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The purpose of this study was to demonstrate a cloud business intelligence model for industrial SMEs. An initial model was developed to accomplish this, followed by validation and finalization of the cloud business intelligence model. Additionally, this research employs a mixed-techniques approach, including both qualitative and quantitative methods. This paper aims to achieve the following objectives: (1) Recognize the Cloud business intelligence concepts. (2) Identify the role of cloud BI in SMEs. (3) Identify the factors that affect the design and presenting a Cloud business intelligence model based on critical factors affecting SMEs during pandemic COVID-19. (4) Discuss the importance of Cloud BI in pandemic COVID-19 for SMEs. (5) Provide managerial implications for using Cloud BI effectively in Iran’s SMEs.

In the current study, an initial model was first proposed, and the cloud business intelligence model was then validated and finalized. Moreover, this study uses a mixed-methods design in which both qualitative and quantitative methods are used. The fuzzy Delphi Method has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. The partial least squares method was also applied to validate the model. Data were also analyzed using the MAXQDA and Smart PLS software package.

In this research, from the elimination of synonym and frequently repeated factors and classification of final factors, six main factors, 24 subfactors and 24 identifiers were discovered from the texts of the relevant papers and interviews conducted with 19 experts in the area of BI and Cloud computing. The main factors of our research include drivers, enablers, competencies, critical success factors, SME characteristics and adoption. The subfactors of included competitors pressure, decision-making time, data access, data analysis and calculations, budget, clear view, clear missions, BI tools, data infrastructure, information merging, business key sector, data owner, business process, data resource, data quality, IT skill, organizational preparedness, innovation orientation, SME characteristics, SME activity, SME structure, BI maturity, standardization, agility, balances between BI systems and business strategies. Then, the quantitative part continued with the fuzzy Delphi technique in which two factors, decision-making time and agility, were deleted in the first round, and the second round was conducted for the rest of the factors. In that step, 24 factors were assessed based on the opinions of 19 experts. In the second round, none of the factors were removed, and thus the Delphi analysis was concluded. Next, data analysis was carried out by building the structural self-interaction matrix to present the model. According to the results, adoptability is a first-level or dependent variable. Regarding the results of interpretive structural modeling (ISM), the variable of critical success factors is a second-level variable. Enablers, competencies and SME characteristics are the third-level and most effective variables of the model. Accordingly, the initial model of Cloud BI for SMEs is presented as follows: The results of ISM revealed the impact of SME characteristics on BI critical success factors and adoptability. Since this category was not an underlying category of BI; thus, it played the role of a moderating variable for the impact of critical success factors on adoptability in the final model.

Since this study is limited to about 100 SMEs in the north of Iran, results should be applied cautiously to SMEs in other countries. Generalizing the study's results to other industries and geographic regions should be done with care since management perceptions, and financial condition of a business vary significantly. Additionally, the topic of business intelligence in SMEs constrained the sample from the start since not all SMEs use business intelligence systems, and others are unaware of their advantages. BI tools enable the effective management of companies of all sizes by providing analytic data and critical performance indicators. In general, SMEs used fewer business intelligence technologies than big companies. According to studies, SMEs understand the value of simplifying their information resources to make critical business choices. Additionally, they are aware of the market's abundance of business intelligence products. However, many SMEs lack the technical knowledge necessary to choose the optimal tool combination. In light of the frequently significant investment required to implement BI approaches, a viable alternative for SMEs may be to adopt cloud computing solutions that enable organizations to strengthen their systems and information technologies on a pay-per-use basis while also providing access to cutting-edge BI technologies at a reasonable price.

Before the implementation of Cloud BI in SMEs, condition of driver, competency and critical success factor of SMEs should also be considered. These will help to define the significant resources and skills that form the strategic edge and lead to the success of Cloud BI projects.

Most of the previous studies have been focused on factors such as critical success factors in cloud business intelligence and cloud computing in small and medium-sized enterprises, cloud business intelligence adoption models, the services used in cloud business intelligence, the factors involved in acceptance of cloud business intelligence, the challenges and advantages of cloud business intelligence, and drivers and barriers to cloud business intelligence. None of the studied resources proposed any comprehensive model for designing and implementing cloud business intelligence in small and medium-sized enterprises; they only investigated some of the aspects of this issue.

In cloud computing, banking knowledge with business intelligence (BI) will be a better option for the users, and the users do not have an overall picture of the whole thing until the entire job is completed.

Although the constraints are costly, complex, inflexible and integrated BI infrastructures, it helps to combine the banking and electronic commerce (EC) application data. Furthermore, this paper explores cloud computing infrastructure as a potential remedy for data processing issues.

A modern cloud computing with artificial intelligence, environmental climate to shorten periods for BI delivery, rising the expense of BI programs relatively with traditional BI of EC applications, provide customers with the ability for quicker rollout and better flexibility to incorporate research and to improve the performance, accuracy and efficiency.

In the technological world of today, the new era of BI analytical data management has been established with certain restrictions on the adoption of BI.

This paper aims to provide an introductory overview of internal business intelligence (BI) and the role that technology plays in its management and exploitation. BI represents the tools and systems that play a key role in the strategic planning process of a corporation, allowing the integration of applications, databases, software and hardware essential to users and enabling the analysis of information to optimise decision-making.

In reviewing the existing literature, this paper examines the core components, current trends and operational issues of a typical internal BI system architecture. The implications of these trends and their effects on business processes and culture are also explored.

The successful implementation of an internal BI system should include the core components and address operational issues, whilst also providing meaningful output to the organisation. It is contended, however, that to be truly successful, the internal BI system must be embedded within organisational processes and be adaptable to changing technologies, allowing the exploitation of the organisation’s internal BI.

This general review is the first to provide a high-level overview of internal BI and explores the role of technology in the management and exploitation of internal BI.

The purpose of this paper is to provide an insight about factors affecting Big Data Analytics (BDA) utilization and adoption in Indian firms. Research studies have so far focused on BDA adoption in developed economies. This study examines the factors that influence BDA usage and adoption in the context of emerging economies.

This study proposed a theoretical model of factors influencing BDA utilization and adoption. Two independent research streams – first, the top managers’ perceived strategic value (PSV) in BDA and second, the factors that influence the adoption of BDA theoretically – have been integrated with the technology-organization-environment (TOE) framework. In the BDA context, there was a theoretical necessity to identify the driver and barriers of BDA from the TOE framework on PSV and adoption of BDA. A qualitative exploratory study using face-to-face semi-structured interviews was carried out to collect data from 22 different enterprises and service providers in India. India was selected as the context as it is one of the fastest growing large economies of the world with huge potential of BDA to improve the business landscape.

The results showed that the major reason behind BDA non-adoption is that the organizations did not realize the strategic value (SV) of BDA, and they were not ready to make the changes because of technological, organizational and environmental difficulties. The findings corroborate previous results about significant factors affecting IT adoption and implementation and provide new and interesting insights. The main factors identified as playing a significant role in organizations’ adoption of BDA were SV of BDA, complexity, compatibility, IT assets, top management support, organization data environment, perceived costs, external pressure and industry type.

The main limitation related to this study is the difficulty in generalizing the findings to a larger population of enterprises. To overcome this, a statistical survey has been planned to be conducted in the future.

The BDA adoption model in this study will have both managerial implications for practitioners in India, as well as those in other developing countries, and academic implications for researchers who are interested in BDA adoption in developing counties, in terms of formulating better strategies for BDA adoption. For managers, using the research model of this study could assist in increasing their understanding of why some organizations choose to adopt BDA, while similar ones facing similar conditions do not. Also, the understanding of the strategic utilization of BDA in different business processes may improve the adoption of BDA in organizations.

This paper contributes in exploring and enhancing the understanding of the factors affecting the utilization and adoption of BDA in organizations from an Indian perspective. This study is an attempt to develop and explore a BDA adoption model by the fusion of PSV and TOE framework. The effect of the three contexts of this framework (technological, organizational and environmental) on the strategic utilization of BDA has been studied for the first time.

The purpose of this study is to examine the factors influencing the usage of cloud-based accounting information systems (AIS) in the crisis era (i.e. the COVID-19 pandemic) by expanding the unified theory of acceptance and use of technology (UTAUT) with new related critical factors.

A quantitative research approach based on a cross-sectional online questionnaire was used for collecting empirical data from 438 potential and current users of cloud-based AIS. Structural equation modeling based on analysis of a moment structures 25.0 was applied in the data analysis.

The outcome of the structural path revealed that performance expectancy, social motivation, COVID-19 risk (COV-19 PR) and trust (TR) were significantly influencing users’ behavioral intention (BI) toward using cloud-based AIS and explained 71% of its variance. While, contrary to what is expected, the impact of effort expectancy and perceived security risk (SEC) on BI was insignificant. In addition, BI was revealed to influence the actual usage behaviors and explained 74% of its variance. The outcome factors: communication quality (CQ) and decision quality (DQ) were significantly influenced by the usage of cloud-based AIS.

The current research would be valuable for small- and medium-sized enterprises officials and policymakers to illustrate the relatively low rates of cloud-based AIS and formulate strategies to boost the acceptance and use of cloud-based AIS by Jordanian users, where cloud-based services are still deemed as an innovation.

To the best of the authors’ knowledge, the current study is the first academic paper that extends the UTAUT by integrating additional factors: TR, SEC and COV-19 PR. In addition to two outcome variables: CQ and DQ, to study the cloud-based AIS in the Jordanian setting beyond the COVID-19 pandemic. The current research contributes to the academic knowledge on information technology information system adoption by considering cloud accounting acceptance and use and integration into the work practices of users through the BIs and actual use of cloud-based AIS in Jordan.

The purpose of this paper is to investigate the development of software pricing, following the advent of cloud-based business intelligence & analytics (BI & A) Software. A value-based conceptual software model is developed to ignite and structure further research.

A two-step research approach is applied. In step one, the available literature is screened and evaluated, and this is followed by ten semi-structured expert interviews. With that input, a conceptual software pricing model is designed. In step two, this model is validated and refined through discussions with representatives of the five leading business intelligence suites.

The paper sheds light on the value perception of customers and suggests a clear focus on the interaction between customers and vendors, and less on technical issues. The developed customer-centric, value-based pricing framework helps to improve pricing techniques and strategies.

The research is focused on the pricing strategy of software houses and excludes differentiations of technical specifications and functionalities.

The research can support practitioners in the field of BI & A in rethinking their pricing methods. Placing the customer at center stage can lead to lower customer churn rates, higher customer satisfaction and more pricing flexibility.

This empirical study reveals the importance of a customer-centric pricing approach in the specific case of BI & A. It can also be applied to other fast-developing sectors of the software industry.

The importance of integrating cloud-based big data analytics software with enterprise resource planning (ERP) platforms is not clearly understood. Specifically, this study aims to look into firms that implemented SAP during the boom of ERP implementations. Further, this study aims to look into the type of cloud-based big data analytics software that those firms installed when cloud-based packages started to be available.

This study specifically looks at productivity and the sources of productivity, such as technical progress and efficiency change, using a non-parametric approach that does not constrain the analysis to any production function.

This study found that by the time cloud-based big data analytics software started to be available, SAP-adopters already had a competitive advantage over the non-SAP adopters manifested through productivity and specifically through technology and not efficiency. Later, when the same firms decided to integrate their ERP platforms with cloud-based big data analytics software, the firms that had installed SAP already had an initial advantage over the non-SAP-adopters.

In support of the theory of technology organization environment (Tornatzky and Fleisher, 1990) and Posner's theoretical framework (Posner, 1961), a cloud-based big data analytics software will not change the relative position that firms have in the industry, so a cloud-based big data analytics software by itself will not provide a competitive advantage over competitors. Still, it will ensure that the preliminary technological gap that SAP-adopters already had is not magnified.

Knowing the sources of productivity improvement and technological improvements will give managers greater leverage when negotiating budgets, negotiating long-term contracts in better terms and in the decision process.

This study fills a research gap by looking into the implementation of a cloud-based big data analytics software with ERP.

Data from social media (SM) has grown exponentially and created new opportunities for businesses to supplement their business intelligence (BI). However, there are many different platforms all of which are in a constant state of evolution. The purpose of this paper is to describe a generic methodology for the gathering of data from SM and transforming it into valuable BI.

The approach taken is termed virtual excavation and builds on the similarities between the manipulation of technological artefacts virtual communities using various forms of SM and the excavation and analysis of physical artefacts found in archaeological settlements.

The paper reports on a case study using this technique that looks at the Facebook fan pages of three mobile telecommunications service providers in Greece. The paper identifies many of the standard BI indicators as well as demonstrating that additional information relating to cross-page use can be collected by looking at how users manipulate artefact such as the “like” button in Facebook.

Although the methodology is widely applicable, the paper only reports on the analysis of one platform, Facebook, and is heavily reliant on visualization tools. Future work will examine different platforms and different tools for analysis.

The paper discusses some of the ways in which this approach could be used and suggests some areas in which it might be applied.

The approach of using virtual excavations to extract BI from virtual communities in online SM offers a systematic approach for dealing with a variety of information from a variety of different media that is not found in techniques based on information systems or management science.