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Article
Publication date: 16 January 2019

Luis Pinto, Erdener Kaynak, Clement S.F. Chow and Lida L. Zhang

The number of studies on the use of choice cues in the purchase decision of a smartphone does not appear to be extensive, given the size and rate of growth of the market…

Abstract

Purpose

The number of studies on the use of choice cues in the purchase decision of a smartphone does not appear to be extensive, given the size and rate of growth of the market. Surprisingly, it appears that no study of this type in the Chinese context has been undertaken. Therefore, the purpose of this paper is to fill the existing gap in the marketing literature in this area.

Design/methodology/approach

Best–Worst (BW) scaling method was used in the study. It is suggested that the method overcomes some of the biases commonly found in surveys where Likert-type scales are used, and it has superior discriminating power, because respondents are asked to rank the most and the least important factor from a group, and are thereby forced to make tradeoffs between factors.

Findings

Among the 13 choice cues, connectivity, price and memory capacity are found to be the most important, whereas recommendation from others, ease of handling and availability of apps are found to be the least important. Findings due to gender, income and age difference were also analyzed and discussed for orderly decision-making purposes.

Practical implications

The ranking of factors showing what choice cues consumers consider most or least important in a particular market helps practitioners to develop appropriate adaptation strategies for the market. The comparison of findings for gender, income and age difference can further help practitioners to devise various alternative marketing strategies for different market segments and identify underserved segments, if any.

Originality/value

The BW scaling method, however, appropriate in ranking order of importance, had never been used in ranking choice cues of smartphone purchase. Moreover, there seems to be a dearth of studies about ranking of choice cues on smartphone purchases in the Chinese context.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 31 May 2011

Clement S.F. Chow, Erdener Kaynak and Cathy J. Yang

This paper aims to investigate the balance of power between a giant manufacturer in the air conditioners market (i.e. Gree) and a giant retailer in the home appliances…

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Abstract

Purpose

This paper aims to investigate the balance of power between a giant manufacturer in the air conditioners market (i.e. Gree) and a giant retailer in the home appliances market (anonymity preserved). Both companies are operating in the rapidly growing Chinese home appliances market. In order to access the balance of power, the paper studies their channel power conflicts and examine's which party is influenced, as a result of the inherent conflicts, to comply with the other party's marketing and channels of distribution policy.

Design/methodology/approach

This is an exploratory type of study which adopted a case research methodology. Since the focus was on channel power and power is a function of company strength, the biggest/strongest manufacturer of the air conditioner industry and the biggest/strongest retailer in the home appliances market were selected for the study. Primary data were collected through personal in‐depth interviews of senior sales and management personnel of both Gree and the giant retailer (fictitiously called Z‐retail).

Findings

The findings of the study suggest that the Chinese manufacturer possesses higher power over the Chinese retailer. While it cannot be denied that each of the giants is dependent on the other, the study results indicate that Z‐retail is more dependent on Gree than Gree is on Z‐retail. This lays out the groundwork to generate some tentative research propositions that are believed testable by future quantitative (conclusive) type of channels of distribution research.

Originality/value

Studies of how channel power and/or conflict affect the relationship between suppliers and retailers and their performance level are abundant, but studies of who possesses higher power over the other are few. The few studies of the past have been conducted in the context of the Western developed country markets. It appears that even fewer studies have been conducted in a market of an emerging economy like China. The current study attempts to investigate if the suppliers, or the retailers, in the Chinese market have a higher power over the others. It is discovered that the channel power traditionally held by the suppliers would still be retained mostly on the supplier side.

Details

Competitiveness Review: An International Business Journal, vol. 21 no. 3
Type: Research Article
ISSN: 1059-5422

Keywords

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Article
Publication date: 12 January 2015

Clement S. F. Chow, Erdener Kaynak and Winnie Mak

– The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not.

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1070

Abstract

Purpose

The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not.

Design/methodology/approach

A lab experiment with a 2 (existing vs plain packaging format) × 2 (familiar vs unfamiliar brand) factorial design was conducted with Chinese subjects in Macau.

Findings

The plain packaging format in cigarette labeling reduces both smoking intent and brand likability in familiar brand condition but not unfamiliar brand condition.

Social implications

When many governments are currently deliberating about whether to follow the plain packaging initiative, this study constitutes a timely investigation of the effects of it on smoking intent and brand likability among Chinese young non-smokers. The positive effect of the plain packaging in familiar brand condition provides the justification of adopting it by the governments.

Originality/value

Studies of plain packaging have not been taking brand familiarity into consideration (the only exceptional study used the top three familiar brands and thus failed to examine the familiarity effect) but the study focussed on it. In the data analysis, if brand familiarity is not considered, wrong conclusion will be drawn. Therefore, by having brand familiarity as moderator, the authors are able to correctly conclude that plain packaging format is worth adopting.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 6 September 2013

Erdener Kaynak, Ali Kara, Clement S.F. Chow and Ali Riza Apil

The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different…

Abstract

Purpose

The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues.

Design/methodology/approach

Questionnaire was used as an instrument to conduct a survey for the study. The questionnaire design was adapted from Rojas-Méndez et al. study. The two samples were collected through either a drop-off-and-pick-up method or street-intercept interview.

Findings

Georgians are found to be more past oriented and had had more suspicious feelings about advertising whereas Macau data indicated more future-orientation was the most dominant dimensions and they had better dispositions towards advertising.

Practical implications

With the findings, managers of different time orientation markets can consider one more factor to strike for the optimal balance in placing their promotional budget between pull and push strategy, and between above-the-line and below-the-line activities when executing the pull strategy.

Social implications

Government of different time orientation can be more informed of the effectiveness of using advertising to communicate with its citizens in its culture.

Originality/value

Studies on how time orientation relates to attitudes toward advertising are few and such relationship appears to be never compared within two Asian countries with very different background and time orientation.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 25 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

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Book part
Publication date: 19 September 2014

Guoli Chen and Craig Crossland

Financial analysts act as crucial conduits of information between firms and stakeholders. However, comparatively little is known about how these information intermediaries…

Abstract

Financial analysts act as crucial conduits of information between firms and stakeholders. However, comparatively little is known about how these information intermediaries evaluate the believability and importance of corporate disclosures. We argue that a firm’s level of managerial discretion, or latitude of executive action, acts as a cue for financial analysts, which helps them interpret and respond to voluntary management earnings forecasts. Our study provides strong, robust evidence that financial analysts find management forecasts significantly less believable in low-discretion than in high-discretion environments, and therefore tend to be much less responsive to these forecasts. We also show that managerial discretion is especially impactful on analysts’ responses in those circumstances where analysts are typically most uncertain about how to interpret management forecasts.

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Book part
Publication date: 13 December 2004

Clement C. Chen and Keith T. Jones

Prior experimental budgeting research has focused primarily on individuals’ budget setting and little experimental research has examined budgeting in a group setting…

Abstract

Prior experimental budgeting research has focused primarily on individuals’ budget setting and little experimental research has examined budgeting in a group setting. Using a controlled experiment, this study extends prior participative budgeting research by examining the effects of aggregation levels of performance feedback and task interdependence on budgetary slack and the effects of different levels of feedback on group performance in a group participative budget setting.

The results suggest that aggregation levels of performance feedback differentially impact budgetary slack and group performance. Providing both group and individual performance feedback increases group performance and reduces budgetary slack compared to providing group performance feedback only. Providing information about other subordinates’ performance further increases group performance and reduces budgetary slack beyond the effects of providing individual workers information only about their own performance. The results indicate that task interdependence also affects the level of budgetary slack. Specifically, high task interdependence groups created more budgetary slack than did low task interdependence groups.

Details

Advances in Management Accounting
Type: Book
ISBN: 978-0-76231-139-2

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Abstract

Details

Nonlinear Time Series Analysis of Business Cycles
Type: Book
ISBN: 978-0-44451-838-5

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Book part
Publication date: 14 December 2018

Clement Kong Wing Chow and Michael Ka Yiu Fung

Service quality has become an important area for competition among Chinese carriers. This paper focuses on studying the relationship between customer satisfaction measured…

Abstract

Service quality has become an important area for competition among Chinese carriers. This paper focuses on studying the relationship between customer satisfaction measured by customer complaints and their expectation of the on-time performance of Chinese carriers and how the customer complaints affect the financial performance of carriers. By using a quarterly balanced panel data set covering six large listed carriers, the empirical results show that an increase in actual on-time performance reduces customer complaints. However, an increase in expected on-time performance significantly raises customer complaints. An increase in customer complaint reduces the yield measured as revenue per revenue ton kilometer (RTK) of carriers.

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Book part
Publication date: 19 December 2012

Michael W. McCracken

In this chapter we provide analytical and Monte Carlo evidence that Chow and Predictive tests can be consistent against alternatives that allow structural change to occur…

Abstract

In this chapter we provide analytical and Monte Carlo evidence that Chow and Predictive tests can be consistent against alternatives that allow structural change to occur at either end of the sample. Attention is restricted to linear regression models that may have a break in the intercept. The results are based on a novel reparameterization of the actual and potential break point locations. Standard methods parameterize both of these locations as fixed fractions of the sample size. We parameterize these locations as more general integer-valued functions. Power at the ends of the sample is evaluated by letting both locations, as a percentage of the sample size, converge to 0 or 1. We find that for a potential break point function, the tests are consistent against alternatives that converge to 0 or 1 at sufficiently slow rates and are inconsistent against alternatives that converge sufficiently quickly. Monte Carlo evidence supports the theory though large samples are sometimes needed for reasonable power.

Details

30th Anniversary Edition
Type: Book
ISBN: 978-1-78190-309-4

Keywords

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Book part
Publication date: 1 January 2004

Helmut Lutkepohl

Abstract

Details

New Directions in Macromodelling
Type: Book
ISBN: 978-1-84950-830-8

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