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Article
Publication date: 1 September 2001

Clive Nancarrow, John Pallister and Ian Brace

The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors. “Pull” factors include research clients’ demand for…

6561

Abstract

The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors. “Pull” factors include research clients’ demand for faster turnaround and low cost, while marketing research agencies’ naturally competitive endeavours represent the “push”. Attempts “to clear the e‐mist” regarding research on the Internet and examines the main types of Internet based research (qualitative and quantitative) as well as seven “sins” for Internet researchers – based on interviews with leading providers of Internet market research and IT specialists. Concludes that there is a need for both practitioners and academics to ensure their houses are kept in order and to respect the rights of respondents and clients and, just as importantly, be seen to be doing this and so keep possible interference by governments at bay.

Details

Qualitative Market Research: An International Journal, vol. 4 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 August 1998

Geoff Bayley and Clive Nancarrow

This paper reviews the literature on unplanned purchasing and impulse purchasing in particular. Various definitions and explanations of the phenomena are examined. Because…

15682

Abstract

This paper reviews the literature on unplanned purchasing and impulse purchasing in particular. Various definitions and explanations of the phenomena are examined. Because impulse purchasing may often be deemed socially undesirable, it is argued that a qualitative research approach is particularly appropriate in order to gain maximum insight. A study employing enabling techniques (including self scripts, laddering and pyramiding) demonstrated that interviewees were remarkably consistent in their descriptions of the impulse purchase experience. There were, however, variations of the behaviour which might form the basis of a classification scheme. Most studies have only focused on retail impulse buying. This study explored the subject across both retail and direct buying contexts.

Details

Qualitative Market Research: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Article
Publication date: 1 December 2001

225

Abstract

Details

Qualitative Market Research: An International Journal, vol. 4 no. 4
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 June 2000

Clive Nancarrow

349

Abstract

Details

Qualitative Market Research: An International Journal, vol. 3 no. 2
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 September 2002

Clive Nancarrow

211

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 3
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 December 2000

Clive Nancarrow

82

Abstract

Details

Qualitative Market Research: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 September 2000

Clive Nancarrow

251

Abstract

Details

Qualitative Market Research: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 July 2006

Clive Nancarrow

225

Abstract

Details

Qualitative Market Research: An International Journal, vol. 9 no. 3
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 December 2001

Clive Nancarrow

77

Abstract

Details

Qualitative Market Research: An International Journal, vol. 4 no. 4
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 December 2003

Clive Nancarrow

109

Abstract

Details

Qualitative Market Research: An International Journal, vol. 6 no. 4
Type: Research Article
ISSN: 1352-2752

1 – 10 of 38