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Article
Publication date: 10 June 2021

Claudia Seabra, Miral AlAshry, Kevser Çınar, Irfan Raja, Manuel Reis and Najma Sadiq

The purpose of this study is to analyze the impact of the acceptance of national governments’ restrictions imposed due to the COVID-19 pandemic on the citizens’ safety…

Abstract

Purpose

The purpose of this study is to analyze the impact of the acceptance of national governments’ restrictions imposed due to the COVID-19 pandemic on the citizens’ safety perceptions of daily life and future plans. In particular, the aim is to examine the relationship among the citizens who belong to Generations Y and Z and who represent the future of tourism markets, as tourists and as host communities, in three important receiving countries, namely, Egypt, Portugal and Turkey.

Design/methodology/approach

This pilot project gathers data from three important receiving countries located on two continents involving 348 residents from Generations Y and Z. To identify the factors underlying the “acceptance of restrictions and measures” and the “Impacts of the COVID-19 threat on safety perceptions” a factor analysis was carried out. Notably, Pearson's correlation coefficient and a multiple linear regression analysis allowed to analyze the relationships between the two factors and a Kruskal–Wallis test was used to assess the influence of individuals’ country of residence.

Findings

The results reveal that in general, young generations accepted the measures and restrictions imposed by the respective governments. In addition, the present pandemic has a strong impact on their safety perception in daily lives and future plans to travel. Moreover, results prove that between the three countries there are dissimilarities showing that the countries' situation regarding COVID-19 influences those two dimensions.

Research limitations/implications

This study adds to the development of studies on the impacts of health risks in tourism activity, specifically on the safety measures adopted and their impacts on local receiving communities. It shows that the current pandemic is severely affecting the daily lives and plans for the future of citizens and tourists, which is in accordance with previous studies.

Practical implications

The outcome of this study paves the way for policy-makers in the tourism industry because it presents experiences from Generations Y and Z members, future customers and tourist products consumers, but also from receiving communities.

Social implications

The results of this study bring some light on how local communities, specifically, the younger generations, are facing this pandemic period and on the impact it has on the way they face daily life, future plans and on their level of acceptance of a sector as important as tourism.

Originality/value

To the knowledge, besides the relevant studies already conducted on the impact of the COVID-19 crisis on the tourism field, no study has yet been carried out to analyze how residents have reacted and accepted the restrictions and security measures imposed by their national governments and their impact on residents’ feelings and perceptions, daily lives and travel plans. Furthermore, the specific impacts of this crisis will have on the younger generations are yet to be analyzed.

Details

International Journal of Tourism Cities, vol. 7 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

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Article
Publication date: 13 June 2018

Cláudia Seabra, Elisabeth Kastenholz, José Luís Abrantes and Manuel Reis

The purpose of this paper is to analyse the impact of peacefulness in the tourists’ country of origin in their main decisions and behaviours when travelling internationally.

Abstract

Purpose

The purpose of this paper is to analyse the impact of peacefulness in the tourists’ country of origin in their main decisions and behaviours when travelling internationally.

Design/methodology/approach

A sample of 600 international tourists from 49 countries was divided into five groups according to each respondent’s belonging to a country with a specific level of peacefulness, assessed by the Global Peace Index, to test differences in international travel decision and behaviour patterns.

Findings

Travel safety is a critical issue to most tourists, while the peacefulness level of travellers’ country of origin is an important key factor for understanding different travel behaviours and safety perceptions held when going on an international trip, namely, regarding involvement, risk and safety/insecurity perceptions.

Research limitations/implications

This is one of the few studies investigating the impact of peacefulness in the tourist’s country of origin on travel decisions and behaviours, based on the Global Peace Index. Additionally, this study responds to the call of the Prospect Theory regarding general consumption contexts, and adds to the Experiential Consumer Perspective, here applied to tourism consumption.

Practical implications

This study provides guidance to destination and tourism industry managers to attract and segment their market according to tourists’ country of origin, in accordance with its respective level of peacefulness as defined by the Global Peace Index, especially in destinations more affected by terrorism, war, political turmoil, crime and other safety risks.

Originality/value

No published study has tested the impact of peacefulness at home on tourists’ international travel behaviours and decisions yet.

Details

International Journal of Tourism Cities, vol. 4 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Abstract

Details

International Journal of Tourism Cities, vol. 5 no. 2
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 14 October 2014

Henrique Ribeiro, Suzanne Fonseca Amaro, Cláudia Seabra and José Luís Abrantes

The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming…

Abstract

Purpose

The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiences online, as they have the potential to drive sales.

Design/methodology/approach

An online survey was conducted to collect data for this study, by sending e-mail invitations to colleagues, students, personal contacts and other email contacts composed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypotheses through partial least squares structural equation modeling.

Findings

The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online.

Research limitations/implications

First, the data used in this study were based on a convenience sample containing only the Portuguese population. Therefore, generalization of the results should be made with caution. The replication of this study in other countries would be desirable. Second, the study used a quantitative approach to examine the effect of personal characteristics on travel content creation. A research using also a qualitative approach could shed new light on the understanding of the research hypotheses.

Practical implications

This study provides useful insights for travel social media websites and travel-related organizations, as they can adapt their marketing strategies to the type of travelers that are more likely to write about the travel services that they offer online.

Originality/value

From a theoretical perspective, there are few studies that focus on the personal characteristics of travelers that create content online. The intention of this study is to help close this gap, providing useful insights with respect to this matter.

Details

Journal of Hospitality and Tourism Technology, vol. 5 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

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Article
Publication date: 19 July 2013

José Luís Abrantes, Cláudia Seabra, Cristiana Raquel Lages and Chanaka Jayawardhena

The purpose of this study is to address a recent call for additional research on electronic word‐of‐mouth (eWOM). In response to this call, this study draws on the social…

Abstract

Purpose

The purpose of this study is to address a recent call for additional research on electronic word‐of‐mouth (eWOM). In response to this call, this study draws on the social network paradigm and the uses and gratification theory (UGT) to propose and empirically test a conceptual framework of key drivers of two types of eWOM, namely in‐group and out‐of‐group.

Design/methodology/approach

The proposed model, which examines the impact of usage motivations on eWOM in‐group and eWOM out‐of‐group, is tested in a sample of 302 internet users in Portugal.

Findings

Results from the survey show that the different drivers (i.e. mood‐enhancement, escapism, experiential learning and social interaction) vary in terms of their impact on the two different types of eWOM. Surprisingly, while results show a positive relationship between experiential learning and eWOM out‐of‐group, no relationship is found between experiential learning and eWOM in‐group.

Research limitations/implications

This is the first study investigating the drivers of both eWOM in‐group and eWOM out‐of‐group. Additional research in this area will contribute to the development of a general theory of eWOM.

Practical implications

By understanding the drivers of different eWOM types, this study provides guidance to marketing managers on how to allocate resources more efficiently in order to achieve the company's strategic objectives.

Originality/value

No published study has investigated the determinants of these two types of eWOM. This is the first study offering empirical considerations of how the various drivers differentially impact eWOM in‐group and eWOM out‐of‐group.

Details

European Journal of Marketing, vol. 47 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

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