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Multi-Channel Marketing, Branding and Retail Design
Type: Book
ISBN: 978-1-78635-455-6

Book part
Publication date: 14 December 2023

Nadzeya Sabatini and Lorenzo Cantoni

There are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the…

Abstract

There are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their interconnectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the relationship the latter has with fashion and tourism, and with the contemporary society at large. Four layers of such connections are exemplified. It also discusses a selfie, as a symbolic (digital) communication object and a complex phenomenon facilitated by changing technological affordances and societal functions as an excellent case of the complex relationships between fashion and tourism.

Book part
Publication date: 7 November 2011

Emma Lindblad and Jacob Ostberg

Purpose – This chapter aims to contribute to the theoretical domain of identity construction by discussing an aspect of identity-not, that is, how identity is largely formed by…

Abstract

Purpose – This chapter aims to contribute to the theoretical domain of identity construction by discussing an aspect of identity-not, that is, how identity is largely formed by delimitations of what one does not identify with. We do this by analyzing the reactions of mainstream youth to the stylistic expressions of one particular youth group – the so-called Partille Johnnys (PJs) of Sweden – who in certain ways breaks with conventions of how to relate to the globally available canon of culturally sanctioned styles, which places them in a position as stigmatized. The purpose of the chapter is to further the understanding of how stigma gets orchestrated in consumer culture and what cultural role stigmatized groups might play.

Methodology – The empirical material for this chapter has been collected using various qualitative research techniques. Initially, the phenomenon was discovered and explored during ethnographic observations and interviews. In addition, online research was carried out.

Findings – The PJ style functions as a mirror for reflecting on transgressions of what is considered normal in terms of style and bodily practices for contemporary Swedish youth. Our conclusion suggests that the cultural function of the stigmatized group PJ is to serve as a reminder of what the mainstream is not.

Originality/value of the chapter – A phenomenon previously not studied, part of the value lies in the ethnographic descriptions capturing the PJ phenomenon. With these empirical descriptions, we wish to add to discussions of how the stigmatized groups gets orchestrated as well as the role that stigmatized groups can play at a cultural level.

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Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

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Book part
Publication date: 2 September 2014

V. Kumar, Nita Umashankar and Insu Park

Retail marketing is in the midst of an evolution. The paradigm is shifting from a product-centric to a consumer-centric focus, with a particular emphasis on understanding how…

Abstract

Retail marketing is in the midst of an evolution. The paradigm is shifting from a product-centric to a consumer-centric focus, with a particular emphasis on understanding how consumers transition from harboring an interest in a product to actually purchasing that product. In response, shopper marketing, and in-store marketing (ISM) in particular, have emerged as important mechanisms to influence shopper behavior in brick & mortar and online retail environments. The academic literature is replete with work on what factors of ISM influence shopper behavior. In this chapter, we categorize prominent streams of findings on ISM into firm, customer, competitor and product characteristics of ISM and examine how the notion of a “store” is evolving from bricks to clicks – namely from physical formats to online shopping experiences. Insights from this chapter will help retailers and store managers identify what their customers respond to within a physical store, how technology is changing the way they can capture information on customers, and how shopper behavior is evolving in response to brick & mortar and online retail environments.

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

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Transgenerational Technology and Interactions for the 21st Century: Perspectives and Narratives
Type: Book
ISBN: 978-1-83982-639-9

Book part
Publication date: 17 January 2023

Yuanyuan Zong

Hanfu has been the Han ethnic costume in Chinese history. This study explores the travel motivation and experience of Hanfu tourists by conducting qualitative research on Hanfu…

Abstract

Hanfu has been the Han ethnic costume in Chinese history. This study explores the travel motivation and experience of Hanfu tourists by conducting qualitative research on Hanfu tourists through photo-elicitation interviews with 25 participants covering four study regions, including the mainland of China, Taiwan, Malaysia, and Singapore. The results reveal seven motivations drive Hanfu tourists: (1) personal hobby, (2) seeking cultural identity, (3) social belonging, (4) Hanfu tourist photography, (5) career need, (6) influence on Hanfu movement, and (7) free space for wearing Hanfu created by tourism. Additionally, the seven types of Hanfu tourist experiences are (1) social experience, (2) cultural experience, (3) Hanfu performance experience, (4) nonvisual sensual experience, (5) learning experience, (6) challenge experience, and (7) pilgrimage experience. This study further furnishes theoretical and managerial implications as a reference for destination marketing targeting Hanfu tourists.

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-80382-816-9

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Book part
Publication date: 21 November 2022

Jingrui Hu and Thomas Thurnell-Read

The authors analyse narratives of Chinese consumers of Vintage Costume Jewellery to show how value is attributed to vintage items, often in direct contrast to contemporary luxury…

Abstract

The authors analyse narratives of Chinese consumers of Vintage Costume Jewellery to show how value is attributed to vintage items, often in direct contrast to contemporary luxury goods. Examining a range of factors in this process, including uniqueness, scarcity, historical specificity, social meaning and cultural legitimacy, authenticity is shown to be central to the positioning of jewellery and those who collect, trade and appreciate it as tasteful and discerning consumers.

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Cultures of Authenticity
Type: Book
ISBN: 978-1-80117-937-9

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Abstract

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Women's Imprisonment in Eastern Europe: ‘Sitting out Time’
Type: Book
ISBN: 978-1-80117-283-7

Book part
Publication date: 4 October 2012

Monica L. Smith

Purpose – This paper utilizes the perspective of abundance, rather than scarcity, to understand economies of cities. It also proposes that the earliest urban centers were…

Abstract

Purpose – This paper utilizes the perspective of abundance, rather than scarcity, to understand economies of cities. It also proposes that the earliest urban centers were attractive places of settlement because they represented a greater variety of jobs and objects compared to the rural countryside.

Design/methodology/approach – The evolutionary trajectory of our species indicates that humans sought out abundance in their natural environments as early as a million years ago. People also deliberately replicated conditions of abundance through the manufacture and discard of large quantities of repetitive objects, and through the “waste” of usable goods. The development of urban centers 6,000 years ago provided new opportunities for both production and consumption and an abundance of diverse goods and services. These processes are analogous to contemporary economists’ views of abundance as a desirable principle and Chris Anderson's view of the Long Tail as the explanatory mechanism for the production and consumption of goods when greater distribution becomes possible.

Social implications – Today, cities are growing very rapidly despite objectively deleterious conditions such as crowding, pollution, competition, and disease transmission. By recognizing the “pull” factors of consumption and opportunity, researchers can expend their energies to mitigate the negative effects of cities’ inevitable growth.

Originality/value – Prior archaeological and contemporary analyses of cities have focused on the role of the upper echelons of the political and economic hierarchy; in contrast, this “bottom-up” approach addresses the attractions of cities from the perspective of ordinary inhabitants.

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Political Economy, Neoliberalism, and the Prehistoric Economies of Latin America
Type: Book
ISBN: 978-1-78190-059-8

Keywords

Book part
Publication date: 14 December 2020

Ngozi Ann Chikere, Adenike Aderonke Moradeyo and Isaiah Adisa

The Igbos of south-eastern region of Nigeria are known for their rich cultural heritage which permeates all their socioeconomic life. Sacrosanct among their social institution is…

Abstract

The Igbos of south-eastern region of Nigeria are known for their rich cultural heritage which permeates all their socioeconomic life. Sacrosanct among their social institution is their business practice which has outlived generations, but its impact is still felt not only in the south-eastern region but also in Nigeria as a whole. Igbo business practices have become integral to an average Igbo man's life, and it is the cornerstone on which their values are promoted. This is evidence in their desires to make wealth and be successful hence the adage ‘ego ji oru’ which means ‘money has the answer to projects’. Generally, Igbo culture and values are reflected in their business practices. The Igbos have a strategic model of attracting, retaining, transferring knowledge and developing talents. This unique model has contributed to the sustenance of Igbo businesses through manpower development and has also influenced their business performance over the years. The Igbos seek and develop talents in their area of business interest for continuity, performance and value creation. This chapter explores how talents are recruited to become apprentices and how knowledge is transferred to these apprentices by their Igbo master known as ‘oga’. Also, the effects of the recruitment process and the knowledge transfer mechanisms on business performance are evaluated. The chapter adopts a case study approach and sampled six small Igbo businesses in Ajah market, Lagos. The chapter revealed that the Igbos have indigenous strategies of recruiting and developing talents which influence the performance of their business. Informed recommendations were made for business in Africa at the end of the chapter.

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