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Open Access
Book part
Publication date: 19 November 2020

Isabel Pereira and Lucía Ramírez

Colombia has been one of the main cocaine producing countries. The state’s response has been a repressive approach against the primary levels of the coca economy, such as…

Abstract

Colombia has been one of the main cocaine producing countries. The state’s response has been a repressive approach against the primary levels of the coca economy, such as cultivators and consumers. Although recent literature has documented the gendered impacts of drug policy, that is not the case for women who grow illicit crops. This chapter examines the ways drug policy has impacted women coca growers, cocaleras, in Putumayo, Colombia. Cocalero or cocalera is the term referred to rural workers dedicated to the cultivation and harvest of coca leaf. The term is a vindication from these communities, dignifying the rural activities they perform. In this chapter, we will use the term cocalera to refer to women coca growers.

From an intersectional gender perspective, the chapter explores the implications of rural life, gender, armed conflict and illegality over the trajectories of cocaleras in Putumayo, southern Colombia, a region where non-state armed actors, poverty and a precarious state presence converge. In this context, cultivating coca has become the main livelihood for rural families. It has transformed women’s roles within their communities, providing them with economic autonomy they previously did not have, but also located them in vulnerable positions. This chapter – which is an adaption from some chapters of the book ‘Voices from the coca fields: Women Building Rural Communities’ (Dejusticia, 2018 ) – is the outcome of research undertaken through in-depth interviews and social mapping exercises.

Details

The Impact of Global Drug Policy on Women: Shifting the Needle
Type: Book
ISBN: 978-1-83982-885-0

Book part
Publication date: 15 October 2018

Jonas von Hoffmann

Both Bolivia and Uruguay broke ranks with the global drug prohibition regime by introducing novel drug policies. State control of the production and supply of coca and cannabis…

Abstract

Both Bolivia and Uruguay broke ranks with the global drug prohibition regime by introducing novel drug policies. State control of the production and supply of coca and cannabis represents a clear departure from both the spirit and the letter of the international drug conventions. Although, the rationale, processes and outcomes of policy change were distinctive in many regards, this chapter posits that there are conceptual resemblances. In both countries, the leadership of a charismatic and idiosyncratic president has to be considered. Furthermore, in both countries, mobilisation and activism were also decisive. Lastly, in both countries novel drug policy responded to specific problems that decision-makers faced. Approaching drug policy reforms in Bolivia and Uruguay in terms of personal leadership, mobilisation and policy problems provides a useful analytical first-cut to assess the continuity and change in drug policy observable elsewhere. Additionally, scrutinising the reasons and motivations for undertaking drug policy reform also allows to better understand each country’s behaviour on the international stage.

Details

Collapse of the Global Order on Drugs: From UNGASS 2016 to Review 2019
Type: Book
ISBN: 978-1-78756-488-6

Keywords

Book part
Publication date: 23 August 2023

Aneel Karnani

‘Tragedy of the commons’ is a powerful concept to analyse a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave…

Abstract

‘Tragedy of the commons’ is a powerful concept to analyse a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In the business context, this chapter studies the proposition that corporate social responsibility (CSR) can avert the tragedy of the commons by examining one case study in depth: Coca-Cola's bottling operations in Rajasthan, India. In spite of choosing a context favourable to the proposition, the results indicate that CSR does not avert the tragedy of the commons. To address the major environmental challenges, it is essential to develop regulatory regimes with appropriate incentives and ability to enforce sanctions.

Book part
Publication date: 7 May 2019

Holly Chiu, Dov Fischer and Hershey Friedman

Board diversity has been an important topic in corporate governance. Extant literature examines the overall diversity in the boardroom and its impact. However, since important…

Abstract

Purpose

Board diversity has been an important topic in corporate governance. Extant literature examines the overall diversity in the boardroom and its impact. However, since important decisions are usually taken by the committees, it is important to also examine diversity in committees. We use the Coca-Cola Company as the case study and examine its diversity in both audit and finance committees. Our goal is to raise the awareness of researchers, board nominating committees, and diverse directors themselves, as to whether diverse directors are placed in the right positions to allow them to contribute their diverse views and experiences.

Methodology/Approach

We conducted a case study of the Coca-Cola Company using its proxy statement in both 2016 and 2018.

Findings

While Coca-Cola’s self-reported board diversity stood at 27% in 2016, and increased to 31% by 2018, the critical audit and finance committees showed a distinct lack of diversity. Focusing on gender diversity for the purposes of this chapter, we investigated two possibilities: (1) that the lack of committee diversity is due to the lack of finance and leadership skills of those board members who were from underrepresented groups, but this possibility does not seem likely, (2) that the presence of a female CFO removed the urgency to place board members from underrepresented groups on the audit and finance committees.

Value

We provide a cautionary perspective on the implementation of diversity policies at the highest levels of an organization. The pursuit of diversity, like other admirable corporate goals, can degenerate into a check-the-box mentality. When this happens, diversity can become viewed as a substitute for real competency rather than a complement to existing competencies.

Practical Implications

It is suggested that boards revise the recruiting and selecting process to include more female candidates, and be sensitive how and where those diverse directors can best contribute their perspectives and experiences.

Expert briefing
Publication date: 3 September 2018

Coca politics.

Article
Publication date: 1 April 2014

Jaqueline Garcia-Yi

This article aims to evaluate the effect of organic coffee certification on coca cultivation, based on a survey of 496 members from coffee cooperatives located in the upper…

Abstract

Purpose

This article aims to evaluate the effect of organic coffee certification on coca cultivation, based on a survey of 496 members from coffee cooperatives located in the upper Tambopata valley in Peru. Coca is a bush from the leaves of which cocaine is extracted.

Design/methodology/approach

The results were estimated using the propensity score matching methodology.

Findings

The results suggest that participation in organic coffee certification statistically significantly reduces the scale of coca cultivation.

Originality/value

This paper analyses a unique primary data set from a coca-growing region in Peru. The value of this paper is that the results suggest that under specific conditions, such as reasonable high and stable coffee prices, organic coffee certification can be an effective element of drug control policy in Latin America.

Details

International Journal of Development Issues, vol. 13 no. 1
Type: Research Article
ISSN: 1446-8956

Keywords

Article
Publication date: 27 April 2012

Ross D. Petty

This paper aims to discuss the early brand protection efforts of Coca‐Cola.

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Abstract

Purpose

This paper aims to discuss the early brand protection efforts of Coca‐Cola.

Design/methodology/approach

The paper examines the hundreds of trademark infringement challenges brought by Coca‐Cola in courts and before the US Patent and Trademark Office and develops a tripartite system of categorizing these challenges by primary legal issue.

Findings

Coca‐Cola developed several innovations in brand identity protection including challenges to a wide variety of similar names, logos and packaging, the use of detectives in service settings and the use of consumer psychological evidence in legal proceedings. Ultimately, it protected it name against those rivals that closely imitated both words in its name or words similar to Coca or Coke. However, it was unable to obtain exclusive rights to the word cola which became the generic designation for such drinks.

Practical implications

Even today, the scope of Coca‐Cola's brand protection efforts provide a useful model for modern brands. This work also presents and summarizes important historical data.

Originality/value

This study examines Coca‐Cola's brand protection efforts and legal challenges in much greater detail than previous historical works on Coca‐Cola.

Details

Journal of Historical Research in Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 June 1999

Leo Paul Dana and Claudio Vignali

Coca‐Cola is relatively standardised around the world. However, expansion into Poland was exceptionally challenging. This case is about the entry of Coca‐Cola into the Polish…

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Abstract

Coca‐Cola is relatively standardised around the world. However, expansion into Poland was exceptionally challenging. This case is about the entry of Coca‐Cola into the Polish market. The reader realises that there are important differences within Poland to consider.

Details

British Food Journal, vol. 101 no. 5/6
Type: Research Article
ISSN: 0007-070X

Keywords

Expert briefing
Publication date: 30 January 2019

Rising coca cultivation.

Details

DOI: 10.1108/OXAN-DB241326

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 8 June 2015

Sridevi Shivarajan, Thomas DuBois and Aravind Srinivasan

Can marginalized stakeholders whose issues with the firm are unaddressed because of their resource and legitimacy constraints (low salience) increase their salience by…

Abstract

Purpose

Can marginalized stakeholders whose issues with the firm are unaddressed because of their resource and legitimacy constraints (low salience) increase their salience by capitalizing on certain inherent properties of their stakeholder environment? The purpose of this paper is to examine this question using a real life case of the Coca-Cola controversy in Kerala, India, where a group of local aboriginals succeeded against all odds in shutting down a Coca-Cola plant which was allegedly polluting their water resources. The analysis of the longitudinal data collected in this case supported the hypotheses that the ability of marginalized stakeholders to increase their salience by influencing other stakeholders depends both on the attributes of other stakeholders (favorable, unfavorable and indifferent), and the triadic relationships among them. The triadic relationships among stakeholders show a tendency toward balance, and become particularly relevant when the marginalized stakeholder’s issues are perceived to have low legitimacy due to their normative nature (which makes them difficult to be translated into economic terms). The findings offer important insights to both marginalized stakeholders and firms, on proactively managing their stakeholder environments.

Design/methodology/approach

The authors use a single case: the controversy surrounding Coca-Cola in Kerala, India, and conduct a longitudinal study examining both qualitative and quantitative data.

Findings

The findings indicate that marginalized stakeholders can capitalize on certain inherent properties of their stakeholder networks and increase their salience to influence the focal firm. Specifically, the authors find that stakeholder salience is a function of both the dyadic relationships between stakeholders, and the triadic relationships among them. These triadic relationships tend to a state of balance over time. The authors also find that when the stakeholder issue is normative in nature the triadic relationships are more important in increasing stakeholder salience.

Originality/value

The authors conduct an original case study research, with primary qualitative data collected by the authors. The authors also develop a quantitative model to examine this data to arrive at the findings. Therefore the authors contribute both theoretically and empirically to stakeholder salience literature.

Details

Annals in Social Responsibility, vol. 1 no. 1
Type: Research Article
ISSN: 2056-3515

Keywords

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