Search results

The paper deals with an evaluation of the future of international tourism and its impacts for french supplyers. This not only includes key economic actors but also the entire tourism‐relevant environment. Furthermore, intersectoral perspectives are elaborated. The authors conclude with recommandation with special emphasis on the public sector.

Workshop 3 entitled “Sustainability and Growth” involved 4 speakers: Raija Komppula (Finland), Richard Prentice (England), Claude Origet du Cluzeau (France) and Luiz Trigo (Brazil). Given the broad spectrum of the workshop theme, the four speakers all focussed on different aspects. Their approach to the theme could be rather theoretical or more practical.

A tactic can be considered as a way to implement a strategy and fulfil its objectives; in terms of marketing, it is an actual fact of promotion, pricing, branding or distribution, meant to bring to reality the pursued goals.

The Logis de France is a chain of 3 300 independent hotels, with 62 300 rooms, spread all over France, and mainly in rural areas. Since 1949, the chain has been in constant development of the number of members and of the number of services that they share. This initiative has enjoyed a happy issue probably thanks to the assistance of the French state and the local authorities, which provided funding, low interest rates and technical assistance to the chain, at least during its first 30years of existence. By now, it is the largest chain of independent hotels in the world, though each hotel is small, with less than 20 rooms, but always with a thriving restaurant, a warm atmosphere and a very local decoration.

Fragestellungen. Der 47. AIEST‐Kongress hat sich bemüht, folgenden Grundsatzfragen nachzugehen: