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Article
Publication date: 26 June 2019

Shaghayegh Rezaei Arangdad, Kristin Thoney-Barletta, Jeff Joines and Lori Rothenberg

The purpose of this paper is to study clothing and shoes disposal behavior of US consumers in an attempt to understand how to divert more clothing and shoes from the landfill.

Abstract

Purpose

The purpose of this paper is to study clothing and shoes disposal behavior of US consumers in an attempt to understand how to divert more clothing and shoes from the landfill.

Design/methodology/approach

A survey was administered to 209 consumers from the general US population. The survey includes questions on demographics, methods of disposal and factors that motivate or prevent consumers from choosing methods other than throwing unwanted clothing in the trash.

Findings

Analysis of demographic data from the survey indicates that gender, income, marital status, living arrangement and type of dwelling have an effect on whether consumers recycle textiles. Other survey results indicate that helping factors are more influential in motivating consumers to recycle clothing and shoes than economic factors. The condition of clothes and shoes and lack of awareness are the most prominent reasons preventing consumers from recycling more textiles. The results also show that there are statistically significant differences between households with and without children when it comes to disposing adults’ clothing and shoes.

Originality/value

These results may help policymakers who want to motivate consumers to recycle or develop recycling programs.

Details

Research Journal of Textile and Apparel, vol. 23 no. 3
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 28 October 2013

Hyun-Mee Joung

The purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding…

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6920

Abstract

Purpose

The purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding hoarding, disposing, and participation in recycling.

Design/methodology/approach

Clothing is used to express the self. Materialistic consumers tend to be young and highly involved with clothing, and purchase compulsively and more than needed. They are more interested in getting possessions than disposing of them. This study was designed to uncover materialistic consumers' post-purchase behaviors. A survey questionnaire was developed and a total of 333 college students completed it in a classroom setting.

Findings

Results of a k-mean cluster analysis suggested two groups (materialistic consumers and non-materialistic consumers). Findings of independent t-tests indicated that materialistic consumers had significantly higher scores for apparel purchase, compulsive buying, value-oriented hoarding, and disposing, but lower scores for environmental attitudes than did non-materialistic consumers. No difference was found in participation in recycling between the two groups.

Research limitations/implications

This study suggests that marketing media should address benefits and ways to recycle and educate consumers in sustainable consumption behaviors.

Originality/value

Due to the nature of fashion, clothing is easily adopted and quickly becomes obsolete. Consumers easily dispose of clothing, which contributes to the increasing volume of textile waste. Although consumers are encouraged to participate in recycling to protect the environment, little research has focused on clothing post-purchase behaviors. Materialistic consumers' post-purchase behaviors regarding apparel hoarding, disposing, and participation in recycling is a new research area.

Details

Journal of Consumer Marketing, vol. 30 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 5 August 2014

Hyun-Mee Joung

The purpose of this paper is to explore fast-fashion consumers’ post-purchase behaviours and examine relationships among fast-fashion purchase, disposing, hoarding…

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20670

Abstract

Purpose

The purpose of this paper is to explore fast-fashion consumers’ post-purchase behaviours and examine relationships among fast-fashion purchase, disposing, hoarding, participation in recycling, and environmental attitudes.

Design/methodology/approach

A survey questionnaire was developed and a total of 335 college students completed it in a classroom setting. Of the data collected, 274 students who purchased fast-fashions were used for this study. Descriptive statistics were used to summarize the data and Pearson correlations were conducted to examine relationships among the variables.

Findings

Results of Pearson correlations indicated that fast-fashion purchase was positively related to disposing and hoarding, but negatively related to participation in recycling. Apparel hoarding was positively related to recycling, but no relationships were found between environmental attitudes and any of the following: fast-fashion purchase, disposing, hoarding, or participation in recycling.

Practical implications

Fast-fashion suppliers should encourage consumers’ participation in recycling and should take responsibility for collecting their post-purchase products.

Originality/value

This paper provides important contributions to the literature about fashion retailing/marketing and post-purchase behaviours. Although young fashion-oriented consumers easily purchase and dispose of trendy and cheap fast-fashions, little is known about their post-purchase behaviours. Findings of this study showed that fast-fashion consumers had positive attitudes towards the environment, yet they did not participate in recycling. The finding implies that fast-fashion suppliers need to develop a culture to support sustainability of consumption.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Content available
Article
Publication date: 10 May 2018

Kaisa Vehmas, Anne Raudaskoski, Pirjo Heikkilä, Ali Harlin and Aino Mensonen

The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be…

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35864

Abstract

Purpose

The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed to consumers.

Design/methodology/approach

The research methodology consisted of consumer interviews, utilising an online innovation platform (Owela) to involve consumers and workshops with project partners and with external stakeholders.

Findings

Consumers’ interest towards recycling and sustainable solutions has increased. They appreciate the idea of recycling textile waste to produce new clothes; circular products should become “the new normal”. Consumers are asking for more visible and concrete information about circular clothing and how their behaviour has affected the environmental aspects of textile production. The communication should be timed correctly by using multiple communication channels and also paying attention to the shopping experience. In addition, digital services alongside circular clothing could create additional value for consumers.

Research limitations/implications

In this study, only consumers from Finland were involved. The results might be different in different parts of Europe and especially worldwide.

Originality/value

This study focusses on circular clothing – an area that has not been studied much before. Also, consumers involved in this study were of a different age compared to most of the previous studies, where the focus has been mainly on young college students.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 April 1999

Tanya Domina and Kathryn Koch

A growing sensitivity to environmental issues has stimulated increased consumer recycling of post‐consumer product waste. Post‐consumer textile waste is a largely untapped…

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2874

Abstract

A growing sensitivity to environmental issues has stimulated increased consumer recycling of post‐consumer product waste. Post‐consumer textile waste is a largely untapped commodity with strong reuse and recycling potential. This study explored consumer practices regarding textile waste disposal. Findings revealed the use of several textile disposal options with significant relationships between options used and attitudes toward recycling. This research is a necessary precursor to the establishment of organised textile recycling programmes.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 21 May 2019

Ida Marie Sandvik and Wendy Stubbs

The purpose of this paper is to explore the drivers, inhibitors and enablers of creating a textile-to-textile recycling system in the Scandinavian fashion industry. It…

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5777

Abstract

Purpose

The purpose of this paper is to explore the drivers, inhibitors and enablers of creating a textile-to-textile recycling system in the Scandinavian fashion industry. It investigates the technology, innovation and systemic changes required to enable circular supply chains.

Design/methodology/approach

The research study uses a qualitative, interpretivist approach, drawing on in-depth semi-structured interviews with stakeholders in the Scandinavian fashion industry.

Findings

The main inhibitors to textile-to-textile recycling systems in the Scandinavian fashion industry are: limited technology which creates a challenge for separating materials; high costs of research and development and building the supporting logistics; complexity of supply chains including the multitude of stakeholders involved in product development. The enablers are design and use of new materials, increased garment collection and collaboration. This research suggests that sorting and recycling technology can be enhanced with the use of digital technologies, as this would create transparency, traceability and automatisation.

Research limitations/implications

The research is limited by a small sample size and lack of representation of all key stakeholder groups, which limits the ability to generalise these findings. However, as an exploratory study, the findings provide insights that can be further tested in other contexts.

Originality/value

Understanding of textile-to-textile recycling is emerging both theoretically and practically, however, there is still much that is not understood. This research contributes to furthering understanding of how technology, collaboration and systemic change in the fashion industry can support opportunities for textile-to-textile recycling, thereby aligning with circular economy principles.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 20 March 2007

G. Birtwistle and C.M. Moore

The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles.

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31918

Abstract

Purpose

The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles.

Design/methodology/approach

Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. The primary research, undertaken in three stages, is an exploratory examination of the experiences of UK consumers and charity shops managers. Focus groups and key informant interviews were undertaken to achieve the objectives.

Findings

This qualitative study identifies consumers' lack of understanding of how this behaviour affects the environment and key informant interviews explore how clothing can be re‐used and recycled. The conclusions assess what can be learnt from the data and offer suggestions for future research.

Originality/value

The paper is a new area of research which has global implications.

Details

International Journal of Retail & Distribution Management, vol. 35 no. 3
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 5 August 2019

Manoj Kumar Paras, Antonela Curteza and Geetika Varshneya

Undesired changes in the environment and reduction of natural resources have necessitated the need for environmental protection and resource conservation. Textile and…

Abstract

Purpose

Undesired changes in the environment and reduction of natural resources have necessitated the need for environmental protection and resource conservation. Textile and clothing industry is the second largest (after food) industry. Therefore, there is a need to protect the environment by reducing the use of natural resources. The purpose of this paper is to explore and identify the best reverse value chain alternatives for the clothing industry.

Design/methodology/approach

An exploratory study is undertaken at six organizations working in the area of used clothes. The data were collected with the help of semi-structured interviews and a questionnaire, for the analytical hierarchy process analysis. The information from other sources such documents, websites, and reports was also gathered to strengthen the findings.

Findings

There are different reverse value chain methods to minimize the use of natural resources such as direct reuse, upcycling and downcycling. Incineration and landfill can be considered as the last options. The selection of best reverse value chain method is a multi-criteria value decision-making problem, as this involves complex decision parameters.

Practical implications

The industry practitioners can use the above model and results to make end-of-life decisions.

Originality/value

This paper develops a model on the basis of the analytic hierarchy process to determine the best method to close the loop of the clothing value chain. On the basis of the result and analysis, upcycling emerged to be the best alternative to close the loop of the clothing industry.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 2 September 2014

Kerli Kant Hvass

The purpose of this paper is to study the reuse and recycling of garments from the fashion industry's perspective. Through multiple case studies the paper maps the…

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6236

Abstract

Purpose

The purpose of this paper is to study the reuse and recycling of garments from the fashion industry's perspective. Through multiple case studies the paper maps the emerging organizational field of post-retail responsibility of garments, describing how and why several fashion companies have engaged with reuse and recycling practices and which opportunities and challenges they face.

Design/methodology/approach

The study relies on the qualitative multiple explorative case study method. The data were collected from 12 in-depth, semi-structured interviews with seven fashion companies and documentation analyses of two companies. Data were analyzed using the thematic analyses approach. The main limitation of the study is the limited selection of cases and therefore a larger data set and further studies are required to extend the understanding of the phenomenon for more generalized statements and in-depth understanding.

Findings

The findings demonstrate that post-retail responsibility of fashion is an emerging field in the fashion industry that offers several business opportunities to fashion companies, but also requires rethinking of existing value propositions and engagement of a wider stakeholder group in order to find sustainable solutions for garments’ end of life. The field is still new with limited best practice, however, two main strategies of how fashion companies address post-retail responsibility of their products can be distinguished: second hand retailing and product take-back schemes.

Originality/value

This paper contributes to research by advancing understanding of fashion industry's role in the end-of-life of their products and the associated opportunities and challenges. This study belongs to the first round of research that directly addresses the post-consumer textile waste from the fashion industry's perspective.

Details

Journal of Fashion Marketing and Management, vol. 18 no. 4
Type: Research Article
ISSN: 1361-2026

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Book part
Publication date: 13 December 2021

Heike Derwanz

Buying secondhand clothing is not only interesting for consumers wanting to save money but also for sustainable clothing enthusiasts. It is now among a number of…

Abstract

Buying secondhand clothing is not only interesting for consumers wanting to save money but also for sustainable clothing enthusiasts. It is now among a number of consumption practices which slow down fast fashion production while saving 10 to 20 times the energy (Fletcher, 2008, p. 100). While most of the recent scholarly work focuses on secondhand consumers (Bianchi & Birtwistle, 2010; Franklin, 2011; Norum, 2015), this paper aims to examine business activities. This perspective from economic anthropology enhances understandings of secondhand clothing, as research to-date has tended to neglect the semiotic function of clothing while underlining exchanges. To gain insight into the dynamics of the sector in Germany today, two businesses from Hamburg have been ethnographically examined by the author since 2014. This study outlines their work practices and explains the development of this high-end segment of the market from the 1970s until the digital age. For businesses, the digitalization of the trade has had massive effects on their business practice because it seems to solve inherent problems connected to the selling of pre-owned clothing. I argue that the digitalization did not only promote acceptance of buying secondhand clothing in Germany but also the emergence of new businesses models.

Details

Infrastructure, Morality, Food and Clothing, and New Developments in Latin America
Type: Book
ISBN: 978-1-80117-434-3

Keywords

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