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This study aims to explore ways to minimize plate waste at university canteens by studying plate waste and consumers at three main canteens of a university, Thailand.

Using university canteens in Thailand as a case, plate waste was characterized and quantified and consumers’ insights concerning food consumption practices were examined through focus group discussion.

The results revealed that each consumer wasted edible food around 19 grams/meal. The generation of plate waste is affected by the food provision system, including canteen setting, food purchasing procedure and food quality. In addition, the presence of stray dogs in the canteens inhibited consumers from finishing up their food. Thus, improving the food provision system is crucial to engage consumers in achieving zero plate waste.

This research sheds some light on ways to engage consumers in sustainable consumption and contributes to the knowledge on plate waste and sustainable consumption in university settings. Improving food quality and canteen settings are of importance to better engage consumers. In addition, this research revealed that concepts of system of provision and citizen-consumers are practical to analyze sustainable transformations for green university initiatives.

A robust literature has developed that demonstrates that ethical consumption, particularly “buycotts,” is on the rise. However, not much is known about (1) consumer convergence: do consumers who purchase one “ethical” product also purchase others, and (2) the degree to which ethical consumers make their purchasing decisions for collective reasons. We attempt to fill this lacuna in the literature. This study uses results from a mail survey of a random sample of 500 Colorado residents to examine the degree of convergence between consumers of organic, fair trade, locally grown, animal friendly, made in the United States, and union made products with tetrachoric correlations coefficients and binary logistic regression models. We also investigate the degree of convergence between consumers who report holding collective motivations for purchasing ethical products through these same methods. Our findings indicate strong support for convergence between ethical consumers and consumers who believe they are acting collectively. The results suggest that many ethical consumers believe they are part of an “imagined community” of citizen–consumers who through their joint purchasing decisions are critiquing and hopefully changing traditional production–consumption commodity networks.

Social Farming (SF) is an expression of agricultural diversification and multifunctionality, due to its ability to create positive externalities through the inclusion of vulnerable individuals. For this reason, products derived from SF are characterized by social quality attributes, which, however, are not often recognized by the market. This study aims to investigate the reasons behind the lacked recognition of the value created by SF analyzing the willingness to pay (WTP) for such products and the factors affecting citizen-consumers' purchasing behavior.

Data were collected through a convenience sample (N = 350) via a web-based structured questionnaire. Psycho-attitudinal scales, previously validated in literature, were adopted to characterize the citizen-consumers interviewed. A logistic regression was run in order to determine those characteristics of respondents affecting their intention to purchase SF products, while an ordered logistic regression was performed to uncover the determinants of consumers' WTP for SF products.

The results show the relevant role of the level of education, household size and ethical self-identity in affecting the willingness to support SF activities by paying a price premium for its products. Lack of availability and information about SF products are the main factors limiting their purchase.

The study offers interesting results outlining future research fields about market penetration strategies and policy implications.

The purpose of this paper is to examine the historical position of the ethical consumer as a driver of change within the Fair Trade movement. Fair Trade was originally envisaged as a model of South-North trade; however, with Fair Trade labels now available to consumers in India, Brazil, South Africa and Kenya, the geographies of production and consumption appear increasingly fluid and dynamic.

Using a historical comparative case study approach this paper draws on the records and archives from eight leading Fair Trade organisations based in the UK.

The paper develops an exploratory framework based on an assessment of Fair Trade’s theory(ies) of change and the role of the ethical consumer as an agent of change. Four consumer narratives are identified: simpler living and moral action; co-operation and solidarity; consumer demand and choice; and citizen-consumers. The paper concludes by considering the implications for globalising the concept of the “citizen-consumer” and the (re)politicisation of Fair Trade consumption.

Primary data collection was mainly based on UK organisations. Additional comparative studies could develop an understanding of the context and geographies of Fair Trade practices.

New and emerging Fair Trade markets may offer valuable areas of further study.

Increased understanding of the drivers of social change may lead to improved decision-making by Fair Trade organisations and policy-makers.

The paper contributes to the development and understanding of Fair Trade’s theory of change model by offering an historical dimension that is absent from the majority of existing studies.

The purpose of this paper is to identify the motivations to consume ecological foods in alternative food networks (AFNs).

In total, 150 questionnaires were applied; the questionnaire was adapted from Food Choice Questionnaire (Steptoe et al., 1995). Data were analyzed by means of multivariate statistics with factor and cluster analysis. In order to identify statistical differences (p<0.05), Kruskal–Wallis and Mann–Whitney nonparametric tests were performed.

Ten factors or motivations were found: social ecological concern, nutritional content, sensory aspects, certifications, naturalness, specialized consumption, trust in the seller, economic aspects, health and availability. Four groups were obtained and called: citizen consumers, in-process citizen consumers, conscious social consumers with no interest in certifications and conscious pragmatic consumers. It is concluded that differentiated consumers visit these establishments and their motivations are diverse, albeit they concur, to a varying extent, with the objectives of AFNs, finding a mixture of hedonic and ethical motivations.

This sort of works about specific places of consumption as well as specific consumers, in this case ecological, contributes to the development of future social research on other contexts, different consumers and products.

This sort of research has been carried out in various European cities, with a number of foods and over various sales channels; however, at present there is a debate around AFNs and the veracity of their goals. This way, the present work can contribute with an answer to whether the goals match the motivations of consumers.

Examines the relationship between public welfare and the pursuit of happiness via a discussion on the conception on public welfare provision and the way in which it is received as consumption. Introduces concepts on organized welfare and positions individual happiness in the realm of consumption, and argues that state‐organized welfare polity has unintentionally expanded the scope of and expectation of citizens on consumption. Outlines the critics on welfare state provision. Argues for a conceptualization of happiness with reference to the mode of welfare consumption. In spite of problems relating to the welfare state, collective consumption has provided both symbolic and material goods through which a new set of consumption relations is developed. Ends with remarks on the implication of welfare consumerism in creating the social identity of citizen‐consumers and happiness in the coming modernity.

Purpose — The chapter seeks to examine the impact of neoliberal language on the library profession in the United Kingdom. Since New Labour's election in 1997 public service restructuring in the United Kingdom took on a more oblique managerialist and consumerist approach. The impact of managerialism in the public library service has focused mainly on modernising and improving services to the individual user, and is based on scenarios where public libraries have to model themselves on the private sector, and where managers have been empowered over professionals.

Design/methodology/approach — The chapter uses a mixed methods approach by combining content and discourse analysis to examine how neoliberal discourses have impacted on public librarianship through examination of government policy documents, and other works on public libraries in the era under study.

Findings — The study highlights neoliberal narratives within public library policy documents in the period, with emphasis on deprofessionalisation and consumerist attitudes related to public choice evident. The discussion reveals how narratives of elitism and decline are used to describe the public library service, which reinforces negative stereotypes of a service in distress.

Research limitations/implications — The study only relates to the period 1997–2010 with an emphasis on the United Kingdom, thus cannot be seen to be representative of all public library services.

Originality/value — The study utilises a mixed method approach to examine narratives within public library policy, and reflects on an important period in public library development, and offers a unique insight into the period.

This study aims to introduce the term, concept, mission and practice of macroservicing to recognize the ascent and obligations of Homo Servicus and to broaden and reinvigorate the service discipline. The author shares a framework for constructive engagement via macroservicing; services provisioning throughout ecosystems, particularly marketing systems, to eliminate or mitigate social traps, to reduce disenfranchisement and suffering and to enhance well-being in the system and stakeholders of the system, which ultimately includes everyone.

Synthesis of literature was drawn from several disciplines, including macromarketing and social psychology, and relevant streams of research to make key points about existential threats from social traps, and their resolution via macroservicing.

Complex social traps and systemic challenges – e.g., war, poverty, environmental degradation – require systemic services-marketing solutions by catalytic institutions in ways that engage vulnerable people and address needs of stakeholders, locally, regionally and globally.

Further study of socioeconomic/market phenomena and a framework that must be understood and can be studied empirically to design, coordinate and deliver appropriate services throughout ecosystems.

Businesses, governments, non-governmental organizations (NGOs) and citizen-consumers can use the framework and related text to inform and to guide collaboration and decision-making vis-à-vis services reach and efficacy throughout their communities, states, regions or alliances.

The commentary offers fresh perspectives and insights; an adaptive, practical framework for systemic analysis and humane problem resolution to enhance individual quality of life, community eudaimonia and planet well-being. Emphasis is placed on the inclusion of under-served or disenfranchised consumers in marketing system(s) and solutions that emerge from macroservicing to facilitate access and inclusive services provisioning.

Senior CHAT (Consumer Health Awareness Training) improved health information literacy and promoted better health outcomes through basic computer instruction among senior citizens in a healthcare impoverished Louisiana parish. Librarians at a state university in southeast Louisiana partnered with senior citizen centers to promote National Library of Medicine databases in a project funded by National Network/Libraries of Medicine/South Central Region. This paper seeks to describe and discuss this initiative.

Librarians responded to a community assessment demonstrating the need for basic computer instruction and increased health information literacy among the 1,800 clients served by the Tangipahoa Voluntary Council on Aging (TVCOA). Senior CHAT included two series of hands‐on classes with 25 students. Seniors were instructed in the use of MedlinePlus and NIHSeniorHealth databases. TVCOA staff were trained to continue to assist seniors after the project's completion. A Senior Citizen Consumer Health LibGuide was created and is a project legacy. Participants also created updatable portable personal health profiles.

Pre‐ and post‐instruction surveys suggest seniors increased usage of the databases post‐instruction. Over 70 percent of senior participants were able to create a personal health profile.

The elderly are at risk of poor health literacy. As the USA moves to a consumer‐centric health care system, these individuals need technology skills to take an active role in health care‐related decisions.

The project promoted lifelong learning in the region and forged new community partnerships. Its value lies in its reproducibility in a variety of community settings and its alignment with US Healthy People 2020 initiatives.