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Article
Publication date: 5 May 2021

Amarendra Kumar Dash and Rajendra Kumar Dash

With the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and

Abstract

Purpose

With the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and media integration have emerged as indispensable tools in any environmental campaign. This study is an inquiry into India's Swachh Bharat Abhiyan (2014–2019) which is one of the major strategic sustainable development campaigns of the 21st century. The twin research questions raised are (1) What were the major action-plans and the key outreach strategies adopted in SBA? and (2) How the discourse of swachhata (cleanliness) was propagated in SBA?

Design/methodology/approach

With response to research question 1, a seven-fold analysis of the strategic aspects of the SBA is undertaken utilizing Willner's (2006) strategic approach to the promotion of sustainable development campaigns. Research question 2 is addressed through a multimodal analysis of the discourse of swachhata (cleanliness) following the Grammar of Visual Design framework of Kress and van Lieuwen (2006).

Findings

The campaign employed a 360-degree promotional strategy. It involved print, electronic and social media; promoted inter- and intra-institutional alliances; roped in opinion leaders and opinion formers; and encouraged massive public participation. Strategically, SBA's discourse of cleanliness adhered to the “3R” principles of the United Nation's Sustainability Goals: Reduce, Reuse and Recycle. Tactically, the discourse of cleanliness was framed in the ideas of shame versus dignity and was entrenched in the ideals of commitment to nation and neighborhood, and good citizenship.

Research limitations/implications

One major limitation of this study is the exclusion of certain intervening variables such as (1) access to the state of the art of green technology, (2) green financing, (3) green incubation, (4) sustainable PPP models for SBA and (5) for-profit approach to environmental cleanliness. Future studies can expand the scope of research by incorporating these variables in their analytical frameworks.

Originality/value

This is the first study to undertake a comprehensive analysis of the communication aspect of SBA. This case study, in particular, can be useful for the young research scholars and postgraduate students of Communication, Management and Public Policy.

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Article
Publication date: 25 January 2013

Upul Senarath, Nalika S. Gunawardena, Benedict Sebastiampillai, Arosha Senanayake, Sachintha Lekamge, Anushka Seneviratna, Madushan Jinadasa and Dilshan Wijeratne

This paper aims to assess patient satisfaction with nursing care and related hospital services, and association between satisfaction and patient characteristics at the…

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1479

Abstract

Purpose

This paper aims to assess patient satisfaction with nursing care and related hospital services, and association between satisfaction and patient characteristics at the National Hospital of Sri Lanka (NHSL).

Design/methodology/approach

A systematically selected sample of 380 patients warded for three to 90 days in general surgical/medical units was interviewed on discharge. Data were collected using a satisfaction instrument previously developed and validated for the same setting, that contained 36 items under five sub‐scales. Multiple logistic regression analyses were used to identify factors associated with satisfaction in each sub‐scale.

Findings

The paper finds that the majority of respondents were males (61 percent), aged 35‐64 years (70 percent), educated to GCE (O/L) and above (61 percent), and previously hospitalized (66 percent). The proportion satisfied with “interpersonal care” was 81.8 percent, “efficiency and competency”, 89.7 percent, “comfort and environment”, 59.2 percent, “cleanliness and sanitation”, 48.7 percent, and “personalized and general information”, 37.4 percent. Males reported higher satisfaction (OR varied from 2.29‐2.87, p < 0.001) than females. Patients with GCE (A/L) were less satisfied with “comfort and environment” (OR=0.45, p < 0.05) andcleanliness and sanitation” (OR=0.45, p < 0.05) compared with those educated below grade 5. Satisfaction with “comfort and environment” was lower among patients from medical (OR=0.51, p < 0.01) rather than from surgical units.

Practical implications

Quality can be improved by assuring comfort, cleanliness, sanitary facilities in wards, and provision of general and personalized instructions. Nursing staff should understand patient characteristics and their expectations when providing care.

Originality/value

This is the first study that described patient satisfaction with nursing care and related supportive services using a validated instrument at the NHSL. The study highlighted aspects of dissatisfaction and recognized patient characteristics that predict satisfaction.

Details

Leadership in Health Services, vol. 26 no. 1
Type: Research Article
ISSN: 1751-1879

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Article
Publication date: 11 May 2015

Dina Marie V. Zemke, Jay Neal, Stowe Shoemaker and Katie Kirsch

This study aims to propose that there may be a marketable segment of guests who are willing to pay a premium for guestrooms that are cleaned using enhanced disinfection…

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3238

Abstract

Purpose

This study aims to propose that there may be a marketable segment of guests who are willing to pay a premium for guestrooms that are cleaned using enhanced disinfection techniques beyond the normal room cleaning procedures. Room cleanliness is important to hotel guests. Some hotel brands currently offer allergy-free rooms, charging a premium for this service. However, no hotel brands currently serve the market that is willing to pay more for enhanced disinfection. This exploratory study investigates whether there is such a segment and, if so, what price premium these customers are willing to pay for enhanced disinfection.

Design/methodology/approach

Survey methods were used to determine the consumer’s perceptions of hotel guestroom cleanliness; the effectiveness of traditional and enhanced cleaning methods; and willingness to pay for enhanced guestroom disinfection.

Findings

Younger travelers and female travelers of all ages may be willing to pay a significant price premium for enhanced disinfection of a hotel guestroom.

Research limitations/implications

The survey instrument was administered via the Internet, limiting the sample. The study participants were not asked about hotel brand; thus, the results could not be analyzed by brand or service level.

Originality/value

Past research focuses only on traditional cleaning methods. This article provides a template for the hotel industry to explore the feasibility of offering enhanced cleanliness as a revenue-generating amenity.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 4
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 24 August 2021

Loveleen Gaur, Anam Afaq, Gurmeet Singh and Yogesh Kumar Dwivedi

The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to…

Abstract

Purpose

The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to unfold a three-angled research agenda to intensify the knowledge advancement in the hospitality sector. It proposes a theoretical framework by extending the protection motivation theory (PMT) to explain the guest’s intent to adopt artificial intelligence (AI) and robotics as a protective measure in reaction to COVID-19.

Design/methodology/approach

The research is centered on outlining the pertinent literature on hospitality management practices and the guest’s transformed behavior during the current crisis. This study intends to identify a research agenda based on investigating hospitality service trends in today’s changing times.

Findings

The study sets out a research agenda that includes three dimensions as follows: AI and robotics, cleanliness and sanitation and health care and wellness. This study’s findings suggest that AI and robotics may bring out definite research directions at the connection of health crisis and hospitality management, taking into account the COVID-19 crisis.

Practical implications

The suggested research areas are anticipated to propel the knowledge base and help the hospitality industry retrieve the COVID-19 crisis through digital transformation. AI and robotics are at the cusp of invaluable advancement that can revive the hotels while re-establish guests’ confidence in safe hotel practices. The proposed research areas are likely to impart pragmatic lessons to the hospitality industry to fight against disruptive situations.

Originality/value

This study stands out to be pioneer research that incorporated AI and robotics to expand the PMT and highlights how behavioral choices during emergencies can bring technological revolution.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 11
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 5 January 2015

Min-Sun Jeon, Su-Jin Park, Hye-Ja Jang, Young-Sim Choi and Wan-soo Hong

The purpose of this paper is to examine the sanitation knowledge and practice of staff who work in restaurant kitchens and to suggest sanitation management plans and

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1275

Abstract

Purpose

The purpose of this paper is to examine the sanitation knowledge and practice of staff who work in restaurant kitchens and to suggest sanitation management plans and efficient ways to enhance sanitation knowledge and practice in the restaurant industry.

Design/methodology/approach

The survey research was conducted using a questionnaire composed of 73 questions in three areas of general information, sanitation knowledge, and sanitation practices. The respondents were selected from among kitchen staff working in restaurants that were both at least 198 m2 in size and listed in the Korean Foodservice Information database. The collected data were analyzed to identify the differences between sanitation knowledge and practices.

Findings

The results showed that the respondents were well aware of the importance of sanitation during food preparation and cooking whereas they had a relatively lack of personal hygiene. Age and education level of kitchen staff correlated with sanitation knowledge and practices, and kitchen staff working less than 12 hours per shift scored significantly higher in terms of sanitation knowledge than those who worked more hours per shift. Also, kitchen staff working in restaurant franchises showed higher levels of both knowledge and practice than those working in independent restaurants.

Research limitations/implications

A more diversified sanitation-training program should be developed on the basis of the characteristics of kitchen staff members and restaurant characteristics. As kitchen staff members themselves have identified change in perspectives on sanitation as the most important factor for improving practice levels, the training should not only transmit information but should be developed into a training method.

Originality/value

This research provides suggestions for how restaurant kitchens in South Korea can make progress in a situation where sanitation implementation is limited to the transfer of knowledge.

Details

British Food Journal, vol. 117 no. 1
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 5 November 2021

Sumire Stanislawski

United for Hope (UfH) is an NGO and social enterprise hybrid that aims to build a prototype for an economically sustainable and progressive “smart village.” This case…

Abstract

United for Hope (UfH) is an NGO and social enterprise hybrid that aims to build a prototype for an economically sustainable and progressive “smart village.” This case study focuses on their social enterprise pillar, with specific attention given to UfH's clean water, solar energy, menstrual hygiene, and social tourism projects. This case analyzes how these projects developed and how UfH has adapted its strategies multiple times in its drive to create economically sustainable business models.

UfH has managed its start-up stage by pivoting to adapt. It was seen that UfH had to adapt its strategies multiple times in response to market realities—particularly related to government interference in markets. This case shows that multiple offerings can be an effective strategy to help spread the higher risk often encountered in IB. The need to manage the choice between external partners and internal capacity building, along with the need for expectation management of employees and funders, is also discussed. It is hoped that this analysis of how UfH navigated its start-up phase will provide insights for those who are considering IB entrepreneurship in India and other markets.

Details

Institutional Interconnections and Cross-Boundary Cooperation in Inclusive Business
Type: Book
ISBN: 978-1-80117-213-4

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Book part
Publication date: 11 June 2021

Giacomo Del Chiappa

Purpose: The COVID-19 global outbreak has delineated a scenario characterized by lockdown measures, travel bans, unemployment, cancelled bookings and limited travel…

Abstract

Purpose: The COVID-19 global outbreak has delineated a scenario characterized by lockdown measures, travel bans, unemployment, cancelled bookings and limited travel confidence and logistics, thus forcing many tourism destinations and related tourism businesses to cease operations either partially or totally. Empirical studies aiming to assess the impacts of COVID-19 on the tourism and hospitality industry, as well as deepen our understanding about the main response actions that tourism stakeholders consider to be relevant to cope with the crisis, are extremely relevant. This is even more true in the context of island tourism destinations, where little research has addressed these issues so far. This study was therefore carried out to contribute to filling this research gap by presenting and discussing findings of an empirical research conducted on the accommodation sector in the Island of Sardinia (Italy) with the aim to investigate the impacts that the COVID-19 outbreak has generated on their booking and employment recruitment. Further, it also aims to identify and examine the most important response actions accommodation providers are implementing to cope with the situation, and what type of interventions they think regional/national institutions should adopt to sustain them.

Design/Methodology/Approach: A convergent mixed-method approach (data validation variant) was applied on a sample of 300 complete questionnaires collected in the period 15-30 March 2020, which included 140 narratives to be used for content analysis.

Findings: Quantitative findings report high cancellation rates, a severe decline in reservations and a relevant downsizing in staff recruitment. Qualitative findings identify several macro-based (i.e., institutional) and micro-based (i.e., business) interventions. Macro-based interventions are related to financial, fiscal, health, welfare, transport, destination management and destination marketing aspects. Micro-based interventions are mostly related to innovation, sanitation and cleanliness and pricing/cancellation policies.

Originality/Value: The chapter adds to the still limited island-related research aiming to assess the impacts of COVID-19 on the tourism and hospitality industry and to deepen the scientific debate about the main response actions that accommodation providers consider to be relevant to cope with the crisis.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

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Book part
Publication date: 15 July 2009

Meng-Lei Monica Hu, Ting-Kuo Chen and Tsung-Lin Ou

The purpose of this research is to evaluate the perceptions of local tourists concerning the importance and performance of their dining experience and restaurant selection…

Abstract

The purpose of this research is to evaluate the perceptions of local tourists concerning the importance and performance of their dining experience and restaurant selection factors at tourist destinations. Five hundred forty-one questionnaires collected from a series of on-site surveys at popular tourist destinations were analyzed. The results of importance–performance analysis (IPA) illustrate that no attribute fell in the Concentrate Here quadrant; staff service, service speed, food quality, interior design, comfort, cleanliness, restaurant scent, food scent attributes, and the “food service” factor fell under the Keep up the Good Work quadrants; noise, music, new experience, price attributes, and the “servicescape” factor fell in the Low Priority quadrant; servicescape lighting fell in the Possible Overkill quadrant. In conclusion, restaurants at popular tourist destinations have done very well in most service items and seem to have reached the professional standards expected by mass tourists.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84855-675-1

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Article
Publication date: 31 October 2018

Jinsoo Hwang, Seongseop (Sam) Kim, Ja Young (Jacey) Choe and Chang-Ho Chung

This study aims to investigate the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the…

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1888

Abstract

Purpose

This study aims to investigate the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the success factors for a Korean restaurant and the factors affecting the outcome variables of customer satisfaction, revisit intentions and changing the image of Korea.

Design/methodology/approach

A total of 265 Korean restaurant customers in the USA were collected.

Findings

Among the respondents’ reasons for their food preferences, the novel and diverse factor was found to significantly influence customer satisfaction, revisit intentions and Korea’s image. The “sociocultural” factor was found to positively influence customer satisfaction and Korea’s image.

Originality/value

This study delved into an example of glocalization of a national food. The findings provide conceptual and practical implications that the extant ethnic restaurant literature has not elucidated.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 12
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 16 November 2010

Gaurav Tripathi, Himanshu Choudhary and Madhu Agrawal

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The…

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1578

Abstract

Purpose

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The paper also seeks to explore if there is any difference in the above mentioned factors based on the religion and the nationality of the respondents.

Design/methodology/approach

The paper uses an exploratory research design. Data were collected using structured questionnaires with open‐ended and close‐ended questions administered to the various tourist groups visiting the Golden Temple.

Findings

Significant differences between the factors contributing to the enhancement of the experience of the various tourist groups are expected.

Practical implications

The research findings will help the tourism industry to identify the factors that are important for various groups of tourists. This will help to improve the customer experience and thereby attract more tourists.

Originality/value

The study will add to better understanding of the factors contributing to enhancement of the tourist experience at religious sites.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 5
Type: Research Article
ISSN: 1755-4217

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