments and practical guidance for best‐in‐class RL operations.

Details

The International Journal of Logistics Management, vol. 22 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

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Article
Publication date: 11 April 2016

Lucie K. Ozanne and Julie L. Ozanne

Time banking is a form of alternative consumer market where members trade services, non-reciprocally creating a local marketplace for services. Time Banks facilitate…

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1540

Abstract

Purpose

Time banking is a form of alternative consumer market where members trade services, non-reciprocally creating a local marketplace for services. Time Banks facilitate dyadic exchanges, meeting members’ practical needs and building diverse skills. The purpose of this research was to determine the broad capabilities developed in the Time Bank economy, and to demonstrate how these capabilities were mobilised following a series of earthquakes, contributing to the larger community’s resiliency.

Design/methodology/approach

Taking an ethnographic approach, data were collected using a variety of methods including interviews, focus groups, participant observation and secondary research.

Findings

Over time, this alternative consumer market developed a significant communication and social network that members activated to solve diverse practical problems facing the community. Similar to other exchange communities, the Time Bank also fostered a strong sense of community based on reciprocity and egalitarian values. Although the Time Bank was created as a marketplace to exchange local services, during a series of devastating earthquakes, it galvanised adaptive capacities, increasing the resiliency of the local community during disaster relief and reconstruction.

Research limitations/implications

The data were drawn from one alternative exchange system in New Zealand.

Practical implications

The study shows how grassroots alternative consumer markets like Time Banks build community capacities alongside the formal economy. During normal times, this system meets consumer needs, but in extraordinary times, this system provides community shock absorbers, thereby enhancing community resiliency.

Social implications

The Time Bank was particularly adept at leveraging local knowledge to provide social support to those residents who were most vulnerable.

Originality/value

Data were collected before, during, and after the earthquakes, providing a rare opportunity to explore the process of community resiliency in action. This research extends existing theories of community resiliency explaining the development and activation of capacities by a local alternative consumer market.

Details

European Journal of Marketing, vol. 50 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

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Book part
Publication date: 1 March 2021

Julie McColl, Elaine L. Ritch and Jennifer Hamilton

By the end of this chapter, you should be able to demonstrate an understanding of:The concept of brand purpose and ‘woke’ brand campaigns.The theoretical underpinning of…

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of:

The concept of brand purpose and ‘woke’ brand campaigns.

The theoretical underpinning of brand purpose.

Generation Z response to brand purpose and woke branding campaigns.

Details

New Perspectives on Critical Marketing and Consumer Society
Type: Book
ISBN: 978-1-83909-554-2

Keywords

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Book part
Publication date: 30 August 2019

Ellis Cashmore

Abstract

Details

Kardashian Kulture
Type: Book
ISBN: 978-1-78743-706-7

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