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Article
Publication date: 8 June 2015

Junga Kim, Chunsik Lee and Troy Elias

Drawing upon the knowledge sharing model, the purpose of this paper is to identify personal and environmental antecedents to information sharing on social networking sites…

4754

Abstract

Purpose

Drawing upon the knowledge sharing model, the purpose of this paper is to identify personal and environmental antecedents to information sharing on social networking sites (SNSs) and examines the interaction effects between the two factors.

Design/methodology/approach

Data were collected via online survey with college students. Hierarchical multiple regressions were performed to test hypotheses and examine research questions.

Findings

With regard to environmental factors, the more users perceive their audience to be a collection of weak ties, the more likely they are to share information on SNSs, independent of the size of their networks. Personal factors such as information self-efficacy, positive social outcome expectations, and sharing enjoyment feelings were found to be significant predictors of sharing activities. In addition, a significant interaction effect was found such that the effects of social outcome expectations on sharing activities on SNSs are manifested to a greater extent when users perceive their audience as weak ties rather than strong ties.

Originality/value

This study extends the knowledge sharing model literature by applying it to the SNS context and advances SNS research by taking into consideration both environmental factors and personal factors and their interactions.

Details

Online Information Review, vol. 39 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 30 March 2012

Hyojin Kim and Chunsik Lee

In response to concerns regarding frequent uses of emotional appeals and endorsers in DTCA, this paper aims to investigate the relative effects of fear‐eliciting and…

1224

Abstract

Purpose

In response to concerns regarding frequent uses of emotional appeals and endorsers in DTCA, this paper aims to investigate the relative effects of fear‐eliciting and non‐fear‐eliciting DTC ads on elaboration and attitude change regarding the drug and health issue, and evaluation of endorser credibility.

Design/methodology/approach

A between‐subject experiment was conducted with 96 students in a large state university. Fear appeals and endorser credibility were manipulated via stimulus ads. Participants' responses on elaboration, attitudes, and behavior intentions after ad exposure were compared between fear and non‐fear conditions. In addition, the directions of influence among these variables and endorser credibility were examined via path analyses.

Findings

Fear elicitation had little effect on the type of elaboration generated since the elaboration was dominated by message‐related (vs endorser‐related) thoughts. However, the fear‐eliciting ad affected brand‐related and health‐related outcomes differentially. It had positive influence on attitudes toward the health issue, but negative influence on ad attitudes. Furthermore, ad attitudes had little impact on brand attitudes or brand‐related behavior intentions when fear was elicited in the ad.

Originality/value

Considering a paucity of research on the effects of emotional appeals and endorsers in DTCA, the authors' findings provide important insights for researchers and practitioners about how a specific emotion elicited in the ad has differential impact on brand‐related and health‐related outcomes and how the effectiveness of emotional appeals and endorser credibility can be maximized.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 6 no. 1
Type: Research Article
ISSN: 1750-6123

Keywords

Content available
Article
Publication date: 1 April 2014

136

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 1
Type: Research Article
ISSN: 1750-6123

Content available
Article
Publication date: 28 October 2014

Avinandan Mukherjee

1404

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6123

Content available
Article
Publication date: 2 November 2015

Avinandan Mukherjee

8219

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1750-6123

Content available
Article
Publication date: 25 November 2013

Avinandan Mukherjee and Yam Limbu

262

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 1750-6123

Article
Publication date: 29 November 2018

Chin Fei Goh, Amran Rasli, Owee Kowang Tan and Sang Long Choi

The purpose of this paper is to examine the factors that drive students to use Facebook for educational communication and explore the impact of Facebook use for…

2872

Abstract

Purpose

The purpose of this paper is to examine the factors that drive students to use Facebook for educational communication and explore the impact of Facebook use for educational communication on perceived academic achievement.

Design/methodology/approach

A survey was conducted through a self-administered questionnaire to collect data from student Facebook users at a large technology and engineering university in Malaysia. Partial least squares path modeling was used to test the hypotheses in the research model.

Findings

This empirical study showed that Facebook use in educational communication is determined by subjective norms and purposive value. Facebook use in educational communication positively affected perceived academic achievement.

Practical implications

The findings provide useful insight for higher institutions and educators regarding the potential academic effects of integrating Facebook into higher education learning. Moreover, this study provides insight into the factors that drive Facebook use in educational communication.

Originality/value

Prior studies have largely investigated the determinants and the effects of Facebook use among university students. However, little research has focused on educational communication phenomena. This study investigated determinants and academic achievement effect of Facebook use in educational communication among university students.

Details

Aslib Journal of Information Management, vol. 71 no. 1
Type: Research Article
ISSN: 2050-3806

Keywords

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