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At many crucial moments in recent foreign affairs, relations between the United States and other nations of the world have hinged on our diplomats providing accurate and timely information to governments and foreign publics about our government's policies and our goals (Dunlop, 1996). Within the US government, our relations with other peoples of the world was coined as public diplomacy, as opposed to official diplomacy between governments, by the Kennedy administration. Despite strains in US relations with other countries, international opinion polls mostly show that Americans are still admired, even as there are disagreements with US policies (Pew Research Center for People and the Press, 2003; What the World Thinks, 2004).

It has been suggested that “space and artifacts constitute systems of communication which organizations build up within themselves” (Gagliardi, 1992a, b, p. vi) and reflect the cultural life within that organization. This is a study of how the “landscape” of a public library (“Library X”), as an information retrieval system, relates to the values of the people who created it. The efforts here are geared towards understanding the physical instantiation of institutional culture and, more specifically, institutional values as they are reflected through the artifact.

The global proliferation of distance learning programs has become a major phenomenon of our times. So rapid is the growth rate of distance learning options, that statistics on them are rendered out-of-date at the moment of publication. As soon as innovations in media and automation technologies have appeared, their new capabilities have been adapted to distance learning applications, fueling the growth of distance learning programs, and providing marketing tools for the promotion of newly upgraded or newly created distance learning programs and institutions. Rapid growth in a highly competitive market has led to the duplication and overlapping of new distance learning options both within institutions and across institutional and geographical boundaries.

This chapter analyzes major trends in rural public libraries, beginning with a discussion of changes in service offerings since the advent of the Internet. These outlets are now better able to help patrons with their employment, education, and civic engagement needs than they have been at any point in the past. However, rural public libraries still lag behind their peers in broadband speeds, technological infrastructure, and various forms of service and training offerings that use these technologies. The difference in public offerings is not only due to problems of technology, but also limited funding for staff, aging and small buildings, and a lack of state and regional support to allow these libraries to achieve economies of scale. As libraries nationwide shift to focus more on public programming and digital offerings, these factors will be barriers to rural outlets keeping up with modern trends in the field.

This study uses Institute of Museum and Library Services (IMLS) and Digital Inclusion Survey data to analyze trends among rural public libraries. The authors returned to the original data sets from these studies to find nuance between types of rural outlets, primarily dividing this information based on libraries’ distances from more densely populated areas. These statistical data are supplemented through qualitative interviews with professionals in the rural library field. Key findings include:

• Rural public libraries have made major strides in improving broadband quality and increasing related service offerings since the advent of the Internet in the mid-1990s.

• Rural libraries still lag behind those in more populated areas in terms of technical infrastructure and training offerings, and this becomes more acute among those located farther from population centers.

• As the public library field places a greater emphasis on public programs, rural libraries’ small and aging buildings will likely be a barrier to them keeping up with their peers.

• The lack of regional consortia and strong state libraries in some parts of the country limits rural libraries’ abilities to achieve economies of scale and negatively impacts the range of services they can offer their patrons.

Rural public libraries have made major strides in improving broadband quality and increasing related service offerings since the advent of the Internet in the mid-1990s.

Rural libraries still lag behind those in more populated areas in terms of technical infrastructure and training offerings, and this becomes more acute among those located farther from population centers.

As the public library field places a greater emphasis on public programs, rural libraries’ small and aging buildings will likely be a barrier to them keeping up with their peers.

The lack of regional consortia and strong state libraries in some parts of the country limits rural libraries’ abilities to achieve economies of scale and negatively impacts the range of services they can offer their patrons.

Rural libraries have often been combined together in statistical analyses of their service offerings. This chapter shows nuance between these outlets, demonstrating that libraries that are distant and remote from population centers face more difficulties than those on the fringes of cities and suburbs. Likewise, while much of the advocacy surrounding rural libraries has focused on the need for improved broadband and technological infrastructure, this study moves on to study how building infrastructure, low staff funding, and a lack of mechanisms for collaboration will hinder libraries’ abilities to keep up with modern changes in the field.

Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analyzed are collected from research on exchange relationships in the field of marketing. To analyze how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorization and analysis are summarized and followed by a set of concluding implications and suggestions for narrative practice aiming to reconstruct business action in the making.

This chapter examines the impact and influence of the visual and performing arts in sustaining thriving communities and highlights the essential role of libraries in providing access to arts and cultural programming and services. Creative and artistic intervention has become the imperative of our time. Creativity is required not only in design studios and workshops, but in all areas of work and life, both professional and personal. Places of artistic and cultural production are strongly correlated with strong local economies and sustainable communities. Libraries are public spaces that promote and maintain community, not only civic institutions. As such, the library plays a key role as incubator for the arts. Libraries advocate freedom: of ideas, communication, and information. Arts programming in libraries provides an avenue for people to communicate ideas and feelings through visual, auditory, or kinesthetic forms. But more than that, libraries are also about education, safe and welcoming spaces, community, and entertainment. Libraries support and promote the value of multiple perspectives and voices. Libraries can shape patronage of the arts and engage future generations by addressing social diversity and inciting inclusive participation in the arts. Many libraries are participating in the creation of new forms of understanding through arts programming, services, and resources. In an age where many of society’s most important challenges are related to our relationship with information, it is vitally important to include visual and performing arts professionals in the intersection between artistic practice and critical engagement with information.

Through the example of a “regulatory ranking” – an index produced with the aim to regulate the pharmaceutical market by pushing companies in the direction of providing greater access to medicine in developing countries – this chapter focuses on indexing and ranking as infrastructural processes which inscribe global problem spaces as unfolding actionable territories for market intervention. It foregrounds the “Indexal thinking” which structures and informs regulatory rankings – their aspiration to align the interests of different stakeholders and to entice competition among the ranked companies. The authors detail the infrastructural work through which such ambitions are enacted, detailing processes of infrastructural layering/collage and patchwork through which analysts naturalize/denaturalize various contested categories in the ranking’s territory. They reflect on the consequences of such attempts at reconfiguring global topologies for the problems these governance initiatives seek to address.

Shadowing is a form of non-participant observation that entails following and observing research participants as they go about their everyday business. It offers a possibility to gain in-depth insights into individuals’ actions, roles, and personalities, as well as their social relations and environments. However, shadowing remains – as do other observational and ethnographic methods – largely unfamiliar within the field of higher education research. As a result, a methodological – and, consequently, knowledge – gap has formed: while document, policy, survey, and interview analyses offer insights into how things should be done or are said to be done, few studies offer an understanding of how things are actually done. Based on my experience of shadowing heads of departments at an English university, I discuss the strengths of the method and warn about the issues one has to carefully navigate when conducting shadowing, with a particular focus on carrying out such research in higher education environments. The chapter advocates for a wider use of shadowing among higher education researchers, concluding that our understanding of higher education dynamics can benefit most from this method when it is combined with other data collection techniques.