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The purpose of this study is to theoretically link design thinking with behavioural strategy, using empirical results that relate three cognitive dimensions: design thinking personality traits, cognitive passive resistance and linear thinking, and, consequently, determine: if there is a negative relationship between design thinking traits and cognitive passive resistance and if this relationship is mediated by linear thinking.

This study used a quantitative methodology of covariance-based structural equation modelling. The data were collected from a three-scale, self-completed questionnaire, which was constructed using the existing modelling of the academic literature. The questionnaire was validated by confirmatory factor analysis and applied to a sample of 342 professional engineering and business graduates in Colombia.

The results of the structural equation modelling demonstrate a negative relationship between design thinking traits and cognitive passive resistance, and this relationship is mediated by linear thinking. These findings link design thinking and behavioural strategy and build new foundations for future studies, providing further theoretical support to the academic literature’s discussion of the relationship between design thinking and theories of managerial practices and innovation management.

The main limitation of this study is the subjectivity of the answers because of potential bias from the respondents in completing the questionnaire. Another limitation is that the research was conducted only in the context of Colombia, so it is recommended that other studies be carried to generalise the results. This study has several theoretical implications. This study contributes to existing research on design thinking, evidencing a promising field of study to support it theoretically, such as the behavioural strategy. This study also contributes to the literature on innovation management deepening into a field of study that has received less attention in the literature, such as passive cognitive resistance to innovation. Likewise, this study presents a theoretical contribution to the dual process of cognition, proposing a new dimension to the construction of the multidimensional concept of nonlinear thinking. This study also contributes to the behavioural strategy field, evidencing a growing area of application in strategic management, such as design thinking. Finally, this research also proposes the development of a new research avenue about the concept of knowledge hiding as a possible source of innovation resistance.

This research also has implications for business and engineering education and practice. This study’s results suggest that before implementing an organisational initiative such as design thinking, which seeks to change people's behaviour, it is necessary to approach it as a cognitive process and develop strategies to mitigate passive cognitive resistance to change. This research’s results also present implications for business and engineering education, evidencing the need to include other perspectives of thinking that allow non-designers to develop creative thinking.

To the best of the authors’ knowledge, this is the first quantitative study on design thinking as a business management concept using linear thinking of non-designers to relate design thinking traits with cognitive passive resistance. This research provides theoretical and empirical support for framing design thinking within the field of behavioural strategy.

Digital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with the status quo. Consequently, inertia arising from bias to traditional banks based on status quo satisfaction could engender their resistance to become customers of digital-only banks. The objective of the study, therefore, is to investigate how traditional-bank customers' inertia influences digital-only bank resistance.

Based on a literature review, digital-only bank adoption barriers and cognitive-based initial distrusting beliefs were identified as mediators of the influence of inertia on digital-only bank resistance. To test the mediation model empirically, data was collected from 610 traditional-bank-only customers.

The five adoption barriers fully mediate the influence of inertia on cognitive-based initial distrusting beliefs. The five barriers in serial with cognitive-based initial distrusting beliefs partially mediate the influence of traditional-bank customers' inertia on digital-only bank resistance. Cognitive-based initial distrusting belief is an essential factor in the mechanism underlying the influence of traditional-bank customers' inertia on digital-only bank resistance.

Digital-only banks are relatively new. Research is therefore lacking in consumer behavior explaining the use of digital-only banks by traditional-bank customers in the South African context. A further novelty of the study is the empirical assessment of mechanisms that explain the influence of inertia on cognitive-based initial distrusting beliefs, and the influence of inertia on resistance behavior.

This study aims to explore the adoption behaviour of consumers towards innovative technology products and services (ITPS).

A qualitative study using semi-structured in-depth interviews was conducted with 47 respondents. Their lived experiences across 50+ ITPS were studied. A grounded theory approach was used to develop a theory with reference to consumer adoption of ITPS.

Themes emerged across the adoption process, such as triggers for adoption (pressing need, making life more pleasurable, urge to acquire and forced initiation); hesitancies faced by consumers during evaluation (value alignment, utilization, ecosystem, risks with new technology and price); and factors that help in overcoming the hesitancies (word of mouth, de-risking schemes and self-devised strategies).

Innovators must understand customer triggers and design offerings that activate the same – addressing a pressing need or making lives more pleasurable. Users driven purely by an urge to acquire can be a source of early word of mouth for radical innovations. Innovations must be designed and communicated to minimize hesitancies. Mitigating schemes such as equated monthly installment and return policy can be offered to empower customers to overcome hesitancies. Factors such as price, risk, beliefs, traditions and nationalistic values assume importance, specifically in an emerging economy.

This study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy.

More research is required into the underlying reasons for passive innovation resistance. This paper aims to propose that consumers who passively resist innovation may merely be conservative in nature and explore a conceptual framework that could explain and predict such behaviour.

Theories from the political sciences, social psychology and marketing were studied in trying to understand why some consumers are more conservative in nature and how their attitudes may affect their thoughts, feelings and actions in the marketplace.

Consumers may develop conservative attitudes, such as a need for cognitive closure, nostalgia, authoritarianism, a social dominance orientation, ethnocentrism and an anti-hedonic approach towards life to combat their fear of ambiguous situations and chaos associated with deviance from in-group values. Ultimately, these attitudes may influence consumer behaviour, such as being brand loyal, unwilling to try new options and preferring nostalgic products that would lead to lower levels of ambiguity and less disruption of the status quo. Conservative consumers may also act as authoritarian parents, prefer to purchase durable materialistic products, support locally manufactured goods and refrain from purchasing products for purely hedonic pleasure in an attempt to preserve their in-group values.

The proposed framework offers more insight into the nature and consequences of passive innovation resistance and may serve as a starting point for further exploration on the fundamental characteristics of conservative consumers. The research findings may also assist marketers in managing their new product innovations strategies more successfully.

This paper aims to investigate whether and why the base of the pyramid (BOP) actors display passive innovation resistance because of which they reject service innovations without evaluation and forfeit potential to improve their well-being. The resourceness concept, referring to the outcome of how actors appraise and integrate resources in pursuit of a purpose at hand, is used as a theoretical lens to investigate the everyday consumption behaviour of BOP households and helps to investigate how and why passive innovation resistance occurs. The outcomes of the study help address important theoretical and practical considerations for the development of successful new service concepts at the BOP.

Narrative interviews with 29 households in Zambia provide data, from which patterns in how potential resources do or do not become real are identified and related to the concept of passive innovation.

Economic, social and other factors in the BOP context clearly influence non-random patterns of resource integration which are correlated with passive innovation resistance. This can lead to service innovations being ignored and/or misunderstood prior to evaluation for adoption. This is a risk to the potential positive impact of service innovation for poverty alleviation at the BOP.

Service innovation at the BOP must begin with a deep understanding of “how” and “why” consumers typically appraise and integrate potential resources to achieve a beneficial outcome in their context. To overcome the barrier of passive innovation resistance, marketing education must stimulate an understanding of potential benefits and motivation towards the change associated with the adoption of service innovation.

The findings support more successful service innovation strategies for the BOP, which can provide vital infrastructure for the alleviation of poverty.

The application of a service-dominant logic perspective in the BOP context and the conceptual linkage between resourceness and passive innovation resistance is novel. Valuable insights are gained for service practitioners at the BOP and for further conceptual development of innovation resistance in the BOP context.

The purpose of this paper is to explore the essence that is, the nature of organizational responses to efficiently resist enforced change in institutionalized work practice destined to address poor organizational performance. The micro-foundations of the cognitive logic that are activated when organizations face change are hereby conceptualized.

Using a case study design, the study focusses on narratives of a failure to implement a regulatory enforced change in work practice at a military academy established in the 1600s. The interviews are complemented by secondary data.

The analysis reveals a cognitive framework by which the members of the organization shaped their responses. By building on micro-foundations for mobilizing resistance (i.e. the essential substance at a micro level), this study shows how the cognitive logic is activated to respond to change. To show how the cognitive logic is used to mitigate and compensate for incongruences with the regulatory logic, this study outlines a set of strategic resistance maneuvers and cognitive resistance forces that restrict regulatory influence on change in work practice. This study thus provides insights into maneuvers and resistance forces that members may activate to resist change efficiently.

To the author’s knowledge, this is the first study to attempt to conceptualize the essence of the cognitive logic activated to resist organizational change.

This paper aims to conceptualize two dimensions of active innovation resistance (AIR): cognitive active resistance and emotional active resistance. A scale to measure this construct is proposed and tested.

Three studies were conducted, with sample sizes of 195, 190 and 186, to test the discriminant, convergent, nomological and criterion validity of the proposed AIRc+e scale and to analyze its explanatory and predictive power. Data were gathered using the online platform of a US-based research company.

The authors provide evidence that AIR is a two-dimension construct comprising a cognitive and an emotional dimension. AIR was modeled as a third-order construct, comprising two second-order constructs, cognitive active resistance and emotional active resistance. The impact of adding an emotion dimension to active resistance was therefore assessed, and the results indicated that the explanatory and predictive power of the AIR measure improved as expected.

Consumers are most likely to resist innovations launched onto the marketplace, either prior to or after evaluating them. A better understanding of the reasons behind their resistance to innovation, as well as of its mechanisms, is of great importance in decreasing an innovation’s chances of failure.

This study proposes that incorporating emotion into the assessment of AIR will result in a deeper understanding of adoption and rejection behavior, expanding the current knowledge of consumer behavior in innovation-related, new product adoption and decisions.

Most previous studies of organizational change and resistance take an organizational perspective as opposed to an individual perspective. This paper investigates the relationship between irrational ideas, emotion and resistance to change. Nine organizations implementing major change were surveyed providing data from 615 respondents. The analysis showed that irrational ideas are positively correlated with behavioural intentions to resist change. Irrational ideas and emotion together explain 44 percent of the variance in intentions to resist. Also outlines an intervention strategy to guide management in developing a method for approaching resistance when implementing major change.