Search results

1 – 10 of over 1000
Article
Publication date: 16 May 2023

Louisa Ha, Debipreeta Rahut, Michael Ofori, Shudipta Sharma, Michael Harmon, Amonia Tolofari, Bernadette Bowen, Yanqin Lu and Amir Khan

To provide human judgment input for computer algorithm development, this study examines the relative importance of source, content, and style cues in predicting the truthfulness…

Abstract

Purpose

To provide human judgment input for computer algorithm development, this study examines the relative importance of source, content, and style cues in predicting the truthfulness ratings of two common types of online health information: news stories and institutional news releases.

Design/methodology/approach

This study employed a multi-method approach using (1) a manual content analysis of 400 randomly selected online health news stories and news releases from HealthNewsReview.org and (2) an online experiment comparing truthfulness ratings between news stories and news releases.

Findings

Using content analysis, the authors found significant differences in the importance of source, content, and style cues in predicting truthfulness ratings of news stories and news releases: source and style cues predicted truthfulness ratings better than content cues. In the experiment, source credibility was the most important predictor of truthfulness ratings, controlling for individual differences. Experts have higher ratings for news media stories than news releases and lay people have no differences in rating the two news formats.

Practical implications

It is important for health educators to curb consumer trust in misinformation and increase health information literacy. Rather than solely reporting scientific evidence, educators should focus on addressing cues people use to judge the truthfulness of health information.

Originality/value

This is the first study that directly compares human judgments of health news stories and news releases. Using both the breadth of content analysis and experimental causality testing, the authors evaluate the relative importance of source, content, and style cues in predicting truthfulness ratings.

Details

Internet Research, vol. 33 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 3 October 2022

Nhung Thi Hong Hoang

The purpose of this paper is to study how people use competing accounting numbers to make sense of and legitimize actions in a complex environment in times of crisis.

Abstract

Purpose

The purpose of this paper is to study how people use competing accounting numbers to make sense of and legitimize actions in a complex environment in times of crisis.

Design/methodology/approach

This paper analyzes the implementation of a standardized budget model at a USA intergovernmental organization, by relying on a triangulation of data sources, including face-to-face interviews, direct observations, and archival documents. The organization faces one of the greatest crises it has ever experienced. An accounting team and a human resources team make sense differently the same reality–staffing. The sensemaking perspective framework is utilized to provide a theoretical structure for the analysis.

Findings

The understudied organization undergoes constant evolution during the budgetary crisis; data reveal different forms of cues, which activate the sensemaking process, such as fading and compressed cues. Although compressed cues subsequently emerge, they play a more crucial role in managers' enactment than pre-existing fading cues. Artificializing accounting numbers refer to the social process of constructing compressed cues or artificial artifacts that are neither wrong nor right, neither soft nor hard and not useful for peoples' sensemaking but used to legitimize managers' strategic decisions.

Practical implications

This artificializing process explains the people's resistance to policy implementation. Furthermore, the multiplicity of cues provides useful information for regulators and managers to understand uncertainty during a crisis.

Originality/value

This study presents a rare case of an international third sector organization amid a budgetary crisis. Among few studies referring to numbers as sensemaking resources, this study focuses on the importance of systematic power and corporate power relative to the process of sensemaking.

Details

Accounting, Auditing & Accountability Journal, vol. 36 no. 4
Type: Research Article
ISSN: 0951-3574

Keywords

Open Access
Article
Publication date: 1 August 2023

Henrike Heunis, Niels J. Pulles, Ellen Giebels, Bas Kollöffel and Aldis G. Sigurdardottir

This study aims to propose and evaluate a novel framework of strategic adaptability in dyadic negotiations. The authors define strategic adaptability as a reaction to a cue that…

2029

Abstract

Purpose

This study aims to propose and evaluate a novel framework of strategic adaptability in dyadic negotiations. The authors define strategic adaptability as a reaction to a cue that leads to shifts between integrative and distributive strategies. Based on the literature on turning points, phase models and strategic negotiations, the authors developed an initial framework identifying five distinct strategic adaptations.

Design/methodology/approach

To verify the framework, the authors analyzed two negotiation simulations with a diverse set of negotiation students. Negotiations were content-coded, and adaptations were labeled.

Findings

The authors found a consistent pattern across two studies. Overall, 12% (study 1) and 18% (study 2) of all speaking turns were identified as strategic adaptations. The findings empirically confirmed four of their strategic adaptation types: adapt to deadlock, follow adaptation by opponent, adapt to priority of issue under discussion and adapt to new information on issue. Moreover, findings of this study revealed two new types of strategic adaptability: delayed adaptation to opponent and adapt to understand opponent. Study 2 additionally revealed that strategies vary with the negotiation phase, and negotiation outcome seems to benefit more from the constellation rather than the frequency of adaptations. Furthermore, lower-scoring negotiators tended to adapt to the opponent’s strategy instead of initiating a change in strategy.

Originality/value

The findings of this study provide preliminary insights into how strategic adaptations unfold. These findings present future research opportunities to further test the framework's robustness, increase the knowledge of individual and cultural factors, explore the relationship with negotiation outcomes and develop educational interventions to enhance strategic adaptability.

Details

International Journal of Conflict Management, vol. 35 no. 2
Type: Research Article
ISSN: 1044-4068

Keywords

Article
Publication date: 22 December 2021

Nicole Kuhn and Gilberto Sarfati

The COVID-19 pandemic transformed angel investment meetings from in-person to online. The purpose of this paper is to explore whether this move affected angel investors'…

Abstract

Purpose

The COVID-19 pandemic transformed angel investment meetings from in-person to online. The purpose of this paper is to explore whether this move affected angel investors' perception of subjective behavioral cues in pitch sessions within a large Brazilian angel group.

Design/methodology/approach

This study followed an exploratory approach using a triangulation process that combined observation, documents and interviews. Data collected by observation, document studies, and interviews were themed, coded, and organized during the research.

Findings

The move from in-person to online pitches did not seem to affect levels of trustworthiness or arrogance as angels assessed more message content during Q&A sessions. Body movement, gestures and “eye gaze” (i.e. the look on a presenter’s face) played a central role in passion assessment during in-person meetings. Body language was highly limited during online sessions and tone of voice became the main source of passion assessment.

Research limitations/implications

The findings of this study suggest that pitches at online meetings affect angel investors' perception of founders' subjective cues, particularly cues pertaining to passion. Entrepreneurs should be trained to convey passion with tone of voice and to improve their body language in the context of webcam use. The interviews with volunteer sampling were subject to volunteer bias. Additionally, the findings may be affected by cultural context.

Practical implications

A practical contribution of this study is to highlight the need for entrepreneurs to be trained for online pitches. In an online setting, body language is limited, but it is still possible to use one’s hands and tone of voice to connect better to investors.

Originality/value

This study is unique because it captures the transition of angel investment meetings from in-person affairs before the pandemic to online meetings during the pandemic crisis. These unique circumstances provided a real-world laboratory to observe founders' subjective cue effects on angel investment decision-making.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 15 no. 3
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 14 November 2023

Cheng Yanxia, Zhu Shijia and Xiao Yuyang

Chatbots are increasingly engaged in service marketing. Some academics and managers think using anthropomorphism chatbots will improve positive attitudes and behaviors in the…

Abstract

Purpose

Chatbots are increasingly engaged in service marketing. Some academics and managers think using anthropomorphism chatbots will improve positive attitudes and behaviors in the customer journey, but at a high degree of anthropomorphism, consumers may experience negative emotions such as fear and disgust due to the feeling that the robots resemble humans too much, which is known as the uncanny valley effect. Therefore, the authors aim to explore whether chatbot anthropomorphism will promote or limit the development of the customer journey and explore the moderating factors and the antecedent factors affecting consumers' perceptions of chatbot anthropomorphism.

Design/methodology/approach

The authors collected 72,782 unique data points from 42 articles and 82 samples using a meta-analysis. Based on the stimuli-organism-response (SOR) model, the impact of anthropomorphic chatbots on the consumer journey was discussed.

Findings

The authors’ findings show that chatbot anthropomorphism positively impacts the customer journey but not their negative attitudes. Further moderator analysis reveals that the impact depends on service result, chatbot gender and sample source. The chatbot anthropomorphism is significantly influenced by social presence cues, emotional message cues and mixed cues.

Originality/value

This research contributes to the chatbot anthropomorphism literature and offers guidance for managers on whether and how to enhance chatbot anthropomorphism to facilitate the customer journey and improve service sustainability.

Details

Marketing Intelligence & Planning, vol. 42 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 15 May 2023

Lin Wang, Huaxia Gao and Yang Zhao

Contextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping…

Abstract

Purpose

Contextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping scene makes it challenging to directly identify the association between the characteristics of contextual cues and consumer behavior. Presently, few studies have only systematically extracted and refined the types and characteristics of contextual cues. The purpose of this study is to explore the types and mechanisms of contextual cues in online shopping scenarios.

Design/methodology/approach

This study uses the word2vec algorithm, grounded theory and co-occurrence cluster method, along with online shopping word-of-mouth (WOM) text and consumer behavior theory, in order to explore different types of contextual cues and its efficiency from 5,619 comment corpus.

Findings

This study puts forward the following conclusions. (1) From the perspective of online shopping, contextual cues comprise aesthetic perception cues, value perception cues, trust-dependent cues, time perception cues, memory attention cues, spatial perception cues, attribute cues and relationship cues. (2) Based on the online shopping scenarios, contextual cues and their interaction effects exert an effect on consumer satisfaction, recommendation, purchase and return behavior.

Originality/value

The study conclusions are helpful to further reveal the deep association between contextual cues and consumer behavior in the process of online shopping, thus providing practical and theoretical enlightenment for enterprises to not only effectively reshape the scene but also promote the consumers' active purchase behavior.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 11
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 25 October 2022

Jeya Amantha Kumar, Paula Alexandra Silva, Sharifah Osman and Brandford Bervell

Selfie is a popular self-expression platform to visually communicate and represent individual thoughts, beliefs, and creativity. However, not much has been investigated about…

Abstract

Purpose

Selfie is a popular self-expression platform to visually communicate and represent individual thoughts, beliefs, and creativity. However, not much has been investigated about selifie's pedagogical impact when used as an educational tool. Therefore, the authors seek to explore students' perceptions, emotions, and behaviour of using selfies for a classroom activity.

Design/methodology/approach

A triangulated qualitative approach using thematic, sentiment, and selfie visual analysis was used to investigate selfie perception, behaviour and creativity on 203 undergraduates. Sentiment analyses (SAs) were conducted using Azure Machine Learning and International Business Machines (IBM) Tone Analyzer (TA) to validate the thematic analysis outcomes, whilst the visual analysis reflected cues of behaviour and creativity portrayed.

Findings

Respondents indicated positive experiences and reflected selfies as an engaging, effortless, and practical activity that improves classroom dynamics. Emotions such as joy with analytical and confident tones were observed in their responses, further validating these outcomes. Subsequently, the visual cue analysis indicated overall positive emotions reflecting openness towards the experience, yet also reflected gender-based clique tendency with modest use of popular selfie gestures such as the “peace sign” and “chin shelf”. Furthermore, respondents also preferred to mainly manipulate text colours, frames, and colour blocks as a form of creative output.

Originality/value

The study's findings contribute to the limited studies of using selfies for teaching and learning by offering insights using thematic analysis, SA and visual cue analysis to reflect perception, emotions, and behaviour.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0608/

Details

Online Information Review, vol. 47 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 8 November 2023

Yongfu He, Harmen Oppewal, Yuho Chung and Ling Peng

This paper aims to study how price and sales level information influence consumer product perceptions and choices in online settings. It, in particular, tests whether displaying…

Abstract

Purpose

This paper aims to study how price and sales level information influence consumer product perceptions and choices in online settings. It, in particular, tests whether displaying sales level information increases consumer price sensitivity, which is a potential strategic risk to retailers.

Design/methodology/approach

Study 1 uses eBay data to investigate whether the interaction effects between price and sales level can be observed in an existing market. Study 2 involves online experiments across three product categories. Participants choose from product pairs that are shown with either the same or different prices and with no, the same or different sales levels.

Findings

Study 1 shows strong effects of a product’s displayed sales and price level on its daily sales but finds no interaction effect. Study 2 shows strong effects of price and sales levels on product choice but similarly finds no evidence that sales level information influences consumer price sensitivity, although it reveals an effect on quality perceptions. The results show how perceptions of quality, sacrifice and popularity mediate the effects of price and sales level information on product choice.

Research limitations/implications

Study 1 has limited control over prices and sales levels. Study 2 involves only hypothetical choices.

Practical implications

These findings indicate that businesses can use sales level information to manage consumer product quality perceptions and choices without having to be concerned that this will make consumers more price-sensitive.

Originality/value

To the best of the authors’ knowledge, this paper is the first to investigate how sales level information affects consumer responses to price differences in online contexts.

Details

European Journal of Marketing, vol. 57 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 18 April 2023

Hsuan-Hsuan Ku and Yun-Hsuan Hsu

Capturing consumers’ notice by differentiating a product from competing brands in attaching an affixed label featuring product claims, as an alternative front-of-package (FOP…

Abstract

Purpose

Capturing consumers’ notice by differentiating a product from competing brands in attaching an affixed label featuring product claims, as an alternative front-of-package (FOP) cue, has been widely used in fast-moving consumer goods retailing. This paper aims to apply perceived product newness as the basis for examining how affixed labeling, manipulated in terms of design features and message claims, can impact consumer evaluation.

Design/methodology/approach

Four between-subjects experiments examined the persuasive impact of the use of affixed labels. In particular, how product evaluation, in response to affixed labeling, varied as a function of its shape (Study 1a), location (Study 1b), the combination of shape and location cues (Study 1c) and the strength of message claims conveyed by such labels (Study 2). Perceived product newness is assessed as a mediator for all studies.

Findings

The results show the power of affixed labels in persuasion. Specifically, consumers tend to perceive the item as newer, achieving persuasion, when the affixed label has a distinctive shape or location. Yet, incorporating several unusual design components fails to trigger an elevated result if a singular visual stimulus serves as a cue for an item’s newness. Further, the strength of claims highlighted in an affixed label correlates to positive impact on evaluations.

Research limitations/implications

This study offers an empirically based examination of consumers’ responses to affixed labeling and identifies perceived product newness as a mediator of the observed effect.

Practical implications

A salient, affixed label enables a credible cue for product newness, therefore, driving evaluation.

Originality/value

This paper contributes to understanding the influence on the persuasion of FOP labeling, with salience to retail promotional and sales messaging tactics.

Details

European Journal of Marketing, vol. 57 no. 8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 5 July 2023

Nadine Khair, Bushra Mahadin, Leen Adel Gammoh and Arwa Al-Twal

The purpose of this research is to explore the influence of the pandemic on manoeuvring consumption decisions towards goods and encouraging the trial of local food goods in a…

Abstract

Purpose

The purpose of this research is to explore the influence of the pandemic on manoeuvring consumption decisions towards goods and encouraging the trial of local food goods in a developing country, Jordan; primarily by taking an internal look into country image from a local perspective. Given the lack of studies analysing the impact of crises on consumption decisions, this research highlights the hidden benefits of the pandemic in shifting the perceptions of local food goods among Jordanian consumers.

Design/methodology/approach

This study adopts an exploratory approach to obtain rich, descriptive data to aid in the understanding of the shift in country image perceptions after the COVID-19 crisis and associated influences on purchase intentions. Using a qualitative open-ended approach eliminates the boundaries of closed-end methods of experimental research. Due to the nature of the phenomena being explored in this research, this study adopts the approach of responsive interviews with 26 participants.

Findings

Findings indicate that participants’ perceptions of country image and local goods and their consumption changed responding to COVID-19 for different reasons, creating new norms and perceptions of country image and local food goods. The findings precisely indicate a shift from negative to positive perceptions of country image and local food goods due to the pandemic. Results reveal that there are inconspicuous benefits associated with the role of the pandemic in shifting perceptions of country image and local food goods in Jordan.

Research limitations/implications

Consumers’ perceptions and consumption decisions continue reciprocally to respond to and reflect on the COVID-19 crisis. Adjusting to the new normal is now the focus of research to understand the variance in consumption decisions across the world, including in emerging markets such as Jordan. Results also extend research on cue theory, as crisis seems to have a moderating role in the extent of influence cue theory has on perceptions of goods.

Practical implications

Assisting local brands in improving their marketing strategies, by identifying the barriers that hinder the “desire to try” phase among Jordanian consumers.

Originality/value

To the best of the authors’ knowledge, this study is unique and first of its kind, as it investigates perceptions of Jordanian consumers of their country’s image and whether the perceptual change in their country image would also stimulate a shift of perceptions in local food goods concerning the COVID-19 crisis. The results provide new insights into understanding consumer behaviour and preferences in crises; and the inconspicuous benefits that a crisis may have on local goods.

Details

International Journal of Organizational Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1934-8835

Keywords

1 – 10 of over 1000