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This paper aims to explore the use of websites by tourist ports to assess whether they support ports in communicating their image and provide information and services to actual and potential customers.

An analysis of 129 tourist ports websites from ten Mediterranean countries was conducted using the 2QCV3Q model, a multi-purpose qualitative evaluation tool based on experts’ judgments.

The findings show that tourist ports’ websites are typically beautiful and well-managed, give ports a clear image and link them with the local territory; however, sample websites are only partially user-friendly, offer limited room for interaction and fail to provide all the expected information and services to the visitors.

This research provides an unprecedented picture of the use and quality of websites by tourist ports located in the Mediterranean Sea and offers a robust and exhaustive assessment tool that might be of interest to researchers. The tool might also help managers of tourist ports to improve their websites by making them more business- and customer-oriented.

本论文旨在研究旅游港口网站, 以评估其宣传港口形象和为现有和未来游客提供信息和服务的支持。

研究样本是来自10个地中海国家的129家旅游港口网站。本论文以专家评估为依据, 采用2QCV3Q模型和多目的定性评估工具来进行样本分析。

研究结果表明旅游港口网站一般都具有美丽和规范管理的特点, 为旅游港口树立一个清洁形象, 并展示当地地理环境；然而, 样本网站只是具备些许用户友好界面, 很少有很好的交互特性, 因此不能很好地为游客提供所需的信息和服务。

本论文提供了一个前所未有在地中海区域旅游港口网站使用和质量评估报告, 并且提出了一个强有力的评估工具, 这对于学术研究有着显著意义。这个评估工具还能帮助旅游港口经营者通过改善网站的商业体验和消费者体验来提高其网站的各种特性。

海洋旅游, 旅游港口, 海洋管理, 网站营销, 网站评估, 网站质量

研究论文

The purpose of this study is to build a proposal for an integrated analysis / evaluation / decision / implementation framework to suit entrepreneurial companies intending to redefine their strategic behaviours and their competitive schemes in the global environment.

A conceptual approach, based on theoretical perspectives relating to globalisation-based management and decision-making of entrepreneurs, is adopted.

The paper presents a conceptual framework useful for supporting entrepreneurial decisions for global strategies, drawing on an integrated analysis of external environment and internal components, with a specific focus on the entrepreneur's characteristics in terms of cognitive and emotional profiles. It is suggested to adopt a logical process aimed at identifying which strategic levers are available for entrepreneurial players to implement their strategies.

Entrepreneurial decision-making may benefit from an integrated framework which helps entrepreneurs, who aim to compete in the global marketplace, to explore and exploit all the key factors useful to defining their strategies.

There is a lack of decision-making frameworks that put the entrepreneur at the centre and, at the same time, present a potential balance between the external factors (globalisation drivers and local opportunities) and the resources and competences required to manage risks and difficulties of the global environment (internal factors). The originality of the proposed framework consists in filling this gap. Moreover, this framework can be useful for “re-born global” or “global-again” firms that are currently a neglected typology of studied firms.

The study analyses the role that open social innovation (OSI) perspective played for Fondazione Banco Alimentare Onlus (FBAO), a food bank in Italy, in responding to the COVID-19 crisis. It answers the following research question: how does a crisis, such as the COVID-19 pandemic, stimulate the adoption of OSI practices to revamp the activities of FBAO and facilitate appropriate solutions to carry out its social mission?

This study employs a qualitative approach. It is based on a single case study.

The study shows how COVID-19 has stimulated the adoption of OSI practices to continue to meet the social mission, creating innovative projects or finding new ways to do the same things.

The study is based on a single case study.

The paper contributes insights into the literature on OSI, examining how inbound and outbound OSI mechanisms can modify business models and increase the adaptation capacity of food banks and their effectiveness. In addition, it provides a rich context in which the social value drivers provided by OSI are studied.

This paper applies the OSI to a food bank to evaluate what this action mode produces for the food bank during a health crisis. Specifically, this is the first paper that studies the COVID-19 crisis response of a food bank from the OSI perspective, focusing on the inbound and outbound OSI processes that characterized the entire network of relationships.