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In Brazil, bacalhau dishes represent strong cultural, religious and traditional values. The purpose of this paper is to propose a theoretical perspective integrating theories on social identity, role‐based identity, and cultural capital to explore multi‐phase bacalhau prosumption. The aim is to understand how consumers maintain their social identity and role‐based identity in this process.

Data gathering is based on focus‐group discussions. A total of 13 focus‐group discussions were developed with 104 consumers from five different cities in Brazil. Discussions of all five phases of bacalhau prosumption reveal how people maintain and reinforce their social identity and role‐based identity.

It was found that consumers achieve their social identity through comparison with both in‐group and out‐group members in what they prosume and how they prosume. Consumers also try to maintain their role‐based identity through continuously comparing their actual behaviour with the behaviour standards associated with the role of being a good host/hostess. While economic capital is expressed by the prosumption objects, cultural capital is reflected in consumer prosumption practices.

This study has developed a new theoretical perspective, integrating theories on social identity, role‐based identity, and cultural capital. This novel perspective is applied to a complex food prosumption context including strong cultural, religious and social elements, and allows us to capture both the “being” and “doing” aspects of bacalhau prosumption.

The purpose of this paper is to extend research on employer branding in the recruitment context. The authors develop a model that integrates research from employer branding, social identity theory, and person-organization fit in order to investigate the impact of company reputation and identity congruency between organizations and their job applicants on the attractiveness of an employer brand.

An online survey was conducted to test the theoretical model in a recruitment context in the Norwegian offshore industry. Structural equation modelling is employed in the data analysis.

A key finding is that a company’s reputation and identity congruence between applicants’ self-identities and their perceived organization identity affect job applicants’ job pursuit intentions through mediation of cognitive social identity. Moreover, identity congruence predicts applicants’ cognitive identification with the company.

The study suggests that managers should try to map and understand central characteristics that describe job applicants’ identities and strive to provide applicants with access to necessary information about the company to form cognitive identification with the company.

The authors extend research on employer branding by incorporating social identity and attitude as mediators between symbolic and instrumental attributes of an employer brand and its attractiveness. This study also deepens research on social identity by including explicitly a comparison process between applicants’ self-identities and their perceived organizational identity, which leads to applicants’ identification with the company.

The purpose of this study is to develop new knowledge on corporate branding from a corporate social responsibility (CSR) perspective. The paper is particularly concerned with how environmental awareness can function as a specific CSR activity, and how environmental awareness can impact corporate brand. The paper also investigates the role of personal leadership, both within the company and externally, in developing an environmentally responsible company.

The paper uses an explorative research method and studies one company within the Norwegian offshore oil and gas industry. The analysis is based on qualitative interview data.

The study shows how the founder's role as “cultural architect” has a positive impact on how external constituents assess the image of the company, especially with regard to the company's innovations and its awareness of environmental issues, in two ways: first, it shapes, coordinates, energizes and leverages employees' attitudes and behaviors in relation to environmental issues; second, it thereby enforces a positive external reputation for the company, especially as a “green innovator”.

The findings are induced from a case study of one company in a particular industry. The results may therefore not be applicable or generalizable to other companies or other industries.

The study suggests that companies may gain reputational advantages and differentiation in integrating corporate social responsibility and environmental awareness as a core element of their business strategy.

The paper contributes to the corporate branding literature by exploring the role of CSR, and in particular concern for environmental issues and personal leadership, in building corporate reputation and developing a strong corporate brand.

The purpose of this paper is to examine the effect of the interpretation strategy of cultural mixing on consumers’ evaluations of global brands that incorporate local cultural elements. Specifically, this paper examines whether a property interpretation and a relational interpretation have different influences on consumers’ evaluations of global brands that incorporate local cultural elements.

Two experiments were conducted as part of this research. Experiment 1 adopted a two (interpretation strategy: property interpretation vs relational interpretation) single-factor between-subjects design. Experiment 2 adopted a 2 (interpretation strategy: property interpretation vs relational interpretation) × 2 (polyculturalist beliefs: high vs low) between-subjects design. The data were analyzed using ANOVA and PROCESS 213.

A property interpretation (emphasizing that some features of a global brand transfer to local cultural elements) leads to a less favorable evaluation of global brands that incorporate local cultural elements than a relational interpretation (emphasizing a relation between global brands and local cultural elements). This effect is fully mediated by perceived cultural intrusion, and it exists only when consumers have a low level of polyculturalist beliefs.

This paper reveals that the phenomenon of cultural mixing occurs when global brands incorporate local cultural elements. In addition, the way that consumers perceive the relationship between global brands and local cultural elements will determine their reactions to global brands that incorporate local cultural elements.

The purpose of this study is to obtain a titanium mandibular implant that possesses a personalized external shape for appearance recovery, a supporting structure for physiological loading and numerous micro-pores for accelerating osseointegration.

A three-dimensional intact mandibular model of a beagle dog was created from cone-beam computerized tomography scans. A segment of the lower jaw bone was resected and replaced by a personalized implant with comprehensive structures including a customized external shape, supporting structures and micro-pores, which were designed by topology optimization. Then with FEM analysis, the stress, displacement distribution and compliance of the designed implant were compared with the non-optimized model. The weight of the optimized implant that was fabricated by SLM with titanium alloy powder was measured and contrasted with the predicted non-optimized model for evaluating the viability of the design.

The FEM results showed the peaks of von Mises stress and displacement on the optimized implant were much lower than those of the implant without optimization. With topology optimization, the compliance of the implant decreased significantly by 53.3 per cent, and a weight reduction of 37.2 per cent could be noticed.

A design strategy for personalized implant, with comprehensive structures and SLM as the fabrication method, has been developed and validated by taking a canine mandible as the case study. With comprehensive structures, the implant presented good biomechanical behaviors thanks to the most appropriate supporting structures obtained by optimal design. The topological optimal design combined with SLM printing proved to be an effective method for the design and fabrication of personalized implant with complex structures.

This study, based on construal level theory, aims to examine the influential mechanism of leader empowerment behaviour on employee creativity. Specifically, it examines the mediating role of cognitive flexibility between leader empowerment behaviour and employee creativity, along with the moderating effect of consideration of future consequences (CFC) on this linkage.

A two time-point survey study (n = 214) was conducted to collect information from leaders and employees in terms of mutual evaluation in several Chinese industries. To effectively avoid common source bias, this survey was conducted through pairing leaders and employees. During the survey, the supervisors and subordinates were double-blinded. Correlation analysis and hierarchical regression analysis were used to test the research hypotheses.

Firstly, leader empowerment behaviour can significantly predict employee creativity. Second, cognitive flexibility plays a partial mediating role in the linkage between leader empowerment behaviour and employee creativity. Thirdly, CFC moderates the relationship between leadership empowerment behaviour and cognitive flexibility. The mediating role of cognitive flexibility underlies the overall moderating effect of CFC on the relationship between leader empowerment behaviour and employee creativity.

We used construal level theory to explain the influence of the mechanism of leader empowerment behaviour on employee creativity. In this manner, this study bridges the gap between theory and practice, as well as enriching the research on leader empowerment behaviour and employee creativity, especially in the Chinese context. Moreover, our study has several practical managerial implications, based on the importance of employee creativity. It inspires the implementation of leader empowerment behaviour, cultivation of employee creativity and introduction of several procedures.

This paper discusses the influential mechanism of leader empowerment behaviour on employee creativity from a new perspective and explains the process of encouraging employee creativity through information-processing methods. It mainly highlights the application of construal level theory to discuss employee creativity and develops a new research frame for employee creativity. Leaders can raise employee creativity through leader empowerment behaviour.

As to different angles of attack and nonlinear problems caused by high temperatures in coexisting hypersonic aircraft, people mainly rely on fluid software for research but lack analysis of flow mechanisms. Owing to computational difficulties, few people use numerical algorithms to combine them for discussion. Hence, this study aims to make a deep inquiry into the laminar flow and heat transfer of compressible Newtonian fluid in hypersonic aircraft with small attack angles.

In this paper, on the basis of mass, momentum and energy conservation laws, the governing equations of the hypersonic boundary layer are established. Viscosity, specific heat capacity and thermal conductivity are considered nonlinear functions concerning temperature. In virtue of the MacCormack finite difference method, the stationary numerical solutions are solved directly, and the validity of the algorithm is verified.

The results demonstrate that at Mach number 5, compared to the 0° attack angle, the maximum temperature near-wall at the 3° attack angle increases by about 25%. An enjoyable phenomenon is discovered, where the position corresponding to the maximum wall shear force shifts back as the attack angle and Mach number increase. The relationship between the near-wall maximum temperature versus attack angle and Mach number is fitted through numerical calculation results.

Empirical formulas can be used to estimate heat transfer characteristics at small attack angles, which will guide the design of aircraft thermal protection systems.

The essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.

Based on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.

In this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.

This paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.