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This study aims to examine the difference between personalized and non-personalized recommendations in influencing YouTube users’ video choices. In addition, whether men and women have a significant difference in using recommendations was compared and the predictors of recommendation video use frequency were explored.

A survey of 524 Saudi Arabia college students was conducted using computer-assisted self-administered interviews to collect their video recommendation sources and how likely they follow the recommendation from different sources.

Video links posted on social media used by the digital natives were found as the most effective form of recommendation shows that social approval is important in influencing trials. Recommendations can succeed in both personalized and non-personalized ways. Personalized recommendations as in YouTube recommended videos are almost the same as friends and family’s non-personalized posting of video links on social media in convincing people to watch the videos. Contrary to expectations, Saudi men college students are more likely to use recommendations than women students.

The use of a non-probability sample is a major limitation and self-reported frequency may result in over- or under-estimation of video use.

Marketers will realize that they may not need the personalized recommendation from the large site. They can use social media recommendations by the consumers’ friends and family. E-mail is the worst platform for a recommendation.

Recommendation is a credible source and can overcome the avoidance of advertising. Its influence on consumers will be increasing in years to come with the algorithmic recommendation and social media use.

This is the first study to compare the influence of different online recommendation sources and compare personalized and non-personalized recommendations. As recommendation is growing more and more important with algorithm development online, the study results have high reference values to marketers in Islamic countries and beyond.

This paper investigates the strategic processes surrounding the development, in accounting firms, of office (re)design projects and their overarching objectives.

The authors’ investigation relies on a series of interviews with individuals from different accounting firms involved in the decision process related to office (re)design projects. A triangular template made up of strategy, space and time informs the analysis, which the authors complement by relying on a strategy-as-practice integrated framework.

The authors found that accounting firm office (re)design projects are characterized by a strategic spatial agenda that aims to define and create present organizational time, in ways that embed a particular vision of the future. The analysis brings to light the interrelationships between strategy practitioners, strategy practices and strategic work through which the future is actualized. Office design processes involve not only the physical transformation of office space; they also promote a prominent agenda to modify, in the long run, office members' minds. Hence, office (re)design processes may be conceived of as a significant device in the socialization of accounting practitioners.

This study underscores that spatial strategizing constitutes a major device through which the future is brought into the present. As such, the analysis provides insights not only into the processes through which space transformations take place, but also into their underlying agenda. The latter promotes the advent, in present time, of the organic office of the future.

This analysis brings to the fore a concrete illustration of how the strategy-space-time triangle operates in organizational life. The authors underline the key role played by strategists in charge of designing the office of the future.

This study extends the burgeoning literature whose analytical gaze is informed by the strategy, space, and time triangle.

The purpose of this paper is to explore the interrelationship between television (TV) consumption (viewing ratings), engagement behaviors of different actors on Twitter (TV programs, media, celebrities and viewers) and the content of engagement behaviors (affective, program-related and social content).

TV ratings and Twitter data were obtained. The content of tweets was analyzed by means of a sentiment analysis. A vector auto regression model was used to understand the interrelationship between tweets of different actors and TV consumption.

First, the results showed a negative interrelationship between TV viewing and viewers’ tweeting behavior. Second, tweets by celebrities and media exhibited similar patterns and were both affected mostly by the number of tweets by viewers. Finally, the content of tweets matters. Affective tweets positively relate to TV viewing, and program-related and social content positively relates to the number of tweets by viewers.

The findings help us understand the online engagement ecosystem and provide insights into drivers of TV consumption and online engagement of different actors.

The results indicate that content producers may want to focus on stimulating affective conversations on Twitter to trigger more online and offline engagement. The results also call for rethinking the meaning of TV metrics.

While some studies have explored viewer interactions on Twitter, only a few studies have looked at the effects of such interactions on variables outside of social media, such as TV consumption. Moreover, the authors study the interrelations between Twitter interactions with TV consumption, which allows us to examine the effect of online engagement on offline behaviors and vice versa. Finally, the authors take different actors into account when studying real-life online engagement.

This chapter provides the structure of an engaging intercultural, out of class, integrative curricular Somali Immersion Experience (SIE) offered to University of Wisconsin-Eau Claire Education Studies majors and nonmajors who are not exposed to many different races, ethnicities, and people from different cultures because of the demographics of Eau Claire.

SIE participants complete 24 classroom hours and a weeklong immersion into the Somali Community of Minneapolis/St. Paul, Minnesota. Critical Race Theory provides the framework for the coursework. Quantitative data is collected via pre- and post-SIE online surveys and classroom assignments. Qualitative data is collected via summative papers and reflective sessions.

The results indicate that participants develop understanding and knowledge of Somali culture, religious practices, life styles and school lives, as well as their performance in teaching, reading, mathematics, and social studies to nonnative speakers of English. The participants’ preconceived notions about Somalians, Muslims, and Islam were based on what they saw portrayed in the media. After the SIE, participants expressed how much knowledge they gained about best practices in English as a Second Language instruction, communicating: “Somalians and Muslims are a peaceful people.” One participant exclaimed “I have learned more in a week than I have learned during my field teaching experience and more than I have learned by taking a semester long class.”

This chapter offers help to individuals and institutions wanting to improve students’ exposure to diversity through domestic immersions.

This study aims to model and test the relationships between corporate social responsibility (CSR), corporate reputation, customer satisfaction and behavioral intentions.

A total of 451 complete questionnaires were obtained from randomly approached ethnic Chinese leisure tourists. Following a two-step approach, a measurement model was estimated and then a structural model analyzed to test proposed hypotheses.

CSR and reputation significantly impacted customer satisfaction, which, in turn, affected repurchase and word-of-mouth intentions. Customer satisfaction fully mediated the relationship between CSR and behavioral intentions in addition to corporate reputation.

The study considered only a limited number of lodging customers in a specific geographic area in China. Additional investigation across hospitality business types and cultures is needed.

Investments in CSR activities in a Chinese hospitality consumption context can contribute to customer satisfaction and ultimately contribute positively to customer future behaviors.

This study provides insights into the role that CSR may play for domestic Chinese hospitality customers. Little attention has been paid to the importance of corporate reputation in a tourism/hospitality context. This study contributes in helping to close this gap. Finally, this study embeds customer satisfaction within a framework of antecedents and consequences in an integrated causal model.

The purpose of this paper is to reexamine the stock price drifts after open-market stock repurchase announcements by differentiating actual repurchases from repurchase announcements and by controlling for the repurchasing firms’ earnings improvement in the announcement year relative to the prior year.

The authors use the calendar-time method and matching method based on different criteria to calculate the post-announcement abnormal returns.

The results show that only firms actually repurchasing their shares exhibit a positive post-announcement drift. More importantly, the authors find that these repurchasing firms have the same post-announcement drift as their matching firms that have similar size and earnings performance but do not repurchase. This supports the argument that the post-repurchase announcement drift found in previous studies is not a distinct anomaly but the post-earnings announcement drift in disguise.

The post-repurchase announcement drift found in previous studies is the post-earnings announcement drift in disguise.

The study shows that because high earnings performance positively relates to real repurchase activities, controlling for earnings performance in examining whether a drift occurs after repurchase announcements.

The authors suggest strategies for addressing and combating these attempts at racelighting.

The authors of this article– five anti-racist educators working in various educational settings in SLC– employ the Critical Race Theory counter-story methodology (Delgado and Stefancic, 1993) to confront resistance to educational equity in Utah. They do so by first providing a historical context of race and education in Utah before presenting four short counterstories addressing the racelighting efforts of students, fellow educators and administrators when confronted with the complexities of racial injustice.

These counterstories are particularly important in light of the recent increase in color-evasive and whitewashed messaging used to attack CRT and to deny the existence of racism in the SLC school system in K-post-secondary education, and in the U.S. as a whole.

These stories are set in a unique environment, yet they hold national relevance. The racial and religious demographics in Utah shed light on the foundational ethos of the country – white, Christian supremacy. They reveal what is at stake in defending it and some of the key mechanisms of that defense.

The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs in virtual environments and to explore modularity development based on consumer input for the purpose of personalizing three-dimensional (3D) virtual fashion stores.

Through five phases of diagnosing, action planning, action taking, evaluating and specifying learning, the authors attempted to diagnose the current commercial offerings of modular designs in virtual spaces and to identify the right type and the number of modules and modular options for personalizing 3D virtual stores based on consumers' actual designs and focus group input. The authors then further conceptualized modules to serve as an example for developing modularity in 3D virtual reality (VR) stores.

In the diagnosing phase, the authors investigated the modularity structure of cocreating a retail store in two popular virtual worlds: Second Life and The Sims 4. In the evaluation phase, the authors identified modules and modular options for personalizing 3D virtual stores based on a content analysis of consumers' post-design focus group discussions. In the last phase (specifying learning), the authors conceptualized a total of nine modules and 38 modular options for personalizing 3D virtual stores, including style, price point, product category, color, presence of avatar, virtual product try-on, music, product recommendation and product customization.

The significance of this study lies in the pioneering methodological work of identifying, creating and visualizing 3D VR modular store options based on consumer input and in improving the authors’ understanding of current commercial offerings. This study also enriches design theories on cocreation systems. The authors’ suggested modules for personalizing 3D virtual stores could inspire future evidence-based designs to be readily used by VR retailers as well extend the application of mass customization theory from the realm of product development to retail environments.

This study aims to explore the barriers and motivations to integrating environmental performance into balanced scorecards (BSCs).

This research adopted a qualitative case study approach with semi-structured interviews within an Australian public health service organisation. Secondary document analysis was performed using annual reports, strategic plans and website data.

The internal barriers creating resistance to incorporating environmental performance dimensions into the BSC include the existing role of environmental disclosure, insufficient sustainability BSC knowledge, lack of BSC champion support, organisational culture and limited environmental commitment practices. Solutions revealed to support decisions to integrate environmental performance in the BSC include recruiting sustainability expertise, articulating financial motivations and recognising external pressures.

The findings provide suggested actions for other organisations facing similar challenges regarding integrating environmental performance into a BSC.

In the current business environment, organisations face growing pressure to consider environmental performance in their BSCs. This study provides insights into the potential problems that prevent or delay the integration of environmental issues into BSCs.

This study provides evidence on how institutional and external factors influence barriers and motivations to embed environmental performance measures into a BSC. This study demonstrates how health-care organisations can effectively overcome barriers by modifying specific institutional artefacts. This is an important contribution to the body of knowledge because there is limited empirical research regarding integrating environmental issues into a public sector BSC that projects key organisational commitment indicators.

In an adventure tourism context (i.e. sky diving, bungee jumping) the effect of the absence or presence of a travel companion; companion relative ability (i.e. perception of a companion’s possessed resources useful for the achievement of travel goals); and tourist gender on the impact of companion relative ability on tourists’ satisfaction and subjective well-being is examined. This paper aims to investigate the mediating role of satisfaction that combines companion relative ability, tourist gender, tourist satisfaction and subjective well-being.

This research uses three situational experiments. A one-factor between-subjects experimental design was used for Study 1. Studies 2 and 3 used a one-factor between-subjects and a 2 × 3 factorial between-subjects design. Participants included tourists visiting a national park in China assigned to scenarios using an anonymous intercept approach and an online survey.

Having a companion with greater/comparable relative ability produces a greater effect on tourist satisfaction and subjective well-being than having a companion with lower relative ability. Furthermore, the perceived relative ability of a travel companion results in a stronger positive effect on tourist satisfaction and subjective well-being for female tourists. Meanwhile, satisfaction fully mediates the impact of the interaction between companion relative ability and tourist gender on subjective well-being.

The current research validates the companion effect on adventure tourists’ satisfaction and subjective well-being. An additional contribution is an investigation into the effect of companion relative ability. The study is the only one the authors are aware of that examines the moderating role of tourist gender on the effect of companion relative ability on tourist satisfaction and subjective well-being and identifies the mechanism that combines companion relative ability, tourist gender, tourist satisfaction and subjective well-being.

同伴效应对冒险旅游者满意度与主观幸福感的影响：性别的调节作用

本研究探讨了在冒险旅游情境下, 有旅游同伴和感知同伴相对能力对旅游者满意度和主观幸福感的影响。

研究1采用了单因子组间设计。研究2采用了一个单因子组间设计和一个2×3双因子组间设计。

与拥有一个相对能力较低的同伴相比, 拥有一个相对能力较高/相等的同伴对旅游满意度和主观幸福感的影响更大。此外, 旅游同伴相对能力感知对女性旅游者的满意度和主观幸福感有较强的正向影响。同时, 满意度完全中介同伴相对能力与旅游者性别之间的交互效应对主观幸福感的影响。

本研究验证了同伴效应对冒险旅游者满意度和主观幸福感的影响。另一个贡献是对同伴相对能力影响的研究。本研究是我们唯一所知：1）检验旅游者性别在同伴相对能力对旅游者满意度和主观幸福感影响中的调节作用; 2）考察联结了同伴相对能力、旅游者性别、旅游者满意度和主观幸福感的机制。

El efecto Peer de la satisfacción y el bienestar subjetivo de los turistas de aventura: el efecto moderador del género

Este estudio investigó la influencia de la capacidad relativa de los pares y la percepción de los pares en la satisfacción de los turistas y el bienestar subjetivo en el contexto del Turismo de aventura.

En el estudio 1 se utilizó un diseño experimental de un solo factor entre sujetos.El estudio 2 utilizó un diseño factorial único entre sujetos y 2 □ 3 entre sujetos.

En comparación con los pares con menor capacidad relativa, los pares con mayor capacidad relativa tienen un mayor impacto en la satisfacción de los turistas y el bienestar subjetivo.Además, la capacidad relativa percibida de las mujeres turistas hacia sus pares tiene un fuerte efecto positivo en la satisfacción de los turistas y el bienestar subjetivo.Al mismo tiempo, la satisfacción mediaba plenamente la influencia de la interacción entre la capacidad relativa de los pares y el género de los turistas en el bienestar subjetivo.

Este estudio verificó la influencia del efecto Peer en la satisfacción y el bienestar subjetivo de los turistas de aventura.Otra contribución es el estudio de los efectos de la competencia relativa entre pares.Este estudio es el único que conocemos: 1) investigar el efecto moderador del género de los turistas en la capacidad relativa de los pares sobre la satisfacción de los turistas y el bienestar subjetivo; 2) determinar el mecanismo de combinación de la capacidad relativa de los pares, el género de los turistas, la satisfacción de los turistas y El bienestar subjetivo.