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This case study, within the context of boundaryless and protean career development frameworks, investigates linguistic profiling and how code-switching is used to mitigate its impact on Black leaders during their careers. The experiences of Black women coaches and the coaching support they offered Black women clients in code-switching, leadership and career advancement are described. The value of leadership coaching when used to navigate these career progression challenges is emphasized.

The study employed a multiple-case study approach of two Black women leadership coaches.

The findings of this study illustrate the understanding of code-switching and the coaching techniques employed by two Black women leadership coaches. Sage focused on educational strategies, offering historical contexts and resources, while Khadijah leaned on empathy-driven methods, using storytelling to evoke reflection. Both coaches emphasized creating safe spaces for open dialog, encouraged clients to reconsider their actions and values regarding code-switching challenges and sought to prompt clients towards authenticity while navigating career spaces effectively.

Additional strategies for coach practitioners include cultivating trust and a safe environment; active listening; challenging biases and assumptions; contextual understanding; empowering authentic self-expression; fostering skill development; challenging stereotypes; promoting autonomy and flexibility and adopting cross-cultural sensitivity, humility and competence. These practical coaching strategies bridge the gap in career development research by demonstrating how race-conscious strategies can promote workplace inclusivity and promulgate career development.

The study underscores the problem of linguistic profiling, the complexity of code-switching and implications for Black women navigating their career journey within professional spaces. It highlights the significance and value of tailored leadership coaching strategies to promote career advancement. This study addresses the gap in career development research related to linguistic profiling avoidance strategies for workplace inclusivity.

Racial code-switching is an impression management behavior for people to blend into social and professional situations by adhering to norms outside their own. Drawing on the identity threat perspective, this study aims to examine the harmful effects of racial code-switching on employee psychological depression and hospitality industry turnover intentions.

The current study used a two-wave time-lagged survey of 286 restaurant frontline employees. Participants were asked to rate their racial code-switching, identity threat and shame in the first survey. Participants reported their depression and industry turnover intention in the second survey one week later.

The results showed that employees that engaged in racial code-switching had higher intentions to leave the hospitality industry via the sequential mediating roles of identity threat, shame and depression.

The findings provide practical implications on how hospitality practitioners can foster employee authenticity and tenure by evaluating impression management strategies. This paper provides a discussion, suggestions and future research directions on how to take sustainable actions toward diversity, equity, inclusion, justice and belonging.

Although racial code-switching is a common behavioral strategy for whites and people of color, research on racial code-switching in the hospitality industry is limited. This study is among the first to examine racial code-switching’s health and career consequences.

This paper aims to investigate how Bruneian secondary school students employ code-switching in peer interactions. The functions of students' code-switching were analysed using Reyes' (2004) and Appel and Muysken's (2005) typologies.

The data collected are based on audio-recorded group discussions designed to elicit students’ code-switched utterances.

The results indicate that the students used 11 functions of code-switching: referential, discourse marker, clarification, expressive, quotation imitation, turn accommodation, insistence, emphasis, question shift, situation shift and poetic.

As the study only focusses on a specific secondary school, results from this school will not represent secondary school students in Brunei.

This paper hopes to provide insight into how students' code-switching can be seen in a positive light. Moreover, understanding how students use code-switching in the classroom is essential for successful knowledge transfer and for cultivating competent bilinguals, which is what the country's education system aims for.

Netizens refer to citizens of the internet, and code-switching refers to the use of more than one language, style or form of expression to communicate. This study explores the advertising communication effectiveness of using netizen language code-switching in Facebook ads. Moreover, if a brand is with negative brand images, using positive brand images as a control group, this study investigates not only the advertising communication effectiveness of netizen language code-switching but also its effectiveness of remedying the negative brand images.

Online experiments were conducted, and data were analyzed using independent sample t-test, MANOVA and ANOVA.

The results indicate that netizen language code-switching can enhance advertising communication effectiveness in Facebook ads. Furthermore, under a negative brand image, netizen language code-switching has significant effects on improving Facebook advertising communication effectiveness.

This study takes netizens as the research subjects to explore the advertising communication effectiveness of netizen language code-switching in Facebook ads. This study provides further insight into the effect of netizens' culture on Facebook advertising and enriches the existing literature on social media advertising, as well as expanding the application of code-switching. The results of this study provide enterprises a new perspective on the copywriting content design of Facebook ads.

With the increasing number of online multilingual resources, cross-language information retrieval (CLIR) has drawn much attention from the information retrieval (IR) research community. However, few studies have examined how and why multilingual searchers seek information in two or more languages, specifically how they switch and mix language in queries to get satisfying results. The purpose of this paper is to focus on Chinese–English bilinguals’ intra-sentential code-switching behaviors in online searches. The scenarios and reasons of code-switching, factors that may affect code-switching, the patterns of mixed language query formulation and reformulation and how current IR systems and other search tools can facilitate such information needs were examined.

In-depth semi-structured interviews were used as the research method. In total, 30 participants were recruited based on their English proficiency, location and profession, using a purposive sampling method.

Four scenarios and four reasons for using Chinese–English mixed language queries to cover information needs were identified, and results suggest that linguistic and cultural/social factors are of equivalent importance in code-switching behaviors. English terms and Chinese terms in queries play different roles in searches, and mixed language queries are irreplaceable by either single language queries or other search facilitating features. Findings also suggest current search engines and tools need greater emphasis in the user interface and more user education is required.

This study presents a qualitative analysis of bilinguals’ code-switching behaviors in online searches. Findings are expected to advance the theoretical understanding of bilingual users’ search strategies and interactions with IR systems, and provide insights for designing more effective IR systems and tools to discover multilingual online resources, including cross-language controlled vocabularies, personalized CLIR tools and mixed language query assistants.

“Dora! Dora!” squealed my 18-month-old son from his stroller on the crowded subway platform. I scanned the crowd but could not locate the source of his excitement. Then a young girl turned her back to us and I saw on her purple backpack the face of “Dora the Explorer,” whose name had made its way into my son's small vocabulary. This scene could have easily taken place in any city or town in the US; young children of all ethnicities are familiar with Dora's animated television program. Worldwide, parents have spent over $3 billion on Dora the Explorer merchandise since 2001, and most products feature English and Spanish phrases (Jiménez, 2005). And Dora is not alone: her show was just the first in a recent wave of animated educational children's programs featuring Latino main characters and dialogue in Spanish.

Given their history of preparing African Americans, ethnic minorities, and first-generation college students for careers in education, the culture and traditions of Historically Black Colleges and Universities (HBCU) can provide insight into the preparation of diverse physical educators for the cultural, linguistic, and ethnic diversity in today’s American K-12 schools. As such, this chapter will present practical findings from an ethnographic study of a historically Black urban Physical Education Teacher Education (PETE) program with a large native Spanish-speaking population. Specifically, we focus on the concepts of cultural sustainment and code-switching as strategies used by teacher educators to promote bilingualism and biculturalism. To achieve this, we highlight the relationship among institutional, programmatic, and classroom cultures for the cultural ­sustainment and development of preservice physical educators. According to Paris (2012), culturally sustaining pedagogy seeks to perpetuate and foster linguistic, literate, and cultural pluralism as part of the democratic project of schooling. We conclude with strategies on how to successfully work with culturally diverse college students, promoting bilingual and biculturalism through cultural sustainment and code-switching.

Little is known about patriotic appeals and Latin American symbols in ads. The purpose of this study was to content analyze Argentine and English print newspaper ads to examine how advertising expression and content differed in the two countries while they were fighting the Malvinas/Falkland Islands War.

A total of 3,707 ads were analyzed from La Nación and The Times from April 1, 1982, to December 31, 1982. Appeals, advertised products, cultural values and code-switching were studied.

The War resulted in marginal changes to advertising in Argentina and England. Interestingly, while the use of national symbols was scarce across both countries, Argentina accounted for the majority of the references to the war. A number of Argentine brands that adapted their names from English to Spanish are taken into account.

By drawing comparisons to English ads, this paper illustrates the boundaries of strategies and appeals in two different cultures over the same time period. This study extends the literature on the use of advertising during periods of conflict.

This content analysis provides a look at the strategies, tactics and symbols used by print advertisers in Argentina and England during the War.

The study provides a depiction of advertising campaigns featured in Argentine and English newspapers during one of the most recent armed conflicts in South America. The study provides a summary of changes in advertising as a result of the War. In doing so, the paper extends the advertising literature to an understudied market.

Fiji is a multicultural and linguistically multi-competent country. Historical ethnic divisions have socialised students into language friendships based around common languages. Recent changes to educational policy, specifically the mandating of students learning all three of the Standard languages of Fiji (Fijian, Hindi, and English), have been introduced in hope that cross-linguistic understanding will encourage a greater sense of national identity amongst all Fijians regardless of ethnicity. This study explores one multilingual school environment considering students’ language use, attitudes and friendships in light of these policies.

A convergent mixed-methods research design using surveying, artefact collection, students’ drawing and observation was employed.

The majority of students reported some proficiency in the language of their inter-ethnic peers; however, students’ inter-ethnic friendships predominantly relied on English language use. It was observed that most friendships amongst these Fijian primary school students were still established according to main language use at home; however, inter-ethnic peer interaction in English was observed to be friendly and respectful. These language use patterns and friendship behaviours were potentially reinforced by individual and societal multilingualism, in addition to the school environment.

The chapter presents the first research linking Fijian primary school students’ language choices and friendship development.

The purpose of this paper is to explore issues of control, fake solidarity and breakdown in hospitality. Following Robinson and Lynch, the need to explore the subjective experience of hospitality through literature is identified as being highly important to the understanding of this social phenomenon. One poem was chosen as a means of exploring subjective dimensions of hospitality and a detailed study was undertaken.

From a total of 60 published poems on hospitality originally identified, one poem was selected owing to the interesting conceptual issues it raised, “Coffee with the meal” by Ogden Nash. The method of analysis is a sociolinguistic study from a critical discourse analysis perspective.

Issues are elicited concerning management control, the micro‐ and macro‐universes affecting hospitality (as defined in Robinson and Lynch), the significance of forms of discourse in the construction of hospitality, issues leading to a breakdown in the consumer's perception of the hospitality experience. In Ogden Nash's poem, the breakdown is presented at the inter‐personal level between the service provider (the waiter) and the customer.

The investigation of sociolinguistic discourse from a critical discourse analysis perspective, applied to textual analysis provides a potentially valuable tool for analyzing literature in the search for insights into the assumptions and cultural discourse about hospitality. In this case, the chosen poem suggests that experiences of hospitality in commercial hospitality settings are subject to control by service deliverers. The insights provided can be instructive as comments on the experience of being a guest in commercial contexts. The poem is illustrative rather than representative.

The analysis of these poems can be useful in developing a sensitive awareness of service breakdowns and the perceptions of customers. The research can assist in the development of a more customer‐centric approach to guest and host relations in commercial settings. Discussion focuses upon the significance of discourse, how we know hospitality, curriculum implications and means of advancing qualitative research methods used in hospitality.

The use of literary criticism of poems is a unique approach which suggests that the study of hospitality can be informed invoking a multidisciplinary approach, by insights from fields of study not immediately linked to the management of commercial hospitality operations.