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Article
Publication date: 30 June 2021

Chunli Ji, Susana Mieiro and Guihai Huang

Social media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to…

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Abstract

Purpose

Social media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.

Design/methodology/approach

The authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.

Findings

This study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.

Practical implications

The casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.

Originality/value

This study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 14 December 2022

Ping Yang, Kefang Li and Chunli Ji

The purpose of this study is to investigate the mediating effects of customer engagement on the relationships between customer's perceived values of social media advertising (SMA…

1403

Abstract

Purpose

The purpose of this study is to investigate the mediating effects of customer engagement on the relationships between customer's perceived values of social media advertising (SMA) and customer response, as well as the moderated mediating effect of media involvement.

Design/methodology/approach

The sample was drawn from integrated resort tourists who use WeChat to browse advertisements of Macau integrated resorts. A total of 221 valid questionnaires were collected after three weeks of data collection.

Findings

Results showed that the hedonic value and utilitarian value of SMA have a significant positive impact on customer response through customer engagement with SMA respectively and media involvement moderates the mediating effect of customer engagement on SMA.

Originality/value

This study reveals the influence mechanism of social media advertising value on consumer response and pioneering attempts to highlight the moderated mediating effect of media involvement.

Details

Marketing Intelligence & Planning, vol. 41 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 16 January 2024

Erose Sthapit, Chunli Ji, Yang Ping, Catherine Prentice, Brian Garrod and Huijun Yang

Drawing on the theory of memory-dominant logic, this study aims to examine how the substantive staging of the servicescape, experience co-creation, experiential satisfaction and…

Abstract

Purpose

Drawing on the theory of memory-dominant logic, this study aims to examine how the substantive staging of the servicescape, experience co-creation, experiential satisfaction and experience intensification affect experience memorability and hedonic well-being in the case of unmanned smart hotels.

Design/methodology/approach

An online survey was used, with the target respondents being hotel guests people aged 18 years and older who had been recent guests of the FlyZoo Hotel in Hangzhou, China. Data were collected online from 429 guests who had stayed in the hotel between April and June 2023. Data analysis was undertaken using structural equation modelling.

Findings

The results suggest that all the proposed four constructs are positive drivers of a memorable unmanned smart hotel experience. The relationship between the memorability of the hotel experience and hedonic well-being was found to be significant and positive.

Practical implications

Unmanned smart hotels should ensure that all smart technologies function effectively and dependably and offer highly personalised services to guests, allowing them to co-create their experiences. This will lead to the guest receiving a satisfying and memorable experience. To enable experience co-creation using smart technologies, unmanned smart hotels could provide short instructional videos for guests, as well as work closely with manufacturers and suppliers to ensure that smart technology systems are regularly updated.

Originality/value

This study investigates the antecedents and outcomes of a novel phenomenon and extends the concept of memorable tourism experiences to the context of unmanned smart hotels.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 13
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 4 August 2020

Chunli Ji and Sudhir H. Kale

The purpose of this paper is to assess the current state of consumer education in the context of responsible gambling in Macao and to suggest ways in which Macao could enhance its…

Abstract

Purpose

The purpose of this paper is to assess the current state of consumer education in the context of responsible gambling in Macao and to suggest ways in which Macao could enhance its consumer education efforts to meet its challenges with regard to responsible gambling.

Design/methodology/approach

Exploratory and interpretative approaches have been adopted to suggest why and how Macao should strengthen responsible gambling education. The methodology involved extensive review of relevant academic research, government documents and reports related to Macao's responsible gambling initiatives.

Findings

Effective long-term responsible gambling education is needed in Macao to further people's understanding of gambling and gambler's fallacy. The government should take leadership in influencing all stakeholders toward effective initiatives and behaviors related to responsible gambling education.

Originality/value

Although research on responsible gambling education is still in its infancy, its importance in reducing common misconceptions about gambling has already been established. This study contributes to strengthen Macao's responsible gambling practices by proposing several changes needed to provide desired outcomes through consumer education.

Details

Asian Education and Development Studies, vol. 11 no. 3
Type: Research Article
ISSN: 2046-3162

Keywords

Article
Publication date: 16 August 2022

Houlai Lin, Liang Li, Kaiqi Meng, Chunli Li, Liang Xu, Zhiliang Liu and Shibao Lu

This paper aims to develop an effective framework which combines Bayesian optimized convolutional neural networks (BOCNN) with Monte Carlo simulation for slope reliability…

138

Abstract

Purpose

This paper aims to develop an effective framework which combines Bayesian optimized convolutional neural networks (BOCNN) with Monte Carlo simulation for slope reliability analysis.

Design/methodology/approach

The Bayesian optimization technique is firstly used to find the optimal structure of CNN based on the empirical CNN model established in a trial and error manner. The proposed methodology is illustrated through a two-layered soil slope and a cohesive slope with spatially variable soils at different scales of fluctuation.

Findings

The size of training data suite, T, has a significant influence on the performance of trained CNN. In general, a trained CNN with larger T tends to have higher coefficient of determination (R2) and smaller root mean square error (RMSE). The artificial neural networks (ANN) and response surface method (RSM) can provide comparable results to CNN models for the slope reliability where only two random variables are involved whereas a significant discrepancy between the slope failure probability (Pf) by RSM and that predicted by CNN has been observed for slope with spatially variable soils. The RSM cannot fully capture the complicated relationship between the factor of safety (FS) and spatially variable soils in an effective and efficient manner. The trained CNN at a smaller the scale of fluctuation (λ) exhibits a fairly good performance in predicting the Pf for spatially variable soils at higher λ with a maximum percentage error not more than 10%. The BOCNN has a larger R2 and a smaller RMSE than empirical CNN and it can provide results fairly equivalent to a direct Monte Carlo Simulation and therefore serves a promising tool for slope reliability analysis within spatially variable soils.

Practical implications

A geotechnical engineer could use the proposed method to perform slope reliability analysis.

Originality/value

Slope reliability can be efficiently and accurately analyzed by the proposed framework.

Article
Publication date: 7 November 2023

Chunli Li, Liang Li, Yungming Cheng, Liang Xu and Guangming Yu

This paper aims to develop an efficient algorithm combining straightforward response surface functions with Monte Carlo simulation to conduct seismic reliability analysis in a…

Abstract

Purpose

This paper aims to develop an efficient algorithm combining straightforward response surface functions with Monte Carlo simulation to conduct seismic reliability analysis in a systematical way.

Design/methodology/approach

The representative slip surfaces are identified and based on to calibrate multiple response surface functions with acceptable accuracy. The calibrated response surfaces are used to determine the yield acceleration in Newmark sliding displacement analysis. Then, the displacement-based limit state function is adopted to conduct seismic reliability analysis.

Findings

The calibrated response surface functions have fairly good accuracy in predicting the yield acceleration in Newmark sliding displacement analysis. The seismic reliability is influenced by such factors as PGA, spatial variability and threshold value. The proposed methodology serves as an effective tool for geotechnical practitioners.

Originality/value

The multiple sources of a seismic slope response can be effectively determined using the multiple response surface functions, which are easily implemented within geotechnical engineering.

Content available
Article
Publication date: 30 March 2012

Weihua Zho and Jin Ji

220

Abstract

Details

Journal of Knowledge-based Innovation in China, vol. 4 no. 1
Type: Research Article
ISSN: 1756-1418

Article
Publication date: 5 May 2020

Jiahong He

With the analysis of the causes of corruption, this study aims to investigate specific anti-corruption measures that can be implemented to reform the political system and the…

Abstract

Purpose

With the analysis of the causes of corruption, this study aims to investigate specific anti-corruption measures that can be implemented to reform the political system and the social climate of China.

Design/methodology/approach

This study examines 97 severe corruption cases of high-ranking officials in China, which occurred between 2012 and 2015. As this insinuates that both institutional and social corruption are major problems in China, the analysis delves into multiple facts of corruption, including different types, four primary underlying causes, and suggestions regarding the implementation of three significant governmental shifts that focus on investigation, prevention tactics and legal regulations.

Findings

China’s corruption is not only individual-based but also it has developed into institutional corruption and social corruption. Besides human nature and instinct, the causes of corruption can be organised into four categories, namely, social customs, social transitions, institutional designs and institutional operations. For the removed high-ranking officials, the formation of interest chains was an important underlying cause behind their corruption.

Originality/value

This study makes a significant contribution to the literature because this study provides a well-rounded approach to a complex issue by highlighting the significance of democracy and the rule of law as ways to regulate human behaviour to combat future corruption.

Details

Journal of Financial Crime, vol. 27 no. 3
Type: Research Article
ISSN: 1359-0790

Keywords

Article
Publication date: 13 October 2022

Smitkumar Savsani, Shamsher Singh and Harlal Singh Mali

Medical devices are undergoing rapid changes because of the increasing affordability of advanced technologies like additive manufacturing (AM) and three-dimensional scanning. New…

Abstract

Purpose

Medical devices are undergoing rapid changes because of the increasing affordability of advanced technologies like additive manufacturing (AM) and three-dimensional scanning. New avenues are available for providing solutions and comfort that were not previously conceivable. The purpose of this paper is to provide a comprehensive review of the research on developing prostheses using AM to understand the opportunities and challenges in the domain. Various studies on prosthesis development using AM are investigated to explore the scope of integration of AM in prostheses development.

Design/methodology/approach

A review of key publications from the past two decades was conducted. Integration of AM and prostheses development is reviewed from the technologies, materials and functionality point of view to identify challenges, opportunities and future scope.

Findings

AM in prostheses provides superior physical and cognitive ergonomics and reduced cost and delivery time. Patient-specific, lightweight solutions for complex designs improve comfort, functionality and clinical outcomes. Compared to existing procedures and methodologies, using AM technologies in prosthetics could benefit a large population.

Originality/value

This paper helps investigate the impact of AM and related technology in the field of prosthetics and can also be viewed as a collection of relevant medical research and findings.

Details

Rapid Prototyping Journal, vol. 29 no. 4
Type: Research Article
ISSN: 1355-2546

Keywords

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