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Open Access
Article
Publication date: 13 July 2023

Songming Feng, Adele Berndt and Mart Ots

Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation…

1419

Abstract

Purpose

Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used social media to participate in the process of shaping a city brand during a crisis.

Design/methodology/approach

Adopting an interpretive and social constructionist approach, this study analyses a sample of 187 short videos created and posted by Wuhan residents on the social media app Douyin during a COVID-19 lockdown. The authors read the videos as cultural texts and analysed underlying social processes in the construction of place brand identity by residents.

Findings

This study develops an adapted conceptual model of place identity formation unfolding in four sub-processes: expressing, impressing, mirroring and reflecting, and each sub-process subsumes two dimensions: the social and the spatial. In addition, this study empirically describes how residents participated in place branding processes in two ways, namely, their construction of city brand identity via communicative practice and their exertion of changes to a city brand during a crisis. The model reveals how place brands emerge and can be transformed.

Originality/value

This paper amplifies Kavaratzis and Hatch's (2013) identity-based place branding model by testing it in an empirical study and highlighting the social and spatial dimensions. This paper contributes to research about participatory place branding by exploring how residents participated in the place branding process. This study analysed short videos on social media, a new communication format, rather than textual narratives dominating past studies.

Details

Journal of Place Management and Development, vol. 16 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 9 July 2020

Ahamd A. Alhusban and Safa A. Alhusban

The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to explore and…

Abstract

Purpose

The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to explore and define the factors that shape the city identity; to define the strategies of hybridization process that can be used to re-locate (re-define) the city identity; to examine the most effective factors that shape the identity of Amman city from various perspectives, to examine the relationships/interrelationships between all the factors that shape any city identity from the designers’ perspective, finally, to apply the strategies of hybridization process to re-locate (re-define) Amman’s city identity.

Design/methodology/approach

This research used two research methods to collect data as follows: literature review, content analysis and face-face questionnaire. Descriptive statistics were used to examine the most effective factors that shape the Amman’s identity from different perspectives. The Pearson product-moment correlation coefficient (Pearson r) was computed to assess the relationships between all factors that shape the identity of any city from the perspective of Jordanian designers and experts.

Findings

This research concluded that the factors that shape the city identity are cultural factors (socio-cultural, historical, economical and globalization factors), environmental factors (geographic, climate and building materials factors) and urban and architectural factors (spatial design organization, architectural style, open spaces and parks, urban structure factors). Additionally, the six urban development factors that responsible for the hybridization process in a city are new architectural typology and new special configuration, urban edges and hybrid textures, public hybridization open spaces, roads highway-scapes, urban redevelopment through super sites by star architects and downtown urban developments. This research found that there are different perspectives about the definition and factors that shape the identity of Amman’s city because of differences in cultures, experiences, knowledge, education level and personal preferences. The city identity is not a constant concept. It is changed according to time, place, people, culture, global trends, economic status and experience. Moreover, the correlation results revealed that the relationships/interrelationships between all the factors that shape the identity of any city have strong/very strong positive linear associations and significant relationships (r > 0.89).

Practical implications

Greater Amman Municipality (GAM) should provide a vision to redefine the identity of Amman city and control over the development pressure, built form and image of the city. This vision should be based on research, analysis and adoption of the most effective road map. GAM and all stakeholders should establish and enforce using specific architectural styles, urban design guidelines, building codes, policy tools and land use regulations to re-define the city identity. GAM should review, assess, approve and supervise all development projects through all design and construction phases especially in sensitive areas. GAM should focus on building capacity, empower its architects and planners, and re-organize (re-structure) their units and administrations especially planning and licensing departments to improve the city image and guide development. This research recommended that architects should design new, diverse and innovative architectural concepts, typologies and spatial configurations. Rapid development and new edges should be planned, designed and managed from the parts to the whole. The heterogeneous landscape and everyday activities will improve the vitality of urban and open public spaces and form of public culture. Architects and star architects ought not to make a clear and sharp separation between old and new development, architectural styles and typologies. Architects and urban designers ought to design hybrid physical urban environments, urban morphology, urban multi-functional activities, mix-use buildings, open spaces for social life, street patterns and furniture, squares, architectural style and typologies, spatial connectivity, green spaces and landscape entities. The designers and planners should consider how to create a city for living, working and recreation.

Originality/value

This research defined the identity, city identity, architectural identity and the factors that may shape the city identities. This research proposed and used the hybridization process as a tool to re-locate (re-define) the identity of Amman city and any city to be more obvious. Additionally, this research examined the relationships/interrelationships between the factors that shape the city identity.

Details

Journal of Place Management and Development, vol. 14 no. 2
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 17 August 2023

Shiran Geng, Hing-Wah Chau, Elmira Jamei and Zora Vrcelj

Smart Heritage is a recently established discourse that entwines smartness and the heritage discipline. Studies have shown that place identity is at the core of value-based…

Abstract

Purpose

Smart Heritage is a recently established discourse that entwines smartness and the heritage discipline. Studies have shown that place identity is at the core of value-based frameworks of built heritage. This study aims to unveil the role of identity in existing Smart Heritage frameworks, which is currently a gap in existing research.

Design/methodology/approach

To better understand place identity in the Smart Heritage context and facilitate future framework establishments, this study uses a cross-case analysis method to scrutinise common trends in the identity development of seven current best practices.

Findings

The results show that current best practices involve smart technologies in sustaining or rebuilding heritage identities, mostly mapped on the local scale. Catered solutions are essential in this context due to historic cities’ variegated pursuits of identity. Most current Smart Heritage projects are at the transitioning stage from digital to smart, as the autonomous ability of smart innovations is yet to be fully realised on the city or the global scale. Researchers are encouraged to draw essence from existing heritage frameworks considering the built heritage’s place identity, which is at the core of culturally sustainable Smart Heritage transitions.

Originality/value

This study concludes with five recommendations for addressing heritage identity in Smart Heritage frameworks, targeting future research avenues. Also, this study furthers the discussion on the linkage of Smart Heritage, place identity and marketing strategy, contributing to the city branding and tourism management field. Future research should extend the case-study selection beyond Europe, which is a recognised limitation of this study.

Details

International Journal of Tourism Cities, vol. 9 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 8 September 2023

Irvine Lapsley

This study aims to add to the understanding of the significance of football in cities, where most major football clubs are located. Specifically, this study offers a distinctive…

Abstract

Purpose

This study aims to add to the understanding of the significance of football in cities, where most major football clubs are located. Specifically, this study offers a distinctive perspective on what might be regarded as “football cities” by the study's mobilisation of theories of the urban mosaic, the calculable city and identity. This study contributes to the emergent field of popular culture (Jeacle, 2012) and, within this field of popular culture, the significance of soccer. The particular setting of this study is the city. This paper is a contribution to the established accounting literature on city studies but within the neglected study of football in cities.

Design/methodology/approach

This paper's focus is on the significance of football clubs in one city. The theoretical approach adopted is a blending of studies of the urban mosaic (Timms, 1975), the calculable city (Lapsley et al., 2010) and the established trend of identification studies in accounting. This investigation was undertaken in the city of Edinburgh by observation of football in city life. This research is a form of participant observation in which the author lived in the city in this study. The researcher undertook interviews with key actors in both football clubs and city management, made use of local media and scrutinised publicly available documents on both the clubs and the city administrations.

Findings

This research reveals the importance of the city mosaic in explaining the limited significance of football in this city. This approach underlines the merits of contextual studies. However, the evidence presented also reveals the presence of strong identity relationships between football clubs and the clubs' fans. These results reveal an internal perspective on city management and the activities of football clubs and the clubs' host city. The presence of multiple football clubs in a single city offers more diffuse identity relationships, with football clubs fostering stronger identification with the club than with the city. There is also evidence of single, dual and multiple identity relationships in this study which contrasts with the single identity perspectives of prior accounting research.

Research limitations/implications

The focus of this paper is on the research question posed in the Call for Papers - Is there a Soccer Society? The findings of this study offer only limited evidence of a soccer society.

Practical implications

There is a need to study other cities with football clubs to determine those which are mosaics and those which are dominated by football.

Social implications

This a study which embraces the importance of social context in finding meaning in accounting research. This paper introduces the novel concept of the city mosaic which is a novel way of understanding different city contexts.

Originality/value

Prior research on football has examined fans' behaviour, financial crises at football clubs and governance structures. This paper extends these earlier analyses by addressing the social context of football clubs in the city. Whilst most accounting research revealed rapid changes in identity during reforms, this study reveals a more complex relationship which aims to build continuity and commitment of fans' identity with the bigger football clubs in this city.

Details

Accounting, Auditing & Accountability Journal, vol. 37 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 1 December 2019

Derya Oktay

In the last few decades, the increasing urban population and heterogeneous quality, the expansion of urban areas, the intensification of developments within existing cities, the…

Abstract

In the last few decades, the increasing urban population and heterogeneous quality, the expansion of urban areas, the intensification of developments within existing cities, the continued proliferation of the high rise and other intensive building types, the deterioration of both natural and cultural resources, and the results of the recent struggles for international capital as secure and favorite places has been threatening the image and identity of cities more than ever. In this context, the concepts of transformation and identity, which in turn reflect on urban sustainability, need to be rein-tegrated into the agenda of planners and designers. As cities are always changing and evolving in response to social, economic and political forces, the urban environment has to be considered in a time-based perspective identifying the changes in the local context. In line with these, this paper searches for urban identity in the case of samsun, a symbolic city which has played an important role on the development of modern Turkey, where transformations are dramatic. As the general understanding and the majority of the literature have been restricted to the perspective of form and other physical issues, and neglected to consider the social dimension of environment, which in turn brings about standardized ‘urban design guide' or ‘make-up' type solutions, this will enable the paper to have a holistic framework dealing with all aspects of transformation and provide the reader with a broad-based and innovative perspective towards the vision of cities with place identity.

Details

Open House International, vol. 44 no. 4
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 29 April 2021

Khaldoon Shehab Al-Tameemi and Hamed H. Samir

This paper aims to investigate the reason(s) behind the ongoing fadedness of the traditional architectural identity of Basra city. This is because, Basra has long been known for…

Abstract

Purpose

This paper aims to investigate the reason(s) behind the ongoing fadedness of the traditional architectural identity of Basra city. This is because, Basra has long been known for its traditional architectural identity over the last centuries. However, this traditional identity has significantly faded given the modernisation process that happened and is continuing to happen, especially, after the 2003 war which prompted an increase in investment projects in the city. This observation has led the researchers to hypothesise that one of the main reasons behind the continuing fadedness of this traditional identity is the lack of effective design approval process (DAP) that evaluates submitted investment projects design for its inclusion for the heritage of the city. Thus, the aim of this paper is to test this hypothesis.

Design/methodology/approach

The case study research methodology is used to solicit the relevant data necessary for effectively testing this hypothesis. Four key organisations are studied and semi-structured interview, observations and documentation analysis are used as main data collection methods.

Findings

The result has revealed a clear lack in the current DAP. It has been evident that the technical evaluation guidelines lack the necessary criteria that can be used to check if Basra's traditional architectural identity is reflected in the submitted design for proposed investment projects in the city.

Originality/value

This finding can help relevant governmental agencies understand the reason behind the disappearance of Basra architectural identity and build on efforts to improve their technical evaluation guideline to address this issue.

Details

International Journal of Building Pathology and Adaptation, vol. 40 no. 4
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 1 March 2022

Jennifer Shelby, Georgia Lindsay and Claire Derr

Iconic buildings, especially museums, are often enrolled in creating an identity for cities, yet cities and museums have been sometimes uneasy partners in using architecture to…

Abstract

Purpose

Iconic buildings, especially museums, are often enrolled in creating an identity for cities, yet cities and museums have been sometimes uneasy partners in using architecture to shape city identity. This paper examines the negotiations of place identity amid the conflicting influences of global design trends and local cultural nostalgia through the case of a single development in Aspen, Colorado.

Design/methodology/approach

In this case study, using discourse analysis and grounded theory methods, the authors analyzed interviews, planning documents and critical opinions in the press to reveal the ways in which complex identities and contradictory planning directives shape a single building in a hyper-glocal Western town.

Findings

This analysis presents a place with complex and at times conflicting identities: residents have intense local concerns in parallel with global allegiances. The Aspen Art Museum building by Shigeru Ban similarly reflects a complex and contradictory identity with its bold design which confronted notions of local identity expressed in the built environment. Despite engaged citizenry and carefully crafted planning directives, the resulting design did not reflect locally produced culture but instead revealed the influence of international capital in the urban fabric.

Originality/value

This study examines the tension between hyper-local concerns and international status enacted on a single site in a small yet metropolitan place in the American West offering insights regarding the emplacement of buildings and the subsequent impacts on a place. As cities and institutions move beyond placeless iconic architecture, architecture and urban planning practice will need to adapt to the new paradigm where buildings can be at once global yet also local, drawing on innovative design practices and local culture in the construction of place.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 16 no. 3
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 12 June 2019

Celen Pasalar and George Dewey Hallowell

To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is to…

Abstract

Purpose

To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is to present a bottom-up participatory process for uncovering the identity of an urban district to ensure that its community goals and future branding are consistent and genuine.

Design/methodology/approach

This paper examines a recently completed grassroots effort that was used to uncover key physical, economic and cultural resources of the Southwest Raleigh district. Interdisciplinary methods, including surveys, interviews, mapping and economic analysis, were used to reveal how residents and businesses perceived the district’s identity.

Findings

The study revealed strong connections between a growing economy and factors related to liveability and identity, such as walkability, proximity, connectivity and availability of amenities. It provided a framework for communities to understand the forces of change that may influence the urban identity and potential branding strategies that would align with growing creative district goals.

Practical implications

Analyzing and evaluating the factors involved in the district’s identity, including diversified economies, demographics and urban qualities, is essential to the creation of an authentic brand that aligns with community perceptions.

Social implications

A research strategy is necessary to uncover the identity of a growing city. This requires a thorough assessment of its unique, localized characteristics, including the perceptions of its residents and businesses.

Originality/value

This paper and its outcomes can inform future in-depth investigations using similar comprehensive and bottom-up approaches for uncovering perceptions and urban identity in support of growing creative economies.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 13 no. 2
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 11 July 2023

Norberto Muñiz-Martínez

This paper explores Salsa co-creation processes in the city of Cali, Colombia. The purpose of this paper is to uncover the processes of bottom-up and top-down place governance at…

Abstract

Purpose

This paper explores Salsa co-creation processes in the city of Cali, Colombia. The purpose of this paper is to uncover the processes of bottom-up and top-down place governance at work in the system. This study proposed that these processes are founded on a place-based cultural identity in Cali’s civil society.

Design/methodology/approach

This research draws on practice and structuration theories to understand how social structures frame place-based cultural identity and takes a social constructivist approach to place making and place branding. Empirical data were collected using a qualitative, multi-method approach, with primary data gathered from interviews with key actors and records of in-situ interactions between tourists and local citizens.

Findings

Evidence is presented to show how tourists and visitors are attracted to Cali in pursuit of an urban existential authenticity generated through sensory experiences connected to music and dance mediated by interpersonal interactions with local residents.

Research limitations/implications

Further investigation is needed to gain greater insight into tourists’ motivations, and in addition, a more quantitative approach is required to understand better the range of interpersonal and intrapersonal factors involved.

Practical implications

Place branding should consider synergies between economics and culture as well as exploring the potential of sensorial interactions to produce emotional place attachment in a range of different stakeholders.

Originality/value

While place branding research tends to focus on the views and beliefs of stakeholders (cognitive dimension), this investigation takes an approach to the topic based on interpersonal sensorial interactions between visitors and local inhabitants as part of daily life (emotional dimension).

Objetivo

esta investigación analiza la co-creación artístico-cultural en relación con la Salsa –baile y música- en Cali Colombia; estudiando cómo este proceso emana de la identidad cultural-afectiva de la sociedad civil, y a partir de la base socio-cultural, se crean estrategias económico-culturales y de marketing territorial.

Diseño/metodología/enfoque

el enfoque teórico-conceptual sigue un enfoque de construcción social para explorar la autenticidad territorial; y una lógica de servicio -Service-dominant Logic- aplicada a los procesos de co-creación cultural y socio-económico de la música y la danza como artes escénicas populares. Se adopta un enfoque multi-método cualitativo que analiza in situ las interacciones entre turistas y ciudadanos locales.

Hallazgos

se evidencia que las músicas y danzas populares se basan en la identidad de la sociedad civil, de interacciones sociales y expresiones artístico-culturales que co-crean una identidad sensorial cultural; y luego esas manifestaciones culturales son adoptadas por las elites empresariales para crear grandes shows o festivales de música y baile, y por los gobiernos para consolidar políticas culturales.

Limitaciones de investigación

el análisis se aplica a una ciudad en concreto, el proceso de co-creación de la Salsa en Cali, Colombia, donde turistas y viajeros son atraídos por la autenticidad de experiencias sensoriales de música y danza a través de interacciones interpersonales con los residentes caleños.

Implicaciones prácticas

los procesos de Marca Territorial deben considerar las sinergias entre las dimensiones económicas y culturales, y también las interacciones sensoriales, que propician conexiones afectivas y emocionales para diversos grupos implicaciones con el territorio.

Originalidad/valor

más allá de las grandes ciudades mundiales productoras de cultura, es necesario conocer mejor cómo emergen propuestas creativas de ciudades pequeñas y medias de países emergentes cuyas ricas tradiciones culturales, atraen viajeros y turistas en busca de experiencias de autenticidad interpersonal, en contacto con habitantes locales, en sus vivencias diarias e interacciones culturales.

Article
Publication date: 15 January 2020

Clarinda Rodrigues, Heather Skinner, Charles Dennis and T.C. Melewar

The purpose of this paper is to propose a new framework on sensorial place brand identity.

1308

Abstract

Purpose

The purpose of this paper is to propose a new framework on sensorial place brand identity.

Design/methodology/approach

This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity.

Findings

By relying on a broad spectrum of the literature, the study supports the notion that sensorial place brand identity is a bottom-up approach to branding that involves several enactment stakeholders and key influences as co-creators in the process of delivering sensory place branding messages based on a strong and unique place brand identity. This leads to the presentation of a provisional framework linking sensorial place identity, experiencescapes and multisensory place brand image.

Originality/value

This novel approach to place brand identity follows a holistic approach by considering several enactment stakeholders and key influencers as co-creators in the process of branding a place through the senses.

Details

Journal of Place Management and Development, vol. 13 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

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