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1 – 10 of 36Harriman Samuel Saragih, Togar Simatupang and Yos Sunitiyoso
Previous work has asserted that the co-innovation process in the music business is composed of four stages, i.e. co-discovery, co-creation, co-delivery and co-capture. This study…
Abstract
Purpose
Previous work has asserted that the co-innovation process in the music business is composed of four stages, i.e. co-discovery, co-creation, co-delivery and co-capture. This study aims to re-examine and validate this proposed conceptualisation by gathering and interviewing additional respondents, specifically academics and professional event organisers, who were not formerly involved. By gaining more insight from different stakeholders, this study expects to gain more reliable results regarding the proposed concept derived from the previous study.
Design/methodology/approach
This study uses the case study method by carrying out qualitative interview data collection from 11 respondents. Narrative analysis is used in examining the findings. Pattern matching is used as the basis of the analysis using the proposed conceptualisation from co-discovery to co-capture of co-innovation as the rival analysis to the empirical findings discovered in this study. This paper also discusses how the validity and reliability of the qualitative analysis carried out are ensured.
Findings
This study supports the notion that the co-innovation process in the music industry follows the four stages of co-discovery, co-creation, co-delivery and co-capture. The respondents, from different professional backgrounds, interviewed in this study indicated and validated that the proposed framework aligns with their actual practices, expectations and realities, along with their specific roles in the music industry’s ecosystems.
Practical implications
The results of this study can be used as a reference in developing guidelines or policies for co-innovation practices in the music business, which previous studies have not explored, e.g. focusing only on preconditions for positive collaboration, open license and music for co-creation or discussions that are merely conceptual.
Originality/value
This study validates the co-innovation process in the music business proposed by the previous works, which integrates the value chain thinking concept within the analysis.
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Christine Domegan, Katie Collins, Martine Stead, Patricia McHugh and Tim Hughes
Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing…
Abstract
Purpose
Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing. However, whilst value co-creation offers thought-provoking new directions for the field, applying this theory and its core concepts in social marketing is not without significant challenges. The paper aims to discuss these issues.
Design/methodology/approach
This is a conceptual paper that seeks to integrate lessons from social marketing practice with the value co-creation discourse from commercial marketing. Drawing upon two projects that have applied principles of collaboration and co-design, the paper provides a critical perspective on the adoption of value co-creation in social marketing.
Findings
The collaborative and emancipatory ambitions of co-creation seem highly compatible with social marketing. However, the paper notes some significant conceptual, ethical and practical obstacles in the path of a workable theory of value co-creation for social marketing.
Originality/value
While representation of value co-creation and other collaborative approaches is increasing in the social marketing literature, this is the first attempt to provide an integrated and critical review of their compatibility with social marketing at a conceptual, ethical and theoretical level. The analysis shows that value co-creation theory can simultaneously offer opportunities and present obstacles for social marketing.
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Ann-Marie Kennedy and Nicholas Santos
Social marketers set out to undertake interventions that benefit society. However, at times, there can be inadvertent, unintended consequences of these interventions that can be…
Abstract
Purpose
Social marketers set out to undertake interventions that benefit society. However, at times, there can be inadvertent, unintended consequences of these interventions that can be seen as unethical. Such ethical issues can arise from the context, process, method and outcomes of interventions and often bring to the fore the “social fairness” of social marketing. Given that social marketing is aimed at societal benefit, the authors believe that the issue of social fairness is an important one in the context of ethical social marketing. With that in mind, the purpose of this paper is to provide a discussion of the application of a normative ethical framework, labelled the integrative justice model (IJM) (Santos and Laczniak, 2009), to social marketing. This amounts to a macro-social marketing ethical framework.
Design/methodology/approach
Conceptual broadening of a normative ethical framework.
Findings
The authors hold that the IJM provides several helpful normative guidelines for improving the “social fairness” of social marketing. As such, the presented normative framework of macro-social marketing ethics provides useful guidelines for future development of social marketing codes of ethics.
Practical implications
The macro-social marketing ethics framework provides practical guidelines for social marketers to assess ethical issues in social marketing.
Originality/value
The macro-social marketing ethics framework answers the call of Carter, Mayes, Eagle and Dahl (2017) for development of ethical frameworks for social marketers. It provides a reconciliation of multiple normative frameworks to give a set of guidelines for social marketers that are clear and non-contradictory.
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Nektarios Kostaras, Dimitris Stavrinoudis, Stavroula Sokoli and Michalis Xenos
The purpose of this paper is to present a methodology combining experimental and inquiry methods used for software usability evaluation. The software product of LeViS project…
Abstract
Purpose
The purpose of this paper is to present a methodology combining experimental and inquiry methods used for software usability evaluation. The software product of LeViS project funded by the European Commission (Socrates/Lingua II) is used as an evaluation paradigm. The aim of the paper is twofold: to present the results of the usability evaluation using this software as an example and to suggest a number of improvements for the next version of the software tool; and to portray the advantages of combining methods from different evaluation approaches and the experiences from their application.
Design/methodology/approach
The evaluation for this experiment combined different usability methods, both experimental and inquiry ones. More specifically, the methods employed were the Thinking Aloud Protocol and the User Logging, which were performed in a usability evaluation laboratory, as well as the inquiry methods of Interview and Focus Group.
Findings
In this study, usability problems regarding the Learning via Subtitling (LvS) educational software were revealed as well as issues regarding the use of Thinking Aloud Protocol method and involving users with a specific profile. The research findings presented in this paper constitute an innovative and effective methodology for software usability evaluation and are useful for laboratories aiming to conduct similar evaluations.
Research limitations/implications
Although this methodology has been successfully applied for over 20 software products, due to practical purposes related to this paper's extent, only one software is used as an example.
Originality/value
Through the evaluation process, apart from discovering certain usability problems related to the software, there are a number of important conclusions drawn, regarding the methods used and the methodology followed in software usability evaluation.
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Thomas J. Kull, Ken Boyer and Roger Calantone
As companies extend supply chains via direct delivery to consumers, supply chain efficiency depends upon the usability of the online ordering system. The purpose of this paper is…
Abstract
Purpose
As companies extend supply chains via direct delivery to consumers, supply chain efficiency depends upon the usability of the online ordering system. The purpose of this paper is to focus on customer order cycle efficiency gains through the “learnability” of web sites.
Design/methodology/approach
The paper analyzes empirical data using nonlinear regression from seven firms and over 4,000 customers to examine how order time – an important performance metric – changes within an online grocery ordering environment.
Findings
The evidence supports various forms of power‐law learning for web‐based ordering (i.e. the first few orders involve substantial learning). However, significant differences exist between web sites, and a portion of the ordering time may be irreducible.
Research limitations/implications
The research lends insight into how web sites influence last‐mile supply chain efficiency via differing learning rates in the order cycle. Perceptual measures were used in order to assess customer beliefs.
Practical implications
Online order entry serves as the starting point for many supply chain actions. Managers can use this research to benchmark their web site performance and subsequently take action to improve the efficiency and service of their supply chain.
Originality/value
The empirically validated model allows researchers and web‐based businesses to utilize the provided learning rate measure as an ease of use performance metric.
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Muhammad Nazrul Islam and Franck Tétard
The purpose of this empirical study was to address two important concerns of Web usability: how user-intuitive interface signs affect Web usability and how applying semiotics…
Abstract
Purpose
The purpose of this empirical study was to address two important concerns of Web usability: how user-intuitive interface signs affect Web usability and how applying semiotics (i.e. the doctrine of signs) in user interface (UI) design and evaluation helps to improve usability.
Design/methodology/approach
An empirical research approach is followed here to conduct three user tests. These tests were conducted on a Web application with 17 test participants. Data were gathered through laboratory-based think-aloud usability test, questionnaires and interviews. Following an empirical research approach, statistics and user behavior analysis were used to analyze the data.
Findings
This study explores two important concerns of UI design and evaluation. First, users’ interpretation accuracy of interface signs impact on Web usability. The study found that users’ interpretation of signs might be accurate, moderate, conflicting, erroneous or incapable; user-intuitive interface signs led participants to interpret signs’ meaning accurately; and users’ inaccurate interpretation of one or a few task-related interface sign(s) led users to usability problems, resulting in participants performing tasks with lower task-completion performance. Second, considering semiotics perception in UI design and evaluation is important to improve Web usability. This study showed that interface signs, when re-designed considering the semiotics guidelines, have increased the end-users’ interpretation accuracy and the interface signs’ intuitiveness. This study also provides a small set of semiotics guidelines for sign design and evaluation.
Originality/value
This study empirically demonstrated that signs’ intuitiveness impact on Web usability and that considering the semiotics perception in sign design and evaluation is important to improve Web usability. These outcomes are valuable in a number of ways to HCI researchers and practitioners: the results provide awareness of the importance of user-intuitive interface signs in UI design; practitioners can easily adopt the concept of interpretation accuracy classification to conduct a sign test to obtain an “overall impression of interface signs’ intuitiveness”; practitioners can easily adopt the methodological approach followed in this study to conduct usability test without additional resources; and the results raised important fundamental questions for future research such as “what does a practitioner need to be aware of when designing or evaluating interface signs?”
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Sandra Vandermerwe, William H. Matthews and Juan F. Rada
Many companies are building on their manufacturing expertise and branching out to provide services for their customers. Here, a number of European firms demonstrate how they…
Abstract
Many companies are building on their manufacturing expertise and branching out to provide services for their customers. Here, a number of European firms demonstrate how they manage this new customer relationship and ensure that the service business is profitable.
Jesús Cambra‐Fierro, Juan Florin, Lourdes Perez and Jeryl Whitelock
The purpose of this paper is to establish a framework for clarifying and extending the concept of inter‐firm market orientation (IMO) and to complement the relatively small body…
Abstract
Purpose
The purpose of this paper is to establish a framework for clarifying and extending the concept of inter‐firm market orientation (IMO) and to complement the relatively small body of literature related to this concept.
Design/methodology/approach
The conceptual framework is informed by empirical research based on a longitudinal multi‐case study.
Findings
This research identifies a nexus linking IMO with value creation in inter‐firm partnerships. The findings also suggest that IMO has an impact on companies' performance in terms of knowledge transfer, innovation and market access.
Research limitations/implications
IMO contributes to value creation processes in the context of strategic networks.
Originality/value
A discussion of these findings, together with implications for practice and proposals for further research, is provided.
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Vijaya Lakshmi Dara and Chitra Kesavan
The research questions probe into the heart of participatory learning’s scholarly landscape. They inquire about historical trends, shifts in research interest, and regional…
Abstract
Purpose
The research questions probe into the heart of participatory learning’s scholarly landscape. They inquire about historical trends, shifts in research interest, and regional contributions, highlighting the global reach of participatory learning discourse. The study also reaches into the most cited papers, emphasizing their pivotal role in shaping the field’s trajectory.
Design/methodology/approach
The research design of our study involves a retrospective analysis focused on the topic of participatory learning in education. A retrospective analysis is a methodological approach that entails examining existing literature, data, and publications within a specific field to identify trends, patterns, and insights over a defined period. In the context of participatory learning in education, this research design allows us to gain a comprehensive understanding of the evolution, contributions, and emerging directions within this pedagogical approach.
Findings
The culmination of this study lies in formulating 75 thought-provoking future research questions. These questions are designed to guide the future trajectory of participatory learning research, addressing existing gaps and propelling the field toward new horizons. The findings of the study contribute to a panoramic view of participatory learning’s evolution, global impact, and potential for reshaping education. It is a compass for researchers, educators, and policymakers navigating the intricate landscape of participatory learning in education.
Research limitations/implications
Themes and topics are thoroughly explored, unrevealed the multidimensional nature of participatory learning research. The investigation spans time, revealing enduring themes while unveiling emerging areas of inquiry that capture the attention of researchers and practitioners. Current trends and focus areas are scrutinized, offering insights into the ever-evolving scholarly pursuits within participatory learning.
Practical implications
This comprehensive study investigates the evolution and impact of research on participatory learning in education from 1995 to 2023. The research objectives encompass a broad spectrum, including trend analysis, geographical distribution assessment and identification of influential papers, thematic exploration, and the formulation of future research questions. Through a meticulous examination of published literature, this study aims to shed light on the development of participatory learning as a transformative educational approach.
Originality/value
This study’s originality lies in its comprehensive analysis of participatory learning in education from 1995 to 2023, revealing temporal trends, global contributions, influential papers, thematic nuances, and emerging trends. By amalgamating these dimensions, it offers a holistic view of participatory learning’s evolution, impact, and future directions, enriching the understanding of this transformative educational approach and guiding further research and practice.
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Crystal Tremblay and Ana Maria Peredo
The purpose of this chapter is to document the use of Participatory Action Research methods as an effective approach for community empowerment and strategies for more inclusive…
Abstract
Purpose
The purpose of this chapter is to document the use of Participatory Action Research methods as an effective approach for community empowerment and strategies for more inclusive public policy.
Design/methodology
The methodology draws on a “participatory video” project with recycling cooperatives in São Paulo, Brazil, and documents the process, benefits, and challenges of using action-oriented methods and tools as an approach to build capacity for political and social change. The authors provide a step-by-step process of facilitating a PV project, its application for policy engagement, and some of the major dilemmas in using PV, including representation, power, and vulnerability.
Findings
The research findings conclude that the application of Participatory Action Research as a research method in social entrepreneurship, contributes significantly to build transformative capacity in participating members, in addition to creating new spaces for inclusive policy.
Originality/value
The research is unique in that it points to creative and transformative methods of engagement for inclusive governance, embracing multiple forms of personal identity, knowledge and creative expression in moving toward new solutions for equal opportunities and possibilities for change. Participatory video is argued to be an innovative avenue for the inclusion of multiple voices in these arenas, voices of people otherwise left on the margins. Participatory video is an approach that has the potential to transform the way we (local and global) move toward greater social equity, human compassion, and environmental flourishing.
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