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This study aims to explore how two affective factors (i.e. brand attachment and consumer affinity) influence host country consumers' responses to an international brand alliance (IBA).

A two (brand attachment: high vs low) × two (consumer affinity: high vs low) factorial experiment was conducted with 336 US university students. The partial least squares structural equation modeling (PLS-SEM) method was used to test the conceptual model.

(1) Pre-attachment to the host brand and consumer affinity for the country-of-origin (COO) of the foreign partner brand positively influence attitudes toward the IBA. (2) Attitudes toward the IBA positively influence post-attachment to the host brand, intention to buy the IBA product and willingness to recommend the IBA product. (3) Pre-attachment to the host brand positively influences post-attachment to the host brand.

This study extends the literature on factors influencing attitudes toward IBAs by finding the significant influences of pre-attachment to the host brand and consumer affinity for the COO of the foreign partner brand on host country consumers' responses to IBAs.

Effective information security management is a strategic issue for organizations to safeguard their information resources. Strategic value alignment is a proactive approach to manage value conflict in information security management. Applying a critical success factor (CSF) analysis approach, this paper aims to propose a CSF model based on a strategic alignment approach and test a model of the main factors that contributes to the success of information security management.

A theoretical model was proposed and empirically tested with data collected from a survey of managers who were involved in decision-making regarding their companies’ information security (N = 219). The research model was validated using partial least squares structural equation modeling approach.

Overall, the model was successful in capturing the main antecedents of information security management performance. The results suggest that with business alignment, top management support and organizational awareness of security risks and controls, effective information security controls can be developed, resulting in successful information security management.

Findings from this study provide several important contributions to both theory and practice. The theoretical model identifies and verifies key factors that impact the success of information security management at the organizational level from a strategic management perspective. It provides practical guidelines for organizations to make more effective information security management.