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This chapter explores the concept of branding in a contemporary competitive arena of places. The multi-dimensional interpretations of places offer a variety of possibilities to better understand the true essence of destination branding. One of the common interpretations of places is through the study of their images, as destination branding requires a thorough understanding of destination image. The important foundation and relation of destination image are specified and explained. The notion of destination branding has evolved from the fields of marketing and urban studies and has become a cross-disciplinary research area. Thus, the researchers explain that destination branding as well as ‘place branding’ are dynamic concepts that are being continuously being explored in academia for the benefit of practitioners in travel and tourism. This chapter suggests that the use of brand equity is also one of the frontier areas of study in ‘place branding’ as it emphasises the need to thematise destinations (e.g. for their historical heritage, cultural value, natural attractions, etc.) and places for residence (e.g. as green cities, creative cities, smart cities, etc.).

The purpose of this paper is to examine the role of creativity and innovation as important attributes of smartness in cities/destination branding.

A conceptual support to the notion of smart destination branding is provided by discussing the relationship between creativity, innovation and technology as determinants for the smartness concept applied to destination branding and marketing. This paper adopts a qualitative and logical-deductive approach. The cases of Milan (Italy) and Tomsk (Russia) are presented and compared as smart cities approach to branding within and outside Europe. The authors emphasise the importance of smart destination branding strategies based on people participation, creativity and innovation as drivers of smart urban development.

The endogenous ability of cities/destinations to embrace creativity across stakeholders is essential to smart branding strategies relying on advanced information and communication technologies. The entwined connection between smart cities/destinations creative initiatives and innovation underpins innovative branding strategies.

The paper is conceptual and the findings cannot be generalised to other destinations, even if a couple of examples are briefly discussed. The authors intend to provide a basis for future research concerning smart destination branding.

The technological, human and institutional dimensions of smart cities and smart tourism destinations have been increasingly addressed by scholars and practitioners. Despite the reference and attention to human factors is not new, there is still a lack of extensive focus on creativity as crucial driver of innovation in smart destination branding. This paper aims to fill such gap by focussing on the implications of urban smartness driven by creativity and innovation in destination branding and marketing.

The purpose of this paper is to examine the causal relationships of city personality and city image, together with the possible effect of city image on the revisit intention of visitors, through empirical validation, so that some meaningful implications can reveal to city planners and marketers how the city tourists can be affected by the personality and image of the city.

This study offers an integrated approach to understanding the relationship between city personality and city image. The research model investigates the relevant relationships among the underlying dimensions of city personality and city image by using a structural equation modeling (SEM) approach. Data obtained from a sample of 302 respondents drawn from a web-based survey in South Korea were analyzed with AMOS program.

The results of this empirical study indicate that city personality positively or negatively affect city image depending on the nature of constructs. Positive relationships are found to exist between excitement as well as sophistication personality and dynamic image of city. On the contrary, the relationship between sincerity personality and dynamic image is negative. All the specific three images of city: dynamic, specific, and static image show positive impact on revisit intention of city tourists.

The empirical results of this study provide tenable evidence that the proposed SEM designed to consider city personality and city image, and revisit intention simultaneously is acceptable. Even though in the previous literature, researchers tried to explain the relationship between city personality and city image, the conceptual model and empirical studies pertaining to causal relationships among those constructs have not been thoroughly examined. It is believed that this study has a substantial capability for generating more precise applications related to city tourism, especially concerning city personality and city image.

This paper aims to give meaning to the smart tourism destination (STD) certification, highlighting its main advantages and limitations. The case of Medellín (Colombia) presents characteristics worth studying. The city has suffered from stigmatization and has recently started the steps to become an STD with the Spanish company Segittur (December 2020). Thus, this study aims to focus on the implications of the STD process, especially in an area that has been impacted by tourist activity.

This paper is a qualitative and exploratory case study about Medellín in Colombia and its tourism development in an STD framework. After a theoretical exploration of the STD from an urban perspective, the paper will present a multiple data corpus to analyze the city’s certification process to turn into an STD. This methodology explores stakeholders on the destination, including an observation, and allows us to obtain an overview of the implications of the STD certification for Medellín.

During the past decade, Medellín passed from a dangerous destination to a trendy destination. Findings reveal interesting results, considering the need to consider all aspects of territory as a central issue for the STD settlement and look beyond a technological approach.

This paper lets to understand better the STD process established by the institution. Moreover, it highlights the gap between the coveted certification to become the first STD in Colombia and the realities of a Latin American territory.

Este articulo pretende dar un significado a la certificación de destino turístico inteligente (DTI), destacando sus principales ventajas y limitaciones. El caso de Medellín (Colombia) presenta características relevantes de estudio. La ciudad ha sido ampliamente estigmatizada y recientemente ha iniciado el proceso de certificación para convertirse en destino turístico inteligente con la entidad española Segittur (dic. 2020). Dicho esto, queremos enfocarnos en las implicaciones de este proceso, especialmente en un área que ha sido impactada por la actividad turística.

Este artículo comprende un estudio cualitativo y exploratorio sobre Medellín en Colombia y su desarrollo turístico en un marco de DTI. Luego de una exploración teórica del destino turístico inteligente desde una perspectiva urbana, el artículo presentará un corpus de múltiples datos para analizar el proceso de certificación de la ciudad en su conversión en una DTI. Nuestra metodología explora a los stakeholders sobre el destino, incluyendo una observación, y nos permite obtener una visión general de las implicaciones de la certificación DTI para Medellín.

Durante la última década, Medellín pasó de ser un destino denominado de alto riesgo a un destino altamente recomendado. Los hallazgos revelan resultados interesantes, mostrando la necesidad de considerar todos los aspectos del territorio como un tema central para el asentamiento del DTI y mirar más allá de un enfoque tecnológico.

Este trabajo permite tener una mejor comprensión del proceso de DTI establecido por la entidad Segittur. Además, resalta la brecha existente entre la deseada certificación y las realidades de un territorio latinoamericano.

The purpose of this paper is to investigate the influence of tourists’ sociodemographic characteristics on their perception of destination personality and emotional experience on the example of the city break tourism destination.

To examine this relationship, survey research was conducted on a sample of 203 national and international tourists who visited Novi Sad, the second-largest city in Serbia.

Research results confirmed the role of travelers’ sociodemographic variables in shaping their emotional experience and destination personality perception. The findings pointed out significant divergences in the perception of emotional experience in the case of respondents’ education level, previous visits to the city and travel companion. On the other hand, the analysis showed that repeat visitors significantly differed from first-time visitors regarding destination personality perception. In addition, differences in both destination personality and emotional experience assessment were found between national and international city break travelers.

The current study is first to focus on the role of travelers’ sociodemographic variables in simultaneous modeling of their perception of destination personality and emotional experience within the city break destination context. Besides, results revealed some new influencing factors of both destination personality and emotional experience perception, thus contributing to the existing tourism literature. In addition, this paper offers useful practical implications for city break marketers to adapt promotional activities, more effectively present the desired brand personality of the city to different sociodemographic categories of tourists and sustain repeat tourists’ perception of Positive surprise.

Monaco is a simultaneously a destination, a state and a city, which belongs to the long list of places that aims to become smart. The purpose of this paper is to present Monaco’s transformation strategy from October 2017 to May 2019. It will present Monaco’s smart urban ecosystem as a meeting point between the destination and the smart city.

The authors develop the methodology as an exploratory observation of the state transformations. The methodology relies on an understanding of smart cities policy from an insider perspective, as one of the co-authors participates in the “Matrice Smart-City Monaco” program (Season 1: Tourism), on a media coverage analysis and in a semi-directive interview with a stakeholder of the digital transformation in Monaco.

The paper empirically and theoretically explores the following three hypotheses: H1 – being a smart city/destination is less a status than a process; H2 – a permeable state city challenges the boundaries between the city and the smart destination; and H3 – the conceptualization of the smart city requires a broader definition of who its engaged stakeholders are.

The case of Monaco helps us to understand the role of tourism in a smart city and to deepen the link between “smart city” and “smart destination” from a theoretical point of view. Monaco offers us the opportunity to reinforce our understanding of the relationship between the smart city and the smart destination.

The study concerns a micro-state that aims to become smart using a top–down strategy. However, for a city to become smart, stakeholders including citizens must be able to support the process.

The purpose of this paper is to understand the perceptions of visitors in terms of multiple aspects of smart cities to allow wise decisions to be made about smart tourist destinations by municipal governments and tourism authorities.

This study takes a sample of inbound visitors (n=205) from Hong Kong as an empirical questionnaire-based survey on visitors’ perceptions of these smart city attributes, which are collected from literature, and framed in Cohen’s Smart City Wheel.

This paper identifies the distinctive factors for branding Hong Kong as a smart city. The results from the factor analysis identify four factors for determining what a smart city is from the perspective of visitors, namely, the quality of a smart society: energy consumption in an urban environment, smart city governance and smart city livelihood. The first two factors further become the determinants of a successful smart city brand considered by visitors, which contribute to their locational decisions and thus the strategies and policies of smart destination branding.

The results obtained can serve as insights for tourism policy makers and destination marketers when considering significant information and communication technology, or other smart and sustainable attributes for city branding (e.g. Buhalis and Amaranggana, 2014; Marine-Roig and Anton Clavé, 2015), as well as common investment and resource allocation for shared benefits in similar metropolises.

The smartness factors represent important dimensions of urban smartness as prioritized areas for further development, innovation and marketing of tourism industries and enterprises in Hong Kong, as a mature urban destination incorporating the branding of a proposed smart district as a strategy of urban development.

Smart urban development and tourism development have increasingly become inseparable, especially when visitors utilize cities as tourist destinations but share other urban resources and spaces with local citizens. Unlike the development of smart tourist attractions, smart tourist destinations should have a wider scope of smartness. A smart tourist destination may carry similar and overlapping characteristics of smart cities, which may be interpreted by visitors and may eventually affect their perceived image of a city.

The purpose of this paper is to gain more insight into the phenomenon of solo travel to city destinations and attain more knowledge on the topic.

The study employed a questionnaire consisting of qualitative and quantitative items. In all, 21 individuals (12 women, 9 men) responded.

The most important reason for solo travel was their own free choice and in some cases, difficulty finding companions. Their activities at the destinations were mostly visiting attractions followed by visiting friends, shopping, walking, eating at restaurants, learning the language, working, etc. They mostly mentioned advantages but also some disadvantages with solo travelling. Their experiences, especially with the people in the host destinations, have been positive and they show overall satisfaction with their visit. A predominant share of the interviewees showed a kind of loyalty to one or more specific city destinations and wished to revisit them again and again.

The current study might have some implications for city tourism developers/destination developers, travel agencies, national or regional tourism boards and tour operators in major urban areas and cities. Especially, this study has a practical contribution to the city tourism practitioners and gives them more insight in what values, attitudes, perceptions, expectations and motivations the solo travellers might have before or while they visit their cities. The study also has implications for potential solo travellers seeking more knowledge and information on the issue.

The phenomenon of solo travel to city destinations is an unresearched topic in Sweden. This exploratory study is the first in Sweden to focus on solo travellers visiting city destinations.

The purpose of this paper is to examine urban destination marketing from a mainly practitioner standpoint, though one of its principal observations is the gap between theory and practice; while the former is premised on related notions of difference and competitive advantage, in practice the greater part of urban destination marketing eschews competitive advantage, resulting in a pervasive marketing of “sameness”.

The paper is in three parts. The first set out the urban tourism context in respect of historical, market, supply, impact and definitional/measurement dimensions. Part two profiles the bespoke delivery mechanisms established for urban destination marketing, examining nomenclature, core purpose/mission, status, size and finances, as well as overhead and operating parameters.

The final section comprises a state-of-the-art review, setting out a five variable model of purposeful urban destination marketing, concluding that “good” in urban destination marketing is atypical and currently in Europe is confined to only a handful of European cities.

This paper is intended to give the reader a better understanding of why, in such an important field of human endeavour, success is so problematic. It hopefully gives pointers to practitioners and academics as to how best in future there can be more winners and fewer losers, so that increasing numbers of towns and cities maximise the impact locally of the world's largest industry and at the same time become “known”.

The purpose of this trends paper is to offer insights into the technological changes affecting our cities and urban tourism destinations, and to explore avenues for further research and practice in the context of smart tourism destinations.

The literature on smart cities and smart tourism destinations is analysed in view of delivering a research agenda for a new generation of “post-smart” tourism destinations, beyond existing paradigms in this field.

Smart tourism research to date is found to be lacking in terms of addressing emerging (“post-smart”) social issues increasingly faced by global tourism cities, such as growing inequalities between host communities and visitors, wellness (e.g. slow tourism and slow cities) and resilience and mental health (e.g. digital detox), among others.

A post-smart approach to tourism city management and marketing calls for rethinking of existing tourism and urban policies that address wider sustainability issues exemplified by the urban transitions debate as well as adopting a more holistic networked approach to smartness involving entire regions. This also calls for the development of a new research agenda in urban tourism through a new prism – the post-smart “wise” tourism destination.

A new tourism futures construct – the “wise” tourism destination – is posited. This is done within the context of a new (“post-smart”) generation of tourism cities. It is argued that “wise” tourism cities will require novel attributes and adopt a visionary strategic positioning well beyond today’s smart tourism destination paradigms. Additionally, a tentative research agenda for “wise” tourism cities is discussed.