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The Emerald Handbook of Work, Workplaces and Disruptive Issues in HRM
Type: Book
ISBN: 978-1-80071-780-0

Book part
Publication date: 25 March 2024

Heather Yaxley and Sarah Bowman

Women working in public relations (PR) in the 1990s developed the power of metamodern pragmatism to avoid being constrained in this decade of contradictions.This was a time of…

Abstract

Women working in public relations (PR) in the 1990s developed the power of metamodern pragmatism to avoid being constrained in this decade of contradictions.

This was a time of promise for female empowerment and careers. The PR industry in Britain had quadrupled in size, yet increased feminisation and professionalisation did not resolve gender inequity. Indeed, alongside the existence of ‘old boys clubs’ and hedonistic macho agencies in the industry, the 1990s offered a lad's mag culture and an AbFab image of PR.

An original collaborative historical ‘Café Delphi’ method was developed using three themes (sex, sexuality and sexism) to explore women's careers and contributions in the expanding and increasingly powerful field of PR in the United Kingdom during the 1990s. It built on feminist critique of the industry and paradoxical portrayals of women resulting from significant changes in media, popular culture and a pluralistic marketplace.

Individual and collective experiences of women working in PR at the time reveal the power of attitudes to affect their ability to achieve equality and empowerment. Women navigated tensions between the benefits of accelerated pluralism and the patriarchal resistance in the workplace through performative choices and a deep sense of pragmatism.

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Women’s Work in Public Relations
Type: Book
ISBN: 978-1-80455-539-2

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Selling Our Youth
Type: Book
ISBN: 978-1-80117-239-4

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Teacher Preparation in Ireland
Type: Book
ISBN: 978-1-78714-512-2

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Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78560-785-1

Book part
Publication date: 29 May 2012

Rachel Aldred

Purpose – This chapter examines how activism and advocacy have shaped the policy and politics of cycling.Methodology – Evidence drawn upon includes policy documents and interviews…

Abstract

Purpose – This chapter examines how activism and advocacy have shaped the policy and politics of cycling.

Methodology – Evidence drawn upon includes policy documents and interviews with advocates and activists, some carried out as part of the Economic and Social Research Council Cycling Cultures project. The chapter focuses on the United Kingdom but within a comparative context drawing upon material from The Netherlands and the Republic of Ireland.

Findings – The chapter argues that cycling has always been constructed in relation to social movements and social identities, and so the politics of cycling varies depending on the relationship of cycling to politics more broadly. Understanding this context can contribute to the analysis of policy and infrastructural debates within and between cycling movements.

Research limitations – The research could be strengthened by a comparative focus upon middle- and lower-income countries, where the demographic profile of cyclists is likely to be different leading to distinctively different politics of cycling.

Research implications – The politics of cycling should be considered as crucial in shaping the content and outcomes of cycling policies, particularly in terms of understanding – and redressing – perceived policy failures.

Social implications – The chapter argues that the current political and economic situation is generating distinctive political problems for cycling movements, and this is already beginning to produce new debates and changes in forms of advocacy and activism.

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Cycling and Sustainability
Type: Book
ISBN: 978-1-78052-299-9

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