Search results

The purpose of this paper is to identify and explore how different stakeholders represent communist and revolution heritage for tourism, with a case-study on Bucharest, the capital city of Romania. The research attempts to identify gaps and tensions between representation makers on communist heritage tourism.

The research employs a range of qualitative methods in order to explore communist heritage tourism representation from different perspectives: content analysis of secondary data in the form of government, industry and media destination promotional material; interviews with a range of representation producers (government, industry and media); focus groups with potential tourists; and content analysis of user generated content under the form of blogs by actual visitors to Bucharest.

Findings reveal that there are gaps between the “official” or government representations of communism and revolution heritage and “unofficial” or industry, media and tourists’ representations. The research confirms and builds on Light’s (2000a, b) views that communist heritage is perceived as “problematic” by government officials and that attempts have been made to reinterpret it in a different light. The process of representation is made difficult by recent trends such as the increase in popularity of communism heritage tourism in countries such as Germany or Hungary. The potential of communist and revolution heritage to generate tourism is increasingly being acknowledged. However, reconciliation with “an unwanted” past is made difficult because of the legacy of communism and the difficulties of transition, EU-integration, economic crisis or countless political and social crisis and challenges. The “official” and “unofficial” representations successfully coexist and form part of the communism and revolution heritage product.

The research attempts to look at the representation of communism heritage from different angles, however, it does not exhaust the number of views and perspectives that exist on the topic. The research only records the British and Romanian perspectives on the topic. The topic is still in its infancy and more research is needed on communism heritage tourism and representation.

The research identifies and explores gaps, agreements and disagreements over the representation of communist and revolution heritage in Bucharest, Romania.

The purpose of this paper is twofold. First, it intends to assess the level of comparability of the fair value-based valuation criteria for biological assets of Portuguese dairy farms after the adoption of the Portuguese Accounting Standardization System. Second, it presents an innovative valuation model to assess the fair value of dairy herds.

The paper conducts a multiple case study at dairy farms in the central region of Portugal which had adopted the new Accounting Standardization System. Data were captured through interviews to assess how dairy farms were using the new valuation criteria required by this recent accounting frame of reference. A proposal for a model to measure fair value is presented.

Main findings indicate that market values for dairy production animals are inconsistent, reducing financial information comparability levels. To solve these problems, the authors propose a new model to assess fair value based on the net present value (NPV) of future cash-flows. This is a possible method to measure bovines that are in a breeding stage and it will assure the comparability of financial statements among dairy farms.

The study is confined to one case study and one country, not allowing generalization.

Results indicate the need to harmonize one possible method for measuring cattle that are in a breeding stage. In order to overcome these shortcomings, a model was designed to calculate the fair value of dairy production based on the NPV of future economic benefits.

In the democratic digital environment, brand managers frequently deal with the unauthorized use of the brand by third parties. The phenomenon, known as brand hijacking, has been treated in different and sometimes conflicting ways in the academic and professional literature. The aim of this paper is to clarify the meaning of brand hijacking and to shed light on the various motivations and intentions underpinning the phenomenon.

A Delphi-based survey among both academic and professional experts was conducted to explore the key features of brand hijacking and expand existing theories.

The results of the Delphi survey enable the main brand hijacking actions to be mapped, based on two motivational axes (utilitarian–idealistic and destructive–constructive) and on the various intentions that guide the hijackers. The results help re-define the key elements of brand hijacking, through the lens of non-collaborative brand co-creation.

Managerial implications are presented in terms of the corporate response to the two main effects of hijacking, namely, brand reputational damage and brand repositioning.

The paper helps to shed light on the main components of brand hijacking, thus gaining expert consensus in refining the existent conceptualization in relation to a rapidly changing brand management scenario because of the gradual loss by brand managers of their traditional control.

For companies that intend to respond to the modern conscious consumers' needs, a great competitive advantage is played on the ability to incorporate sustainability messages in marketing communications. The aim of this paper is to address this important priority in the web context, building a semantic algorithm that allows content managers to evaluate the quality of sustainability web contents for search engines, considering the current semantic web development.

Following the Design Science (DS) methodological approach, the study develops the algorithm as an artefact capable of solving a practical problem and improving the operation of content managerial process.

The algorithm considers multiple factors of evaluation, grouped in three parameters: completeness, clarity and consistency. An applicability test of the algorithm was conducted on a sample of web pages of the Google blog on sustainability to highlight the correspondence between the established evaluation factors and those actually used by Google.

Studying content marketing for sustainability communication constitutes a new field of research that offers exciting opportunities. Writing sustainability contents in an effective way is a fundamental step to trigger stakeholder engagement mechanisms online. It could be a positive social engineering technique in the hands of marketers to make web users able to pursue sustainable development in their choices.

This is the first study that creates a theoretical connection between digital content marketing and sustainability communication focussing, especially, on the aspects of search engine optimization (SEO). The algorithm of “Sustainability-contents SEO” is the first operational software tool, with a regulatory nature, that is able to analyse the web contents, detecting the terms of the sustainability language and measuring the compliance to SEO requirements.

The Austrian School of Economics, pioneered in the late nineteenth century by Menger and developed in the twentieth century by Mises and Hayek, is poised to make significant contributions to the methodology, analytics, and social philosophy of economics and political economy in the twenty-first century. But it can only do so if its practitioners accept responsibility to pursue the approach to its logical conclusions with confidence and absence of fear, and with an attitude of open inquiry, acceptance of their own fallibility, and a desire to track truth and offer social understanding. The reason the Austrian school is so well positioned to do this is because (1) it embraces its role as a human science, (2) it does not shy away from public engagement, (3) it takes a humble stance, (4) it seeks to be practical, and (5) there remains so much evolutionary potential to the ideas at the methodological, analytical, and social philosophical level that would challenge the conventional wisdom in economics, political science, sociology, history, law, business, and philosophy. The author explores these five tenants of Austrian economics as a response to the comments on his lead chapter “What Is Still Wrong with the Austrian School of Economics?”

In entrepreneurship courses, the case would allow discussing the contribution of social innovation. On the other hand, in strategy courses the case would allow proposing the business model for a social enterprise, to evaluate the creation, delivery and capture of value of a social enterprise. Depending on the course and approach you want to give to the case discussion, it can serve as support for the following objectives: arguing the contribution of social innovation to solve problems in a region; propose the resources and value proposition of the business model of a social enterprise; and attitudes promotion: understand the importance of ethics and responsibility in the development of social enterprises.

The case addresses the opportunity of the school “Brillo de Luna,” when developing social entrepreneurship, which requires projection, evaluation and management support. In this context, the director of the school must propose a business model that is sustainable in the long-term in the market and that generates shared value. The institutional relationship of the school “Brillo de Luna” with the Cristalchile company, through the social entrepreneurship of glass recycling, could generate economic, environmental and social value to the school community and the company.

Courses in which the case could be applied: entrepreneurship and strategy.

Teaching Notes are available for educators only.

CSS 3: Entrepreneurship.

This paper aims to propose a new ultrasonic diagnosis method for stainless steel weld defects based on multi-domain feature fusion to solve two problems in the ultrasonic diagnosis of austenitic stainless steel weld defects. These are insufficient feature extraction and subjective dependence of diagnosis model parameters.

To express the richness of the one-dimensional (1D) signal information, the 1D ultrasonic testing signal was derived to the two-dimensional (2D) time-frequency domain. Multi-scale depthwise separable convolution was also designed to optimize the MobileNetV3 network to obtain deep convolution feature information under different receptive fields. At the same time, the time/frequent-domain feature extraction of the defect signals was carried out based on statistical analysis. The defect sensitive features were screened out through visual analysis, and the defect feature set was constructed by cascading fusion with deep convolution feature information. To improve the adaptability and generalization of the diagnostic model, the authors designed and carried out research on the hyperparameter self-optimization of the diagnostic model based on the sparrow search strategy and constructed the optimal hyperparameter combination of the model. Finally, the performance of the ultrasonic diagnosis of stainless steel weld defects was improved comprehensively through the multi-domain feature characterization model of the defect data and diagnosis optimization model.

The experimental results show that the diagnostic accuracy of the lightweight diagnosis model constructed in this paper can reach 96.55% for the five types of stainless steel weld defects, including cracks, porosity, inclusion, lack of fusion and incomplete penetration. These can meet the needs of practical engineering applications.

This method provides a theoretical basis and technical reference for developing and applying intelligent, efficient and accurate ultrasonic defect diagnosis technology.