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Article
Publication date: 26 August 2014

Ndwiga Duncan Kariuki, Xiong-Ying Wu, Chang-Chun Gao and Xue-Mei Ding

Clothing quality, performance, safety and health have become important considerations for consumer welfare. Properties of these aspects are encompassed on standards which…

Abstract

Purpose

Clothing quality, performance, safety and health have become important considerations for consumer welfare. Properties of these aspects are encompassed on standards which regulates clothing products reaching consumers. The purpose of this paper is to categorize these aspects in a common platform by suggesting minimum requirements expected on readymade garments from which clothing standards compliance assessment is performed.

Design/methodology/approach

With the aid of standard compliance assessment model, scored Standard Compliance Rate (SCR) values of the discussed properties of clothing standardization are synthesized from a standard compliance matrix, and the compliance of any clothing standards are assessed and assigned a “Standard Compliance Index/Level (SCI/SCL)” ranging from non compliance to full compliance at six levels.

Findings

In reference to the standard compliance assessment model, 12 children and infant clothing standards, three from Kenya and nine from China, and eight protective clothing standards from Kenya, China, Britain and USA, two from each country, were assessed and the compliance level of each standard evaluated and results presented. The results of the study reveal the importance of every aspect of clothing standardization properties to fulfil the requirements of standard compliance assessment whereby, though they meet their role in developing Standard Compliance Index (SCI), they may have different impact depending with the context applied and the scope of every standard.

Research limitations/implications

The selection of standardization parameters and characteristics, and the criteria for scoring some of the Standard Compliance Rating was subjective and may require mutual agreements between relevant bodies. Furthermore, this method can only be applied on clothing standards and not other textile testing standards.

Practical implications

The proposed method can be applied when evaluating and comparing specific clothing standards between bodies or countries. Clothing SCI would be of primary importance as a guide on required clothing quality specifications to designers, manufacturers, standard regulators and consumer welfare bodies.

Originality/value

This research reports the development of an original framework to assess compliance level of any clothing standard using standardization parameters and characteristics considered when determining the quality of a garment. It establishes a theoretical framework of clothing standards compliance assessment, which has not been reported in the literature to date.

Article
Publication date: 5 March 2019

Jae-Eun Chung, Byoungho Jin, So Won Jeong and Heesoon Yang

The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and…

Abstract

Purpose

The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and developing countries with regard to brand-building approach, type and number of brands and degree of standardization.

Design/methodology/approach

A case-study approach is used. In-depth interviews are conducted with 10 Korean consumer-goods SMEs exporting their own in-house brands.

Findings

Clear differences emerge between the strategies of SMEs entering developed countries and those entering developing countries, particularly regarding brand identity development, use of foreign sales subsidiaries and number and types of brands used. The authors find an interaction effect between product characteristics and host market levels of economic development, both of which influenced the degree of product standardization.

Originality/value

This study is the first attempt to uncover the branding strategies of NIE consumer-goods SMEs. The findings contribute to the field by extending our understanding of branding strategies used by consumer-goods SMEs from NIEs, thereby providing useful insight for other NIE enterprises when establishing branding strategies aimed at foreign markets.

Details

Journal of Product & Brand Management, vol. 28 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 November 2006

George K. Stylios

Examines the twelfth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

1080

Abstract

Examines the twelfth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 18 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 December 2005

George K. Stylios

Examines the eleventh published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

1007

Abstract

Examines the eleventh published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 17 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 December 2004

George K. Stylios

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

3126

Abstract

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 16 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 May 2006

Darko Ujević, Dubravko Rogale, Mirko Drenovac, Dinko Pezelj, Marijan Hrastinski, Nina Smolej Narančić, Željko Mimica and Renata Hrženjak

Anthropometry as one of anthropology methods is concerned with the measurement of the human body and determining the relationship of the size and proportions of the human…

Abstract

Purpose

Anthropometry as one of anthropology methods is concerned with the measurement of the human body and determining the relationship of the size and proportions of the human body. Aims to outline the main features of the Croatian anthropometric system (HAS).

Design/methodology/approach

The paper provides a description of the major characteristics included in HAS, the STIRP project supported by the Ministry of Science, Education and Sports by means of the HITRA program.

Findings

In its TEST subprogram, HAS includes the first systematic anthropometric measurement in all Croatian counties and in the city of Zagreb. The objective of HAS is to determine a proposal of the new size system of clothing and footwear. The paper describes major characteristics included: anthropometric measurements and target points, part of practical measurements, survey of measurements based on age groups and instruments used for these purposes, notes about field measurements and HAS users.

Practical implications

The implementation of HAS has been harmonized with International Organization for Standardization and EN standards and represents a considerable contribution on the path to the EU.

Originality/value

Provides information of value to those concerned with developments in the clothing and garment industries.

Details

International Journal of Clothing Science and Technology, vol. 18 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 14 November 2008

George K. Stylios

Examines the fourteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched…

1190

Abstract

Examines the fourteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 20 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 22 February 2022

Deepasri Prabhakar and Sudhakar Rajagopal

The concept of developing clothing sizes has taken importance in recent years due to increasing expectations of consumers for branded clothing and its value in terms of…

Abstract

Purpose

The concept of developing clothing sizes has taken importance in recent years due to increasing expectations of consumers for branded clothing and its value in terms of fit and durability. The kids’ ready-to-wear brands are expected to pose the least fit issues, thereby covering a wider population of a particular size. This necessitates the standardization of measurements. The lack of standardized approaches has caused fit issues like mismatching of sizes and alterations, in a heterogenous consumer market, like India. The performance of branded apparel depends on the quality of the measurements considered in developing sizes and the approach for standardization. There is a lacuna in the measurements used by the kids’ apparel domestic brands. This study aims to propose an anthropometric approach for deriving quality measurements that can be used effectively in developing kids’ sizes to fit a wider population of kids, thereby reducing the need for alterations.

Design/methodology/approach

The measurement data was gathered through the quantitative method. An anthropometric survey was conducted by measuring school kids. A total of 544 kids (girls and boys) of age group 6–8 years were measured to obtain prime anthropometric measurements required for ready-to-wear apparel production. WHO manual and ISO 8559, 1998 meant for anthropometry survey for garment industry was referred for accurate measuring following the landmarks for measuring.

Findings

The findings revealed differences in the anthropometric measurements based on gender and age. The anthropometric measurements showed variations within the same body mass index (BMI) range. S, M and L sizes were identified within an age group. The apparel manufacturers and designers need to focus on the discrepancies occurring in the body measurements of an age group to address and control fit issues in kids ready to wear apparel.

Practical implications

The anthropometric approach can be significantly used to control undesired fit and comfort issues in kids’ ready-to-wear apparel.

Originality/value

This study helped to understand the importance of scientific measuring practices to arrive at standardized measurements to develop sizes in ready-to-wear apparel manufacturing.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 21 September 2010

İrem Eren Erdoğmuş, Muzaffer Bodur and Cengiz Yilmaz

This study aims to develop and test a theoretical model to delineate the effects of target market characteristics, firm characteristics and strategic resources, and…

7039

Abstract

Purpose

This study aims to develop and test a theoretical model to delineate the effects of target market characteristics, firm characteristics and strategic resources, and product characteristics on standardization decisions in brand management of emerging market firms. The effects of standardization on brand performance in international markets are also to be explored.

Design/methodology/approach

The study develops a model based on the extant literature and tests its relevance through a survey of eligible managers in charge of international brand operations of 94 strategic business units in Turkey.

Findings

The empirical findings indicate that several factors exist as significant drivers of standardization decisions at various levels of brand management. Interestingly, even though firm characteristics and strategic resources were found to be the most critical drivers of brand performance, standardization versus adaptation approaches did not have any significant impact on strategic brand performance.

Originality/value

The study takes a standardization perspective to strategic brand management in international markets and tests it from the perspective of emerging markets.

Details

European Journal of Marketing, vol. 44 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 20 November 2007

George K. Stylios

Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched…

1424

Abstract

Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 19 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

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