Search results

Co-creation of knowledge offers significant opportunities for innovation. This chapter seeks to gain understanding of the process of co-creation of knowledge for innovation and public relations in multi-stakeholder projects by exploring current insights in academic literature. The research questions look at how co-creation of knowledge for innovation has been investigated in the scholarly literature; the roles of end-users; and the modes and challenges of end-user participation and in collaboration relating to communication.

The method of this chapter is a structured literature review, following a series of rigorous steps: a search of databases, analysis of 33 articles found, summarising relevant content using a data extraction table and a data extraction continuum as analysis tools to show the range of projects discussed in the literature to create a comprehensive overview.

The findings indicate that multi-stakeholder networks can be structured for different aims. In the articles found different types of projects were investigated. Four categories of projects were found: (1) co-creation projects benefiting one company; (2) co-creation projects benefiting business-to-business value chain networks; (3) co-creation projects benefiting public entities; and (4) co-creation projects benefiting innovation network stakeholders.

Complexity is highest for multiple stakeholder co-creation projects benefiting innovation network stakeholders, where the roles between stakeholders are fluid and changing constantly. Solving common issues motivates the stakeholders to collaborate and build trust. Open innovation environments may facilitate communication and interaction.

Co-creation of knowledge requires intensive collaboration. Knowing the main challenges to address will help the functioning of co-creation collaboration networks and their public relations.

To date, most studies on value co-creation processes in tourism have thus far focused on the company–customer relationship. Tourism experiences are produced by a number of firms and organizations collaboratively. Hence, there is a need to further develop knowledge about co-creation issues also adopting the perspective of the network of relationships between local stakeholders (both public and private) which are involved in tourism development within a certain tourist destination. This conceptual study applies the theoretical approaches of Prahalad and Ramaswamy (2004a) and Ramaswamy and Gouillart (2010) in an attempt to identify a set of constructs that could influence the way local stakeholders can co-create the tourism offer. Specifically, the contribution of this chapter is placed on the development of a possible empirical application of the DART model to analyse the co-creation paradigm by adopting a supply-side perspective, which is still a quite non-common approach in tourism literature.

This chapter aims to qualify Local Area as Smart Tourism Local Service Systems (S-TLSS), whose competitiveness and reputation depend on sharing strategies and processes of cohesion based on equifinality among/for stakeholder. The methodology envisages the integration of Service Science Management Engineering and Design (SSME+D) and the Viable Systems Approach (VSA). Thus it describes a S-TLSS in terms of local service system, whose viability requires a ‘smart governmentality’, able to guarantee the management of equity, sustainability and resilience. Referring to human resources coherent with value co-creation processes, S-TLSS implies T-shaped professionals: new kind of individuals who have proficiency in a specific field/discipline (deep professionality) and, at the same time, show capacity to understand and participate in complex projects/systems (broad professionality). Finally, the authors will show a practical application of the system attempting to enhance an Italian territory that is not very attractive to tourists and local residents.

Though customer experience (CX) is identified as a key research priority, empirically led insight with tourism consumers' resulting emotional attachment (EA) and customer loyalty (CL) remains scarce, particularly during the COVID-19 crisis. Adopting service-dominant logic, this study develops a model that investigates the impact of customer engagement (CE) and customer co-creation (CC) on CX, which consequently effects EA and CL during the COVID-19 crisis in the tourism industry. First, our results suggest that CE and CC positively affect tourism CX. Second, results revealed the CX's significant positive effect on EA and CL. Third, findings confirmed the CE's and CC's indirect impact on EA and CL, as mediated via CX in pandemic situations. Our study offers key implications for destinations to develop tactics in surviving during a pandemic to rebuild tourism.

Purpose: Process innovations are becoming increasingly significant in a changing digital society. The goal of this study is to focus on the service industry, particularly on how this sector has lately been influenced by sustainable development and digitalisation. The main focus will be on education. The cohabitation of three aspects (innovation, digitalisation, and sustainability) is declared as a fact in the competitive landscape.

Methodology: This study uses a multi-case approach emphasising the new system of processes in educational institutions in Canada, Ontario. These case studies are relevant to exceptional results consistently produced by various educational institutions.

Findings: The Waterloo region is known as a digitalisation triangle in Canada. Personal experiences and research findings serve as an example of the value of the global digitalised economy as a partnership principle in the educational and entrepreneurship fields.

Significance: The obtained experience and the attempt to share the knowledge and results of this work and research will be useful in future for other academic environments, cities, and countries.

Practical Implications: Cohesion between the purpose of this study and practice is explained as a need to see educational institutions as an important factor of innovation and economic development. In this case, the author shows how this successful case of Ontario, Canada created a stronger base for competitiveness and economic growth.

Purpose – Service-dominant logic (S-D logic) has conceptualized value as value-in-context where context is defined as a “set of unique actors with unique reciprocal links among them” (Chandler & Vargo, 2011, p. 40). The chapter proposes a means of measuring value-in-context as experienced by an actor while integrating resources, called the ValConRIA model (value-in-context of resource integrating activities).Design/methodology/approach – Value emerges from experiencing interactions in a service-for-service exchange. The actor perceives value as emerging with his activities and hence experiences the emerging value as connected to either his activities or the items supporting his activities or the people he is interacting with. We call these realms of experience the I (–Me) realm, the I–It and It–I realm, and the I–You and You–I realm, composing five dimensions. An exploratory principal component analysis supports this structure. The measurement process has been tested for reliability and validity and applied to different activities: using a laptop, using cigarettes (=smoking), using a smartphone, and using Facebook.Findings – According to where the actor mostly experiences the value emergence, five dimensions of value-in-context have been identified using principal component analysis. The measurement scale shows high construct reliability and discriminant validity.Implications – Being able to measure value-in-context as proposed by S-D logic brings S-D logic into practice. Practitioners can use the measurement process to identify value their customers co-create. The proposed means of measuring value-in-context does not measure the value of things but instead values as it emerges from an actor’s activities, exchanging service for service.Value/originality – To our knowledge this chapter is the first to propose a means of measuring value-in-context, which is based on S-D logic.

In recent years, we can observe the emergence of firms, born both digital and global, that have disrupted existing industries. Deploying digital technologies, they have developed innovative value chains and business models that threaten established multinational companies (MNCs). In this chapter, we examine how MNCs can and do respond to the challenge digital technologies represent. We describe the main facets of digital technologies and discus the potential these have to undermine the value chains and business models of established MNCs. In order to illustrate this, we employ longitudinal data from Telenor, a leading multinational mobile telecom company. Telenor perceives digitalization as a critical threat that in turn is causing a radical rethink about the viability of its decentralized, locally responsive value chain and business model. Our data provides insights into business models in-the-making at the top management level. We argue that the case of Telenor is generalizable to multi-domestic MNCs across a range of industries.