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1 – 10 of over 10000
Article
Publication date: 8 February 2016

Chulmo Koo, Namho Chung, Dan J. Kim and Sunyoung Hlee

As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural exposure to a…

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Abstract

Purpose

As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural exposure to a particular foreign city through the media affects people’s preferences for that destination and may ultimately be a function of the behavior of that city cultural product. The purpose of this paper is to examine the impacts of experienced and inexperienced travelers’ media exposure and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea).

Design/methodology/approach

To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification (U & G) theory and information system (IS) success model.

Findings

The authors found a direct, positive effect of satisfaction with the Korea Tourism Organization’s website on potential travelers’ intentions to visit Korea.

Research limitations/implications

First, although most measurement items were adopted from previously validated empirical studies and the results of the measurement model testing showed high reliability and validity, further study is warranted to validate the measurement scales in the context of smart tourism. Second, given the relatively small sample size, the findings of this study should not be generalized to other populations.

Originality/value

The authors built a conceptual model that synthesized the IS success model and U & G theory in the context of tourism and empirically tested the model using a set of data collected from potential travelers. Overall, the proposed research model is well supported by the results of the study.

Book part
Publication date: 10 November 2011

Lorenzo Tripodi

The aim of this chapter is a discussion of the post-modern shift towards symbolic economies as a substantial factor of transformation of urban public space. It argues that the…

Abstract

The aim of this chapter is a discussion of the post-modern shift towards symbolic economies as a substantial factor of transformation of urban public space. It argues that the shift towards a cinematic mode of production, in which production, distribution and consumption of images assume a dominant role in the social organisation, calls for a related cinematic urbanism analysing the prime role of cities as factories in the global system of symbolic production. The city of Florence is assumed as an exemplar case study, examining the way the symbolic productive chain develops towards the real and virtual domains. I argue that Florence represents an archetype of the cinematic city, anticipating since the renaissance the tendency towards global symbolic production as a dominant sector of its urban economy.

Details

Everyday Life in the Segmented City
Type: Book
ISBN: 978-1-78052-259-3

Keywords

Article
Publication date: 1 January 2003

B. Christine Green, Carla Costa and Maureen Fitzgerald

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of…

Abstract

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host city, with little obtained via city images. Icons were found to effectively differentiate the city from competitors. Practical implications and future research extensions are suggested.

Details

International Journal of Sports Marketing and Sponsorship, vol. 4 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 13 November 2020

Karin Book and Gustav Svanborg Edén

The purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and…

Abstract

Purpose

The purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and marketing of a city (Malmö).

Design/methodology/approach

This paper is produced through a communicative co-constructed process of one scholar and one practitioner within the skateboarding field. Through the narrative told by the practitioner, and with basis in the established understanding and conceptualization of place marketing through sport, success factors of the skateboarding initiatives in Malmö are identified.

Findings

The skateboarding story of Malmö fits well into the established conceptualization of place branding and marketing, neoliberalism and urban entrepreneurialism. Also, it demonstrates the power of a unique user-driven partnerships between skaters, a non-profit organization and public institutions to create a skateboard-friendly city and as a consequence a strong internationally renowned skate-image. The multi-level, multi-content approach is founded in shared values and mutual benefits. Instead of fitting a phenomenon into an outward-oriented image-strategy, skateboarding as a sport and culture has been allowed to develop organically, creating a credible and unique image for Malmö.

Originality/value

This study adds to the literature on sport and city marketing/branding by developing a deeper, empirically founded, understanding of how to combine top-down and bottom-up approaches in urban development, marketing and branding. The results have scientific as well as practical value.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 21 August 2007

Lorena R. Perez‐Floriano and Jorge A. Gonzalez

The purpose of this paper is to show how employees' work cultural values in three cities of two different South American countries (Buenos Aires, Sao Paolo, and Rio de Janeiro…

2931

Abstract

Purpose

The purpose of this paper is to show how employees' work cultural values in three cities of two different South American countries (Buenos Aires, Sao Paolo, and Rio de Janeiro) differ, and how these differences are related to the manner in which people perceive risk and construe the meaning of danger.

Design/methodology/approach

A total of 220 line employees of a multinational enterprise in Rio de Janeiro, Sao Paulo and Buenos Aires participated in this study. The paper compared the means of reported job satisfaction and cultural values among the cities. Furthermore, regressions are used for cultural values on perceptions of risks from job hazards.

Findings

There are different cultural values across the cities. These cultural values are associated with the manner people understand risk and respond to risk management programs. This could eventually influence the success of the implementation of safety management programs.

Research limitations/implications

This is a study carried out in a single organization within the transportation industry. Managers and scholars must be careful in generalizing these findings across geographical locations and industries.

Practical implications

The findings challenge the assumption that safety‐training methods can be applied indiscriminately in every country without taking into account national culture and intra‐national subculture differences.

Originality/value

This study explores the importance of culture in the transfer and administration of US‐made safety programs to South America within the context of the high‐risk transportation industry segment. Its findings are important for multinational enterprises concerned with the safety of workers in high‐risk industries.

Details

International Journal of Manpower, vol. 28 no. 5
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 20 May 2021

Adrian Guachalla

This paper aims to identify the factors that foster an interest in opera and Opera Houses as a specific form of cultural capital and how the Opera House tourist constructs images…

Abstract

Purpose

This paper aims to identify the factors that foster an interest in opera and Opera Houses as a specific form of cultural capital and how the Opera House tourist constructs images of destinations from the cognitive, affective and conative dimensions.

Design/methodology/approach

A social constructivist methodology was adopted, and data was captured through online qualitative questionnaires from 226 Opera House tourists using a simple random sampling approach. These enquired about the development of their interest in opera and Opera Houses and the influence this exerts on their destination image formation process.

Findings

This form of cultural capital is mainly developed by exposure to art forms through family, social and further reference groups. Opera Houses project cognitive images of cosmopolitanism, affective images of social belonging and conative images of further opportunities to experience culture and leisure fostering destination loyalty and place attachment.

Research limitations

Productions of both opera and ballet are staged at Opera Houses, opening avenues for further research on either the opera or ballet tourist markets specifically using case studies across the ample spectrum of Opera Houses around the world.

Practical implications

In addition to the visual appeal and quality of cultural produce, tourism practitioners can use an Opera House’s projected affective images of social cohesion and togetherness to attract the Opera House tourist market. Opera Houses enrich a destination’s visual and cultural landscapes, cementing the need to preserve and promote their contributions to the destination’s cultural identity.

Social implications

This study highlights the need for cultural policy and audience development strategies that cultivate this type of cultural capital resulting in demand for and supply of cultural products that in turn stimulate the development of this niche cultural tourism market segment.

Originality/value

To the best of author’s knowledge, this is the first study that has approached the Opera House tourist from the destination image formation context.

Details

International Journal of Tourism Cities, vol. 7 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Book part
Publication date: 15 July 2014

Clemente J. Navarro Yáñez and María Jesús Rodríguez-García

The analysis of cultural consumption centers on the influence of individual characteristics (mainly social class). However, this chapter proposes that this relationship is…

Abstract

The analysis of cultural consumption centers on the influence of individual characteristics (mainly social class). However, this chapter proposes that this relationship is contextual. More specifically, this relationship varies according to the nature of local cultural scenes where people live. In order to show the contextual impact of cultural scenes, we analyze a representative survey among a Spanish population. Three main conclusions are drawn. First, two main dimensions explain the patterns of cultural consumption by the Spanish population: the classical distinction between popular and high culture, and the distinction between conventional and unconventional cultural practices. Second, other characteristics, beside social class, are important to explain the implication of population in different patterns of cultural consumption, for instance, age; young people are oriented toward more unconventional practices regardless of their social class. Third, local cultural scenes matter: the difference between cultural practices of different groups (for instance, young and old people) is reduced in municipalities oriented toward unconventionality, showing an “assimilation contextual effect.” This contextual effect also has some impact upon local cultural policies that we mention briefly.

The analysis of lifestyles and cultural consumption has focused mainly on determining the impact of individual attributes on the types of practices developed by individuals. However, the effect of the access or exposure to certain opportunities of cultural consumption is less frequently analyzed, or even whether this exposure has different effects according to different social groups. The analysis of this issue is one of the objectives of the “Cultural Scene” research program, which is being developed under the project “Cultural Dynamics of Cities.” In this chapter, we try to determine whether existing cultural scenes in different municipalities influence how Spanish residents develop their cultural practices, with data from a nationally representative survey.

Details

Can Tocqueville Karaoke? Global Contrasts of Citizen Participation, the Arts and Development
Type: Book
ISBN: 978-1-78190-737-5

Keywords

Article
Publication date: 18 January 2013

Byoungho Jin and Junghwa Son

The purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase…

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Abstract

Purpose

The purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase behaviors, and to examine the regional differences in purchase behaviors.

Design/methodology/approach

A total of 652 usable data were collected from consumers of age 18 years or older residing in Mumbai, New Delhi, and Bangalore, India via mall intercept surveys.

Findings

Overall, the findings confirmed that affluence level in each region explains the variances in region's values, attitudes, lifestyles, and consumption patterns of foreign branded goods. That is, Mumbai (i.e. the highest GDP among the three cities) showed individualistic characteristics (i.e. lower levels of face saving and group conformity). Attitude toward economizing was found to be inversely related to a city's affluence level with Bangalore (least affluent) having the highest attitude toward economizing and Mumbai (most affluent) having the lowest attitude toward economizing. Mumbai and New Delhi consumers purchased significantly more foreign jeans than Bangalore consumers. In purchasing foreign brand goods, social attributes (i.e. brand name and latest fashion) were more prominent in Bangalore consumers who are the most collectivistic in this study.

Practical implications

The findings of this study convey a clear message: assuming Indian consumers are the same across regions is a mistake and a localization approach should be considered to market to each region.

Originality/value

This study is one of the first attempts to examine regional differences in the Indian market. This study adds empirical evidence that differing economic affluence levels are critical in estimating consumption differences by region.

Details

International Journal of Emerging Markets, vol. 8 no. 1
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 21 May 2009

Flora F. Gu and Kineta Hung

This study examines the development of materialistic values from a historical generation perspective. On a macro level, we examine critical societal events such as the Cultural

Abstract

This study examines the development of materialistic values from a historical generation perspective. On a macro level, we examine critical societal events such as the Cultural Revolution and the globalization that may affect the materialistic values embraced by parents and adolescents in China. On a micro level, we delineate the impacts of financial resources and media exposure on individuals’ materialism. Based on the historical generation theory, we hypothesize differing levels of materialism, and differential mechanisms of materialistic development for the two generations. The hypotheses are tested on the survey data of 2,860 adolescents (age 15‐19) and 11,920 adults (age 40‐49, the parent generation). The results show that adolescents are more materialistic than the parent generation in terms of acquisition centrality, novelty‐seeking, and susceptibility to social influence. The results also show that media exposure exerts a strong influence on adolescents’ materialism while income does not register any significant effects. The effects are sharply reversed for the parent generation, with income as the key determinant and media exposure having no impact. The article closes with managerial and research implications.

Details

Journal of Asia Business Studies, vol. 3 no. 2
Type: Research Article
ISSN: 1558-7894

Keywords

1 – 10 of over 10000