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Despite the fact that citrus industry is growing in Pakistan where production is dominated by small-scale citrus growers, no research has been done to evaluate and analyse the marketing channel choice decision-making process of these citrus growers. The purpose of this paper is to review the existing factors affecting decision making of small-size citrus growers in citrus supply chain in Pakistan and also measures and analyses the factors that affect the marketing channel decisions of these small size growers.

A multivariate decision analysis technique, conjoint analysis, was used to analyse and evaluate the major factors affecting marketing channel choice decisions of small-size citrus growers.

It was concluded that among nine very important factors, six factors played a major role in the marketing channel choice decision making. Only three factors namely, “price”, “time of complete fruit picking” and “number of fruit pickings” were considered highly important factors and reflected that citrus growers not only want to secure his payments but also to save their orchards for next season(s).

The research would provide valuable information about citrus grower’s marketing decision-making process and thus would contribute to improving the efficiency and effectiveness of citrus industry in Pakistan.

This analysis would suggest them to make rational decisions and help choosing them the most appropriate combination of different levels of different factors which would increase their profits. This study identifies the most relevant factors and their levels which citrus growers and pre-harvest contractors preferred in citrus marketing channel choice decision making, thus, server as a guideline for the buyer’s to deal with them accordingly. This would improve the efficiency and reduce the transaction cost along the citrus supply chain in Pakistan.

Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered by Ghana, Nigeria and Brazil; citrus marketing involves Israel, South Africa and the USA; bananas are covered by Jamaica and Brazil. Explores all of these in depth and discusses them with breakdowns of figures.

The purpose of this paper is to study the lemon and citrus clusters in Argentina and Uruguay, in which the central role of public-private coordination in ensuring successful participation in global value chains. International agrifood markets are increasingly segmented in terms of quality, plant health and safety standards, requiring the implementation of reliable traceability systems and certifications of good practices. These requirements call for the alignment of various actors – including private companies, plant health organizations, science and technology institutions – behind a common interest.

This study employed a series of case studies to answer the research question. Thus, the study conducted 30 in-depth semi-structured interviews with stakeholders from different public and private organizations (18 for the Argentinean case and 12 for Uruguay). This fieldwork took place between June and November 2020, where all interviews were recorded.

The clusters studied here exemplify how these challenges can be successfully met. In turn, these achievements not only represent new export opportunities, employment generation, attraction of foreign direct investment (or the opening of subsidiaries in other countries by one of the local companies) but also the possibility for small producers to benefit from a novel array of sectoral public goods and institutions that have the potential to contribute to their growth.

The adoption of a case study method limits the generalization of results.

This study sheds light on how public–private cooperation spaces and the provision of public goods might boost fruit exports.

This paper seeks to investigate the impact of citrus tristeza virus (CTV) on the commercial value of fruit produced by navel orange trees.

Data are counts of fruit of various sizes and quality harvested from a tree in a year. The counted fruit are converted to a dollar value using a standardized pricing matrix and then normalized as a ratio of the tree value compared to trees in the same orchard and year that were free of virus. Statistical tests determine if trees at various stages of infection have different production values than virus‐free trees.

On average, trees infected with CTV have higher fruit production values than trees that did not contract the virus, after compensating for climate and location differences, even though the presence or absence of CTV explains only about 1 percent of the variation in production value.

Data are from commercially maintained orchards rather than a carefully controlled experiment in an isolated greenhouse environment.

Orange growers in the region should be reluctant to remove trees that have mild strains of CTV. The effects of a tree virus on production value should be a consideration in how to respond to the virus.

Development of a standardized pricing matrix to control for pricing fluctuations from year to year is a relatively novel concept. The applied concepts of tree status cohorts and relative crop values are original and provide valuable tools for combining data from different orchards and climate conditions.

The purpose of this paper is to synthesize lessons from the agricultural value chain models and their associated financing mechanisms in China and India as to provide policy recommendations on how best to facilitate development of efficient and inclusive value chains.

The paper builds on a review of the existing literature on agricultural value chains and their financing mechanisms, and draws lessons from it for strengthening interface between product and financial markets in order to enable smallholders capture benefits of the value addition.

From the comparative review of value chain financing mechanisms and current policy contexts the authors find dominance of internal financing of value chains (in terms of provision of inputs, technology and services) in both the countries. Value chain finance from commercial banks and other financial institutions is limited and mainly through tripartite agreements among the financing institutions, lead firms and farmers.

The lessons drawn from various value chain models and their financing mechanisms provide feedback to financial institutions and policymakers to take measures to strengthen value chain finance in smallholder agriculture.

The paper undertakes a rigorous review of the existing value chain models and their financing mechanisms in light of the most recent research on emerging innovations and development strategies, in order to glean key lessons for policy recommendations on strengthening linkages between financial and product markets.

Explores the role of boards and co‐operatives in the total marketing system and concludes they should be left to compete openly with the private sector. Examines this with regard to the open market in Africa and how it is still, to some extent, a social institution. States that there are three basic categories of tribal groupings in North America, Africa and the South Pacific, these are: individualist; competitive; and co‐operative, these are discussed and explained in detail. Concludes that the study has not questioned the existence of boards and co‐operatives, it has set out their roles in and contributions to, the marketing system, suggesting ways in which both can be made more effective.

The Gandhian-Vedic approach to development is synonymous with the advancement of spiritual agency. It emancipates society by trying to raise people's interconnectedness with nature, mitigating capitalism's hegemony of consumerism on people's psyche and hence reducing the chances of individuals perpetuating the cycle of exploitation by adhering to capitalist norms. That is, the Gandhian-Vedic approach to discursive accountability minimises the risk of circularity in the dialectics of contradictions, which occurs when consenting behaviour replaces existing contradictions with another set of contradictions. It enables the actor to step off capitalism's treadmill of materialism and exploitation by centralising spiritual development. Its spiritual revolution involves caring for the whole whilst engaging with social structures. Here the Gandhian-Vedic logic is extended to emancipatory accounting by developing accounting as a discursive risk assessment tool that minimises the fragmentation of time and space aspects of performance. Its holistic representation of performance could change perceptions about interconnectedness between an individual's behaviour, nature and society. It is the antithesis of conventional accounting's prioritisation of private interest over responsibility for the whole.

The purpose of this paper is to address some knowledge gaps in the family entrepreneurship literature, examining the cases of seven Western Australian family firms with various degrees of export involvement, including no involvement. In this process, the study incorporates the resource-based view of the firm (RBVF).

Face-to-face and telephone interviews conducted with firm co-owners and one manager of seven family firms. Content analysis and word association were employed to analyse the data gathered.

The interviews revealed the significance of various key resources regardless of firms’ extent of export involvement. Indeed, alignments with the RBVF emerged, with firms’ strategies resting on valuable, rare, perfectly immobile and non-substitutable resource attributes. More lucrative consumer markets, diversifying, product recognition and minimising the impact of domestic competitors were main reasons to export. In contrast, rising costs, unfavourable currency exchanges or mediocre previous experiences were motives for discontinuing exports. Nonetheless, building on their resource foundation, non-exporting firms’ strategies focussed on strengthening their involvement in the domestic market, perceived as a valued alternative.

The academic literature identifies various knowledge gaps concerning family firm entrepreneurship, including research focussing on family firms’ internationalisation process. By addressing this under-researched area, the study provides an element of originality and value. In addition, despite Western Australia’s proximity to neighbouring markets, limited contemporary research on family firms has been conducted in this state; hence, the study provides an original component. Finally, the study seeks to refine the RBVF in the context of family firm research.

The authors examine issues related to farm‐to‐table direct marketing. We consider motivations and drawbacks associated with participating in farm‐to‐table from both the consumer and farmer perspectives. While we find a significant amount of advocacy for the restoration of nostalgic methods of food distribution that remove all intermediaries from direct farmer‐consumer interaction, we conclude that farm‐to‐table direct marketing plays, and is likely to continue to play, a very minor role in US food distribution.

The use of various forms of cooperative sales promotions such as intracompany and intercompany multibrand promotions is on the ascendance, particularly among manufacturers and marketers of frequently purchased packaged consumer products. This article provides an overview of various forms of cooperative sales promotions, objectives that firms strive to realize through cooperative sales promotions, and other issues. In addition, from the standpoint of improving marketing productivity, the need for greater focus on the consumer franchise building potential of various sales promotion tools is highlighted.