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1 – 10 of over 2000Shaghayegh Rezaei Arangdad, Kristin Thoney-Barletta, Jeff Joines and Lori Rothenberg
The purpose of this paper is to study clothing and shoes disposal behavior of US consumers in an attempt to understand how to divert more clothing and shoes from the landfill.
Abstract
Purpose
The purpose of this paper is to study clothing and shoes disposal behavior of US consumers in an attempt to understand how to divert more clothing and shoes from the landfill.
Design/methodology/approach
A survey was administered to 209 consumers from the general US population. The survey includes questions on demographics, methods of disposal and factors that motivate or prevent consumers from choosing methods other than throwing unwanted clothing in the trash.
Findings
Analysis of demographic data from the survey indicates that gender, income, marital status, living arrangement and type of dwelling have an effect on whether consumers recycle textiles. Other survey results indicate that helping factors are more influential in motivating consumers to recycle clothing and shoes than economic factors. The condition of clothes and shoes and lack of awareness are the most prominent reasons preventing consumers from recycling more textiles. The results also show that there are statistically significant differences between households with and without children when it comes to disposing adults’ clothing and shoes.
Originality/value
These results may help policymakers who want to motivate consumers to recycle or develop recycling programs.
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He Huang, Weining Wang and Yujie Yin
This study aims to focus on the clothing recycling supply chain and aims to provide optimal decisions and managerial insights into supply chain strategies, thereby facilitating…
Abstract
Purpose
This study aims to focus on the clothing recycling supply chain and aims to provide optimal decisions and managerial insights into supply chain strategies, thereby facilitating the sustainable development of the clothing industry.
Design/methodology/approach
Based on previous single- and dual-channel studies, game theory was employed to analyze multiple recycling channels. Concurrently, clothing consumer types were integrated into the analytical models to observe their impact on supply chain strategies. Three market scenarios were modeled for comparative analysis, and numerical experiments were conducted.
Findings
The intervention of fashion retailers in the clothing recycling market has intensified competition across the entire market. The proportions of various consumer types, their preferences for online platforms and their preference for the retailer’s channel influence the optimal decisions and profits of supply chain members. The diversity of recycling channels may enhance the recycling volume of clothes; however, it should meet certain conditions.
Originality/value
This study extends the existing theory from a channel dimension by exploring multiple channels. Furthermore, by investigating the classifications of clothing consumers and their influence on supply chain strategies, the theory is enhanced from the consumer perspective.
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The purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding hoarding…
Abstract
Purpose
The purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding hoarding, disposing, and participation in recycling.
Design/methodology/approach
Clothing is used to express the self. Materialistic consumers tend to be young and highly involved with clothing, and purchase compulsively and more than needed. They are more interested in getting possessions than disposing of them. This study was designed to uncover materialistic consumers' post-purchase behaviors. A survey questionnaire was developed and a total of 333 college students completed it in a classroom setting.
Findings
Results of a k-mean cluster analysis suggested two groups (materialistic consumers and non-materialistic consumers). Findings of independent t-tests indicated that materialistic consumers had significantly higher scores for apparel purchase, compulsive buying, value-oriented hoarding, and disposing, but lower scores for environmental attitudes than did non-materialistic consumers. No difference was found in participation in recycling between the two groups.
Research limitations/implications
This study suggests that marketing media should address benefits and ways to recycle and educate consumers in sustainable consumption behaviors.
Originality/value
Due to the nature of fashion, clothing is easily adopted and quickly becomes obsolete. Consumers easily dispose of clothing, which contributes to the increasing volume of textile waste. Although consumers are encouraged to participate in recycling to protect the environment, little research has focused on clothing post-purchase behaviors. Materialistic consumers' post-purchase behaviors regarding apparel hoarding, disposing, and participation in recycling is a new research area.
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The purpose of this paper is to explore fast-fashion consumers’ post-purchase behaviours and examine relationships among fast-fashion purchase, disposing, hoarding, participation…
Abstract
Purpose
The purpose of this paper is to explore fast-fashion consumers’ post-purchase behaviours and examine relationships among fast-fashion purchase, disposing, hoarding, participation in recycling, and environmental attitudes.
Design/methodology/approach
A survey questionnaire was developed and a total of 335 college students completed it in a classroom setting. Of the data collected, 274 students who purchased fast-fashions were used for this study. Descriptive statistics were used to summarize the data and Pearson correlations were conducted to examine relationships among the variables.
Findings
Results of Pearson correlations indicated that fast-fashion purchase was positively related to disposing and hoarding, but negatively related to participation in recycling. Apparel hoarding was positively related to recycling, but no relationships were found between environmental attitudes and any of the following: fast-fashion purchase, disposing, hoarding, or participation in recycling.
Practical implications
Fast-fashion suppliers should encourage consumers’ participation in recycling and should take responsibility for collecting their post-purchase products.
Originality/value
This paper provides important contributions to the literature about fashion retailing/marketing and post-purchase behaviours. Although young fashion-oriented consumers easily purchase and dispose of trendy and cheap fast-fashions, little is known about their post-purchase behaviours. Findings of this study showed that fast-fashion consumers had positive attitudes towards the environment, yet they did not participate in recycling. The finding implies that fast-fashion suppliers need to develop a culture to support sustainability of consumption.
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Tuğba Şener, Ferdi Bişkin and Neşe Dündar
This study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase…
Abstract
Purpose
This study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase intentions toward these products.
Design/methodology/approach
The research methodology consisted of consumer survey. Female consumers registered in the labor market in the province of Konya in Turkey constituted the sample of the study. A total of 296 female consumers selected by a simple random sampling method, and taking into account time, cost and accessibility criteria, constituted the sample of the study.
Findings
Perceived customer values and environmental concerns were found to be much more effective on purchase intentions, although they were weak in positively affecting customers' attitudes toward recycled content clothing. Findings show that emotional, epistemic and conditional values and environmental concerns positively affect purchase intentions.
Research limitations/implications
The sample in this study consisted of just female consumers with income in the city of Konya, Turkey. The results might be different in different demographic groups and different cities of Turkey.
Practical implications
Consumers have positive attitude toward the idea of using recycled fibers in their clothes.
Originality/value
The literature generally includes research examining consumers' behavior toward sustainable fashion. This research focuses on the value perceptions and attitudes of Turkish consumers toward recycled content clothing – a market and topic that have not been studied much before.
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Kaisa Vehmas, Anne Raudaskoski, Pirjo Heikkilä, Ali Harlin and Aino Mensonen
The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated…
Abstract
Purpose
The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed to consumers.
Design/methodology/approach
The research methodology consisted of consumer interviews, utilising an online innovation platform (Owela) to involve consumers and workshops with project partners and with external stakeholders.
Findings
Consumers’ interest towards recycling and sustainable solutions has increased. They appreciate the idea of recycling textile waste to produce new clothes; circular products should become “the new normal”. Consumers are asking for more visible and concrete information about circular clothing and how their behaviour has affected the environmental aspects of textile production. The communication should be timed correctly by using multiple communication channels and also paying attention to the shopping experience. In addition, digital services alongside circular clothing could create additional value for consumers.
Research limitations/implications
In this study, only consumers from Finland were involved. The results might be different in different parts of Europe and especially worldwide.
Originality/value
This study focusses on circular clothing – an area that has not been studied much before. Also, consumers involved in this study were of a different age compared to most of the previous studies, where the focus has been mainly on young college students.
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A growing sensitivity to environmental issues has stimulated increased consumer recycling of post‐consumer product waste. Post‐consumer textile waste is a largely untapped…
Abstract
A growing sensitivity to environmental issues has stimulated increased consumer recycling of post‐consumer product waste. Post‐consumer textile waste is a largely untapped commodity with strong reuse and recycling potential. This study explored consumer practices regarding textile waste disposal. Findings revealed the use of several textile disposal options with significant relationships between options used and attitudes toward recycling. This research is a necessary precursor to the establishment of organised textile recycling programmes.
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Esther Oluwadamilola Olufemi Rotimi, Lester W. Johnson, Hassan Kalantari Daronkola, Cheree Topple and John Hopkins
The purpose of this study is to apply and extend the predictors within the theory of planned behaviour (TPB) to understand consumers' behaviour toward recycling end-of-life…
Abstract
Purpose
The purpose of this study is to apply and extend the predictors within the theory of planned behaviour (TPB) to understand consumers' behaviour toward recycling end-of-life garments among Australian consumers. The predictors explored within this study include attitude, perceived behavioural control, subjective norms, self-identity, general recycling behaviour eco-literacy, self-efficacy, intentions to recycle and behaviour to recycle end-of-life garments.
Design/methodology/approach
Data were collected from a sample of consumers across all eight recognised states/territories in Australia through survey questionnaires. A total of 481 usable responses were analysed using structural equation modelling.
Findings
Results show positive relationships between the factors explored with all hypotheses supported. The findings of this study have theoretical and managerial implications. They (1) provide an insight into the significant factors that influence consumers' recycling behaviour amongst Australian fashion consumers; (2) bridge the gap in the explanatory nature of TPB by extending this theory; (3) call to develop marketing campaigns to educate consumers on the impact of fashion waste; (4) suggest the need for provision of household textile collection bins at a national level and (5) highlight the need for policy reform on garment recycling enabled by the Australian government.
Originality/value
This study is part of the limited studies that focus on the recycling of consumer fashion waste within the Australian context. Little research has also applied the TPB to end-of-life fashion products with a focus on recycling. In addition, no study to the authors' knowledge has, in combination, explored self-efficacy, self-identity, general recycling behaviour and eco-literacy as predictors of intentions to recycle end-of-life garments.
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Ida Marie Sandvik and Wendy Stubbs
The purpose of this paper is to explore the drivers, inhibitors and enablers of creating a textile-to-textile recycling system in the Scandinavian fashion industry. It…
Abstract
Purpose
The purpose of this paper is to explore the drivers, inhibitors and enablers of creating a textile-to-textile recycling system in the Scandinavian fashion industry. It investigates the technology, innovation and systemic changes required to enable circular supply chains.
Design/methodology/approach
The research study uses a qualitative, interpretivist approach, drawing on in-depth semi-structured interviews with stakeholders in the Scandinavian fashion industry.
Findings
The main inhibitors to textile-to-textile recycling systems in the Scandinavian fashion industry are: limited technology which creates a challenge for separating materials; high costs of research and development and building the supporting logistics; complexity of supply chains including the multitude of stakeholders involved in product development. The enablers are design and use of new materials, increased garment collection and collaboration. This research suggests that sorting and recycling technology can be enhanced with the use of digital technologies, as this would create transparency, traceability and automatisation.
Research limitations/implications
The research is limited by a small sample size and lack of representation of all key stakeholder groups, which limits the ability to generalise these findings. However, as an exploratory study, the findings provide insights that can be further tested in other contexts.
Originality/value
Understanding of textile-to-textile recycling is emerging both theoretically and practically, however, there is still much that is not understood. This research contributes to furthering understanding of how technology, collaboration and systemic change in the fashion industry can support opportunities for textile-to-textile recycling, thereby aligning with circular economy principles.
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The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles.
Abstract
Purpose
The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles.
Design/methodology/approach
Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. The primary research, undertaken in three stages, is an exploratory examination of the experiences of UK consumers and charity shops managers. Focus groups and key informant interviews were undertaken to achieve the objectives.
Findings
This qualitative study identifies consumers' lack of understanding of how this behaviour affects the environment and key informant interviews explore how clothing can be re‐used and recycled. The conclusions assess what can be learnt from the data and offer suggestions for future research.
Originality/value
The paper is a new area of research which has global implications.
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