Search results

Purpose – The aim of this chapter is to investigate how a focal market actor may design or redesign business models for improved value co-creation.

Findings – We posit that value is co-created in use as actors integrate resources in practices, which makes practices a fundamental unit of value creation. Greater density of resources, relevant to a specific practice and to the goals or mission of the actor, corresponds to greater value. The role of a provider is to support other actors in their value-creation processes by providing resources that ‘fit’ into their practices.

We identify 12 categories of business model design elements that need to be defined and developed in parallel. We conclude that a focal actor needs to strive for both intra-actor and inter-actor (meso-level) configurational fit of business model elements in order to enable purposeful co-creation in specific practices.

Finally, we propose that meso-level configurations develop in a three-phase process of origination, mobilization and stabilization. A focal actor wishing to improve co-creation in a network needs to develop value propositions not only for customers but also for other actor domains. Overall, the performative power of a market actor is dependent on its network position, the relative strength of its business model and the actor's ability to author compelling meanings.

Originality – The research contributes to the discussion on value co-creation by identifying three shifts in the unit of analysis: (1) we argue that use-value is co-created as actors integrate resources in practices, rendering practices a fundamental unit of analysis, (2) as practices are outcomes of business models, we identified business model design as a key unit of analysis for the improvement of value co-creation and (3) our view on business models is network-centric and we focus on how to introduce new business model elements in a specific actor network.

Practical implications – The realization of the fact that value creation occurs in networks of interdependent actors pinpoints the need for increased transparency both between functional silos and between actors. The business model framework identifies 12 design elements, which can act as a ‘checklist’ for managers wanting to engage in co-creative business models.

The purpose of this study is to investigate how brand communities collectively react towards brand transgressions, an area where previous research has been scant.

This study adopts a netnographic approach in studying the reactions of one particular brand community and its reactions to a marketer-initiated brand transgression.

Building on coping theory, we find evidence of brand community coping, a temporally bounded process in which the community seeks to come to terms with and even overturn the transgression. Overall, we define the brand community coping process as unfolding through three overlapping and temporally bounded stages of (1) making the problem communal, (2) exploring the problem’s meaning, and (3) co-creating responses.

Studies of consumer coping particularly in cases of brand transgressions have predominantly adopted an individualistic approach to coping, or have treated communities as coping resources for individual consumers. This study is the first study to truly look at brand communities’ collective coping endeavors. We also offer managerial implications by questioning the overtly positive tone of brand co-creation literature and underline potential threats to marketers when consumers decide to use their co-creative practices to punish the marketer.

European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals.

The model employs the co-creation methods based on the pedagogical model called Learning by Developing (Laurea, 2011). In addition to the pedagogical model, the proposed conceptualisation of co-creation for public relations and dissemination utilises a media evaluation framework, which is adapted from Vos and Schoemaker’s model (2004), combining elements of both balanced scorecard and quality management.

The findings demonstrate that commitment and active participation of end-user groups in the early stage of the project are needed for successful dissemination, which should be supported by each partner’s PR actions and networks. The dissemination process should start when the project begins, be ongoing, even extending to beyond the project. Dissemination is an expanding process, and it requires facilitation that supports PR and the engagement of key stakeholders. The European Commission can gain from modernised PR and dissemination activities, and from as many end users as possible adopting new innovations, which generate more business possibilities for the industry, and further research projects for the academia.

This chapter proposes a quantum relational process philosophy as an approach for studying organization-in-becoming as a world-creating process. Furthermore, the quantum relational process philosophy is tied to quantum storytelling. Whereas the quantum relational process philosophy outlines a philosophy of a processual ontology, epistemology, and ethic, quantum storytelling provides the storytelling medium through which such an ontology, epistemology, and ethic emerges through articulation and actualization. As such, the two approaches are introduced as inseparable from each other.

The focus of this chapter is to unfold the ties between the quantum relational process philosophy and quantum storytelling through the perspective of the quantum relational process philosophy itself.

The proposed quantum relational process philosophy is defined as Being-in-Becoming. Thereby, this approach is suggested as an alternative to the “Being” perspective and the “Becoming” perspective or at least as a further development of the becoming perspective. These latter two perspectives present two different ways of viewing organizational change: development and transformation.

The being perspective relies on substance ontology acknowledging the existence of entities: that “which is.” In substance ontology, however, entities such as individuals and organizations are viewed as existing in themselves in fixed space-time frames. This view entails a rather static and stable ontology, perceiving the organization as a ready-made world of stable, unchanging entities. This perspective is often referred to as the approach of building the organizational world through intervention and control of change.

As a contrast, the becoming perspective relies on a process ontology while the organization is perceived as a sea of constant flux and change through which the organization emerges on the way. In this process-oriented perspective, attention is directed toward “that which is becoming.” In this perspective, the organization is perceived as a world-making phenomenon emerging through ceaseless processes of transformation. This approach is often referred to as the dwelling approach, that is, to dwell in the world-making phenomenon letting it happen. This perspective tends to ignore that which exists, that is the ready-made forms, and only focus on that which is becoming.

In this chapter, the proposed being-in-becoming perspective views the tension between being and becoming as a dialectical interplay that is decisive to organizational transformation. However, in the being-in-becoming perspective, “entities” are viewed from a quantum perspective whereby being-in-becoming differs from the substance ontology in its view of the nature of “entities.” In this perspective, the organization is viewed as a dialectical interplay between, at the one hand, the organizational form(ing) of life and, at the other hand, the aliveness of unfolding and transforming living life-worlds of being-in-the-world in fluid space and open time. This dialectical interplay is conceived as central in organizational world-creating processes.

The aim of the chapter is to develop a conceptual framework of a quantum relational process philosophy that embraces the dialectics of transforming organizations. The contribution is to be capable of understanding the performative consequences of dialectic to organizational transformation viewed from the being-in-becoming perspective of the quantum relational process philosophy.

Through the contribution of Heidegger, Hegel, Aristotle, and Boje, and further enriched by Barad, Bakhtin, and Shotter, a conceptual framework is developed for understanding, analyzing, and problematizing dialectical organizational world-creating.

This framework is called “Fourfold World-Creating.” The fourfold world-creating framework keeps the dialectic of organizational transformation at its center while it at the same time take into consideration the dialectical interplay of ontology, epistemology, and ethic. In this sense, the framework is proposed as quantum relational process philosophy. The incorporation of ethic in the quantum relational process philosophy represents an additional contribution of the chapter.

The fourfold world-creating framework is furthermore suggested to be conceived as a quantum relational process philosophy of the antenarrative dimension in David Boje’s quantum storytelling triad framework encompassing: (1) the narrative, (2) the living stories, and (3) the antenarrative. In his recent research, David Boje has a developed a dialectical perspective on his storytelling framework. Following in line with this thinking, this chapter suggests viewing (1) the narrative as the ready-made form, (2) the living stories as the living life-worlds, and (3) the antenarrative as fourfold world-creating.

In this sense, the proposed dialectical fourfold world-creating framework and its embeddedness in the quantum relational process philosophy contributes to our understanding of the research contributes of antenarrative storytelling in organizational studies.

As findings, the chapter proposes what could be considered as ontological, epistemological, and ethical key constituents in dialectical organizational world-creating. The contribution of these findings encompasses an analytical framework for (1) understanding the dialectical, transformative movements of the organization as well as (2) analyzing and problematizing the cease of dialectical tensions that seems to lock the organization in a particular state of being, only capable of repeating and reproducing its ready-made world in fixed space-time frames.

The chapter provides the reader with a critical, conceptual framework for further independent exploration of actor-network theory (ANT) when applied to higher education reform. First, it introduces briefly the potentials of ANT as a means of questioning, and eventually escaping, the formal policy level as the “natural” point of departure for studying policy reform. Second, by pointing to my experiences from an on-going study on a Danish subset of the European Bologna process, in which I invited relevant actors to participate in formulating the research questions, it concretizes – and critically reviews – how ANT may feed new insights as well as challenges into the research process.

Tonya and Anete are new players at sc’MOI, but this theme emerges at the tail end of sc’MOI so they are best to explicate it. This chapter describes the theoretical contributions of quantum storytelling theory (QST) and practice. Building on the application of complexity theory in the hard sciences as well as social contexts and theory on multimodal constituency, this chapter considers the areas of overlap and difference between quantum storytelling and its theoretical fellows, with special attention given to sociomateriality, storytelling, feminism, fractal, and complexity theory.

This paper is about extraordinary performance in organizations. Our specific focus is unusual. We examine a context with which many readers are deeply familiar, the public school classroom. We consider the work of highly effective teachers and generate a framework of hypotheses about how they get extraordinary results. These hypotheses may contrast with the reader’s assumptions of what a public school teacher does. The framework may therefore provoke insights about how to create and lead high performing organizations in other contexts.

The purpose of the chapter is to explore peace economics in the perspective of an organic worldview. Peace economics are discussed on two levels – the level of individual economic actor and the macro level related to the systemic interplay between economic actors. The main argument is that a change from shallow authenticity and competition towards deep authenticity and cooperation presupposes a paradigmatic shift from a mechanical to an organic worldview. Such a change in mindset should be supported by introducing peace economics in the curriculum on different levels of education. In an education for peace-building there should be a focus on what constitutes true personal development in the sense of obtaining more ‘inner’ peace as well as more peaceful interpersonal interactions. On the ‘outer’ spheres, the need for equity and joint projects is fundamental. The concept of equity emphasizes mutuality, equality and co-creative responsibility.

Studies on the socio-technical relations between bodies and self-tracking apps have become more relevant as the number of digital solutions for monitoring our bodies are increasing and becoming even more embedded in our everyday lives. While a strong body of literature within the fields of self-tracking and the quantified self has evolved during the recent years, the author suggests it is time we (once again) start paying attention to the specific bodies in question when we look into the quantification of bodies, particularly about the question as to whose bodies are we talking about when we say, ‘quantified bodies’. The author also proposes that, when discussing the quantification of bodies, we take interest in the bodies designing, producing, and guiding the logic behind the algorithms embedded in the technological solutions in question. By suggesting this focus on bodies as knowledge producing, the author draws from a feminist perspective of situated knowledges (Haraway 1988; Harding, 1986, 2004) with a particular interest in knowledge production and the understanding of bodies as active, epistemological objects. Feminist theory of science replaces, so to speak, the idea of a universal human identity with a knowing subject who can occupy many different positions – in co-creative and transforming constellations. Following this line of thought, all kinds of knowledge production must be bodily anchored and situated. However, knowledge production always takes place in relation to or with something/someone else/other. As explained by philosopher Rosi Braidotti ‘[t]he post-human knowing subject has to be understood as a relational embodied and embedded, affective and accountable entity and not only as a transcendental consciousness’ (Braidotti, 2018, p. 1). Thus, the bodies in this chapter are the bodies who menstruate. The author wishes to discuss a particular socio-technical relation between smartphone applications (apps) to track and monitor the female cycle; period-apps, and the menstruating bodies engaging with these apps. Building on early feminist thoughts from the science and technology studies (STS), the author seeks to move beyond the algorithmic quantification of bodies to study the network of knowledge production formed by bodies, materialities, technology and history with all its reminiscence of stigma and taboo surrounding these leaking bodies (Shildrich, 1999). These inquiries are not only theoretical accounts but are also rooted in empirical soil. Based on a feminist ethnography of Danish women’s everyday engagement with period-apps, the female developers from the Femtech-industry and the women-only groups within the quantified self-movement, the author aims to provide a broad perspective on what the author defines as the gendered data body. The author argues for a feminist approach to better understand the socio-technical relations and the socio-cultural discourses the menstruating body is situated in, as well as to better understand the unique relation between knowledge production and technology as being constitutional for the gendered data body.